What you'll learn

Evaluate entrepreneur(s) strengths and weaknesses
Create Entrepreneur(s) bio(s)
Create a comprehensive external analysis for your business
Analyze your Environment
Analyze your Industry
Analyze your Market
Understand your customer
Wrap up and uncover opportunities
Define your purpose
Define Ambition and Goals
Develop Strategy
Create a Marketing Plan
Create an Operations Plan
Create a Talent Plan
Create a Financial Plan
Identify legal and administrative requirement of your business
Develop fund raising and exit strategy
Identify and mitigate risks

Course content

23 sections • 61 lectures • 3h 10m total length

General intro Promovid4:08
Introduction video to the course.
Course Introduction4:47
Social Media Contact1:00

Intro1:35
This lecture introduces the entrepreneur section.

The objectives of the session are:
- Identified and assess the entrepreneur(s) characteristics that investment professionals generally look at.
- Gather evidences that the entrepreneurs or the team of entrepreneurs possess those characteristics.
- Create Bios that reflects those characteristics
Passion2:46
Characteristic 1: Passion.

The objective of this session is to gather evidences of the entrepreneur passion for his project in order to project an image of passionate person in his bio.
Expertise1:40
Characteristic 2: Expertise.

The objective of this session is to gather evidences of the entrepreneur expertise in order to project an image of expert in his bio.
Resilience2:06
Characteristic 3: Resilience.

The objective of this session is to gather evidences of the entrepreneur resilience in order to project an image of resilient person in his bio and demonstrate that the entrepreneur won't give up easily and try everything he can to make the project a success.
Network1:29
Characteristic 4: Network.

The objective of this session is to gather evidences to demonstrate that the entrepreneur possess a strong network on which he can leverage and communicate this in his bio.
Business Acumen1:12
Characteristic 5: Business Acumen.

The objective of this session is to gather evidences of the entrepreneur business acumen in order to project an image of business person in his bio.
Management Skills1:33
Characteristic 6: Management Skills.

The objective of this session is to gather evidences that the entrepreneur possesses the required management skills to manage the business and communicate it in his bio.
Key resources1:39
Characteristic 7: Key Ressources.

The objective of this session is to gather evidences of the entrepreneur commitment to his project by showing what kind of resources he is ready to bring. It will also help him to evaluate his "negotiation power".
Entrepreneur(s) Assessment0:56
This lecture helps the entrepreneur to assess his strengths and weaknesses on the different characteristic. He may realize that he will need to compensate certain weaknesses by extending the founder team, hiring people, taking course...
How to write a Bio3:41
The objective of this lecture is to help the entrepreneur to write a convincing bio that reflects the 7 characteristics we have covered in this section.

Politic2:55
1. Politic factors
Objectives:
Identify and understand how politic factors may affects the business.
Carry out an analysis and inquire if they are any political factors that may affect positively or negatively the business
Economic5:33
2. Economic factors
Objectives:
Identify and understand how economic factors may affects the business.
Carry out an analysis and inquire if they are any economic factors that may potentially affect the business in a positive or negative manner
Social5:06
3. Social factors
Objectives:
Identify and understand how social factors may affects the business.
Carry out an analysis and inquire if they are any social factors that may potentially affect the business in a positive or negative way
Technology2:03
4. Technologic factors
Objectives:
Identify and understand how technologic factors may affects the business.
Carry out an analysis and inquire if they are any technologic factors that may potentially affect the business in a positive or negative way
Environment (nature)1:19
5. Environment (nature) factors
Objectives:
Identify and understand how environment factors may affects the business.
Identify and understand how the business may affects the environment.
Carry out an analysis and inquire if they are any environment factors that may potentially affect the business in a positive or negative way
Legal0:53
6. Legal factors
Objectives:
Identify and understand how legal factors may affects the business.
Carry out an analysis and inquire if they are any legal factors that may potentially affect the business in a positive or negative way

Industry life Cycle and trends7:11
Industry Life Cycle and trends

Objectives:

Identify the industry in which we want to enter and name it

Understand the concept of industry life cycle

Identify in which stage of it's "life" the industry is located

Study the history and trends of the industry
Industry Dominant Business Model part 15:14
Industry dominant business model Part 1
Objectives:
Understand the concept of business model
Identify and define the 9 building blocks that constitute a business model
Identify and analyze the dominant business model(s) of the industry
Look for opportunities
Industry Dominant Business Model part 25:49
Industry dominant business model Part 2
Objectives:
Understand the concept of business model
Identify and define the 9 building blocks that constitute a business model
Identify and analyze the dominant business model(s) of the industry
Look for opportunities
Blue Ocean Strategy Opportunity Part 12:49
Blue Ocean Strategy Part 1

