Create a Damn Good Business Plan !?
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Create a Damn Good Business Plan !?

Learn how to create a business plan using our step by step by step methodology.
4.1 (76 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,411 students enrolled
Last updated 6/2014
English
Curiosity Sale
Current price: $10 Original price: $75 Discount: 87% off
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 3 Articles
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Evaluate entrepreneur(s) strengths and weaknesses
  • Create Entrepreneur(s) bio(s)
  • Create a comprehensive external analysis for your business
  • Analyze your Environment
  • Analyze your Industry
  • Analyze your Market
  • Understand your customer
  • Wrap up and uncover opportunities
  • Define your purpose
  • Define Ambition and Goals
  • Develop Strategy
  • Create a Marketing Plan
  • Create an Operations Plan
  • Create a Talent Plan
  • Create a Financial Plan
  • Identify legal and administrative requirement of your business
  • Develop fund raising and exit strategy
  • Identify and mitigate risks
View Curriculum
Requirements
  • None
  • Tolerate my broken international english
  • Tolerate my french accent
Description

Why this course?

  • More than 30,000 Students taking my courses
  • 4 to 5 Stars rating
  • The model has been used successfully to develop ideas, create strategic plan and raise funds
  • I just reduced the price from $199 to $78 to make it affordable to all

A great workshop with step by step explanations and templates for you to create, develop and write a great business plan.

"How to create a Damn Good Business Plan?!" is a complete course that includes 2 parts:

  • Part 1: Visual and Simple Business Analysis
  • Part 2: Think, Develop and Write your Business Plan

The course provides a framework for you to analyze the external environment of your business (existing or in creation) and develop a state of the art Business Plan.

The course includes short videos for each section and a set of templates that you can print and use, as well as excel templates.

It is VISUAL and SIMPLE. No complex graphs, math... Just a tool for reflection. You will be using templates and post-it for you to record you thinking process.

It's much more than a course because you are creating an output (your analysis and your plan). Therefore it looks more like a workshop than a lecture. You won't just sit back and wait as you are asked to actively create your output.

You don't need any business background to take this course. Although, we advise you to get the help of an accountant for the financial part if you never learn accounting.

Optional:

If you need an extra help:

  • You can get for extra coaching
  • You can ask for a business plan review and get feedback
  • If you ask for a review and you successfully meet our criteria (at least 60%), you will earn a "Certificate in Business Planning For SME"
  • We also offer writing services based on what you send us

Find our price list at the end of the course curriculum.

Who is the target audience?
  • Starters that want to develop a Business Plan
  • Existing entrepreneurs needing a Business Plan
  • Managers asked to write a business plan
  • Business Students
  • Consultant looking for a framework to help clients to develop a plan (if it's your case we advise you to contact us for further collaboration)
Students Who Viewed This Course Also Viewed
Curriculum For This Course
61 Lectures
04:18:18
+
General intro Promovid
3 Lectures 08:55
+
PART 1: VISUAL AND SIMPLE ANALYSIS
1 Lecture 00:00
This section includes the templates we will be using throughout the course.

Follow the preliminary Instructions for you to get your templates ready.

Templates
25 pages
+
The Entrepreneur
10 Lectures 18:37
This lecture introduces the entrepreneur section.


The objectives of the session are:

- Identified and assess the entrepreneur(s) characteristics that investment professionals generally look at.

- Gather evidences that the entrepreneurs or the team of entrepreneurs possess those characteristics.

- Create Bios that reflects those characteristics 

Preview 01:35

Characteristic 1: Passion.

The objective of this session is to gather evidences of the entrepreneur passion for his project in order to project an image of passionate person in his bio.

Passion
02:46

Characteristic 2: Expertise.

The objective of this session is to gather evidences of the entrepreneur expertise in order to project an image of expert in his bio.

Expertise
01:40

Characteristic 3: Resilience.

The objective of this session is to gather evidences of the entrepreneur resilience in order to project an image of resilient person in his bio and demonstrate that the entrepreneur won't give up easily and try everything he can to make the project a success.

Resilience
02:06

Characteristic 4: Network.

The objective of this session is to gather evidences to demonstrate that the entrepreneur possess a strong network on which he can leverage and communicate this in his bio.

Network
01:29

Characteristic 5: Business Acumen.

