Create Your Business Website Without Code (With Squarespace)
4.5 (93 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,239 students enrolled

Create Your Business Website Without Code (With Squarespace)

Follow along as I work side-by-side with a real client to create and launch her business website from scratch.
4.5 (93 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,239 students enrolled
Created by Jared Gold
Last updated 11/2016
English [Auto-generated]
Current price: Free Original price: $99.99 Discount: 100% off
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 1 article
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Know how to think like a web designer using the basic best practices
  • Clarify your design preferences/basic branding and curate your content

  • Apply those best practices to create an attractive new website

  • Students won't need any design experience, technical expertise, or even need to know what kind of website they want (nor have any content previously created). This is a fully end-to-end course.

In this course, you will follow along as I work live with a real client side-by-side to launch her business website entirely from scratch - so that you can use that same exact process to create your own website.

To see the final product of what we created live in the class to set expectations for what you can build on your own by following along, view the free preview video titled "Website build: recap" under the "Building out the website (shown side-by-side with my client)" under the curriculum section closer to the bottom of this page.

You want to save potentially thousands of dollars by just doing it yourself. You just want something simple to make you look more professional.

But where do you even get started / what happens when you get stuck? Creating a website is hard!

This course is for you.

This course is designed to help you walk away with an attractive 4-5 page brochure website (which includes a contact form) - no artistic / technical ability needed.

We will be using the Squarespace platform, which is the most turnkey and user-friendly DIY website creation platform.

My class is very different in two big ways:

  • Rather than simply showing you how to do things (e.g. how to add text, pictures, a form, etc.) - much of the course is designed to teach you my framework to help you learn the basics of thinking like a web designer and helping you envision your perfect website. That seems to be where most people struggle with.
  • After I walk through the educational portion, I will work side-by-side with Emilie, a client of mine who is starting a business herself.

I look forward to having you in the class so you can launch your website ASAP!

Who this course is for:
  • This business web design course is meant primarily for solo entrepreneurs, small business owners, and side hustlers that know they need a simple brochure website to boost credibility, but know that it's likely impractical to spend thousands of dollars and a significant amount of time to hire someone for a website.
  • This course is not designed for eCommerce, websites that require a heavy amount of customization, or websites involving heavy development (e.g. creating a web application, such as Facebook).
Course content
Expand all 30 lectures 02:46:26
+ How to think about websites / getting started
7 lectures 38:28

We discuss the course agenda, expectations, and a bio of the instructor. Please also download the attached course materials (copies of slides and accompanying course worksheet to complete as you progress).

Preview 06:53

You'll learn how to think about a website as what it really is - and its main value. See slides 5-6 of the course materials.

Preview 02:20

Squarespace is a next-generation Content Management System (CMS) that enables almost anyone to quickly create an attractive website. We will also cover FAQ about the platform so you know what you can - and can't - build on it. Here's a full list of features ( See slides 7-10 of the course materials.

Preview 14:24

You'll learn the the four key characteristics of what makes an effective website. See slides 11-13 of the course materials.

What makes an effective website?

Here, we dive deeply into one example of a great website - and why - to help you think like a designer and apply those same best practices to your website.

Example of a great website

We boil down what a domain is and where to buy one. And if you're having trouble finding the domain you want or even naming your business, you can see a few great resources to make it easier. See slides 19 of the course materials.

Buying your domain

Debunk common myths about websites - and avoid being overwhelmed at all of the conflicting messages that you hear. See slide 14 of the course materials.

Common myths about building a website
+ What is good design?
3 lectures 11:41

Many people believe that there are 10 key principles to good design. We'll cover what they are; they'll translate very well to planning and building out your website. See slides 15-17 of the course materials.

The 10 principles of good design

Different colors link to different feelings/adjectives, and some colors pair better together. We'll boil it down to help you easily pick what colors will work for your brand. See slides 17 of the course materials.

Picking colors

There are thousands of fonts to choose from - which 2-4 fonts should you choose? This should make it clear to quickly decide. See slides 18 of the course materials.

Picking fonts
+ Discovery Figuring out exactly what you want your website to be
2 lectures 10:57

You'll see what the few key questions are to ask yourself to narrow down what you want in a website. This is a boiled-down version of what creative agencies use. See slides 21 of the course materials.

Laying out the key questions / design preferences

You now know the basics of how to think like a web designer and have a good vision of what you want in a website. Let's apply that to pick a template to support that vision and get started building immediately. See slide 27 of the course materials.

How to pick a template
+ Curating the content
2 lectures 12:34

It's hard enough to write - let alone about yourself. Take a look at these essential pointers so you can get started writing now. See slides 23 of the course materials.

Writing the text

It's common knowledge that high-quality images are very important in a website, though it's not so intuitive how to find them. Here we discuss how to find great images on the internet (both paid and free), as well as other solid DIY graphics options. You'll be able to quickly find images that help your website stand out. See slides 24-25 of the course materials.

Finding Images
+ Building out the website (shown side-by-side with my client)
10 lectures 01:18:47

I start the process side-by-side with my client, Emilie, as I learn a little more about her business and what her ideal website should look/feel like. See slide 21 of the course materials.

Answering the key questions / design preferences

With a better understanding of what Emilie is looking for, I recommend a template based on her needs. See slides 26-27 of the course materials.

It's time to select our template!

The home page sets the tone for your entire website. We all know that getting started is the hardest. Emilie and I tackle it head-on. Also take a quick look at slide 28 of the course materials.

Build: The Home Page (part 1)

The home page sets the tone for your entire website. We all know that getting started is the hardest. Emilie and I tackle it head-on. Also take a quick look at slide 28 of the course materials.

Build: The Home Page (part 2)

Emilie and I work side-by-side to create the About page.

Build: The About Page

Emilie and I work side-by-side to include her services (which happens to also be on the About page).

Preview 06:16

Emilie and I work side-by-side to quickly create a page that houses a contact form, which allows website visitors to reach us. They can fill out the form and the responses will be emailed to her.

Build: The Contact Page

If you're ready to start a blog, we briefly walk through how to easily incorporate it right on your Squarespace site to start building your thought leadership online.

Build: The Blog

Emilie and I build out a basic yet footer on the website. The footer is displayed on every page of a website by default, so it is valuable screen real estate and shouldn't be forgotten about.

Build: The Footer

We recap what we've built and how it combines both best practices and Emilie's design vision.

Preview 05:14
+ Quality Check + Launch
3 lectures 06:28

While your website doesn't have to be perfect, it's best to check over a few things before going live to the world. See slide 29 of the course materials.

Final quality checklist / testing

The website is done - let's make it live to the world. If you've followed my instructions up until now, this will take you 30 seconds to do. See slide 30 of the course materials.

Set website live

If you happen to have a current website already up, this quick article outlines how to set up URL "redirects" (if someone clicks on an old link, it takes them to the new website). A quicker/simpler version of this can be done by following Squarespace's instructions to link to a 404 page (e.g. if someone clicks on an old link, you can set it so it directs them to your home page).

Setting URL redirects (if you had a previous website)
+ Post-launch monitoring, maintenance, and support
3 lectures 07:33

Now that your website is live, here are the very basics of quickly editing and monitoring it. See slides 31-32 of the course materials.

Edits and analytics

If you require help - either customer support or technical assistance - you can look at these excellent resources. See slides 33 of the course materials.

Squarespace help / videos / communities

You launched your attractive website on Squarespace. Enjoy the compliments, confidence boost, and extra credibility that will help you take your business / side hustle / creative projects to the next level! Please also don't forget to view slides 34-35 for a few parting thoughts.

Conclusion / Thanks!