Create a Damn Good Business Plan !?

Learn how to create a business plan using our step by step by step methodology.
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  • Lectures 61
  • Length 4.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
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    Available on iOS and Android
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About This Course

Published 1/2013 English

Course Description

Why this course?

  • More than 30,000 Students taking my courses
  • 4 to 5 Stars rating
  • The model has been used successfully to develop ideas, create strategic plan and raise funds
  • I just reduced the price from $199 to $78 to make it affordable to all

A great workshop with step by step explanations and templates for you to create, develop and write a great business plan.

"How to create a Damn Good Business Plan?!" is a complete course that includes 2 parts:

  • Part 1: Visual and Simple Business Analysis
  • Part 2: Think, Develop and Write your Business Plan

The course provides a framework for you to analyze the external environment of your business (existing or in creation) and develop a state of the art Business Plan.

The course includes short videos for each section and a set of templates that you can print and use, as well as excel templates.

It is VISUAL and SIMPLE. No complex graphs, math... Just a tool for reflection. You will be using templates and post-it for you to record you thinking process.

It's much more than a course because you are creating an output (your analysis and your plan). Therefore it looks more like a workshop than a lecture. You won't just sit back and wait as you are asked to actively create your output.

You don't need any business background to take this course. Although, we advise you to get the help of an accountant for the financial part if you never learn accounting.

Optional:

If you need an extra help:

  • You can get for extra coaching
  • You can ask for a business plan review and get feedback
  • If you ask for a review and you successfully meet our criteria (at least 60%), you will earn a "Certificate in Business Planning For SME"
  • We also offer writing services based on what you send us

Find our price list at the end of the course curriculum.

What are the requirements?

  • None
  • Tolerate my broken international english
  • Tolerate my french accent

What am I going to get from this course?

  • Evaluate entrepreneur(s) strengths and weaknesses
  • Create Entrepreneur(s) bio(s)
  • Create a comprehensive external analysis for your business
  • Analyze your Environment
  • Analyze your Industry
  • Analyze your Market
  • Understand your customer
  • Wrap up and uncover opportunities
  • Define your purpose
  • Define Ambition and Goals
  • Develop Strategy
  • Create a Marketing Plan
  • Create an Operations Plan
  • Create a Talent Plan
  • Create a Financial Plan
  • Identify legal and administrative requirement of your business
  • Develop fund raising and exit strategy
  • Identify and mitigate risks

What is the target audience?

  • Starters that want to develop a Business Plan
  • Existing entrepreneurs needing a Business Plan
  • Managers asked to write a business plan
  • Business Students
  • Consultant looking for a framework to help clients to develop a plan (if it's your case we advise you to contact us for further collaboration)

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

04:08
Introduction video to the course.
Course Introduction
Preview
04:47
Social Media Contact
Preview
1 page
Section 1: PART 1: VISUAL AND SIMPLE ANALYSIS
25 pages
This section includes the templates we will be using throughout the course.

Follow the preliminary Instructions for you to get your templates ready.

Section 2: The Entrepreneur
01:35
This lecture introduces the entrepreneur section.


The objectives of the session are:

- Identified and assess the entrepreneur(s) characteristics that investment professionals generally look at.

- Gather evidences that the entrepreneurs or the team of entrepreneurs possess those characteristics.

- Create Bios that reflects those characteristics 

02:46
Characteristic 1: Passion.

The objective of this session is to gather evidences of the entrepreneur passion for his project in order to project an image of passionate person in his bio.

01:40
Characteristic 2: Expertise.

The objective of this session is to gather evidences of the entrepreneur expertise in order to project an image of expert in his bio.

02:06
Characteristic 3: Resilience.

The objective of this session is to gather evidences of the entrepreneur resilience in order to project an image of resilient person in his bio and demonstrate that the entrepreneur won't give up easily and try everything he can to make the project a success.

01:29
Characteristic 4: Network.

The objective of this session is to gather evidences to demonstrate that the entrepreneur possess a strong network on which he can leverage and communicate this in his bio.

01:12
Characteristic 5: Business Acumen.

The objective of this session is to gather evidences of the entrepreneur business acumen in order to project an image of business person in his bio.

01:33
Characteristic 6: Management Skills.


The objective of this session is to gather evidences that the entrepreneur possesses the required management skills to manage the business and communicate it in his bio.

01:39
Characteristic 7: Key Ressources.


The objective of this session is to gather evidences of the entrepreneur commitment to his project by showing what kind of resources he is ready to bring. It will also help him to evaluate his "negotiation power".

00:56
This lecture helps the entrepreneur to assess his strengths and weaknesses on the different characteristic. He may realize that he will need to compensate certain weaknesses by extending the founder team, hiring people, taking course...
03:41
The objective of this lecture is to help the entrepreneur to write a convincing bio that reflects the 7 characteristics we have covered in this section.
Section 3: Introduction to Business Analysis
01:16
This lecture introduces the second building block of the Athenasia model : "The analysis".

