There are plenty of awesome online courses that teach you web development and web design. The missing piece was strategy. Because no matter how pretty a website is, if it is not setup to grow traffic/signups/sales/subscriptions/ whatever other objective your business has, there is no point.
Before thinking about color, plugins and fonts, you need to think about strategy. This course will teach you my step by step process for creating an effective website that meets your business objectives, without wasting time and money.
In this lecture, you will learn the difference between wireframes and mockups.
In this lecture, you will learn how to create personas step-by-step for your website or online project.
In this lecture, we will learn how to create a sample persona using a live example.
In this lecture, you will learn how to set S.M.A.R.T Objectives for your online project.
Learn how to easily create a dynamic wireframe using Mockflow.
In this lecture, you will learn about A/B Testing and how to A/B test your website.
Hi! I'm Dana. For over 10 years, I've been working in Marketing, Communications, Community and Social Media Management, as well as Corporate Social Responsibility and Sustainability. I've worked in global companies such as Starbucks and International Turnkey Systems, managing marketing, communications and community projects.
I'm passionate about Marketing, web trends, new technologies, science, community management and social responsibility. I'm excited to share my knowledge and tips with those in similar professions and learn from others too!
B2B and B2C Marketing
Product & service launches
Web strategy and optimization
Customer interface development
Cross-functional team leadership
Corporate Social Responsibility