Create and Sell Online Courses with Teachable and Thinkific

The complete guide to self-hosting online courses: turn your online courses into a full-time business with our training!
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  • Lectures 111
  • Length 9 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2016 English

Course Description

Do you want to increase your online course income?

Would you love another stream of income?

Have you thought about self-hosting your online courses?

You're in the right place.

This course walks you through BUILDING YOUR OWN ONLINE COURSE SITE with Teachable and Thinkific. But it doesn't end there. We should you exactly how we're making sales using email sequences and sales funnels. 

You'll learn how to WRITE EMAIL SEQUENCES that turn website visitors into course purchasers.

You'll learn how to CREATE A SALES FUNNEL that increases the number of people on your email list.

You'll learn how to DRIVE MORE TRAFFIC to your website and into your sales funnel.

Everything we teach you in this course is what has been tested and proven to work. We don't only show you how to do this, but we back it up with proof. We promise that if you take this course and implement all of our strategies, that you'll be better off than 99% of all other online instructors.

Instructors Phil Ebiner and Matt Bernstein have taught 100,000s of students on Udemy and other course platforms. Now they'll show you their exact strategies to replicate their success with your own course website.

There really isn't any reason to hesitate. Enroll now, and get started. 

Only people like you, that act now, will be successful.

What are the requirements?

  • Students should sign up for either Thinkific or Teachable to be able to follow along with the course content (the free plan is fine).
  • Students should have a website with an email marketing tool like ConvertKit, AWeber, or Mailchimp to create email sequences.
  • Students should create a website, YouTube channel, and social media channels for your brand.

What am I going to get from this course?

  • build your own online course site with Teachable or Thinkific
  • write email sequences that make sales
  • create a sales funnel that gets more people onto your email list
  • drive more traffic to your website, funnel, and email sequences

Who is the target audience?

  • Udemy instructors
  • Anyone with an online course that wants to increase their revenue from that course
  • Anyone who wants to create online courses and host them on your own site

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Dive in to Self-Hosting

Welcome to this course. In this video, we'll give you more information about how this course works and who the instructors are.


Use this lecture to decide which sections you want to start with.


In this lecture of the self-hosting course, you'll learn the basics of how to be successful with a self-hosted course site. We'll walk you through the basics of how it works.


In this lecture of the self-hosting course, Phil shows you his proof of success, and the rapid increase in revenue he is generating from his self-hosted courses.


Here's a quick message from Phil about leaving a review for this course.


Whether you use Teachable or Thinkific doesn't matter much. They both have a lot of the same features. This is a quick comparison of the two.

Section 2: Create Your Self-Hosted Course Site with Thinkific

Host your online course content with Thinkific. This is what the course design looks like within Thinkific. 


Learn how easy it is to build / setup a course within Thinkific.


Create / build a course bundle with Thinkific. Learn how to build your own & offer a unique value proposition compared to your course offerings on Udemy.


Learn to build a premium membership with Thinkific & offer a unique value proposition compared to your course offerings on Udemy.


Learn how to setup course memberships within Thinkific. Yet another way to offer a unique value proposition compared to other teaching websites.


Thinkific makes selling your course easier by offering you a sales widget that can be posted to any website. This will help you sell more courses.


Host a lead magnet on Thinkific. This is the start of the sales funnel and allows you to collect students emails in exchange for a free course.


Learn how to host your podcast on Thinkific. This will allow you to collect listeners email address in exchange to access all podcast episodes.


Organize your course categories using Thinkific. Learn how to improve your users / students experience on your self hosted website.


Learn what Thinkific website settings are and what specifically is easily customizable with your Thinkific website.


Thinkific Hosting plans / pricing. What features do Thinkific offer, and at what price?


Once you have a paid plan, Thinkific offers great customer service. Learn how to watch their free course, access their help center, and ask any question you need their help with.

Section 3: Create Your Self-Hosted Course Site with Teachable

In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll learn about the different plans Teachable has to offer.


In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll get oriented to the Teachable dashboard and admin pages.


In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll learn how to put your courses on Teachable.


In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll learn the different options for pricing courses with Teachable, including one-time payments, subscriptions, and payment plans.


