Online Course Creation and Promotion Blueprint
4.6 (112 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,196 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Online Course Creation and Promotion Blueprint to your Wishlist.

Add to Wishlist

Online Course Creation and Promotion Blueprint

Learn my exact steps of creating and turning your online courses into a 6-figure, full-time online business
4.6 (112 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
3,196 students enrolled
Created by Eli Natoli
Last updated 3/2017
Current price: $15 Original price: $95 Discount: 84% off
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify the sweet spot where your passion and talents meet the most urgent needs of your market.
  • Evaluate demand, before putting time & effort into creating your course.
  • Execute a simple, foolproof method for identifying a profitable course idea that sells.
  • Find and set the right price point for your course.
  • Use guidelines and templates to create unique, irresistible offers that stand out from all of your competitors.
  • Use my simple, step-by-step process to create and package your content in a way that speaks to your audience’s pain points and goals.
  • Build a targeted list of the right people to market to, even if you’re starting from zero!
  • Develop a powerful marketing and sales funnel and create compelling lead magnets to market and sell your course.
  • Create successful Facebook advertising campaigns that specifically target people who want what you’re selling!
  • Utilize efficient growth-hacking strategies to increase your conversion rate and get more relevant leads.
  • Execute on a complete plan for developing a marketing journey for prospective customers that turns browsers to lifelong customers.
  • Build a persuasive Sales Landing page to effectively convince your prospects to buy.
  • Position yourself to stand out in your industry as a true expert whose courses deliver real, actionable value.
View Curriculum
  • No experience in training, teaching or marketing required!
  • A willingness to learn, roll up your sleeves and work toward your dream!
  • A computer, tablet or smartphone and an internet connection.

If you are an entrepreneur, freelancer, author, coach or career professional who has been struggling to figure out how to earn extra income on the side, or if you want to turn your passion into a full time income, then keep reading. Below, I'll share with you the easiest solution to overcome all of these challenges by creating and selling valuable and profitable online courses. 

Are you tired of Sunday nights spent dreading the work week?

Do you dream of passive income from online courses, but keep talking yourself out of it?

Are you looking to get into online training but don’t know where to start?

Have you launched an online course, but aren’t getting the results you expected?

Whatever your background may be, if you’ve ever thought about turning your knowledge, your unique gifts and your passion into a profitable online course, then you’ve come to the right place!

Look — there’s no doubt that you have valuable insight to share with your tribe. But that doesn’t automatically guarantee that you can connect with them and get what you’ve created in front of them. And even if you do, there’s no guarantee that your course is packaged in a way that’ll engage them and convert them into buyers.

To do all of that — and make money — you need a lot more than empty promises and hot air.

You need a plan.

You need a step-by-step guide that will walk you through every aspect of creating a course for people that’s irresistible, valuable and — most importantly — profitable.

That’s exactly what this course is.

The Internet is full of “experts” — but most of them are wrong.

It seems like every day there's a new training, free guide, or blog post promising that you can make a gazillion dollars if you just buy this product. There’s no shortage of training courses teaching the tactical tools and techniques to create and sell an online course.

While that’s extremely valuable and a necessary part of any course creation and promotion, just knowing the mechanics of doing something doesn’t guarantee you’ll be successful at it.

This missing component is the reason so many course creators fail at making their courses profitable.

This course is different — over 50,000 students is the proof.

In the last two years my husband Joe and I have been able to earn a generous 5-figure monthly income creating and selling online courses. By implementing the strategies I teach in this course, Joe’s courses have enrolled over 50,000 students, earning him Udemy’s best seller instructor status.

All you need to create, launch and profit.

This comprehensive training program provides absolutely everything you'll need to successfully launch your own online courses and programs and profit from them.

From figuring out what you should be teaching to positioning, pricing and marketing, I'll walk you through everything you need to know to create and launch a unique course that customers will happily pay premium fees for... and we'll work together to do it, step-by-step.

You won't find anything here that hasn't worked for me or my clients! This is hands-on, action-taking, make-it-happen training.

Who is the target audience?
  • Anyone who wants to start getting paid for their content and expertise!
  • Anyone who believes they have a useful, valuable message and/or expertise to pass on to others who can put it to use.
  • Anyone who’s never created an online course, but really wants to!
  • Anyone who’s created an online course that hasn’t succeeded as expected.
  • Anyone looking to position themselves as an authority in their chosen field.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
30 Lectures
Welcome — You Belong Here!
1 Lecture 09:18

I want to assure you that you belong here — and explain why your skills, your unique gifts and expert knowledge you already possess is more than enough to create successful online courses (and a profitable online business)! 

I'll show you where to start and how to silence that little voice in your head — by sharing my own personal path to success.

