YouTube Marketing Pro: Create a Local Video Marketing Agency

There's big profits in Local Video Marketing: Learn Who are the Customers, What to Offer, & How Much to Charge! YouTube
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  • Lectures 39
  • Length 3.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 6/2015 English

Course Description

Join Robert Scot (aka Dr. YouTube), as he shares every Technique, Trick and Tip that he used to build his successful Video Marketing Agency - with very little money, NO connections, and not a bunch of know-how. INCLUDING exactly how YOU can do it, too!

>> Here's a turn-key solution to create fantastic income doing something you love! <<

The Truth: Local video marketing is the best opportunity available today to MAKE IT BIG, for a creative, self-starter.

You don't have to know video. You just have to know how to watch this course through to the end and diligently follow directions!

There are huge profits in the local video marketing agency business, and Robert provides every detail on how to build such an agency - and grow it!

A Monster Master Course for Monster Master E-Marketers … Nearly 4,200 STUDENTS ENROLLED & 30 FIVE-Star Reviews! Updated 2/14/16

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29 Five-Star Reviews in the first three months!

Recent Reviews ...

  • Simply Enlightning - When I startet the course I expected a course around "how to do some video business". However the course is much more! It not only gives you a real world blueprint, it goes far beyond and explains everything step by step. This is not only encouraging - it is enlightning especially as it covers even tough topics like pricing, business models and the sales process. I enjoyed every video so far (85% through the course) and I'm looking forward to see the final lectures. I definitely recommend this course. Thanks.
  • My Head Stopped Spinning - I have tried for a long time to grasp the total concept of explainer videos, how to get clients, how to rank on Google and get SEO down to a fine art. Usually with the end result being a spinning head and feeling of overwhelm. But no more, I am now well on the way to be the maven in my field, thanks to Robert and this course. It's brilliant - thank you for making this course...maybe I'll make an explainer video of how good it is.

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PLEASE NOTE!!!: Included in this course - The ENTIRE CONTENT of Robert's "How to Use YouTube to Rank #1 on Google - Over Night!" - one of the most popular courses on Udemy!

Just listen to the results other students have gotten with this popular course:

Dr. Richard Feldhake had ZERO experience with Youtube, and couldn't even get his site ranked in Google….then he used my strategies to rank Page 1 of Google 11 hours after posting his first video. Literally, overnight! Mark Levy "quit the internet … it was a waste of money," until he took this course. Within days, the YouTube videos about his business popped up on the top of Page 1 on Google.

The Truth: YouTube marketing is the next generation of content marketing.

In this course Robert teaches you the exact methods that have:

  • Built a number of Local Video Marketing Agencies in multiple cities and states
  • Ranked videos for companies in industries ranging from dentistry to jewelry to pool cleaning
  • Allowed individuals and businesses to generate thousands from these quick easy youtube videos
  • Gotten countless people to start from SCRATCH on YouTube
  • Generated my OWN income and lead-gen from youtube
  • This Course is an A-to-Z course detailing every element of the process to rank #1. Even if you've never uploaded a single video to YouTube, or never even heard the words “video marketing" we will get you online and successful fast.

You Will Learn…

  • Advanced keyword research techniques
  • Exactly how to create each video, down to picking the topic and what to say
  • How to optimize your videos to get Page 1 Google search results literally overnight
  • How to turn these videos and rankings into pure profit

Today, only about 25% of businesses that have a website use video marketing in their online campaigns. YouTube marketing is one of the best kept secrets in the in tire internet marketing world. But the word is starting to leak out, so you want to act fast.

RIGHT NOW: You can currently rank overnight, but as YouTube grows this will not always be the case. YouTube has grown to 50 BILLION VIEWS per day…and it's still just getting started!

This course gives you a clear, actionable process to get started NOW. So enroll today and let's start getting you some results. Become a social media marketing expert.

What are the requirements?

  • Ready to Build a Business and Change the Trajectory of Your Career?
  • You need supply an ample amount of energy; this a hands-on strategy.
  • The only thing you need to know is about your product. That's the one thing I'm not going to teach.

What am I going to get from this course?

  • You'll be ready to build a money-making local video marketing agency - from scratch!
  • Learn about the Google-YouTube relationship - and how it affects you.
  • Learn what Keywords are and their value in web video optimization.
  • Learn how to decide what kind of videos Google likes!
  • Learn how to format a successful business video.
  • Learn about creating the best titles and scripts for your videos.
  • Learn the best practice for setting up your YouTube channel.
  • Learn how to move your potential customer from your video directly to your webpage.
  • Learn exactly how to give Google what they want, so they'll rank your video #1.

