A few years ago I was just another personal trainer who was working early mornings and long hours in the gym. I wanted to earn more money, work less, and have the flexibility to work when I wanted and from where I wanted (yes, I wanted to travel!)
That's why I started my first online business. I found a way to use my fitness expertise to help people from all over the world. At the same time, I was able to achieve the financial and lifestyle flexibility I had been craving.
Use Your Health and Fitness Expertise to Develop a Brand, Build a Loyal Following, and Create a Flexible and Fulfilling Career as an Online Entrepreneur.
WHAT YOU WILL GAIN FROM THIS COURSE
This course is for health and fitness professionals who are ready for a change. Take your career to a whole new level by building your Personal Brand and becoming a trusted Authority in your area of expertise.
LEARN MY STEP-BY-STEP PROCESS
When I began building my first online business I had absolutely no idea how to begin. I didn't know anything about online branding, creating digital products, or how to sell to customers via the Internet. But, I did know a lot about fitness and I believed that I could turn this into a career as an online entrepreneur.
This course outlines everything I did (and still do today) to earn a living online. You will also benefit from learning about my mistakes: I wasted a LOT of time and energy on ideas and tactics that simply did not work. Avoid my early mistakes and save your time by following this step-by-step formula that has been proven to work.
HOW THE PROCESS WILL WORK FOR YOU
This course is broken into 4 main sections, each outlining an important step in the process of building your first online business. First, you will Prepare to launch your business by finding a niche and identifying who your perfect customers will be.
Next, you will Build Your Presence online. I will teach you how to create a place where you can build a community, one that will let you display your knowledge and expertise. This is where you are going to begin enhancing your personal brand.
In the third step you will Grow Your Audience. Learn how to attract a huge following of prospective customers. These followers will look to your for leadership and will rely on your expertise to meet their needs.
Finally, you will Monetize Your Business. Having an audience and a powerful personal brand are only useful if they help you earn money. The final section of the course explains how to create and sell the digital products and services your audience are looking for.
UPON COMPLETION OF THIS COURSE YOU WILL HAVE...
From there they sky is the limit. Once you've completed the process outlined in this course you will be able to "rinse and repeat" to create new products and generate larger revenues online.
Being a successful online entrepreneur offers some BIG benefits. What are some of the best perks of operating a profitable online business?
How long will it take you to build a profitable online business? It took me almost 4 years to move my business fully online, but now I can show you how to do it much faster. Here's what you can realistically expect.
Take this quiz after completing the lectures in section 1.
Identifying a profitable niche within the health and fitness industry ensures you can become the authority in that niche. Building authority and a strong personal brand lead to followers, potential customers, and eventually sales.
This ideal target consumer becomes the focus for all of your online marketing initiatives and will direct every online product and service you create.
This technique allows for quick and effective market research to ensure that competitors have not already saturated your chosen online niche.
Your online brand should reflect your expertise and connect with your ideal target consumer. Learn how to create professional online branding.
Take this quiz after completing the lectures in section 2.
It is easy to fall into the trap of becoming a "jack of all trades" when it comes to social media. However, it is much more effective and time-efficient to reach your target consumer using the business tools built right into Facebook.
When properly used, Facebook groups offer the perfect place to build a community of potential consumers who share common interests and problems (that you can solve with future products!)
Right or wrong, consumers judge an online business by its appearance. Learn the online tools that you can use to create a professional-looking group that will attract more followers to your brand.
You don't have to constantly create your own content in order to build a successful online business. Learn how to curate the best content that will resonate with your audience, and build your personal brand at the same time.
Don't I need a website in order to be a successful online entrepreneur? Not at all! Here are 3 reasons why you do NOT want to start your business by building a website.
Take this quiz after completing the lectures in section 3.
We're about to begin marketing your business with a number of effective tactics. What message do you want to be sending? You want to invite people to join your tribe.
This simple trick shows you how to increase the branding power and pass-along rate of links leading back to your group. Use this to generate more traffic and find more leads.
Begin building your community (or "tribe") using these 2 quick email marketing tactics.
This is the fastest way to build up your community and generate conversation.
Once you have a small community built in your group, it's time to begin a larger-scale marketing campaign. Here is one free way to generate loads of traffic to your group.
You never want to be seen as a spammer (this will deteriorate your credibility and your marketing opportunities). Here's how to track your marketing efforts to ensure your messages are well-received.
Quickly building your online business is done best when partnering with other like-minded entrepreneurs. Here's a great way to build those partnerships and grow your tribe.
This marketing technique allows you to show your expertise on credible websites that have an audience perfect for your business.
This technique shows how you can get your own content published on very credible websites that already have an audience similar to your ideal target consumer.
Take this quiz after completing the lectures in section 4.
This is how you can use your community to discover the ideal product for your online business. Also learn what format this product should take.
Here I will show you the exact equipment I use to create all of my digital products that I sell online. This equipment kit is very inexpensive but produces really great results that customers will love!
This lecture explains exactly how to put your first product up for sale and how to entice customers to buy it.
Learn how to sell membership to your groups. This is the most powerful way to build a large (and stable) source of revenue for your online business.
Now that you have your new product or service launched, here is one last marketing tactic that will draw instant attention and bring in your first sales.
Take this quiz after completing the lectures in section 5.
Dave Smith is the owner of Make Your Body Work, a successful online fitness business that he launched after working as a personal trainer for more than a decade.
His unique work online earned him the title of Canada's Top Fitness Professional, awarded by CanFitPro, the certifying body for personal trainers in Canada.
While Dave's career success has mostly taken place in the fitness industry, his education and work experience originated in Marketing. He holds two Business degrees and worked as a professional marketer for several multinational corporations before becoming an entrepreneur.
Aside from running his online businesses, Dave enjoys teaching at various fitness conferences across Canada, public speaking on health and fitness-related topics, and writing about his experiences in publications such as The Huffington Post and Canadian Living.