Create a Search Engine Optimization Audit For Your Website
4.1 (60 ratings)
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Create a Search Engine Optimization Audit For Your Website

Learn how to fix SEO issues with a full website audit
4.1 (60 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
4,985 students enrolled
Created by John Shea
Last updated 10/2016
English
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn how to find specific issues with a website in regards to SEO
  • Use SEO Powersuite for audits
  • Use MyWebsiteAuditor for audits
  • Use SEMRush for audits
  • Use Screaming Frog for audits
  • Fix issues on their website for SEO such as broken links and description issues
View Curriculum
Requirements
  • Some basic knowledge on on-page SEO would be helpful
  • Most of the software mentioned in the course includes free trials but will be limiting
Description

*Updated October 2016*

In this course I am going to walk you through exactly how I go about creating very simple audits for SEO (Search Engine Optimization)

Some of the general benefits of this course will be to teach you how to improve your own website's SEO.

If you running your own marketing agency, you can also use this course to fix your clients websites issues and provide them a very clean SEO audit report. 

I'm going to show you how I use a few different tools to check the health of a website.

Why is all of this important?

Google and other search engines crawl the pages of your site to determine what content is displayed in their index. If data is missing, broken or needs improvement these audits will help you make the improvements needed to see better results in the search engines for your content. 

This course will help you learn about the following metrics on a website:

  • Meta tags that are too long, duplicated or empty
  • Title tags that are too long, duplicated or empty
  • Find broken links and 404 pages that need to be fixed
  • Determine if a site is mobile friendly
  • Check if your website contains an XML sitemap
  • Excessive links on pages
  • Link redirects
  • Determine if your website is mobile friendly
Who is the target audience?
  • Those who are looking to audit their own website
  • Those who are interested in doing audits for client websites
Students Who Viewed This Course Also Viewed
Curriculum For This Course
14 Lectures
01:04:50
+
Introduction To The Course
2 Lectures 05:52

In this video I explain what you should expect from this course. 

Preview 01:36

SEO Audits are important for finding issues with your website. Fixing problems such as on-page SEO can help increase traffic to your website and provide a better user experience. 

Preview 04:16
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SEO Powersuite - Website Auditor
2 Lectures 16:34

In this video I walk you through the SEO Powersuite Website Auditor. 

Preview 05:11

I show you how to run the auditor tool and what types of issues you can find with this audit tool. 

Running Your Audit Scan
11:23
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Screaming Frog SEO Spider, My Website Auditor, SEMRush
3 Lectures 16:07

In this video I show another useful tool called My Website Auditor which you can use for single keyword audits. 

My Website Auditor
03:32

Screaming Frog is a very technical based tool which provides a ton of insight into a websites metrics. It does not provide much on the reporting side but is great for quickly addressing issues and is very affordable. 

Running Advanced Audits With Screaming Frog
07:04

In this video I show you how I use SEMRush for website audits. 

SEMRush Website Auditor
05:31
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Fixing Your Website Once You've Run An Audit
4 Lectures 16:38

Here is how you can use Yoast SEO for your Wordpress website audits. 

Yoast SEO For Wordpress
04:00

In this video I show you how to bulk edit on-page SEO with Yoast. 

Bulk Editing Title & Meta Tags
05:59

Using this plugin you can quickly fix alt tags for all of your images. 

Fixing Alt Tags - Media Library Extended
03:11

SEO Enforcer will automatically "trim" your titles and meta descriptions to make them friendly for the search engines. This is a good solution if you want to get a clean audit result from SEO Powersuite's auditor quickly. 

SEO Enforcer Plugin
03:28
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Conclusion To The Course
3 Lectures 09:39

If you are looking to start performing audits for clients you can also check out my course on how to start your own SEO and web design agency. I cover everything in this course you could possibly need to know about bringing in your own clients. 

Learn To Work With Clients and Charge for Audits!
03:35

Thanks for taking the time to watch this course! If you have any questions feel free to start a discussion or send me a message here on Udemy. 

Conclusion
02:21

Bonus: My Success With Freelancing on UpWork
03:43
About the Instructor
John Shea
4.2 Average rating
2,001 Reviews
61,891 Students
41 Courses
Owner of No Shame Income

I run the online blog No Shame Income where I share what's working for me in the world of online marketing.

I started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.

I have experience with Amazon, eBay, eCommerce, Social Media, SEO, Affiliate Marketing, Podcasting, Lead Generation, Landing Page Design, Wordpress & More.

I have created all kinds of courses on different topics such as Amazon, SEO and starting your own Podcast.