YouTube - YouTube Video Marketing & SEO For Business

YouTube Marketing - YouTube Marketing & SEO For Business
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  • Lectures 34
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

YouTube Marketing

YouTube Video Marketing is an extremely powerful way to find new customers for your business!

But how do you create a powerful YouTube Video?

How can you create good quality video marketing?

Learn From A Professional Online Marketing Company

Everything we teach you is drawn from our vast commercial video production experience, so you are getting commercial quality training.

We also show you how to create your promotional video on a very low budget!

YouTube Marketing Video Production For You?

  • Do you need a guide on equipment and how to create a video on a budget from as little as £500 or $500 dollars?
  • Do you want to learn how to drive traffic to your business with that video?
  • Do you want to learn how to use YouTube to increase your audience?
  • Do you want to learn how to get your video found in YouTube and Google search using good SEO techniques?


Fantastic and Informative Course

Mark has put together and delivered a fantastic course. He is clearly very knowledgeable in knowing how to create and market a YouTube video. The information is all useful and is delivered in a very clear, organized and easy to understand manner. Mark is very articulate and engaging. The course has the perfect blend of talking head and information/pictures on the screen. Highly recommend and can't wait to put the many tools I learned into practice. Thank you Mark.

~ Tracy Goodwin


Who This Course Is For:

This course is designed to take someone completely new to the video production process and get you up and running as quickly as possible.

So if you are a business and want to produce your own marketing videos in house, then this is designed for you.

It is also suitable for Udemy instructors and online educators who want to learn how to film talking heads promotional videos for their courses.

Why You Should Take The Course:

It is concise, focuses on achieving great results on a low budget and getting you filming fast, it also helps you learn the core basics of YouTube video SEO and how to setup your YouTube channel.

In this training course, we will take you through the whole process from start to finish.

You Will Learn How To:

  • Plan and structure a marketing video
  • Figure out what type of video you need to create
  • Learn the basics of AIDA scripting techniques
  • What is the basic equipment you need
  • Set your equipment up and get filming
  • Identify the core simple editing techniques you need to learn
  • Set up your YouTube Channel
  • Optimise your videos for the greatest impact in search
  • Track what is working and not working in your video campaign

Plan And Structure A Marketing Video:

When it comes to marketing your video, we help you take a step back and plan and explore your marketing strategy so that you can take advantage of the Golden Triangle of digital marketing and how an AIDA marketing funnel works.

These are important elements for getting success and are time proven to work, so understanding this strategically will help you plan your video upon a sound marketing basis.

We also discuss why building an email list for your marketing is important and how a YouTube video can drive this list.

What Type Of Video Do You Need To Create:

We will help you focus on your core audience and explain some of the things you need to think about to target a niche audience.

You will explore what the video should look like, how long it should be and what it should do for the audience.

Aida Scripting:

There is a psychological flow that is a basic component of marketing that needs to be included in a scripting process, learning this will dramatically increase the engagement of your videos.

You will learn how to create an AIDA marketing script that takes your potential client to a specific objective.

Basic Equipment On A Budget:

Creating videos on a budget has never been easier, but which equipment do you need to prioritise?

We help you through that buying process showing you budget solutions that won't break the bank.

Setting your equipment up and filming techniques:

Getting your camera, lights and sound in the right positions is a key fundamental to video production success.

We will guide you through the core basics you need to be able to get straight to filming.

Editing Techniques:

A lot of people find the idea of video editing daunting, in this training, we will share what the core basic skills you need for any editing software are. This means you will be able to use your video editing software of choice and quickly identify the key techniques and how to use them.

Setting Up Your Youtube Channel:

This does not need to be complicated and we give you some simple tips to get you started.

Youtube Video Seo:

Most peoples videos do not do well on YouTube because they do not know the basics of YouTube video SEO.

The basic techniques will drive 90% of your success, so you will learn how to apply and use these in a no nonsense approach that will help you get results fast.

You will also learn how to figure out which video content is working for you and what video content isn't.


Not only do you get access to the course, but you get our support on your video projects, we aim to answer all questions within 24 hours during normal business hours.

Join Us:

So join us on the other side and start your YouTube Video Marketing journey today!

What are the requirements?

