Value Proposition Design - Masterclass

Develop compelling value propositions for your products & services using a worldclass business tool
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  • Lectures 31
  • Length 1 hour
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2016 English

Course Description

This practical course is focused on the "Value Proposition Canvas" tool that helps startups and organizations design compelling products and services that customers will buy. It's must have tool if you want to save time and effort in designing your product or service. The best thing is it's visual, practical and is easy to learn. This world class tool was introduced in Alex Osterwalder's top seller book "Value Proposition Design" and is a continuation of the "Business Model Canvas". This excellent visual tool is easy and practical. 

  1. Use the value proposition canvas to come up with great value propositions
  2. Develop deeper understanding of your customer
  3. Map out a detailed customer profile
  4. Design products and services based on customer needs
  5. Extract powerful value propositions
  6. Check your customer-product fit

    What are the requirements?

    • Basic understanding of the valur proposition canvas tool

    What am I going to get from this course?

    • Use the value proposition canvas to come up with great value propositions
    • Develop deeper understanding of your customer
    • Map out a detailed customer profile
    • Design products and services based on customer needs
    • Extract powerful value propositions
    • Check your customer-product fit

    What is the target audience?

    • Entrepreneurs
    • Innovators
    • Product Developers
    • Product Managers

    What you get with this course?

    Not for you? No problem.
    30 day money back guarantee.

    Forever yours.
    Lifetime access.

    Learn on the go.
    Desktop, iOS and Android.

    Get rewarded.
    Certificate of completion.

    Curriculum

    Section 1: INTRODUCTION
    02:04

    This section will provide a brief over view of the course, address who should be taking this course and what they will learn at the end.

    10:57

    This section will explain the meaning of a value proposition, its importance and the challenge in creating a good one to win customers.

    02:39

    This section will explain the common practice in designing products and services and then explain the testing process with an emphasis on the Value Proposition Canvas (VPC) tool.

    03:24

    This section will briefly explain the business model canvas tool as a prerequsit for this course

    03:25

    This section will provide an overview of the VPC tool and its objective. It will also introduce a hypothetical example to be used in explaining each component of the VPC tool. Finally, the general steps for using the VPC tool will be introduced.

    Article

    A number of useful downloadable resources to assist you in filling the value proposition canvas

    Article

    Download the value proposition canvas tool to get started. You have the option to print the full "Value Proposition Canvas" or print the "Customer Profile Canvas" and "Value Map Canvas" separately.

    Section 2: THE CUSTOMER PROFILE
    00:58

    Overview of the objective of the customer profile and expected outcome 

    02:21

    This section will explain the meaning of a customer segment and choose a suitable customer segment.

    02:32

    Learn the building blocks for creating a customer profile

    02:34

    Learn the building blocks for creating a customer profile

    04:01

    Learn the building blocks for creating a customer profile

    02:05

    Learn the building blocks for creating a customer profile

    03:39

    A summary of the steps taken to create the customer profile canvas

    Customer Profile
    5 questions
    Section 3: THE VALUE MAP
    00:57

    Overview of the objective of the value map and expected outcome 

    01:25

    Explain the products & services segment of the value map

    02:17

    Explain the pain relievers segment of the value map

    02:33

    Explain the gain creator segment of the value map

    01:10

    Ranking the products & services, pain relievers and grain creators 

    02:38

    Provide a summary of the value map canvas

    Value Map
    4 questions
    Section 4: THE FIT
    01:06

    Overview of the objective of the fit and expected outcome 

    06:07

    Explain how we can make the customer profile and the value map fit

    02:19

    Explain how to extract value propositions from the value proposition canvas

    Fit
    3 questions
    Section 5: RESOURCES
    Article

    Overview of resources in this section

    Section 6: CONCLUSION
    02:00

    This section will summarize the key takeaways from the course 

    Section 7: BONUS SECTION
    Article

    Additional example of a value proposition canvas

    Article

    Additional example of a value proposition canvas

    Example: Business Model Innovation Engine
    Article
    Article

    Download a free preview of the Value Proposition Design Canvas book. 

    Article

    Tips of what makes a great value proposition

    Special Discount!
    Article

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    Instructor Biography

    Emad Saif, University Lecturer / Entrepreneur / Engineer

    Hi, I'm Emad Saif, an educator and entrepreneur!

    I specialize in entrepreneurship education and training and currently lecture at Qatar University. I have a professional engineering experience in manufacturing, logistics and construction, but later I took an entrepreneurial direction. I got involved in several technology startups and later found my passion in teaching entrepreneurship.

    I have a masters degree in entrepreneurship from McMaster University, Canada. I was trained by Babson College, the world leading institute in entrepreneurship education. Ever since then, I have been training and coaching many students and aspiring entrepreneurs.

    I'm currently developing and coordinating innovative training programs at Qatar University. My work in the area of entrepreneurship education has been featured on "Entrepreneur Middle East" magazine. I'm regularly involved as a mentor, judge or a speaker in entrepreneurship events such as GEW, Startup Weekend and business competitions. 

    Finally, I'm very passionate about entrepreneurship education and I hope I'm able to contribute to your success with my work.

    Ready to start learning?
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