How to Create a Website that Converts
3.0 (1 rating)
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How to Create a Website that Converts

Using S.M.A.R.T Objectives, Personas and Wireframes
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
18 students enrolled
Created by Dana Salman
Last updated 11/2016
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Learn what makes a website suck.
My 5 Step Process for creating an effective website that converts.
Learn about pesonas.
Define your target audience and create personas to represent them.
Set S.M.A.R.T Objectives for your website to make sure your website reaches your business goals.
Learn how to research competitors and create a swipe file.
Brainstorm and create a wireframe for your website.
Learn how to effectively brief your designer and/or developer on your project to get the result you need quickly and cheaply.
Conduct A/B tests on your website to optimize and improve results no matter what your traffic volume is.
Review conclusions and take-aways.
View Curriculum
Requirements
  • This course is for beginners/intermediate students and covers the strategy phase of creating a website, students need to have an open mind and the desire to learn!
  • Wireframing tool like Mockflow, Balsamiq (Powerpoint or Keynote can also be used).
  • Evernote Chrome Extension (Free)
Description

There are plenty of awesome online courses that teach you web development and web design. The missing piece was strategy. Because no matter how pretty a website is, if it is not setup to grow traffic/signups/sales/subscriptions/ whatever other objective your business has, there is no point. 

Before thinking about color, plugins and fonts, you need to think about strategy. This course will teach you my step by step process for creating an effective website that meets your business objectives, without wasting time and money.

  • Why are you creating a website?
  • What are your objectives? 
  • Who is your target audience?
  • How will you measure success?
  • What are other players doing in your space?
  • How can you use your competitors to your advantage?
  • How can you define and present your ideas to a designer/developer?
  • What can you continuously optimize your website to improve results no matter what your traffic volume is?


Who is the target audience?
  • Designers/creatives who want to better understand the business strategy side of web design, expand their skill set and provide enhanced services for clients.
  • Developers who want to better understand the business strategy side of web development, expand their skill set and provide enhanced services for clients.
  • Entrepreneurs who want to create an effective website or optimize their existing website to reach their goals, grow their traffic, and grow sales.
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Curriculum For This Course
Expand All 21 Lectures Collapse All 21 Lectures 02:11:52
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Introduction
6 Lectures 14:56


What you will learn by the end of this course

Preview 00:56


In this lecture, you will learn the difference between wireframes and mockups.

The difference between wireframes and mockups
01:10

The 5 step process for creating awesome websites
03:01
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Understanding your target audience and setting objectives
4 Lectures 14:16
What are personas?
01:01

In this lecture, you will learn how to create personas step-by-step for your website or online project.

How to create personas
02:38

In this lecture, we will learn how to create a sample persona using a live example.

Creating a sample persona (Live Example)
06:00

In this lecture, you will learn how to set S.M.A.R.T Objectives for your online project.

Setting S.M.A.R.T objectives
04:37
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Researching competitors and samples
6 Lectures 52:44
Researching competitors and samples - Sample Site 1: When I work
07:48

Researching competitors and samples - Sample Site 2: 7Shifts
07:03

Researching competitors and samples - Sample Site 3: Zoomshift
07:56

Creating a Swipe File Part 1 - When I work
12:45

Creating a Swipe File Part 2 - 7Shifts
07:52

Creating a Swipe File Part 3 - Zoomshift
09:20
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Brainstorming and creating your wireframe
4 Lectures 45:00
Brainstorming and sketching your wireframe
17:47

Learn how to easily create a dynamic wireframe using Mockflow.

Creating a dynamic wireframe
13:41

In this lecture, you will learn about A/B Testing and how to A/B test your website.

A/B Testing
11:28

Briefing meeting cheat sheet
02:04
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Wrap up and take aways
1 Lecture 04:56
Wrap up and take aways
04:56
About the Instructor
Dana Salman
3.0 Average rating
1 Review
18 Students
1 Course
Marketing and Community Manager

Hi! I'm Dana. For over 10 years, I've been working in Marketing, Communications, Community and Social Media Management, as well as Corporate Social Responsibility and Sustainability. I've worked in global companies such as Starbucks and International Turnkey Systems, managing marketing, communications and community projects.

I'm passionate about Marketing, web trends, new technologies, science, community management and social responsibility. I'm excited to share my knowledge and tips with those in similar professions and learn from others too!

Specialties include:

Brand development

B2B and B2C Marketing

Product & service launches

Content management

Web strategy and optimization

Customer interface development

Online Marketing

Lead generation

Social Media

Event Management

Project management

Cross-functional team leadership

Internal communications

Corporate Social Responsibility

Public Relations