You already have the EXPERTISE required to make serious $$$ from the $107 Billion online course industry.
If you have been living on Planet Earth for a while now, chances are good that you've gone to school, worked in various industries, and have developed passions and interests of all kinds.
Congratulations! You are qualified to teach online courses right now.
You have insight and knowledge into fields of interest that other people want to learn about. We just have to get all of that great stuff out of your head (or from your research) and into an easily consumable, marketable and scalable online learning package.
Wait, slow down. Before we go hitting record with all that excitement, there are a few things you'll want to know.
Not everyone does amazingly well in the online course game. It's like that old 80/20 principle-- 20% of online course creators tend to get 80% of the results. The reason of course is that online consumers these days are smart. They will not buy just anything from you simply because you have put it on the internet. They will sniff you out. They want to feel super comfortable before buying.
That is, if a PREMIUM course is what you're after, your leads and prospects will have to trust you enough to purchase a BIG TICKET online item.
This is the critical part. When you sell your course as a big ticket item, the number of sales conversions required to generate 6 and 7 figures goes WAY DOWN. In fact, the top mediapreneurs and infopreneurs out there are routinely holding 6 and 7 figure launches and generating all of that delicious profit from ONE SINGLE COURSE.
How the heck do they do that?
First, they make the choice to play in a 'bigger sandbox'. In other words, they decide to not settle for selling their course below a premium price point. Second, they have a marketing system that kicks butt.
That's the part I'm here to show you.
By the end of this course, you will know how to do the following:
Choose your online course topic
Package your online course
Create and record your online course
Host your online course
Build a list of prospects you can market your online course to
Nurture your prospect list
Launch your online course using an evergreen sequence
Get testimonials, social proof and learn other forms of online course promotion.
Close online course sales with scarcity and a sales page
Promote your online course beyond the launch with joint ventures and affiliates
Rule #1 in online course creation and sales is to avoid going ahead and creating a course before knowing if people will want to buy it. There are some easy ways to determine if you are on to a topic that is likely to sell. You can test your topic and presell your course.
And there we have the key learning goals for this module:
Should you bother with worrying about the title of your course? Some say meh. I say, yup, you really ought to put some thought into it. Some thought and some of you. That last bit (the 'you' part) is your personal brand. Your branding strategy is basically a combination of best practices and your own personality. As if that isn't enough for this step... we also talk about planning your course. Why? Because you need to know the full depth of what your course is before you can name it effectively. You'll see what I mean.
Learning goals for this module:
When I started creating online courses I thought it would be a breeze. I was already knowledgeable in my topic so I thought I could just buy a mic and hit record, essentially. One year later and it still wasn't finished. It turns out that you can literally waste years of your life just by not having a few key pointers that will put you on course for quick success. Do you like doing things over and over again? Me neither. I had to rerecord my first course twice due to some very silly and very avoidable mistakes. Resulting wisdom and learned lessons enclosed herein!
Where does your online course live online? Thinking you can pretty much snap your fingers and put it on your website (like I once thought) is going to lead to disappointment. How does the money get from the customer and into your pocket? None of these issues are immediately obvious and the noise of choices is confusing and seemingly endless. In this module we simplify things and get you up and running in 20 minutes.
It's never too early to start this step! Start (and continue) providing value to an audience-- a list of prospects. Use a targeted strategy utilizing a few channels for building that list and adding new emails.
Your list can depreciate in value if it sits there without engagement. In other words, you have to send these folks stuff. Not just any stuff-- value. Nurture your list with value and elements of your personal story. Take your audience with you on that journey, building trust and anticipation.
Launching your course is a little more involved than just hosting it and abruptly announcing it to the world. Realizing customer value in this day and age on the internet is slightly more complex than that. The launch is comprised of more nurturing mixed with scarcity and anticipation building. This module discusses the components and the sequence.
When was the last time you made a big purchase on something that had either no reviews or negative reviews? We are conditioned to learn from the experiences and opinions of others. What other people think of your course is going to be a huge influence on your prospects' buying decision.
Crunch time. Your prospects have gone through your launch sequence and have received your some of your best material. They are anticipating your course because they should be thinking-- 'if this instructor has already given me this much valuable content for free, the course is going to be mind-blowing!' Let's capitalize and close the sale! Time to cash in on all that wonderful nurturing you've done up to now...
Ryan is a job market expert, staffingpreneur mentor & career coach.
He teaches companies to hire well.
He teaches recruiting firms how to hack their growth.
He helps new entrepreneurs launch their staffing & recruiting enterprises.
He teaches job seekers the art of career mastery.
In 2013, Ryan founded LyrGroup, a workforce solutions firm in Toronto that quickly grew to revenues of $2.6M in the first year. In 2016, the firm was acquired.
Since then, he has been travelling, consulting and creating online courses & programs.