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Over 350 STUDENTS ENROLLED .
Updated for 2016
Ideal for online and offline product or service providers. Who want to build your business through word-of-mouth referrals, social media, traditional advertising and/or targeted communications. It is also helpful for political campaigns and fundraising efforts.
Targeting your audience reduces costs and increases effectiveness because you are not just using a shotgun or scatter shot method and hoping for the best. Ideally you want to send a clear concise message only to those individuals who are looking to purchase your product or service. To hit that target you need to understand who your best clients are and how to reach them.
Designed for solopreneurs, entrepreneurs and small business owners who generally do not take the time to get too formal when it comes to business planning. It's easy! Investing a few minutes to better understand exactly who your typical or ideal customer or client is, will help you to make more effective communications and marketing choices that will grow your business more quickly and take you in the direction you mean to go.
Enroll now so that you can get a clear picture that will have you getting more ideal clients, better referrals and more frequent conversions. Whether you are a seasoned marketer or beginning entrepreneur, if you have not done this exercise recently, you are just wandering in a minefield hoping for the best. Take aim and get busy targeting the clients you need and want.
Tuition for this course will increase periodically until we reach the final sell price of $59.00 There is a full 30 day money back guaranty if you are not satisfied for any reason, so get started and enroll today.
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|Section 1: Course Overview|
|Take the time to watch this overview because it will prime you to be aware of the key topics we are going to learn during this course. We are going to create a profile of our current and ideal customers or clients and then compare to see if they are different. We also want to understand why they might be different. Our goal is not only to make money but also to create the business lifestyle we want to have and to do that we need to be attracting the right clientele.|
|Section 2: Collecting the data to create a customer profile.|
Typically when we assemble clientele data for the purpose of target marketing we talk in terms of DEMOGRAPHICS. Below is a definition of the term DEMOGRAPHICS.
DEFINITION of 'Demographics' : Studies of a population based on factors such as age, cultural identification, sex, economic status, level of education, income level and employment, among others.
This is an anthropological term but in terms of marketing it may also include psychographic data and buyer behavior.
Psychographics are more personal characteristics such as : Personality,Attitudes,Values, Interests or Hobbies,and Lifestyles.
Finally Buyer Behavior (usually as related to your product or service)
What products or services do they buy?
What similar or related sources do they buy from besides you?
How much do they spend on your products or products like yours?
How often do they purchase?
Where do they look to find information about this product or service?
If searching online what search term would they use to find what you offer?
For the purpose of this course we'll just use the term "demographics" when we talk generally about the criteria we collect.
This is an optional assignment which will help the student identify some of the criteria they want to know about their clientele.
At the end of this lecture students should be able to begin to think about how to use brand and media preferences as clues into the demographics of their clientele.
This is an optional assignment which will help students identify some of the brands and media that reflect the preferences of their clientele.
At the end of this lecture students should have a better understanding of how to investigate what motivates their clientele.
This is an optional assignment that will help students understand the psychographic criteria that motivates their clientele to engage with their product or service..
At the end of this lecture students should have an idea of how buyer behavior helps them better understand their clientele.
This is an optional assignment which will help students identify some of the buyer behaviors that drive their customer's purchasing decisions.
Please complete the survey I created related to you as a client of this course.
This survey DOES NOT REQUIRE THAT YOU PROVIDE IDENTIFIABLE DATA about yourself.
NO NAME or EMAIL REQUIRED.
The data will only be used by me personally and will only be shared in the aggregate. In other words at some point I might say that 50% of the people who took this course fit a certain data set while 30% and the remaining 20% fit different data sets. Ultimately this is what you will do with that data you collect over time but we will not delve too deeply into that in this simple profile course.
After you complete the survey consider your answers and note how well they reflect you and your objectives as it relates to online learning and this course in general. In that way you get to see how a profile is created and how it helps you build a set of criteria that can help direct marketing communications, product / service improvement and brand extension. Think about if you had this level of data for each of your clients or customers.
This survey includes about 14 questions. You may feel you are not in a position to ask this many questions to your clients at one time. But think about how you might ask two or three questions every time you communicate with them until over time you have a created a more extensive profile.
|Section 3: Putting it all together. Create your own customer profile|
At the end of this lecture students should understand what they need to do to create a profile of their current customer.
At the end of this lecture student should have the information they need to create a profile of their ideal customer, understand how that is different from their current customer and why it is important to consider.
At the end of this lecture students should have a good idea of how and why to ask questions that will elicit the essential data they need to create a useful customer profile.
This is a summary wrapping up the course and recapping the value of what the student has learned.
|Quiz 1||10 questions|
This quiz will serve as a review to confirm what you learned by taking this course.
Bonus Lecture: Local Library May Have Helpful Resources
Owner of Reno Lovison Marketing providing services for growing businesses since 1995. Currently focused on producing web video and other content marketing services. Author of "Turn Your Business Card Into Business" which guides the reader through the fundamentals of building entrepreneurial business relationships. As an entrepreneurial marketing specialist I am a frequent speaker at business events as a presenter or facilitator and have personally trained over a thousand salespeople nationwide how to find and secure more business. Based in Chicago I am also the producer of a local TV show and an Amazon Fire Channel featuring books and authors. I believe in the importance of life-long learning and enjoy working with those who want to learn as well as those who want to share their knowledge with others.