Use Your Health & Fitness Expertise to Earn A Living Online
4.7 (60 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
285 students enrolled
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Use Your Health & Fitness Expertise to Earn A Living Online

I turned my experience as a personal trainer into an online health business that earns passive income of +$4500/month!
4.7 (60 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
285 students enrolled
Created by Dave Smith
Last updated 2/2015
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Identify a profitable health and fitness niche for an online business
Profile the perfect target consumer that will most-easily be converted into a paying customer
Create the 3 elements of an impactful online brand
Establish a Facebook group (NOT a fan page) that builds a strong community and generates new leads
Curate the perfect content to build authority and a loyal following
Use free online tools and tactics to gain a massive following
Develop digital products and services that are highly-desireable and meet the exact needs of the target consumer
Deliver one-time and recurring digital products and services using Facebook and Paypal
Close the sale: Convert followers into paid customers
View Curriculum
Requirements
  • You should have a personal Facebook account and be familiar with the basics of using Facebook.
  • You should be familiar with general Internet search skills (e.g. how to find information on particular topics, how to find images, how to search for videos on Youtube, etc.)
  • You should have a Paypal account and should verify it with your bank account so that you are able to accept payments.
Description

A few years ago I was just another personal trainer who was working early mornings and long hours in the gym. I wanted to earn more money, work less, and have the flexibility to work when I wanted and from where I wanted (yes, I wanted to travel!)

Sound familiar?

That's why I started my first online business. I found a way to use my fitness expertise to help people from all over the world. At the same time, I was able to achieve the financial and lifestyle flexibility I had been craving.

Use Your Health and Fitness Expertise to Develop a Brand, Build a Loyal Following, and Create a Flexible and Fulfilling Career as an Online Entrepreneur.

WHAT YOU WILL GAIN FROM THIS COURSE

  • Find the online niche that is perfect for your skills and experience
  • Identify your ideal target customer, the one who is going to buy from you!
  • Learn the simple online marketing tactics that will build your personal brand
  • Discover how your expertise can be used to create valuable products online
  • Learn how easy (and inexpensive) it is to produce professional digital products
  • Develop strong online selling skills that will start earning consistent revenue

This course is for health and fitness professionals who are ready for a change. Take your career to a whole new level by building your Personal Brand and becoming a trusted Authority in your area of expertise.

LEARN MY STEP-BY-STEP PROCESS

When I began building my first online business I had absolutely no idea how to begin. I didn't know anything about online branding, creating digital products, or how to sell to customers via the Internet. But, I did know a lot about fitness and I believed that I could turn this into a career as an online entrepreneur.

This course outlines everything I did (and still do today) to earn a living online. You will also benefit from learning about my mistakes: I wasted a LOT of time and energy on ideas and tactics that simply did not work. Avoid my early mistakes and save your time by following this step-by-step formula that has been proven to work.

HOW THE PROCESS WILL WORK FOR YOU

This course is broken into 4 main sections, each outlining an important step in the process of building your first online business. First, you will Prepare to launch your business by finding a niche and identifying who your perfect customers will be.

Next, you will Build Your Presence online. I will teach you how to create a place where you can build a community, one that will let you display your knowledge and expertise. This is where you are going to begin enhancing your personal brand.

In the third step you will Grow Your Audience. Learn how to attract a huge following of prospective customers. These followers will look to your for leadership and will rely on your expertise to meet their needs.

Finally, you will Monetize Your Business. Having an audience and a powerful personal brand are only useful if they help you earn money. The final section of the course explains how to create and sell the digital products and services your audience are looking for.

UPON COMPLETION OF THIS COURSE YOU WILL HAVE...

  1. Established your first online business
  2. Created a group of followers who know and trust you
  3. Developed your first products to sell online
  4. Begun earning revenue by converting your followers into paying customers

From there they sky is the limit. Once you've completed the process outlined in this course you will be able to "rinse and repeat" to create new products and generate larger revenues online.

Who is the target audience?
  • This course is for health and fitness professionals (e.g. personal trainers, yoga instructors, dance teachers, physiotherapists, nutritionists, etc) who are looking to build their personal brand and develop a profitable online business.
  • This methods taught do not require any specific web skills or experience. Having a personal website is NOT required. Everything included in this course can be accomplished using simple, free tools found online.
  • This course is NOT for anyone who already operates a successful online business. Instead, it shows exactly how to start one and how to build an audience and sales as quickly as possible.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 26 Lectures Collapse All 26 Lectures 02:48:20
+
Getting The Most From This Course
1 Lecture 02:53

This course can seem pretty daunting at first glance, BUT it's designed to be a step-by-step process that is actually very easy to use. Learn the best way to approach it for the greatest results.

Preview 02:53
+
Is An Online Business Right For You?
2 Lectures 04:43

Being a successful online entrepreneur offers some BIG benefits. What are some of the best perks of operating a profitable online business?

Preview 03:04

How long will it take you to build a profitable online business? It took me almost 4 years to move my business fully online, but now I can show you how to do it much faster. Here's what you can realistically expect.

Setting Realistic Expectations
01:39

Take this quiz after completing the lectures in section 1.