Objectives:
Understand the concept of blue ocean strategy
Explore the opportunity of blue ocean for the business we want to set up
Blue Ocean Strategy Opportunity Part 24:16
Blue Ocean Strategy Part 2
Objectives:
Understand the concept of blue ocean strategy
Explore the opportunity of blue ocean for the business we want to set up
Competitive Analysis - Competitors9:07
Porter 5 Forces Analysis - Part 1: Competitors
Objectives:
Understand Porter's 5 forces model
Understand the existing competitors
Understand the element thats may affect the competition intensity
Carry out a competition analysis of the industry we want to enter
Competitive Analysis - Threat of New Entrants6:51
Porter 5 Forces Analysis - Part 2: Threat of new entrants
Objectives:
Understand Porter's 5 forces model
Understand the threat of new entrants
Understand the element thats may affect the likelihood for new entrants to appear in the industry
Carry out a threat of new entrants analysis for the industry we want to enter
Competitive Analysis - Threat of substitutes2:36
Porter 5 Forces Analysis - Part 3: Threat of substitutes
Objectives:
Understand Porter's 5 forces model
Understand the threat of substitutes
Understand the element thats may affect the likelihood for substitutes to appear in the industry and to represent a real threat
Carry out a threat of substitutes analysis for the industry we want to enter
Competitive Analysis - Bargaining Power of Suppliers3:32
Porter 5 Forces Analysis - Part 4: Bargaining Power of Suppliers
Objectives:
Understand Porter's 5 forces model
Understand the bargaining power of suppliers
Understand the element thats may increase the bargaining power of suppliers
Carry out a bargaining power of suppliers analysis for the industry
Competitive Analysis -Bargaining Power of Buyers1:26
Porter 5 Forces Analysis - Part 4: Bargaining Power of clients
Objectives:
Understand Porter's 5 forces model
Understand the bargaining power of clients
Understand the element thats may increase the bargaining power of clients
Carry out a bargaining power of clients analysis for the industry

Opportunity Statement3:26
Opportunity Statement

This lecture conclude and wrap up this course.

This is the third part of the Athenasia model. After the part 1 : Entrepreneur and the part 2: Analysis/
In this section we will wrap up our findings and clarify the opportunity we have uncovered.
Objectives:
Clarify our observation by wrapping up our findings
Identify clearly the opportunity (on which you will develop your plan)

Requirements

None
Tolerate my broken international english
Tolerate my french accent

Description

Why this course?

More than 30,000 Students taking my courses
4 to 5 Stars rating
The model has been used successfully to develop ideas, create strategic plan and raise funds
I just reduced the price from $199 to $78 to make it affordable to all

A great workshop with step by step explanations and templates for you to create, develop and write a great business plan.

"How to create a Damn Good Business Plan?!" is a complete course that includes 2 parts:

Part 1: Visual and Simple Business Analysis
Part 2: Think, Develop and Write your Business Plan

The course provides a framework for you to analyze the external environment of your business (existing or in creation) and develop a state of the art Business Plan.

The course includes short videos for each section and a set of templates that you can print and use, as well as excel templates.

It is VISUAL and SIMPLE. No complex graphs, math... Just a tool for reflection. You will be using templates and post-it for you to record you thinking process.

It's much more than a course because you are creating an output (your analysis and your plan). Therefore it looks more like a workshop than a lecture. You won't just sit back and wait as you are asked to actively create your output.

You don't need any business background to take this course. Although, we advise you to get the help of an accountant for the financial part if you never learn accounting.

Optional:

If you need an extra help:

You can get for extra coaching
You can ask for a business plan review and get feedback
If you ask for a review and you successfully meet our criteria (at least 60%), you will earn a "Certificate in Business Planning For SME"
We also offer writing services based on what you send us

Find our price list at the end of the course curriculum.

Who this course is for:

Starters that want to develop a Business Plan
Existing entrepreneurs needing a Business Plan
Managers asked to write a business plan
Business Students
Consultant looking for a framework to help clients to develop a plan (if it's your case we advise you to contact us for further collaboration)

What you'll learn

Explore related topics

Course content

General intro Promovid3 lectures • 10min

PART 1: VISUAL AND SIMPLE ANALYSIS1 lecture • 25min

The Entrepreneur10 lectures • 19min

Introduction to Business Analysis1 lecture • 1min

Environment6 lectures • 18min

Industry10 lectures • 49min

Market3 lectures • 14min

Customer1 lecture • 4min

Opportunity Statement1 lecture • 3min

Writing the report1 lecture • 2min

Requirements

Description

Who this course is for: