Branding - Personal vs Company- Step by Step
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Branding - Personal vs Company- Step by Step

How do you get that INSTANT connection with your customers?
4.0 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
359 students enrolled
Created by Will Caraway
Last updated 5/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • This video course is designed to equip you with powerful branding strategies devised for your business needs — filled with tactical tips that will help you build an awesome brand that will surely get the attention of loyal customers
  • In this particular video course, you will learn how you can boost your brand with this step-by-step blueprint that is designed to magnetize customers, and get them where you want them to be – in a mindset tailored to seeing you as a solution to their problems. That’s the bottom line.
View Curriculum
Requirements
  • You are literally just a few steps away from creating that awesome brand that will surely make your business a success. Grab this video course, and start marketing your business from the moment your potential customers set eyes on your brand.
  • Or are you one of those people who think that brand doesn’t really play a big part in marketing your business?
Description

Are you looking for a way to make your brand stand out? Do you feel that your product or service just doesn’t seem to stick in people’s minds? Are you wondering why other brands have more impact than others?

Or are you one of those people who think that brand doesn’t really play a big part in marketing your business?

Well, you will be surprised by how much branding plays a crucial role in the success of your business, first by attracting the RIGHT customers. Your branding alone sets up the stage for not just the buying mindset, but a setup for mutual relationship with your clients.

How do you get that INSTANT connection with your customers?

How do you gain the trust of someone you don’t know at all or have little connection with?

Instead of immediately spending thousands of dollars on social media and other advertising and marketing strategies, it is essential to first and foremost, develop proper branding strategy. Otherwise, your money will just go to waste.

You would notice that every successful business out there has that particular branding that we immediately associate something with. As soon as you hear its name, you relate it with either a particular service, name, person, or reputation – you name it. That’s because they are able to capture people’s attention. That’s because they’ve mastered how to create the right branding.

How do they do it? There is actually a process to it, and you will learn about it in this video course.

In this particular video course, you will learn how you can boost your brand with this step-by-step blueprint that is designed to magnetize customers, and get them where you want them to be – in a mindset tailored to seeing you as a solution to their problems. That’s the bottom line.  

Who is the target audience?
  • Are you looking for a way to make your brand stand out? Do you feel that your product or service just doesn’t seem to stick in people’s minds? Are you wondering why other brands have more impact than others?
  • Or are you one of those people who think that brand doesn’t really play a big part in marketing your business?
Compare to Other Personal Branding Courses
Curriculum For This Course
9 Lectures
01:22:42
+
Video #1 Introduction
9 Lectures 01:22:42

Students will first have an overview of each of the videos, so you know exactly what to expect. This will just make it easier for you to absorb, and apply what’s ahead.  

Preview 04:46

In this module, you will learn how exactly personal branding is different from company branding, and how it applies to you. So, which route will you go?

Preview 08:54

To get people to have the right mindset, you will need to set the mood by invoking the right emotions. In this video, you will figure out how you can create a brand that will invoke the exact emotions you want your customers to express.

Video #3: Invoke Emotions
19:17

This is where most people get stuck. But in this video, you will learn techniques on how to create names for your brand.

Video #4: Name Creation
06:12

There’s more to a brand than just its name – people may just choose a color because it looks catchy or it looks good, but there's more to it than that. In this particular video, you will learn how to use different colors to invoke different emotions.  

Video #5: Color Psychology
04:57

In this video, we will take a peek at successful businesses, and examine their branding, so we can compare and contrast just how their company color(s) creates a unique branding image for them.

Video #6: Company Colors
07:57

Now that you have chosen the right color for your brand, it’s time to think of what other colors or themes go well with it. In this video, we will take a look at common color themes that work great together. 

Video #7: Color Themes
12:50

After you have figured out the color(s) that suits your brand, and the logo that will represent your business, it’s time to get your logo created. In this particular video, I will show you where and how to get logos created.

Video #8: Custom Logo Creation
11:53

Apart from your brand name and logo, one more essential step is to find a mascot that fits your brand. In this particular video, you will learn how to find a mascot to represent your brand.

Video #9: Custom Mascot Creation
05:56
About the Instructor
Will Caraway
3.8 Average rating
70 Reviews
2,801 Students
7 Courses
The Networking Guru - Chief Networking Executive

Will Caraway has been involved with the Johns Creek Chamber sense 2007. Will is the Founder of the CNE Academy and Chief Networking Executive .

He attended the University of Southern Mississippi at Hattiesburg, pursuing a Business Management/Marketing degree. Will has been married for 16 years. He has also held the positions of 100-ton boat captain, dive instructor, Hawaii real estate license, securities and insurance sales licenses, Toastmaster, Eagle Scout troop leader, Georgia Aquarium volunteer, a graduate of the 2006 Leadership.

He is the creator of the Chief Networking Executive workshop and networking training and also the author of The Professional Networker, Networking and A Party for Introverts and Extroverts.