What is the target audience?

  • Beginner entrepreneurs
  • Small business owners
  • E-Marketing pros
  • Salesmen
  • Sales management
  • Marketing Manager

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Who, What, Where and Why - But Not Necessarily in that Order!
Who is Dr. YouTube?
Preview
07:23
What is Video SEO?
04:36
Why a Video Marketing Agency?
07:27
Feedback and Reviews - Udemy Business
05:36
Section 2: The Basis of the Business
What Makes this Strategy Tick? Why Does it Work?
07:07
Why does the Local Video Marketing Agency model work? Part 2
04:08
Section 3: Getting Clients
Warming Up a Cold Call
06:16
The Offer
03:36
The Client Meeting
06:54
Factors to Consider When Pricing Your Services
07:28
Pricing - Get Paid Before and After You Produce the Video
07:57
Closing the Deal
02:17
Section 4: Producing an Great Video and Getting it Ranked
The SEO Requirements of a Great Business Video
04:32
Use Multiple YouTube Pages to Maintain Control and Authority
03:24
Outsource and Grow!
02:28
Let's Get Optimizin'!
02:52
Section 5: The "Formula" and Why it Works
04:11

Let's take a moment to say "hello," and discuss the classroom rules. Ya know … No chewing gum, no foul language, and no dress code.

05:16

In 2006, when Google bought YouTube, everything changed in the web video marketing world.

At first, the changes were barely noticeable. But then, bang, flash … Eureka! Suddenly, YouTube videos were showing up at the top of Google search results.

05:55

Of course, if YouTube videos were going to show up on the top of Google, businesses were going to find a way to take advantage of it.

For video marketing professionals, that means experimenting and testing - then re-testing - to find a strategy that ensures their clients videos end up on top of Google search results, for their most profitable keywords.

06:28

Before you spend a lot of time racking your brain trying to come up with subjects, titles and scripts for your videos, let's take a careful look at the structure of a successful video.

We'll discuss about what you're going to say, when you're going to say it, and how to ensure you drive your potential customers over to your website, to complete a sale.

Section 6: Research and Pre-Production
05:24

Keywords aren't an after-thought, they are the lifeblood of your video marketing campaign! Do this wrong and you end up with Anemic rankings, do it right and highly-targeted traffic pours in!

I'm going to show you EXACTLY how to generate a trove of the keywords that matter for your specific industry!

This Part I of the keyword research tools lesson. PLEASE watch Lecture 5, as Google AdWords has recently morphed into Google Keyword Planner … with a few changes.

04:12

So you've got a huge list of keywords that "seem" pretty good to you. Well, you can do a lot better than that.

I'll show how to use a FREE tool from Google that helps you make darn sure you've identified THE most profitable search terms for your specific product or service.

05:24

An update to Google's Adwords tool, now called "Keyword Planner." And, here's some more KEYWORD RESEARCH tools that can be used for free.

07:04

Deciding on the content of your videos can be the most challenging aspect of a web video marketing campaign. What should I say? How should I say it?

I'm going to show you how you take that list of keywords and keyword phrases, and turn in into your first "shot list."

By the time your done with this segment, the scripts will be rolling off your tongue.

08:51

The prospect of having to write scripts can be daunting for many business people.

So, I won't make you do it. You can just fill in the blanks.

I tell you what to say, how to say it, and when. And, I show you examples from other business people just like you.

Get ready to roll … Lights, Camera, and … Action!

09:55

Producing the videos is only half the battle. Now for the nitty gritty.

Uploading your videos with the proper settings can make or break your optimization scheme. So, I walk you through setting up your YouTube channel properly - from the beginning. It's the best way to ensure your uploads go smoothly every time.

I'll show you some how to make sure your YouTube channel is easy to look at and easy to navigate. And, how to make sure your all-important backlinks are set up from the start.

Plus, there's nothing worse than wasting time on repetitive tasks. We'll get your defaults set from the outset, which will amount to huge savings.

Section 7: Time to Go Live
04:59

Time to Upload. Getting it right means getting this video to show up at the top of Google, positioned for long-term, high-quality traffic flow, directly to your website.

With the time and energy you've invested producing the video, getting your upload right, every time, is a must.

From titles and tags, I take you through every step of the upload/optimization process, and I show you how to fill in every blank.

06:32

Despite the generous amount of space available in YouTube's Description Box, there's really very little margin for error - when it comes to optimizing the use of that space. It's sorta a caseof YouTube giving you enough rope to hang yourself.