  • Students will need access to basic video equipment including lights, audio equipment and cameras which are detailed in the course
  • They will need to also have access to a pc for editing
  • They will also need permission to create and manage a business' YouTube channel

What am I going to get from this course?

  • Plan and structure a marketing video
  • Figure out what type of video you need to create
  • Learn the basics of AIDA scripting techniques
  • What is the basic equipment you need
  • Set your equipment up and get filming
  • Identify the core simple editing techniques you need to learn
  • Set up your YouTube Channel
  • Optimise your videos for the greatest impact in search
  • Track what is working and not working in your video campaign

What is the target audience?

  • This course is for someone new to video production processes
  • This course is for someone who wants to learn how to film talking heads style videos
  • It is aimed at the small business or entrepreneur market who are operating on a low budget
  • It is also particularly relevant to Udemy instructors who want to learn how to produce professional talking heads video

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To The Course

This is the overview for the course and will help you understand what the course is going to deliver.

Section 2: Introduction To Digital Marketing Principles

Before we get started, we need a brief introduction to the marketing philosophies that this course will use as its basis.


Understanding the AIDA marketing flow is extremely important if you want your YouTube videos to produce results.

1 page

The AIDA Marketing mind map.

Section 3: Video Styles

Understanding what video styles and techniques you can use will help you create a video that targets the right audience.

Section 4: Basic Equipment You Will Need

In this 1st of a 2 part tutorial, we will explore what basic equipment you can use, on a budget to produce quality marketing videos.


In this 2nd of a 2 part tutorial, we continue to explore a basic equipment setting up for video production.

Section 5: How To Set Up Your Equipment

Video quality is often driven by the quality of light, in this tutorial we will teach you the basics of lighting.


Audio is the single most important factor in video production quality, in this lecture we share some simple techniques to get high quality results.


You will learn some simple techniques for setting up your camera in this section.


Composition is important in a marketing video and we will explore the basics in this training session.

Section 6: Understanding B-Roll

This section is a little bit more advanced and explains what b-roll is and how you can use it.

Section 7: Video Production Planning

A video production flow is simple yet many people don't follow it, so we briefly explain this in this video.


Planning a video production is an important part of the process and in this video we talk about some key planning points.


In this section we run you through the basics of scripting a marketing video.

Section 8: Filming Advice

Thinking about location will enable you to create the correct environment for your potential client to respond to.


Getting in front of the camera can be uncomfortable and is often the biggest stumbling block when someone is thinking about shooting a marketing video, in this lesson, we share some simple tips to help you overcome any discomfort.

Simple Model Release / Consent Form
Section 9: Post Processing - Editing Your Footage

You will learn the core editing techniques you need to learn using any software in this session.

Section 10: YouTube Set Up

In this section we will give you a simple guide on the best way to set up your YouTube channel.


In this lesson, we look at a YouTube landing page and how you can brand and guide your viewers through your video content.

Section 11: YouTube Video Marketing Search Engine Optimisation

YouTube titles will directly feed into search, in this session we guide you through how to write a title.


YouTube descriptions are extremely important for SEO, in this section we explain some of the key things you need to do.


Understanding tags will dramatically increase the reach of your YouTube videos, in this lesson we will show you one of the most powerful yet least understand aspects of YouTube SEO.


Creating branding by using custom thumbnails can really help you get clickthroughs from one video to another on your channel, we explore this in this lesson.


YouTube annotations can be extremely powerful for getting people to take action from your video content, we explain annotations in this lesson.

YouTube Card Annotations - New Feature To Use!

In this section we give you a brief overview of the most important data points in Google Analytics.


In this lesson we share some simple ideas on sharing your video content.

Section 12: YouTube Video Ranking Strategy
YouTube Video Ranking Strategy - An Overview
YouTube Video Ranking - The Real Secret
Section 13: Additional Resources
7 pages

12 step PDF checklist for launching and creating your YouTube Marketing Video

Section 14: Summary

This is the summary section, if you have any general questions, then leave them in the comments on this video.

Section 15: Student Special - Save 50% On Your Next Course With Us
Bonus Lecture - Get 50% Off Of Any Course With Us

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Instructor Biography

Mark Timberlake, Marketing |Course Creation | Business Building |Photography

Mark runs a marketing company called SME Heroes, which specializes in training on all things to do with online course creation, online marketing and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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