Create a Killer Personal Brand
4.0 (47 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Create a Killer Personal Brand

It's not who you know, it's who knows you that counts. Learn how to brand yourself.
4.0 (47 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
990 students enrolled
Published 11/2012
English
Current price: $10 Original price: $25 Discount: 60% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Identify the specialty, personality, identity, and components of your Personal Brand
View Curriculum
Description

"While many people refer to a brand as a logo, tagline or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced." - Persuasive Brands

Your Brand is what exists in the minds of your customers. It's their perception of you.

Develop your own personal brand by identifying:

  • The Power of a Brand
  • Your Own Personal Brand
  • Your Brand Specialty
  • Your Brand Personality
  • Your Brand Identity
  • Your Brand Components
  • How to Brand Yourself

Take this ultimate “Create a Killer Personal Brand” course right now and learn how to brand yourself .

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Curriculum For This Course
7 Lectures
01:11:24
+
Create a Killer Personal Brand
7 Lectures 01:11:24

A brand is defined by the company or person that creates it; however, it is the perception of the customer that determines whether, in fact, they will own it.

Your Brand is what exists in the minds of your customers. It's their perception of you.

Preview 10:06

A personal brand and a business brand work exactly the same because they are the same. You are a business, and you are a brand.
What Is Your Personal Brand
08:49

Your first job is to develop your unique expertise which will become your calling card. Seek to own 'one word' in the mind of your customers.
Your Brand Specialty
12:52

Your brand personality is who you are, in concert with how you can help people, in a way that no one else can.

  • Who you are
  • How you can help people
  • In a way that no one else can.
Your brand personality.

Your Brand Personality
04:31

As a personal brand, everything about you becomes an opportunity to support that brand.
Your Brand Identity
09:00

Your brand elements aren't things you adopt arbitrarily. Rather they should feel natural and familiar, and be selected with purpose.
Your Brand Components
16:42

Your brand is an evolution that requires trial and error, ideas, guts, and major listening skills.
Brand Extension
09:24
About the Instructor
Andy Horner
3.9 Average rating
303 Reviews
15,898 Students
8 Courses
CEO at Ace of Sales and Self Marketing Hero

Both a communication artist and sales champion, Andy invents and imparts breakthrough ideas to inspire salespeople and business owners to communicate at a higher level and succeed on their own terms. He demystifies the world of self- marketing that every front line business person is now required to master.

Andy, CEO at Ace of Sales, is the inventor, product manager, and creative force behind aceofsales.com, the online communication platform built just for salespeople. Through software, webinars, speaking and consulting, Andy helps business leaders differentiate themselves, activate their creativity, and achieve their goals.

Jeffrey Gitomer
3.9 Average rating
303 Reviews
15,898 Students
8 Courses
King of Sales

The master of selling and customer service, Jeffrey Gitomer, is the author of the top selling sales book of all time, "Little Red Book of Selling," as well as 11 other best-sellers. Jeffrey, a "Speaker Hall of Fame" presenter, trains salespeople at his entertaining, educational, and riotously funny sold-out public and corporate seminars all over the world.

Hundreds of thousands read and rely on Jeffrey's articles each week in syndication and via his "Sales Caffeine" ezine. Jeffrey's style is edgy, creative, off the wall, to the point, and on the money.

The webinars he creates and produces with his right hand man and personal marketing expert, Andy Horner, are no different. Jeffrey and Andy's training courses cover selling, customer service, marketing, branding, business social media, and personal development. Each idea, insight, and inspiration-filled session is engineered to help you reach your goals, grow your business, and make more money.

Each presentation is a visually stunning and value deep masterclass for anyone in sales, customer service, and business leadership.

Jeffrey and Andy's courses are attended by thousands of salespeople, corporate leaders, entrepreneurs, business owners, and people like you.