Are you looking for a way to make your brand stand out? Do you feel that your product or service just doesn’t seem to stick in people’s minds? Are you wondering why other brands have more impact than others?
Or are you one of those people who think that brand doesn’t really play a big part in marketing your business?
Well, you will be surprised by how much branding plays a crucial role in the success of your business, first by attracting the RIGHT customers. Your branding alone sets up the stage for not just the buying mindset, but a setup for mutual relationship with your clients.
How do you get that INSTANT connection with your customers?
How do you gain the trust of someone you don’t know at all or have little connection with?
Instead of immediately spending thousands of dollars on social media and other advertising and marketing strategies, it is essential to first and foremost, develop proper branding strategy. Otherwise, your money will just go to waste.
You would notice that every successful business out there has that particular branding that we immediately associate something with. As soon as you hear its name, you relate it with either a particular service, name, person, or reputation – you name it. That’s because they are able to capture people’s attention. That’s because they’ve mastered how to create the right branding.
How do they do it? There is actually a process to it, and you will learn about it in this video course.
In this particular video course, you will learn how you can boost your brand with this step-by-step blueprint that is designed to magnetize customers, and get them where you want them to be – in a mindset tailored to seeing you as a solution to their problems. That’s the bottom line.
Students will first have an overview of each of the videos, so you know exactly what to expect. This will just make it easier for you to absorb, and apply what’s ahead.
In this module, you will learn how exactly personal branding is different from company branding, and how it applies to you. So, which route will you go?
To get people to have the right mindset, you will need to set the mood by invoking the right emotions. In this video, you will figure out how you can create a brand that will invoke the exact emotions you want your customers to express.
This is where most people get stuck. But in this video, you will learn techniques on how to create names for your brand.
There’s more to a brand than just its name – people may just choose a color because it looks catchy or it looks good, but there's more to it than that. In this particular video, you will learn how to use different colors to invoke different emotions.
In this video, we will take a peek at successful businesses, and examine their branding, so we can compare and contrast just how their company color(s) creates a unique branding image for them.
Now that you have chosen the right color for your brand, it’s time to think of what other colors or themes go well with it. In this video, we will take a look at common color themes that work great together.
After you have figured out the color(s) that suits your brand, and the logo that will represent your business, it’s time to get your logo created. In this particular video, I will show you where and how to get logos created.
Apart from your brand name and logo, one more essential step is to find a mascot that fits your brand. In this particular video, you will learn how to find a mascot to represent your brand.
Will Caraway has been involved with the Johns Creek Chamber sense 2007. Will is the Founder of the CNE Academy and Chief Networking Executive .
He attended the University of Southern Mississippi at Hattiesburg, pursuing a Business Management/Marketing degree. Will has been married for 16 years. He has also held the positions of 100-ton boat captain, dive instructor, Hawaii real estate license, securities and insurance sales licenses, Toastmaster, Eagle Scout troop leader, Georgia Aquarium volunteer, a graduate of the 2006 Leadership.
He is the creator of the Chief Networking Executive workshop and networking training and also the author of The Professional Networker, Networking and A Party for Introverts and Extroverts.