Section 1 Quiz
3 questions
+
Laying The Foundation For Your Online Business
4 Lectures 34:51

Identifying a profitable niche within the health and fitness industry ensures you can become the authority in that niche. Building authority and a strong personal brand lead to followers, potential customers, and eventually sales.

Selecting A Profitable Online Niche
04:04

This ideal target consumer becomes the focus for all of your online marketing initiatives and will direct every online product and service you create.

Identifying Your Ideal Online Target Consumer
11:28

This technique allows for quick and effective market research to ensure that competitors have not already saturated your chosen online niche.

Performing Online Market Research
11:26

Your online brand should reflect your expertise and connect with your ideal target consumer. Learn how to create professional online branding.

Creating Your Online Brand
07:53

Take this quiz after completing the lectures in section 2.

Section 2 Quiz
6 questions
+
Building Your Online Presence
5 Lectures 38:05

It is easy to fall into the trap of becoming a "jack of all trades" when it comes to social media. However, it is much more effective and time-efficient to reach your target consumer using the business tools built right into Facebook.

Becoming A Facebook Guru
03:10

When properly used, Facebook groups offer the perfect place to build a community of potential consumers who share common interests and problems (that you can solve with future products!)

Building Your Online Business Using Facebook Groups
09:11

Right or wrong, consumers judge an online business by its appearance. Learn the online tools that you can use to create a professional-looking group that will attract more followers to your brand.

Using Online Tools To Create A Professional-Looking Group
14:05

You don't have to constantly create your own content in order to build a successful online business. Learn how to curate the best content that will resonate with your audience, and build your personal brand at the same time.

Curating Content That Shows Off Your Expertise And Builds Authority
06:21

Don't I need a website in order to be a successful online entrepreneur? Not at all! Here are 3 reasons why you do NOT want to start your business by building a website.

Preview 05:18

Take this quiz after completing the lectures in section 3.

Section 3 Quiz
6 questions
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Creating A Huge Following
9 Lectures 47:43

We're about to begin marketing your business with a number of effective tactics. What message do you want to be sending? You want to invite people to join your tribe.

Creating Your "Tribe"
02:45

This simple trick shows you how to increase the branding power and pass-along rate of links leading back to your group. Use this to generate more traffic and find more leads.

Sharing Your Business (a useful trick)
03:17

Begin building your community (or "tribe") using these 2 quick email marketing tactics.

Getting Results With Simple Email Marketing
07:11

This is the fastest way to build up your community and generate conversation.

Adding Members From Within Your Facebook Group
01:46

Once you have a small community built in your group, it's time to begin a larger-scale marketing campaign. Here is one free way to generate loads of traffic to your group.

Finding Communities Of Your Perfect Target Customers
06:27

You never want to be seen as a spammer (this will deteriorate your credibility and your marketing opportunities). Here's how to track your marketing efforts to ensure your messages are well-received.

Tracking Your Community Interactions
02:05

Quickly building your online business is done best when partnering with other like-minded entrepreneurs. Here's a great way to build those partnerships and grow your tribe.

Forming Simple Partnerships With Other Online Entrepreneurs
06:29

This marketing technique allows you to show your expertise on credible websites that have an audience perfect for your business.

Proving Your Authority Where It Matters
06:52

This technique shows how you can get your own content published on very credible websites that already have an audience similar to your ideal target consumer.

Publishing Your Authority Content For Massive Readership
10:51

Take this quiz after completing the lectures in section 4.

Section 4 Quiz
6 questions
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Monetizing Your Online Business
5 Lectures 40:05

This is how you can use your community to discover the ideal product for your online business. Also learn what format this product should take.

Determining The Perfect Product/Service To Sell Online
08:41

Here I will show you the exact equipment I use to create all of my digital products that I sell online. This equipment kit is very inexpensive but produces really great results that customers will love!

The Essential (and inexpensive) Equipment For Creating Pro Digital Products
09:48

This lecture explains exactly how to put your first product up for sale and how to entice customers to buy it.

Creating and Selling One-Time-Purchase Items
12:19

Learn how to sell membership to your groups. This is the most powerful way to build a large (and stable) source of revenue for your online business.

Creating and Selling Recurring Products (i.e. Your Golden Ticket!)
07:09

Now that you have your new product or service launched, here is one last marketing tactic that will draw instant attention and bring in your first sales.

Closing The Sale - One Last Effective Strategy
02:08

Take this quiz after completing the lectures in section 5.

Section 5 Quiz
7 questions
About the Instructor
Dave Smith
4.7 Average rating
60 Reviews
285 Students
1 Course
Online Entrepreneur, Canada's Top Fitness Professional

Dave Smith is the owner of Make Your Body Work, a successful online fitness business that he launched after working as a personal trainer for more than a decade.

His unique work online earned him the title of Canada's Top Fitness Professional, awarded by CanFitPro, the certifying body for personal trainers in Canada.

While Dave's career success has mostly taken place in the fitness industry, his education and work experience originated in Marketing. He holds two Business degrees and worked as a professional marketer for several multinational corporations before becoming an entrepreneur.

Aside from running his online businesses, Dave enjoys teaching at various fitness conferences across Canada, public speaking on health and fitness-related topics, and writing about his experiences in publications such as The Huffington Post and Canadian Living.