The purpose of this section is to give an overview of business analysis in order to understand the big picture of business analysis.

Section 4: Environment
02:55
1. Politic factors
Objectives:
  • Identify and understand how politic factors may affects the business.
  • Carry out an analysis and inquire if they are any political factors that may affect positively or negatively the business


05:33

2. Economic factors

Objectives:

  • Identify and understand how economic factors may affects the business.
  • Carry out an analysis and inquire if they are any economic factors that may potentially affect  the business in a positive or negative manner

05:06

3. Social factors

Objectives:

  • Identify and understand how social factors may affects the business.
  • Carry out an analysis and inquire if they are any social factors that may potentially affect  the business in a positive or negative way

02:03

4. Technologic factors

Objectives:

  • Identify and understand how technologic factors may affects the business.
  • Carry out an analysis and inquire if they are any technologic factors that may potentially affect  the business in a positive or negative way
01:19

5. Environment (nature) factors

Objectives:

  • Identify and understand how environment factors may affects the business.
  • Identify and understand how  the business may affects the environment.
  • Carry out an analysis and inquire if they are any environment factors that may potentially affect  the business in a positive or negative way
00:53

6. Legal factors

Objectives:

  • Identify and understand how legal factors may affects the business.
  • Carry out an analysis and inquire if they are any legal factors that may potentially affect  the business in a positive or negative way
Section 5: Industry
07:11

Industry Life Cycle and trends

Objectives:

  • Identify the industry in which we want to enter and name it
  • Understand the concept of industry life cycle
  • Identify in which stage of it's "life" the industry is located
  • Study the history and trends of the industry
05:14
Industry dominant business model Part 1

Objectives:

  • Understand the concept of business model
  • Identify and define the 9 building blocks that constitute a business model
  • Identify and analyze the dominant business model(s) of the industry
  • Look for opportunities

05:49
Industry dominant business model Part 2

Objectives:

  • Understand the concept of business model
  • Identify and define the 9 building blocks that constitute a business model
  • Identify and analyze the dominant business model(s) of the industry
  • Look for opportunities
02:49
Blue Ocean Strategy Part 1


Objectives:

  • Understand the concept of blue ocean strategy
  • Explore the opportunity of blue ocean for the business we want to set up

04:16
Blue Ocean Strategy Part 2

Objectives:

  • Understand the concept of blue ocean strategy
  • Explore the opportunity of blue ocean for the business we want to set up
09:07
Porter 5 Forces Analysis - Part 1: Competitors

Objectives:

  • Understand Porter's 5 forces model
  • Understand the existing competitors
  • Understand the element thats may affect the competition intensity
  • Carry out a competition analysis of the industry we want to enter

06:51
Porter 5 Forces Analysis - Part 2: Threat of new entrants

Objectives:

  • Understand Porter's 5 forces model
  • Understand the threat of new entrants
  • Understand the element thats may affect the likelihood for new entrants to appear in the industry 
  • Carry out a threat of new entrants analysis for the industry we want to enter
02:36
Porter 5 Forces Analysis - Part 3: Threat of substitutes

Objectives:

  • Understand Porter's 5 forces model
  • Understand the threat of substitutes
  • Understand the element thats may affect the likelihood for substitutes to appear in the industry and to represent a real threat
  • Carry out a threat of substitutes analysis for the industry we want to enter
03:32
Porter 5 Forces Analysis - Part 4: Bargaining Power of Suppliers

Objectives:

  • Understand Porter's 5 forces model
  • Understand the bargaining power of suppliers
  • Understand the element thats may increase the bargaining power of suppliers
  • Carry out a bargaining power of suppliers analysis for the industry
01:26
Porter 5 Forces Analysis - Part 4: Bargaining Power of  clients

Objectives:

  • Understand Porter's 5 forces model
  • Understand the bargaining power of clients
  • Understand the element thats may increase the bargaining power of clients
  • Carry out a bargaining power of clients analysis for the industry
Section 6: Market
05:51
Market Size
Objective:

  • Evaluate the size of the market

02:25
Market Segmentation

Objectives:

  • Understand the concept of segmentation
  • Analyze the market structure
  • Identify potential segments for our project

05:36
Marketing Mix

Objectives:

  • Understand the concept of marketing mix (Kotler 4Ps)
  • Analyze the marketing mix of competitors

Section 7: Customer
03:50
Customer

Objectives:

  • Understand customer needs
  • Understand the concept of Empathy map
  • Carry out a customer analysis using empathy map

Section 8: Opportunity Statement
03:26
Opportunity Statement

This lecture conclude and wrap up this course.

This is the third part of the Athenasia model. After the part 1 : Entrepreneur and the part 2: Analysis/

In this section we will wrap up our findings and clarify the opportunity we have uncovered.

