Creating Mission Statements and Beyond
3.2 (3 ratings)
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Creating Mission Statements and Beyond

Vision, Mission, Values and Business Philosophy Statements - why should you have them? What good do they do?
3.2 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
16 students enrolled
Created by Lorraine Arams
Last updated 7/2015
Current price: $10 Original price: $65 Discount: 85% off
5 hours left at this price!
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  • 41 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create memorable vision, mission, values and business philosophy statements for your non-profit
  • Design a Vision that fits your current realities
  • Write a Mission Statement that everyone can understand and memorize
  • Decide on the right values for the purpose of your non-profit
  • Develop a philosophy by which to manage business
View Curriculum
  • A purpose for developing the statements

Most non-profits have Vision, Mission and Values Statements. Very few have a business philosophy statement and yet, more than in any other business, a business philosophy statement is critical because of the huge turn-over of people at every level on a continuous basis.

In my workshops to boards of directors, I have discovered that most often the Vision, Mission and Values Statements don't align and, frequently, don't reflect the work of the organization as it exists today.

In this course, you'll:

  • the point of spending the time to develop memorable Vision, Mission, Values and Business Philosophy Statements
  • be taken through a process, adaptable to your group, in developing these statements
  • follow through a series of steps which build upon one another
  • be given some supporting videos and other materials to help your thinking process
  • come to understand that these statements affect every single part of your organization and provide the stability necessary to sustain the upheavals of turn-overs of people in various work within the organization
  • see the value of taking the time to work on these statements on a regular basis and why they should be front and center of all activities and decision-making activities
Who is the target audience?
  • Board members of non-profits who are struggling
  • New organizations who are writing their vision, mission, values and business philosophy statements
  • Board of directors who are revising their vision, mission, values and business philosophy statements
Compare to Other Business Strategy Courses
Curriculum For This Course
Why Should You Bother Taking Precious Time for These Organizational Statements?
1 Lecture 04:45

People within organizations often don't pay too much attention to the Vision, Mission, and Values Statements. Rarely do they have a business philosophy statement. And, most people with the organizations, don't understand how important these statements are to how they succeed.

Preview 04:45
What is the Process to Achieving a Better Understanding of Our Organization?
2 Lectures 09:14

Ask the questions. Ask a lot of questions. You'll find that I have included a lot of questions which should be answered and suggest that you ask even more as you go through this process. The main segments need to be given thought to the point that answers are succinct and understood by anyone inside and outside the organization clearly.

Preview 06:04

Here's how the answers will come together -

Now what? Here's an explanation of the steps to take in creating statements
The Statements - Work Through the Development of the Statements Diligently
4 Lectures 22:31

Values - they are at the heart of the heart. They are the source. They are the connectors - what connects one person with another. For an organization, values attract people, resources, and a host of other tangibles and intangibles. Do you know what your values are? Not what you would like your values to be or what "looks good" but what inspires and gets the community supporting an idea - a cause. There are many lists - the trick is to find the values that support the work the organization does - not what somebody thinks will impress the outside world.

The Values Statement - What does it consist and why should it be first?

If I read y our Mission Statement, could I understand what you do for whom and how you do it? But what if it was on your website, would that Mission Statement make it clearer? Does your MIssion Statement in align with your values and your vision? Why?

The Mission Statement - How do we make it memorable, memorizable and inspiring?

Vision - what is it? Does Vision means accomplishing great things or many small things to improve your world? Did you ever wonder? Many have but no one has asked the question. What is a Vision really?

The Vision Statement - What is it really? What should it say? What's the point?

If you run a business, wouldn't it make sense to have a business philosophy statement by which to do business? Likely your reply would be affirmative. A non-profit is a business so why don't most non-profit not have a business philosophy statement? What difference do you think it would make?

The Business Philosophy Statement - Yes, for a non-profit and here's why.
Why Is It So Imporant to Develop These Four Statements with Care?
2 Lectures 04:41

If you're not convinced that taking the time to create these statements, here are a few more reasons which may fully connect the dots for you. You'll make your contributions in a shorter amount of time, have greater impact and accomplish far more in the limited amount of time you have to devote. Success breeds success and success increases influences. What motivates you?

You have your Vision, Mission, Values and Business Philosophy Statements and . .

Why should you spend time creating the Statements?
1 question

Let's wrap it up.

Wrap Up - Here's another tool and some suggestions
About the Instructor
Lorraine Arams
3.0 Average rating
25 Reviews
1,029 Students
4 Courses

I love to help people through teaching. I'm thrilled when people "get it" and their lives, in some small way, are made better as a result..

Currently, I have my own business, On Contract Only, offering services in facilitating, training, consulting and writing.

I have presented workshops for small business, non-profits and business groups on a variety of topics using the knowledge I've acquired during my eclectic career in management at senior levels in corporations, non-profits and governments. The range of enterprises has included: coaching, personal development, mining, manufacturing, import and export, real estate, recreation, performing arts, visual arts, advanced education, health, e-commerce, and small business.

I'm a lifelong learner and enjoy variety from geophysics to cooking. And I love meeting and communicating with people. Computers and the internet have been like a miracle to me - what an amazing development in human existence wherein people can connect from all over the world - instantly - and share thoughts, ideas and challenge what is for what could be.