Preview 09:18
8 Lectures 27:58

In this video I'll show you the critical equation that turns the “my own online business heaven” you're dreaming about into a possible, achievable reality

And you'll also learn why focusing only on the money is a surefire recipe for failure!

Preview 03:47

If you have no idea what industry to tackle, the very first place to start is to focus your attention inward and see what you’re good at! Here are the questions to ask yourself to truly figure out where your natural talents lie.

What Are You Good At?

Your customers and clients buy YOU first! Find out why it's absolutely critical that your full heart and soul are in what you do (and how to make sure it is).

What Do You Love Doing?

There's more than one way to figure out what people want most from you — and plenty of excellent alternatives to traditional, expensive market research. 

In this video I'll show you how to use Google Trends to evaluate the potential demand for your course, look at niche opportunities that exist around it and get an idea of demand for those niches.

What Does The Market Want? (Part 01 - Google Trends)

Here you'll learn to use Google's Keyword Planner tool to identify what keywords your audience uses when they search within your particular niche — especially the terms related to their problems, pain points or deepest desires.

This information will not only tell you what topics your audience cares about most, it will tell you whether or not there is enough profit potential in your chosen niche.

What Does The Market Want? (Part 02 - Keyword Planning)

One of the easiest ways to get a handle on what people need, want and expect is by researching your competition. In this video I'll share some absolute goldmine places to see and hear what people want, in their own words. You'll see why competitive research is a lot simpler than it sounds!

What Does The Market Want? (Part 03 - Your Competition)

Find out the common reasons people give in to their fears, settle for where they are and never follow their dreams — and learn how to avoid these traps!

A Word of Advice (and Encouragement): You can DO this!

In this exercise, these dreams form the basis for reality! I'll show you how to brainstorm the name of your online course and determine your ideal number of enrollments per month — along with the desired revenue you’d like to generate.

Exercise: Give Yourself Permission to Dream
Positioning and Packaging Your Course
2 Lectures 05:55

What makes your business stand out from the crowd? How do you tell prospective customers what's special about you? Here's how you figure it out — and take a quantum leap in your ability to create income.

Your Unique Selling Point

This exercise will help you create your own solid Unique Selling Point (USP), that’ll clearly tell potential customers why you’re different — both logically and emotionally.

Exercise: Create Your Unique Selling Point
Creating Your Course
5 Lectures 16:54

A critical key to success is making sure your products (and your business) play to your strengths. Here I'll help you figure out the type of online product that fits into your business goals and overall business positioning.

Finding The Best Business Model For Your Unique Strengths

Learn the basic rules of pricing your course appropriately, instead pulling a random number out of thin air! Here you'll develop a concrete pricing strategy that will deliver committed (and repeat) customers. 

Finding The Perfect Price For Every Offering

The path to profitability starts with clear, attainable financial goals. At the end of this process, you’ll have a usable action plan that details what to sell, how many you need to sell and how much you should be selling it for.

Creating your Profit Picture

By the end of this short, simple and FUN exercise, you'll have a crystal clear idea of what type of course you want to sell, how much to sell it for and how many you’ll need to sell in order to fulfill your dream!

Exercise: Dare to Dream

Take the guesswork out of your course creation process. You'll learn how to create a plan for success that tells you exactly where to start, how much to include, and how to properly structure your content.

Creating Your Course Roadmap
Targeting and Reaching Your Audience
7 Lectures 39:19

The world’s greatest marketing message is no better than the world’s worst marketing message if it’s shouted at deaf ears

So we'll walk through simple, effective methods to target and attract people who will be most willing to listen — and grow your audience the right way.
Growing Your Audience — Strategically and Intelligently

Attracting customers is the key to your success, and nothing does that better (or faster) than a free offer. Find out how to attract potential customers, and — more importantly — how to gain their trust and turn them into buyers!

The Power of a Free Offer

Leverage the incredible power of Facebook ad targeting to reach a massive number of people with your message and get your course in front of people who are most likely to buy!

Facebook Targeting

Find out why the place to start is by getting your product in front of people who are already paying attention to you!

We'll tap the audience you didn't know you had, and then walk through how to reach each group and get your product in front of them. 

Targeting Your Website Visitors

Learn how Facebook allows you to reach an even wider audience by getting your product in front of the people who are already interested in what you're offering — and are an exact match to your ideal buyers.

Lookalike Audiences and Interest Groups

If you're just starting out and don’t have anybody paying attention to you yet, don’t worry — I’ve got you covered too! 

I'll show you how to brainstorm and figure out who your ideal customers are — and then we'll walk through the steps needed together to get your course in front of them. 

No Audience Yet? No Problem!

Learn how to make every dollar you spend promoting your course on Facebook trackable, accountable and measurable. 

