Create an 'Interactive Digital Magazine' for business
- Create, design and implement their own 'Interactive Digital Magazine' for business
Technology is changing the way we present our 'business story'. At the end of my course, you will posses one of the most unique marketing tools available to brick and mortar owners everywhere
- Webcam, USB Microphone, High Definition camera, Video editing software such as 'Camtasia'
This course shares with you the power of your own 'Interactive Digital Magazine' for business purposes. We deliver video training, as well as PDF review documents that step you through why and how an interactive digital magazine actually serves as a 'digital water cooler' for all of your social media content. This system, as its presented here, is one of the only marketing platforms of its kind in North America. Your magazine can be emailed to almost anyone with a PC, Tablet or Smartphone. Rick uncovers the reasons your website or blog may not be attracting qualified clients, and how you can send them your highly interactive magazine with just a click of a button, or touch on a Smartphone.
- Brick and Mortar shop owners who need an alternative to traditional marketing
- Any business owner who realizes they must somehow integrate social media in a platform that delivers results
This lecture shares with you the power of 'building community' through your own 'Interactive Digital Magazine'. We encourage other complimentary businesses to join you on your magazine adventure. By the end of this series of 10 lectures, you will be able to:
- Gather fantastic content for your 'interactive digital magazine'
- Invite others using your unique content to help you build community and your magazine at the same time
- Pre-sell vendor advertising to help either pay for your time building your magazine, or as a passive income stream
- Network, distribute and enhance your image as an expert within your specific industry
- Enjoy the benefits of using other business owners cross marketing platforms to spread the word about your interactive digital magazine
This is a 'case study' from an interactive digital magazine we created for a client. Tom hosted a 'show and shine' on Mothers day, and we show you what we did for him. After this lecture, you will be able to see how using social media and wrapping it in a fully online digital magazine can be a powerful marketing tool for your business.
Within your industry, there is most likely a 'trade show' that brings thousands of people to one place to network, sell, market to and to see the latest goods, products and services. This is a perfect opportunity for you to get out your high definition cameras and video cameras and start interviewing folks. Just make sure you have permission to take video first. At the end of this lecture, you will be able to strategically plan a 'content' collection day at a local trade show. This is one of the most powerful ways to get you and your business message out in the community.
One of the most powerful ways you can get people interested in your own 'Interactive Digital Magazine' is to build community through corporate events. It could be a car show and shine, trade show, soccer tournament, charity or any other event that supports your business either directly, or indirectly. At the end of this lecture, you will have enough information to decide which events you want to collect content from.
Send an email to the Trade Show event promoters asking if you can have permission to video interview some of the vendors for your own 'interactive digital magazine'. As soon as you receive that permission, take pictures and v video interviews of as many high value vendors as you can. When you put those pictures and videos in your own magazine, and send it to the vendors you interviewed, they will send it to their networks as well. At the end of this lecture, your going to know that its easy to positively involve enthusiastic vendors, and they will do almost anything to help you build your magazine.
If you don't print your magazine at all (there are 3 ways you can distribute your magazine) you need a system to get people to remember you in a positive way. The use of 'coloring pages' for the kids, Origami or even paper plane folding techniques, complete with diagrams and directions will give your magazine long life. You can also print coupons inside your magazine, and suggest that the client use their printer either at home or work to print out these fun, active and memorable pages to stick on the fridge at home. That way, your magazine is at the 'top of mind' for your clients and interested folks wanting to know more about your company.
Both your business and your 'Interactive Digital Magazine' need to bring in 'investment'. When you are inviting others to join you, make them an offer of a low cost, high value vendor ad campaign that will benefit them and their community. At the end of this lecture, you will know 2 ways of adding a revenue component to your magazine.
Printing your own 'Interactive Digital Magazine' is a great option. We would suggest our 'hybrid' design, where you print out a 1 page flyer. On one side, your front page of your magazine, and on the other side, discount coupons, a condensed description of whats in the magazine, vendor ad campaigns or anything else you think is relevant. At the end of this lecture, you'll be able to determine what is the best printing option for you.
After your 'Interactive Digital Magazine' is completed, you will most likely have enough video material for your own YouTube show series talking about you and your business. This is one of the most exciting parts of your digital magazine. We suggest that you divide your shows into 3 to 5 minute segments, and burn them onto a DVD inside your retail or wholesale brick and mortar location. After viewing and reading this lecture, you will be able to realize the incredible value of playing your own show right next to your cash register in your store. (the sound needs to be turned off of course)
This is where we bring all of our suggestions and case studies together for a review. The process of creating your own 'Interactive Digital Magazine' is not difficult, but does require some hard work in order to produce a quality product. Anyone can do this, and everyone can enjoy it. At the end of this lecture series, you will have all of the tools to start becoming your own strategist for content, ad revenue, to build incredible community relationships and much more. An 'interactive digital magazine' is a platform that is so unique, dynamic and powerful it literally allows you to leap frog ahead of your competition and into an advantageous marketing position that simply has no equal in North America.