Do you create digital products such as online courses, webinars, teleseminars, ebooks, podcasts, meditations or guided visualizations?
Are you perhaps a public speaker or want to give in-person presentations and you’re missing that physical product to sell or give away?
This course is all about turning your digital products, no matter what they are, into physical, shippable items that you can sell as high-end products.
If you are interested in creating $500, $1,000 or even $5,000 thousand dollar products out of your digital material, then this course is for you.
Research and basic human psychology have proven again and again that the perceived value goes through the roof when we can touch a product, rather than just a product that gets emailed to us.
I will show you how I turned my $297 six-week Teleseminar course into a $997 physical product that shipped all over the world. Once I had a physical product to show off, increasing the cost for the digital version to $597 was easy and expected.
Give people a choice and get paid for your expertise!
WHY CREATE PHYSICAL PRODUCTS?
Offering a digital product is great because it’s convenient and offers instant delivery. It also reduces returns and complaints due to damaged goods. The upside to turning your digital products into physical products are manifold. You get to charge a lot more for your physical product because people love paying for something they can touch and feel. A digital product doesn’t offer the same high-end feeling that a physical product can offer.
Add to this that if you’re ever speaking in front of a group of people, having a physical product is an absolute must-have! Not having a physical product for sale when giving a live presentation can even cost you the opportunity because having a physical product is often a requirement to getting hired as a live speaker. People are expecting a physical product from an expert who takes the stand.
Digital products are “out of sight out of mind” much faster than a physical product that sits on a client’s book shelf or coffee table. A product, such as a CD, can be taken into the car and listened to without the need for internet.
Physical products instantly turn you into an instant expert. Writing an ebook is great but turning it into an actual print book available on Amazon is taking your ebook to a whole other level.
The same applies to your online courses, your webinars, teleseminars, videos, interviews, and other things you now offer as digital downloads.
Learn how to turn your digital products into CDs, DVDs and Workbooks now!
There is a reason why we love digital products so much. It's low overhead, low hassle, low customer service because it keeps returns for damaged products at a super low level. However, there are also great reasons why a physical product may outshine having a digital product. This lecture talks about those pros and cons.
Here is some food for thought to keep in mind as you think about creating your physical products.
Let's introduce ourselves and get to know each other!
Here is a video of what goes into the design of a physical product. When you make your decision for which packaging option you choose, you will be given a template, which you then can hand over to your graphic designer. Although you'll be given a template, you still need a few things before you start your design.
Intros and outros are the thing that make the whole digital product a worthwhile and high-end physical product that your audience just loves paying big bucks for. Here is an example of what a professional intro and outro sounds like.
There is also a way not to do intros and outros. Listen to my voice over talents here for a preview of how we can also overdo it when writing script for our intros and outros. Pay good attention, there is a quiz right after!
What's Wrong With This Intro and Outro?
If you're worried about doing your own intro and outro, don't be. Here is a great resource to finding professional voice over talent that can do your intro and outro for just $5 bucks or thereabouts.
If you're in need of a professional graphic designer to help you with the packaging design or a voice over talent or a composer to create your own intro and outro for you, here are some resources to help you find those professionals.
Here is a great resource to helping you choose special intro and outro music to help make your physical product a great success.
For those of you who are thinking far into the future and want to avoid any licensing hassle down the road, creating your own intro and outro music may be the way to go. In this video I'll explain why I have my own composer and why having my own music has become essential for my business today.
If you're interested in doing this entire project as hands-off as possible, then you need a fulfillment center that can do the whole thing for you. Not only do they create the product for you, they also ship the product and deal with returns and customer service questions. Watch this video to learn what questions to ask potential fulfillment centers.
Let's take a quick break and check in with each other. How is it going so far? Are you learning a lot? Is product creation for you? Do you see the value in turning your digital products into physical products? Or do you prefer sticking to digital products?
If there is anything missing in your learning experience, please let me know. If you are ready to leave a review, please do so. I know other students would love to hear from you.
If you have not yet created your digital product, then this lecture will help guide you to some additional courses that can help you create online courses or even a teleseminar.
Let's summarize what you've learned in this course. If there is anything you wanted to know but has not been covered, please feel free to ask in the Q&A tab.
Additional article to creating effective promo videos that convert.
Here are special discount coupons for additional courses taught by me. Enjoy and I'll see you in my next course!
I absolutely love teaching and your success in every way is important to me!
As a best-selling Udemy instructor with more than a dozen online courses, I also run the Core Freedom Academy with over 14,000 students worldwide, and I am ready to share what I know.
I have been a public speaker, workshop leader and online course creator for more than 14 years. I've spoken on stage with Robert Kiyosaki (author of Rich Dad Poor Dad) and also taught at the Learning Annex in San Francisco for over three years.
I teach courses in the field of professional and personal development and new courses are constantly being developed.
Today I draw on my further education as a metaphysician, holistic life coach, certified hypnotist and trained grief and suicide hotline counselor. I’m also a non-denominational ordained minister, a Reiki Master and I teach courses in EFT (emotional freedom technique) and dowsing.
It all started in the world of business. I’ve worked for the Swiss Government and Private Banking Industry, before moving to Silicon Valley putting together teams for technology start-up companies. A tragic loss in 2006 left me homeless for 7 months while I withdrew from society to reinvent myself and my life.
The courses I teach today come from my school of hard-knocks.
I’m a huge fan of living the mobile lifestyle. Less is indeed more and being able to live wherever I want to is possible thanks to being an online instructor. My life lessons are woven into all of my courses.