Create a Super-Profitable Fundraising Event
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Create a signature fundraising event for your organization that will wow your guests, and make loads of money! Follow my proven techniques in easy-to-follow steps.
Plan your event to be a huge financial and PR success!
You will learn:
The course contains over an hour of video content, with downloaded support material.
Who should take the course?
Anyone associated with a non-profit, that wishes to raise funds
I have planned and hosted hundreds of fundraising events of all descriptions which have raised money, and were a great PR opportunity. I have designed this course to be easy to follow, and get right to the heart of the goal: raising money.
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Certificate of completion.
|Section 1: Welcome to "Create a Profitable Fundraising Event and Raise $Thousands"|
An overview of what the course covers, and mention of some things that it doesn't cover.
|Lecture 2||1 page|
A brief bio of your instructor.
|Section 2: Pre-Planning|
|An overview of the many types of fundraising activities and events that raise funds. Social events, sales, community events and more. We will focus on Social Events, including Galas.|
|Section 3: Planning Steps|
|Choose an event that is a fit for your community, your organization, and your resources. Take stock of resources in your community, and in your organization as you decide what to plan.|
|Lecture 5||1 page|
An example of an event Critical Path. Recreate this in a spreadsheet, personalized for your event.
|Lecture 6||7 pages|
These worksheets are designed to assist your event planning. Work through them with your planning team.
|Creating a budget for your event. Includes a sample budget, financial projections, and adding variables. This lesson will help you determine how to project earnings, and set a budget.|
|Lecture 8||2 pages|
A quick note in addition.
|Section 4: Sponsors|
|Sponsors are important to the financial success of an event. In this lesson you will find out what to offer Sponsors, and how to find Sponsors for your event.|
|Lecture 10||4 pages|
Very general template to give you just one example of a Sponsorship package. Recreate with your logos, artwork, and information.
|Lecture 11||1 page|
Sending an invoice for sponsorship is separate from invoicing from your accounting system. This example can be personalized.
|Section 5: Auctions and Games|
|Defining Live and Silent Auctions. How to set them up. Where to find items that can be auctioned. The timing. The importance of the Auctioneer, and how to utilize a great Auctioneer.|
|Section 6: Ticket Sales|
|Planning how and where to sell tickets, which informs the design of the tickets. What are the options for selling tickets, and how will you be paid. Not just for tickets, what other materials must be printed, and by when? This informs your design team schedule also.|
|Learn specific ways to promote your event and ways to sell tickets through technology, through social media, through standard media, and organically.|
Marketing and Promotion
|Section 7: The Event|
|Reviewing the event itself. The guest experience. Additional ways to make money. Trouble shooting. From designated parking through to the Reception Table, through the event, and on to the payment tables, envision the guest experience. Make it seamless, and easy for additional fundraising.|
|Section 8: Finance and Follow up|
|Tallying your income and preparing for next year! Review the steps to take this year that will create a more profitable and even better supported event for next year! From data collection to formal review (and celebration).|
|Quiz 2||1 question|
What is the first thing you should do when thinking about starting a new fundraising event?
Karen Young brings over 20 years of business experience to effect a clear goal: to provide individuals with the skills they need for success.
Applying prior marketing and management experience in the service industry, Karen grew her small communication and marketing business into an accredited career college, preparing many hundreds of people for the workplace.
Not limited to the Boardroom or to the classroom, in 2008 Karen shifted focus, applying her broad experience in non-profit management and fundraising, to the alleviation of poverty in Vancouver's Downtown Eastside, in the role of Director of Resource Development. She has built relationships in various sectors and communities around the region, participating in all aspects of fund development, volunteer management, and social enterprise creation. Karen has worked with non-profit organizations of all sizes, from micro start ups to large multi million dollar service agencies.
Karen's proven community building approaches are an asset to participants. Her involvement in the community won her the distinction of Woman of The Year for leadership with the Business and Professional Woman's Association, Fraser Valley.
Her volunteer experience includes former President of the local Symphony Orchestra Society (1999 - 2007), appointee to a government Arts grant-giving agency, BC Arts Council (2007 - 2012), a capital campaign Executive for a hospital, and on the organizing committee for Summer Games (1992 - 1995). In addition, Karen is former President of the local Chamber of Commerce.
She is an author of various books on fundraising and personal development, for example "Fundraising Primer", "101 Fundraising Events", and "Fundraising Handbook for Interns", as well as "Seven Simple Steps to Happy". And she is co-author of "Your Path to Success", a workbook and program.