Create a Super-Profitable Fundraising Event
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Create a Super-Profitable Fundraising Event

From planning and gaining support, to event management, budget and financials, follow these simple steps to raise money.
3.1 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
539 students enrolled
Created by Karen Young
Last updated 10/2015
English
Current price: $10 Original price: $55 Discount: 82% off
1 day left at this price!
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Includes:
  • 1 hour on-demand video
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Create a signature fundraising event that is a fantastic public relations opportunity
  • Learn some of the details of basic event planning.
  • Plan and host a memorable fundraising event that can bring in thousands of dollars
View Curriculum
Requirements
  • Attention to detail is important.
  • Helpful to know spreadsheets and word processing.
Description

Create a signature fundraising event for your organization that will wow your guests, and make loads of money! Follow my proven techniques in easy-to-follow steps.

Plan your event to be a huge financial and PR success!

You will learn:

  • to set the goal/s for the event
  • who you need on the planning team
  • to create a budget, with projections
  • the importance of sponsors
  • tips for a successful auction
  • price points for tickets sales
  • who to invite
  • marketing and promotion

The course contains over an hour of video content, with downloaded support material.

Who should take the course?

Anyone associated with a non-profit, that wishes to raise funds

I have planned and hosted hundreds of fundraising events of all descriptions which have raised money, and were a great PR opportunity. I have designed this course to be easy to follow, and get right to the heart of the goal: raising money.

Who is the target audience?
  • This is best suited for those who have some time to devote to creating a great event.
  • Primarily suited to non profit fundraising activities.
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Curriculum For This Course
Expand All 16 Lectures Collapse All 16 Lectures 01:07:35
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Welcome to "Create a Profitable Fundraising Event and Raise $Thousands"
2 Lectures 01:32

An overview of what the course covers, and mention of some things that it doesn't cover.

Preview 01:32

A brief bio of your instructor.

Meet your instructor, Karen Young.
1 page
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Pre-Planning
1 Lecture 06:50
An overview of the many types of fundraising activities and events that raise funds. Social events, sales, community events and more. We will focus on Social Events, including Galas.
Preview 06:50
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Planning Steps
5 Lectures 12:21
Choose an event that is a fit for your community, your organization, and your resources. Take stock of resources in your community, and in your organization as you decide what to plan.
Preview 09:20

An example of an event Critical Path. Recreate this in a spreadsheet, personalized for your event.

Critical Path Example
1 page

These worksheets are designed to assist your event planning. Work through them with your planning team.

Worksheets
7 pages

Creating a budget for your event. Includes a sample budget, financial projections, and adding variables. This lesson will help you determine how to project earnings, and set a budget.
The Budget: Forecasting expenses, income, and profits
03:01

A quick note in addition.

Budget planning (additional)
2 pages
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Sponsors
3 Lectures 06:45
Sponsors are important to the financial success of an event. In this lesson you will find out what to offer Sponsors, and how to find Sponsors for your event.
Sponsorships
06:45

Very general template to give you just one example of a Sponsorship package. Recreate with your logos, artwork, and information.

Sample Sponsorship Package
4 pages

Sending an invoice for sponsorship is separate from invoicing from your accounting system. This example can be personalized.

Sponsorship Invoice Sample
1 page
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Auctions and Games
1 Lecture 08:36
Defining Live and Silent Auctions. How to set them up. Where to find items that can be auctioned. The timing. The importance of the Auctioneer, and how to utilize a great Auctioneer.
Auctions
08:36
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Ticket Sales
2 Lectures 08:38
Planning how and where to sell tickets, which informs the design of the tickets. What are the options for selling tickets, and how will you be paid. Not just for tickets, what other materials must be printed, and by when? This informs your design team schedule also.
Printing
01:53

Learn specific ways to promote your event and ways to sell tickets through technology, through social media, through standard media, and organically.
Promotion and Marketing
06:45

Marketing and Promotion
2 questions
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The Event
1 Lecture 04:19
Reviewing the event itself. The guest experience. Additional ways to make money. Trouble shooting. From designated parking through to the Reception Table, through the event, and on to the payment tables, envision the guest experience. Make it seamless, and easy for additional fundraising.
The Event
04:19
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Finance and Follow up
1 Lecture 02:34
Tallying your income and preparing for next year! Review the steps to take this year that will create a more profitable and even better supported event for next year! From data collection to formal review (and celebration).
Follow Up
02:34

What is the first thing you should do when thinking about starting a new fundraising event?

Planning
1 question
About the Instructor
Karen Young
4.0 Average rating
19 Reviews
1,305 Students
4 Courses
Educator, entrepreneur, author, publisher

Karen Young brings over 20 years of business experience to effect a clear goal: to provide individuals with the skills they need for success.

Applying prior marketing and management experience in the service industry, Karen grew her small communication and marketing business into an accredited career college, preparing many hundreds of people for the workplace.

Not limited to the Boardroom or to the classroom, in 2008 Karen shifted focus, applying her broad experience in non-profit management and fundraising, to the alleviation of poverty in Vancouver's Downtown Eastside, in the role of Director of Resource Development. She has built relationships in various sectors and communities around the region, participating in all aspects of fund development, volunteer management, and social enterprise creation. Karen has worked with non-profit organizations of all sizes, from micro start ups to large multi million dollar service agencies.

Karen's proven community building approaches are an asset to participants. Her involvement in the community won her the distinction of Woman of The Year for leadership with the Business and Professional Woman's Association, Fraser Valley.

Her volunteer experience includes former President of the local Symphony Orchestra Society (1999 - 2007), appointee to a government Arts grant-giving agency, BC Arts Council (2007 - 2012), a capital campaign Executive for a hospital, and on the organizing committee for Summer Games (1992 - 1995). In addition, Karen is former President of the local Chamber of Commerce.

She is an author of various books on fundraising and personal development, for example "Fundraising Primer", "101 Fundraising Events", and "Fundraising Handbook for Interns", as well as "Seven Simple Steps to Happy". And she is co-author of "Your Path to Success", a workbook and program.