Waste the opportunity provided by the Description Box, and your video is just another statistic (one of a gazillion videos uploaded to YouTube every second).

But, fill in the Description Box the way YouTube and Google likes it, and your video is headed to the top of Google for your chosen keyword terms.

Magic? NO! Best practices that have been tested and re-tested.

Our members' and clients' videos have shot to the top of Google - literally over night - because we know how to fill in the Descripton Box correctly!

I'll show you how to do it for your videos.

03:10

There's a neat little feature on your YouTube channel that allows you to insert "time code" in the description box, and direct your viewer around your video.

06:24

What you don't know could hurt you.

And, when it comes to YouTube's Closed Captioning tool and your video optimization strategy, that's especially true.

YouTube's Closed Captioning tool may be the single most mis-understood, under-discussed, and under-utilized tool in the video SEO arsenal.

I'll explain why screwing up this step sends a clear signal to YouTube and Google that you're not serious.

And, I'll explain how to turn this seemingly inane tool into a critical benefit for many of your viewers - and a swiss-army-knife of your SEO toolkit.

05:00

Also, please be sure to watch this later lecture: "Beware - YouTube's Semi-Transparent Overlay has Changed!!"

09:04

Okay, you've seen the semi-transparent ads that run on YouTube videos, but it's impossible to figure out how to activate the darn thing on your video.


Well, it just so happens that those clickable, linkable, semi-transparent ads fit perfectly into a tight web video optimization strategy.

So, we'll show you exactly how to set them up to best fit with your video SEO strategy, what the ads should say, and how to activate them.

Section 8: Further Discussion
Backlinking
09:16
06:44

We discuss why an optimized video optimization campaign is so effective for serious affiliate marketers.

05:50

Please open attached YouTube video - then click on top "Video Coups"

04:18

It's not time to ditch it, but these days, you have to be careful when you use the Overlay.

And it Only Gets Better! More Good Stuff in April 2015
02:54
More Google Proof
Preview
06:51
Section 9: Addendum
Bonus Lecture: Special Bonuses worth nearly $600
Article

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Instructor Biography

Robert Scot, Dr YouTube is a multi-media Marketing Expert

Robert Scot's courses on Udemy have received nearly 400 Five-Star Reviews, with more than 30,000 students enrolled, from 161 countries.

Known in web video, affiliate marketing, and YouTube marketing circles as Dr. YouTube, Mr. Scot has created and managed advertising and marketing campaigns for a diverse variety of professional industries, including doctors, lawyers, artists, affiliate marketing, and service businesses.

"I am committed to bringing top-shelf courses to my students - courses that could help them get ahead in life, and make a substantial living," preaches Dr. YouTube.

For nearly two decades, Dr. YouTube has been teaching, both online and in live seminars, on multiple aspects of his professional experience in video and filmmaking, photography, advertising, copywriting, affiliate marketing and publishing.

In the past 10 years, Mr. Scot has developed a reputation as one of the top experts on YouTube marketing and web video marketing, in general, as his practice became laser focused on getting clients Page 1 Google search results, through the use of YouTube videos.

In his video optimization courses, Mr. Scot teaches proven methods on how to get your videos (or your client's videos!) to the the top of Google - in easy-to-follow, step-by-step lectures.

For about 15 years, Mr. Scot published a series of magazines in the town of Sedona, Arizona (U.S. Southwest), including an Arts & Politics newsmagazine and a number of tourist-oriented glossies.

The glossies featured spectacular photos from the red rock country of Sedona, "America's Most Beautiful City" (USA Today), many of which Mr. Scot shot, and many of which he acquired through hiring photographers and working with stock photography agencies.

Dr. YouTube's stock photo courses guide photo lovers into making money in the stock photography business. Not only does he touch on some simple photo tips and tricks to improve your photos, his mission is "to help you create a workflow that guarantees long-term passive income doing something you love."

"Frankly, the YouTube optimization courses are as valuable to my stock photo students at they are to my YouTube and video optimization students."

And ...

Mr. Scot is one of the founders of the Web Video Means Business team, whose members share strategies and techniques for improving video rankings on Google - mostly through the use of YouTube.

In 2010 … "Back in 2006, when Google bought YouTube, everything changed in the web video marketing world. Today, the effect has shaken the Affiliate Marketing world. In fact, it's turned the Affiliate Marketing world upside-down."

Mr. Scot's photography and aerial videography is available for licensing through private and public stock agencies.

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