The objective of this session is to gather evidences of the entrepreneur business acumen in order to project an image of business person in his bio.

Business Acumen
01:12

Characteristic 6: Management Skills.


The objective of this session is to gather evidences that the entrepreneur possesses the required management skills to manage the business and communicate it in his bio.

Management Skills
01:33

Characteristic 7: Key Ressources.


The objective of this session is to gather evidences of the entrepreneur commitment to his project by showing what kind of resources he is ready to bring. It will also help him to evaluate his "negotiation power".

Key resources
01:39

This lecture helps the entrepreneur to assess his strengths and weaknesses on the different characteristic. He may realize that he will need to compensate certain weaknesses by extending the founder team, hiring people, taking course...
Entrepreneur(s) Assessment
00:56

The objective of this lecture is to help the entrepreneur to write a convincing bio that reflects the 7 characteristics we have covered in this section.
How to write a Bio
03:41
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Introduction to Business Analysis
1 Lecture 01:16
This lecture introduces the second building block of the Athenasia model : "The analysis".

The purpose of this section is to give an overview of business analysis in order to understand the big picture of business analysis.

Business Analysis Introduction
01:16
+
Environment
6 Lectures 17:49
1. Politic factors
Objectives:
  • Identify and understand how politic factors may affects the business.
  • Carry out an analysis and inquire if they are any political factors that may affect positively or negatively the business


Politic
02:55

2. Economic factors

Objectives:

  • Identify and understand how economic factors may affects the business.
  • Carry out an analysis and inquire if they are any economic factors that may potentially affect  the business in a positive or negative manner

Preview 05:33

3. Social factors

Objectives:

  • Identify and understand how social factors may affects the business.
  • Carry out an analysis and inquire if they are any social factors that may potentially affect  the business in a positive or negative way

Social
05:06

4. Technologic factors

Objectives:

  • Identify and understand how technologic factors may affects the business.
  • Carry out an analysis and inquire if they are any technologic factors that may potentially affect  the business in a positive or negative way
Technology
02:03

5. Environment (nature) factors

Objectives:

  • Identify and understand how environment factors may affects the business.
  • Identify and understand how  the business may affects the environment.
  • Carry out an analysis and inquire if they are any environment factors that may potentially affect  the business in a positive or negative way
Environment (nature)
01:19

6. Legal factors

Objectives:

  • Identify and understand how legal factors may affects the business.
  • Carry out an analysis and inquire if they are any legal factors that may potentially affect  the business in a positive or negative way
Legal
00:53
+
Industry
10 Lectures 48:51

Industry Life Cycle and trends

Objectives:

  • Identify the industry in which we want to enter and name it
  • Understand the concept of industry life cycle
  • Identify in which stage of it's "life" the industry is located
  • Study the history and trends of the industry
Industry life Cycle and trends
07:11

Industry dominant business model Part 1

Objectives:

  • Understand the concept of business model
  • Identify and define the 9 building blocks that constitute a business model
  • Identify and analyze the dominant business model(s) of the industry
  • Look for opportunities

Industry Dominant Business Model part 1
05:14

Industry dominant business model Part 2

Objectives:

  • Understand the concept of business model
  • Identify and define the 9 building blocks that constitute a business model
  • Identify and analyze the dominant business model(s) of the industry
  • Look for opportunities
Industry Dominant Business Model part 2
05:49

Blue Ocean Strategy Part 1


Objectives:

  • Understand the concept of blue ocean strategy
  • Explore the opportunity of blue ocean for the business we want to set up

Preview 02:49

Blue Ocean Strategy Part 2

Objectives:

  • Understand the concept of blue ocean strategy
  • Explore the opportunity of blue ocean for the business we want to set up
Blue Ocean Strategy Opportunity Part 2
04:16

Porter 5 Forces Analysis - Part 1: Competitors

Objectives:

  • Understand Porter's 5 forces model
  • Understand the existing competitors
  • Understand the element thats may affect the competition intensity
  • Carry out a competition analysis of the industry we want to enter

Competitive Analysis - Competitors
09:07

Porter 5 Forces Analysis - Part 2: Threat of new entrants

Objectives:

  • Understand Porter's 5 forces model
  • Understand the threat of new entrants
  • Understand the element thats may affect the likelihood for new entrants to appear in the industry 
  • Carry out a threat of new entrants analysis for the industry we want to enter
Preview 06:51