In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll learn how the coupon codes work on Teachable. You'll even learn how to give away a free one-month trial to your subscriptions.


In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll learn how to create a course bundle with Teachable.


In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll learn how to create pages right within Teachable.


In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll learn how to customize your top menu, including adding custom links.


In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll learn how to customize your home page to make it look like a nice landing page, custom page, or course directory.


In this section of the course, you'll learn how to use Teachable to self-host your online courses. In this lecture, you'll learn the final steps to publishing your course on Teachable.


In this lecture of the Teachable section, you'll find out where to get help when you have Teachable issues.

Section 4: Price Your Courses

In this lesson of the self-hosting course, you'll learn more pricing strategies.


In this lesson of the self-hosting course, you'll see how Phil is pricing his courses. What's working right now? Let's dive right in.

Section 5: Create Your Email Sequence

Learn how to setup your own email marketing series / funnel.


In this lesson of the self-hosting course, you'll learn how to create a great sequence of emails that sells your online courses.


In this lesson of the self-hosting course, you'll see a sample of Phil's email sequences that is working right now to sell his courses.


Learn the challenges of email marketing / setting up a sales funnel.


Learn the concepts of content marketing to build an email marketing campaign.


Learn how to create valuable content for an email marketing campaign.


Learn email client standards - like gmail, yahoo, and how to not get into spam.


Learn things to avoid doing in your email marketing campaign that will lead to customers spam folders.


Learn additional ways to keep your emails clean from the spam filters.


Learn how to generate traffic to your website to generate leads to sign up for your email list.


AIDA: Attention, Interest, Desire, Action.

Learn how to use AIDA to close the sale & profit.


Recap of email marketing & how to use it to generate leads / sales.

Section 6: Create and Drive Traffic into Sales Funnels

In this lesson of the self-hosting course, you'll learn the basics of creating a sales funnel that will increase your revenue.


Learn exactly how we generate traffic to our website.


Create a front end offer. This is the first product your customer will buy from you. Example, a $15 course.


Build a back-end offering. This is the most expensive product / service a customer will purchase.


After your customer orders the front end offer, the next time you send them an email (1 week after they buy). It's a front end offer. Maybe a video course that SUPPLEMENTS their learning + bonus offerings.


The downsell is the same as the upsell, except no bonuses are offered. It's also discounted at a lower price because maybe the customer was interested in the product, but didn't want the bonuses.


Learn how to build a 2nd & 3rd upsell. What ideas to continue to supplement / further their learning. information is never withheld. These are meant to further their learning in a supplementary skill.


Take a look over my shoulder as Matt Bernstein shows you exactly what his company "Skillhance" sales funnel is.


In this lesson of the self-hosting course, Phil talks about writing articles to drive traffic to his courses.


In this lesson of the self-hosting course, Phil talks about posting YouTube videos to drive traffic into his sales funnels.

Section 7: Choosing a Niche

Choose your website niche, then make sure all of your content falls under that.


Validate your website niche using Amazon Kindle best seller rankings.


Validate your website niche / subject by researching the amount of keyword search terms are made each month.

Section 8: Build a WordPress Website with OptimizePress

Check out what Skillhance website home page looks like to emulate the design.


Learn how to build a similar homepage for your website using OptimizePress.


Learn how to setup / design a blog using OptimizePress.


Learn how to setup / build a resources page using OptimizePress.


Learn how to create / build a coaching page for your website with OptimizePress.


Learn how to publish blog posts & publish on a consistent schedule. This will help increase traffic to your website.


How to use OptimizePress to build pages on your website.


Learn to create social proof on your website with a reviews page. This is also done with OptimizePress.


Learn how to build / setup an about page for your website. People want to get to know you, and not a company. You'd have an easier time paying a friend $20, then you would a total stranger.


Use Sumome WordPress plugin to add subscribers to your email list. Learn how to setup their sumome smart bar.


Learn how to protect your website and backup your website data with Backup WordPress plugin. Learn how to set it up.

Section 9: YouTube Marketing Strategies

Learn the basics to marketing your website with YouTube.


Learn how to create engaging videos on YouTube that drives traffic to your website.


Learn to optimize your YouTube channel and specific best practice strategies to build your channel.


