How To Create a High Converting Landing Page

A complete beginner's guide to creating a successful, persuasive, high converting landing page for your business
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  • Lectures 30
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

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**Featured in CrazyEgg.com's customer newsletter, September 2014**

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When your website isn't generating leads or sales it can be frustrating, costly, confusing and even scary, especially when you don’t know how to fix it.

Getting traffic is half the battle. But once you have it, the last thing you want is to watch that traffic slip through your fingers.

In this course, you’re about to discover the secrets to creating a high converting landing page for your offer, using proven principles derived from over 100 of successful landing page tests, across dozens of different industries.

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"Currently running a 26.72% conversion rate!!!"

"Hi Nick, just wanted to give you a quick update... I just launched my first campaign since starting your course. This page is currently running a 26.72% conversion rate!!!!" - Leah Latini

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"Awesome content, easy to take action with!"

"This is fantastic, I am only on part 4 of section 1, but have already seen several things that I can quickly implement to generate more profit from my landing pages. My honest opinion is that Nick knows his stuff, his down to earth practical course is really going to make a difference to anyone who uses landing pages." - Chris Dolan

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What is a landing page anyway?

If you don’t already know – a landing page is a stripped down version of your website, built to serve one purpose; generate a direct response. Whether you’re looking for subscribers, orders, sales leads or anything in between, a carefully constructed landing page gives your visitors a clear call to action free from distraction.

But there’s a science to it. And you’re about to learn the formula!

Hi, my name is Nick Brighton. Over the past 5 years, I've written sales copy for hundreds of SMEs online. I've always been obsessed with one simple question – what makes some people click and buy, when others run a mile?

As a result, I have picked apart, analyzed and assimilated over 100 successful case studies and tests to find the irrefutable laws of a high converting landing page.

What I uncovered was just as I hoped for…

… consistent patterns…

… winning principles…

… and practical takeaways to create a successful landing page straight out of the gate every time.

And today, I'm sharing these winning landing page principles and formulas with you, inside this beginner friendly course.

This course contains four sections:

Section 1: The Proven Conversion Principles.

I'll show you the 15 proven principles that appear on almost every high converting landing page, plus a few bonus techniques that I've uncovered from some weird and wacky tests.

Section 2: Finding The Flaws.

I'll show you an easy way to get inside the minds of your visitors and know exactly what they want to see on your landing page, which will help you take a massive leap forward in your conversions, without guessing what to do next.

Section 3: Creating Your Landing Pages.

I'll show you my recommended tools, based on your skills, your budget and how much time you have available.

Section 4: Designing A/B Tests.

We'll cover the basics to creating a simple but effective A/S split tests to keep pushing your landing page conversions higher and higher over the coming days, weeks and months.

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"Great content, narrated beautifully"

"I'm lovin it. In addition to great content, it's narrated beautifully. Thanks Nick" - Tudor Pangal

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Now you can swipe the same techniques that highly profitable businesses are using to enjoy high conversions… and apply them to your own landing pages.

No need to waste time and money guessing your way to a successful landing page, because this course will give you a clear shortcut to what works - and why.

Never waste time and money driving traffic that doesn't convert. Even with a measly 1% increase in sales or email subscribers after taking this course, how will that revenue pay off in your business?

Discover everything you need to know about building a high performing landing page and improving your results, starting today.

And it's perfect for beginners, bootstrappers, and "non-techies"

No need to hire a copywriter or marketing consultant. Everything in this course is very simple to implement, regardless of your budget or current skill level.

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"Loving every second of it!"

"I just finished watching Principle 1 and I have to say, this is a great course. Loving every second of it!" - Cyril Maithily Gupta

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"I have become your fan..."

"I am a PhD student, and love to make automated softwares. I have just gone through some of your videos and have become your fan.. you have done a really wonderful job" - Karim Alinani

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So, no more watching your traffic slip through the cracks, wondering what the heck is going wrong.

In this course, everything you’re about to learn has been tested on a wide scale and globally accepted as best practises for high landing page conversions... no matter what you sell, or who you're selling it to.

As a result, you're just a couple of clicks away from kick-starting your landing page conversions and generating the leads and sales you need to thrive in your business.

What are the requirements?

  • an existing offer to promote
  • the ability to drive traffic to a landing page (this is not a traffic course)
  • a small budget to invest in landing page building tools and/or hired help if applicable

What am I going to get from this course?

  • By the end of the course, you'll clearly understand the 15 proven principles of a successful landing page
  • You'll learn how to research your audience using 3 industry standard analytical and research tools, to craft a more compelling landing page message
  • You'll learn about the most popular tools to create landing pages, and how to choose the right approach, according to your current budget, available time and skill level
  • You'll learn how to design and conduct simple A/B split tests to increase your landing page conversions
  • By the end of the course, you'll have a complete understanding of how to research, build and test effective landing pages that convert

What is the target audience?

  • small business owners (locally and internationally)
  • start ups
  • marketing agencies
  • web design firms
  • copywriters
  • direct response marketers
  • no previous marketing experience required
  • no previous technical skills required

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Course Introduction
Preview
01:11
Section 1: 15 Proven Landing Page Principles
Principle 1
Preview
04:10
Principle 2
Preview
03:48
Principle 3
Preview
02:28
Principle 4
03:47
Principle 5
03:41
Principle 6
03:13
Principle 7
02:38
Principle 8
04:29
Principle 9
06:38
Principle 10
04:06
Principle 11
03:56
Principle 12
06:52
Principle 13
03:52
Principle 14
06:25
Principle 15
03:45
Principle 16
02:16
Principle 17
09:16
Principle 18
05:40
Section 2: Finding The Flaws
Introduction To Online Research Tools
02:12
Setting Up Google Analytics
11:23
Google Analytics: Measuring The Results
07:12
Setting Up Crazy Egg
06:17
Setting Up Qualaroo
06:07
Section 3: Creating Your Landing Page
Creating Your Landing Page
08:50
Section 4: Designing Simple A/B Split Tests
Introduction To A/B Split Testing
02:00
How To A/B Test
03:32
Recommended A/B Testing Tools
06:04
Section 5: Quick Wrap Up
Course Summary
02:46
Section 6: BONUS LECTURES
07:43

Here's a quick critique of Active Presenter's landing page. Active Presenter is a screen recording software tool (similar to Camtasia but far less expensive.) I hope you find this critique useful, as it shows you how I would apply some of the principles taught in this course, in a real life situation.

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Instructor Biography

Nick Brighton, Professional Copywriter

Nick Brighton has been a professional direct response copywriter since 2008, working with hundreds of clients in the UK, US and Australia. Predominantly working with vendors in the fields of marketing software and education, but also fields such as self improvement, weight loss and pet care, Nick has established himself as a highly indemand copywriter providing video scripts, emails, sales letters, reports, press releases and landing pages to repeat clients.

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