Porter 5 Forces Analysis - Part 3: Threat of substitutes

Objectives:

  • Understand Porter's 5 forces model
  • Understand the threat of substitutes
  • Understand the element thats may affect the likelihood for substitutes to appear in the industry and to represent a real threat
  • Carry out a threat of substitutes analysis for the industry we want to enter
Preview 02:36

Porter 5 Forces Analysis - Part 4: Bargaining Power of Suppliers

Objectives:

  • Understand Porter's 5 forces model
  • Understand the bargaining power of suppliers
  • Understand the element thats may increase the bargaining power of suppliers
  • Carry out a bargaining power of suppliers analysis for the industry
Competitive Analysis - Bargaining Power of Suppliers
03:32

Porter 5 Forces Analysis - Part 4: Bargaining Power of  clients

Objectives:

  • Understand Porter's 5 forces model
  • Understand the bargaining power of clients
  • Understand the element thats may increase the bargaining power of clients
  • Carry out a bargaining power of clients analysis for the industry
Competitive Analysis -Bargaining Power of Buyers
01:26
+
Market
3 Lectures 13:52
Market Size
Objective:

  • Evaluate the size of the market

Market Size
05:51

Market Segmentation

Objectives:

  • Understand the concept of segmentation
  • Analyze the market structure
  • Identify potential segments for our project

Market Segmentation
02:25

Marketing Mix

Objectives:

  • Understand the concept of marketing mix (Kotler 4Ps)
  • Analyze the marketing mix of competitors

Competitors positioning and Marketing mix
05:36
+
Customer
1 Lecture 03:50
Customer

Objectives:

  • Understand customer needs
  • Understand the concept of Empathy map
  • Carry out a customer analysis using empathy map

Empathy Map
03:50
+
Opportunity Statement
1 Lecture 03:26
Opportunity Statement

This lecture conclude and wrap up this course.

This is the third part of the Athenasia model. After the part 1 : Entrepreneur and the part 2: Analysis/

In this section we will wrap up our findings and clarify the opportunity we have uncovered.

Objectives:

  • Clarify our observation by wrapping up our findings
  • Identify clearly the opportunity (on which you will develop your plan)

Opportunity Statement
03:26
+
Writing the report
1 Lecture 00:25
Report Structure

Objectives:

  • Summarize the course structure for you to easily create a business analysis report

Report Structure
00:25
13 More Sections
About the Instructor
Timmermans Laurent
3.9 Average rating
225 Reviews
26,397 Students
8 Courses
Management Consultant

Laurent Timmermans

Laurent is the founder and Managing Director of ATHENASIA working with Business planning, Performance Management and Management Training.

He is university lecturer in Hong Kong for management, entrepreneurship and organisation behavior courses.

Graduated from the University of Louvain la Neuve (Belgium) in which he earned a Master of Management (Major Marketing) and a Master in Work Sciences (Organization behavior).

Originally working with youth leadership development, he progressively moved to business consulting world. 



He started his career as Director of Talent Management in Hong Kong for a multinational youth organization.

Back in Belgium, he worked as Economic Sciences teacher and created a company through which he delivered career development programs to major players in telecommunication and Oil Industry.

After a year in Belgium, he finally returned to Hong Kong and worked as Performance Consultant with Dale Carnegie Training Hong Kong.

Before founding ATHENASIA CONSULTING, Laurent was working for a Hong Kong company as Organizational Behavior Consultant on team development and soft skills trainings. The main client he was working with was the metro of Hong Kong (MTR) for which he worked on partnering to support its extension.

On the mean time, he has been working part time as Business Planning and operations Consultant with SME's in Hong Kong both online and face-to-face. He helped his clients to develop comprehensive business plans to structure business idea, plan for growth or simply to raise fund. Due to the success of this activity he decided to incorporate and live from his passion.

He has now more than 35,000 Students on different e-learning platforms, he animates a 1200+ entrepreneurs group in Hong Kong for which he organises workshops and events.

Originally born in Belgium, Laurent has been living (studying or working) in Brazil, Spain, and Hong Kong.

Languages and international exposure

Due to his international experience he is Fluent in French, Portuguese, Spanish and English.