Learn how to use YouTube to maximize your revenue from it. YouTube ads, lead magnets, etc.


Get a close look over Matt Bernstein's shoulder as he shows you his company YouTube channel for Skillhance.


Learn how to optimize YouTube videos. Top 10 things to do on YouTube as well as top 10 things to avoid.

Section 10: Google+ Marketing Strategies

Learn how Google+ can help build your business and drive traffic to your website.


Learn the basic strategies behind Google+ and how to drive traffic to your website.


How to use Google Hangouts to communicate with people to build customer relationships as well as partnerships.


Learn how to use Google+ communities to build a group for customers to interact in & grow together.

Section 11: Live Streaming Marketing Strategies

Learn the benefits of live streaming and how it's the future of generating traffic to your website and communicating with customers.


Learn the strategy for live streaming and the basic concepts that you can employ today to start building a following.


Learn how to promote your live streaming show, and build website traffic for your business.


Learn about Blab as a platform and how to use it for live streaming and building traffic for your business.

Section 12: Blogging Strategies

Introduction to blogging, the benefits, and how content is still king to driving quality traffic to your business.


Publishing blog posts consistently will help increase the amount of traffic that Google sends you.


Adding images and videos to your blog posts to increase visitor engagement.


Learn how to monetize the blog and help make your business more money online.


Learn how to connect social media to get likes and shares from your blog posts to your facebook page to build a social media following.


A list of important pages to include on your website.

Section 13: Podcast / Interview Strategies

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Instructor Biography

Phil Ebiner, Best Selling Instructor, 200,000+ Students

My passion is inspiring people through online courses. I love learning new skills, and since 2012 have been teaching people like you everything I know. Through my online learning business, Video School Online, I create courses that teach you how to become the better version of yourself with all kinds of skills.

What would you like to learn?

Would you like to make money teaching online courses?

Would you like to build your own 6-figure business?

Would you like to learn motion graphics in After Effects?

Would you like to learn how to shoot & edit videos like a pro?

Would you like to take better photographs?

Would you like to design better presentations, create a great resume, colorize black & white photographs, brew beer, adopt a cat, edit photos in Lightroom, launch a freelance career?

If you want to do any of these things, just enroll in the course. You have a 30-day money back guarantee if you don't like it. And I'm always improving my courses so that they stay up to date and the best that they can be. Check them out, and enroll today!


I've always tried to live life presently and to the fullest. Some of the things I love to do in my spare time include mountain biking, nerding out on personal finance, traveling to new places, watching sports (huge baseball fan here!), and sharing meals with friends and family. Most days you can find me spending quality time with my lovely wife and our cat.

In 2011, I graduated with my Bachelor of Arts in Film and Television Production at Loyola Marymount University - one of the top 10 film schools in the country. While there, I was fortunate to make documentaries in Switzerland, Germany, Mexico, and India. After graduating, I worked at Participant Media shooting and editing short-form documentaries for their website TakePart. I followed that stint with a contract at Stanbridge College where I discovered online learning. I helped pioneer their online school there. Most recently, I spent 2 years working at University of California Berkeley with the media team. Throughout this time I built my Video School Online brand to teach others the skills that I have. In May of 2015, I left the 9-5 world to make my own path. Since then, I've made more money, worked fewer hours, and only have done the things I love each day.

I want to show you how to be a better creator, make money from your creations, and live the life you dreamed of.

Instructor Biography

Matt Bernstein, Helping hardworking people start successful side businesses.

Why I Teach:

While studying to become a Communication Major at the University of Massachusetts at Amherst, I built a successful eBay business on the side. 

After college, I moved to an apartment in Boston, MA (that I could barely afford) to create Udemy courses, teaching students how to sell on eBay. 

The goal is to help hardworking people start a successful online business at an affordable cost.

Currently, I'm teaching people how to emulate my successes by offering cutting-edge training courses and passionate support communities that help them start a side businesses more quickly and easily. 

The courses provide everything one could need to start and grow a home business. I've discovered principles, strategies, and technologies that produce real, measurable business results — without the expensive costs.

Things I Like:

Bowling, reading, beer, hiking, good deli meat, memorable experiences, my fiance', family, and close friends.

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