Objectives:

  • Clarify our observation by wrapping up our findings
  • Identify clearly the opportunity (on which you will develop your plan)

Section 9: Writing the report
Article
Report Structure

Objectives:

  • Summarize the course structure for you to easily create a business analysis report

Section 10: PART 2: CREATE, DEVELOP AND WRITE YOUR PLAN
02:14
The objective of this lecture is to introduce the second part of this course "Create, Develop and Write your plan"
40 pages
Same as for the part 1, you will be using a set of templates to guide your Business Plan Development. We recommend you to print this set of templates in A3 (as you did for the first part) and equip yourself with a set of post it.
1 page
You will be using this template throughout the second part of the course. 
Print this template in a big format like "A0" if you have the opportunity or 9 "A3". You need it big because there is a lot of elements on it and they will look quite tiny on a smaller format.
Section 11: Purpose
01:34
The objective of this lecture is to help you identify your "purpose" consisting in you vision and mission statement.
Section 12: Ambition
03:13
Objectives:

  • Clarify your ambition by creating an ambition statement for the coming 3 years
  • Identify measures of success
  • Set up goals for the coming 3 years

Section 13: Strategy
06:54
Objectives:
  • Structure your strategic architecture
  • Understand the concept of strategy map

04:15
Objectives:

  • Create a strategy map
  • Understand the concept of balanced scorecard 
  • Understand the use of balanced scorecard for strategic planning
  • Develop a balanced scorecard and strategic plan

Section 14: Marketing Plan
01:56
Objectives:

  • Identify Segments of interest
  • Define value proposition
  • Identify Unique Selling Proposition (USP)

02:24
Objectives:

  • Understand the concept of product (service)
  • Define your product

04:24
Objectives :
  •  Understand pricing strategies
  •  Define your pricing strategy
03:10
Objectives:

  • Understand the concept of "place"
  • Understand distribution issues
  • Define a "place" strategy

03:56
Objectives:

  • Understand promotion ins and outs
  • Define a promotion strategy

Section 15: Operations Plan
09:06
Objectives:

  • Understand operations
  • Explain the business operations and limitations
  • Identify key measures to keep track
  • Estimate margins

Section 16: Talent Plan
03:47
Objectives:

  • Draw an organization chart
  • Explain management team composition
  • Identify talent needs

Section 17: Financial Plan
08:46
Objectives:

  • Identify cost
  • Calculate Breakeven

06:02
Objectives:
  • Understand balance sheet composition
  • Create own balance sheet
02:13
Objectives:

  • Understand income statement composition
  • Write own income statement

02:08
Objectives:

  • Understand Cash statement composition
  • Write own Cash statement

Article
You can use this template to write your financial statements
Section 18: Legal and Administrative Perspective
01:09
Objectives:

  • Identify all the legal and administrative requirements of the business

Section 19: Investors
02:30
Objectives:

  • Define your fundraising strategy
  • Define exit strategy

Section 20: Risks
02:24
Objectives:

  • Identify risks
  • Define risks mitigation strategies

Section 21: Writing the plan
Plan word template
Article
Section 22: Extra services
Extra Services
Preview
1 page

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Instructor Biography

Timmermans Laurent, Management Consultant

Laurent Timmermans

Laurent is the founder and Managing Director of ATHENASIA working with Business planning, Performance Management and Management Training.

He is university lecturer in Hong Kong for management, entrepreneurship and organisation behavior courses.

Graduated from the University of Louvain la Neuve (Belgium) in which he earned a Master of Management (Major Marketing) and a Master in Work Sciences (Organization behavior).

Originally working with youth leadership development, he progressively moved to business consulting world. 



He started his career as Director of Talent Management in Hong Kong for a multinational youth organization.

Back in Belgium, he worked as Economic Sciences teacher and created a company through which he delivered career development programs to major players in telecommunication and Oil Industry.

After a year in Belgium, he finally returned to Hong Kong and worked as Performance Consultant with Dale Carnegie Training Hong Kong.

Before founding ATHENASIA CONSULTING, Laurent was working for a Hong Kong company as Organizational Behavior Consultant on team development and soft skills trainings. The main client he was working with was the metro of Hong Kong (MTR) for which he worked on partnering to support its extension.

On the mean time, he has been working part time as Business Planning and operations Consultant with SME's in Hong Kong both online and face-to-face. He helped his clients to develop comprehensive business plans to structure business idea, plan for growth or simply to raise fund. Due to the success of this activity he decided to incorporate and live from his passion.

He has now more than 35,000 Students on different e-learning platforms, he animates a 1200+ entrepreneurs group in Hong Kong for which he organises workshops and events.

Originally born in Belgium, Laurent has been living (studying or working) in Brazil, Spain, and Hong Kong.

Languages and international exposure

Due to his international experience he is Fluent in French, Portuguese, Spanish and English.

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