Heading to a conference or a tradeshow with your sales team? You'll want to make the best impression possible & come away with multiple sales opportunities. Learn how to articulate your knowledge of your product or service through a value proposition. A well-crafted value proposition will help your sales team perfect their pitch & work the floor to make the most of your trip. When you craft a good value proposition, command attention, work the booth, & stay true to leads, you'll put yourself beyond your competition.
Course 1: Craft a Value Proposition
Master the structure and style of a value proposition to build relationships & boost your business.
Course 2: Ready Your Sales Team
Train your sales team to perfect their pitch & work the booth to maximize sales opportunities & make the most of your next trade show.
This two course bundle will teach you how to construct & use a value proposition to get ahead of your competition at trade shows and beyond. It includes dynamic video, interactive practice lessons, tips from industry leaders, and downloadable PDFs. Each component is designed to be completed in short time allotments, or all at once, to suit your schedule. It will take approximately 1 hour to complete both courses.
Improve your sales & make the most out of every marketing opportunity with these sales techniques from Eleventure.
Value propositions are powerful tools that are inexpensive to create. Discover how value propositions work to analyze & quantify what you can do for the customer.
Sometimes you'll need to expand beyond a laser-focused value proposition & paint with a broader brush. Learn how with Gregory Ciotti in his article, “The Art of Creating a Magnetic Value Proposition.”
When your value proposition is tangible, specific & concise, you'll move beyond a list of features & selling points to craft something much more persuasive. Discover how to make these three elements a part of your value proposition.
Practice discerning the difference between features, benefits, & specific customer value in this interaction.
How do you take a value proposition from good to great? Learn how to identify the customer's pain points & speak specifically to those needs in order to create a superior value proposition.
Watch these three case studies to discover what happens when you do, or don't, go the extra mile to uncover your customer's pain points when crafting your value proposition.
Think about this final piece of advice on the tangible or intangible benefits you should consider as you work to craft a value proposition.
Use the tips & tools in this printable PDF to help you craft a value proposition.
Assess your readiness to craft a value proposition. You need an 80% to pass.
Trade shows should be lead generation machines. Learn how to prepare your team for success before, during & after the show.
Prepare in advance by gathering information about who will be attending the show. Then define your target group & craft a value proposition to meet their key business needs.
Now you're ready to follow these tips to reach out to key people before the show and get on their event schedule.
Do you know the difference between vision, mission, unique selling proposition & value propositions? Let Dr. Rangarjan be your guide to figuring it all out.
Your booth is your stage! Apply these strategies to make sure it's set-up to help you achieve your objectives.
An effective pitch isn't a monologue – it's a dialogue. Use the 80/20 rule, in reverse, to prepare your team to listen before they pitch. You want to understand your prospects concerns first & then connect them to your value.
Prepare to make the most out of the event. Follow these tips to maximize on the opportunities beyond your booth. Divide your team & conquer the event.
Nearly half of all salespeople fail to follow-up effectively & those that do often give up too soon. Reap the benefits of proper & frequent follow-up.
Take time to practice. The SalesForce Pro team is ready to get the most out of their next trade show. Help them define the roles that will help them achieve their goals.
Let's face it - a lot of elearning out there is downright boring. The truth is, everyone wants the skills they need to do their jobs well. That's where Eleventure comes in. It's critical, on-the-job skills people need. It's fast. It's fresh. It's action based & it's designed and developed by award winning and veteran author, presenter & trainer, Megan Torrance of TorranceLearning.
Megan brings over a decade of business consulting and project management experience to her instructional design and development work. She teaches LLAMA (Agile project management) and instructional design classes, kicks off new design projects and makes sure everyone's having a good time. Elearning guru by day, and ice hockey goaltender by night, Megan is devoted to not only delivering outstanding work, but also creating a top-notch work environment based on trust, flexibility, compassion, and fun. Megan and her team have developed elearning for a variety of industries and topics including food ingredients, industrial chemicals, medical, non-profit, human resources, sales, marketing, and IT. Megan holds a BS in Communications with an emphasis on Organizational Communication and Public Relations, and an MBA, both from Cornell University.
TorranceLearning's instructional design processes are designed to quickly focus on the desired performance and learning objectives, then make the most of visual and verbal techniques to take full advantage of the learning opportunity.