Measuring Your Facebook Ad Success
6 Lectures 34:25

Learn the critical steps and techniques for turning subscribers into customers. I'll also walk you through the art and science of taking people through a marketing journey and striking a balance between revenue generation and subscriber cultivation. 

I'll also teach you the 3 things you must do — the minute someone subscribes to your list — in order to move them from reader to subscriber.

Your Sales Marketing Strategy

We'll walk step-by-step through the exact marketing journey I use with my own clients. This method does much more than show people the value of your product — it converts subscribers into begging-to-buy customers!

Your Customer's Marketing Journey

Learn how to establish and deepen a relationship with your prospects and subscribers — by delivering small wins and letting them to get to know you.

Your Engagement Strategy

Learn how to win the hearts of inactive subscribers or doubting prospects — and get then to interact, share, engage and ultimately buy from you!

Your Re-Engagement Strategy

From the number one mistake most people make with email marketing campaigns to surefire sales funnels, you'll learn how to get more opens, clicks and sales!

Forget Everything You Know About Email Marketing

The job of an effective landing page is to convert your prospects! I'll walk you through the essential landing page elements you should be using to build a high-converting landing page. I'll also show you a best-practice template you can use to guide your efforts.

Your Sales Landing Pages
Wrap Up
1 Lecture 09:55

We'll recap all the critical points and things you need to remember as you set off on your journey.

Wrap Up: Things to Remember
About the Instructor
Eli Natoli
4.6 Average rating
112 Reviews
3,196 Students
1 Course
Business and Entrepreneurial Growth Coach

Hey there! My name is Eli.

(Like “Ellie,” but spelled in a way that, while quite cool, tends to make people think I’m a guy ;-)

I’m a tolerable wife, “kindasilly” mom, food aficionado and oh — PASSIONATE about all things online marketing! I find all of it fascinating, stimulating, and even FUN!

Seriously, I’m obsessed with teaching serious Entrepreneurs grow their businesses faster and take them much further than ever before.

How did this become my life?

Back in 2012, my husband and I were running a software design and development firm called Twofold, designing and building apps, websites and large systems.

Although I had lots of flexibility working and raising my kids from home, I didn’t feel very passionate about it. To be honest, I couldn’t stand waking up on any morning that didn’t begin with the letter ‘S.’

So in my free time, I started entertaining myself with other things, and that was when I became fascinated with online information marketing, especially the passive income part of it.

So, I started my own blog (Webjenius) as a simple creative outlet, in hopes of getting my feet wet with online marketing. I had no ambitions of making it my full-time job. Heck, I wasn’t even aware it COULD be my full-time job.

Fast forward one year, and the potential of generating money from what I loved doing was suddenly VERY real. My husband and I decided to move away from project work and shift our business to exclusively launching online products — in other words, passive income.

My husband Joe is a User Experience (UX) consultant. Acting as his business and marketing coach, I guided and collaborated with him to create our first product, an online course.

We’ve worked together to launch five additional online training courses and two books, with more on the way in 2017. We currently have over 50,000 students taking those courses, and our products are returning six-figure revenue — consistently.

Crazy, right?

Maybe, but the writing on the wall was clear. So I’ve completely moved over to online education: teaching aspiring entrepreneurs how to start and grow their own businesses.

I want to help you build a profitable online business, too!

I’m here to serve you. Through my free content — along with my coaching and paid training programs — I’m here to help you build a life that you truly love. A life that is one of a kind, uniquely and brilliantly tailored for you.

I work with people just like you: creative, passionate entrepreneurs and small business owners who are insanely good at what they do. And the one thing they all share is a struggle to generate consistent cash flow. That’s because they’ve never been shown the right way to attract clients or have truly successful sales conversations.

I love empowering, motivating, inspiring and, ultimately, coaching! And while I’ve certainly made good money, there is simply nothing more satisfying for me than to know I’ve been able to reach out, extend my hand and help someone else reach their dreams.

But listen up — I can’t help you if you’re looking for a method to get rich quick!

Hell, even sharp shooters and gangsters work hard to earn money!

Look, I really do get it. Making money on autopilot is what attracted me to information marketing in the first place.

And, of course, I have consistent passive income coming in every day, and all of it is on autopilot. But it’s taken a LOT of hard work, lots and lots of 12 and 14-hour days and many caffeinated late nights – banging my head against the wall, cursing in languages I had no idea I could speak!

But it was SO worth it, and I wouldn’t trade one minute. Because now I have the ability to do whatever the hell I want, whenever the hell I want. And I have the knowledge and skill to help YOU do it too.

So if you want to make a million dollars as an entrepreneur, that’s pretty cool. It’s also entirely achievable

But it's not going to happen without a lot of effort and energy.

I’m truly thrilled you’re here, and I salute you on taking the first step toward the life you deserve.