Cover Letter Writing That Converts Interviews!
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Cover Letter Writing That Converts Interviews!

Learn how to expertly craft a functional, engaging Cover Letter optimized to perfectly complement your resume.
4.1 (395 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
10,232 students enrolled
Created by Ed Scotti
Last updated 10/2014
Price: Free
  • 40 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Write a functional, yet attention grabbing Cover Letter
Include the right information and disregard non-essential information
Accentuate competencies and highlight pertinent skills
Instruct others on how to create stunning Cover Letters
View Curriculum
  • Students should have access to a word processing application (ie: MS Word)
  • Students should be somewhat familiar with online job sites and social media platforms
  • Students should be motivated and willing to learn a ton!

Do you have your eye on your dream job and want to make sure you put your absolute best foot forward when you reach out to request an interview? I know that situation well and I've been there myself. It can be a paralyzing and demoralizing position to be in and with this course I want to show you exactly how to craft a winning Cover Letter that you can perfectly pair with your resume to ensure that you are making the most positive impact possible when you reach out to that potential employer. With Cover Letter Writing For Business Professionals, you'll get step by step instruction from an accomplished Business/Marketing Executive and Personal Business and Professional Development Coach!

I will walk you guys through the process, giving you tips, strategies and professional insider insights that will give your Cover Letter the professional touch and proactive attitude it needs to make an impactful impression on potential employers. You will see a big uptick in call back ratios after you follow this course's steps toward improving your Cover Letter. Subsequently, you will be able to narrow your search and seek out only the job openings you are most interested in. You will also learn exactly what to include and what not to include that will make potential employers so excited they will want to dig right into your resume!

By the end of this course you will be ready to take your skills and expertise to any employer's doorstep with extreme confidence knowing that you have fully articulated why you are the ideal candidate for the job. So don't procrastinate for another minute, come join this course by signing up below and lets get started!

Who is the target audience?
  • Students who are new to the job market and need help crafting a professionally engaging cover letter
  • Students who are established in their fields but want to land a better job/opportunity
  • Students who are looking to make a career change
  • Students working in a professional resources or counseling capacity who want to sharpen their skills
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Curriculum For This Course
Expand All 12 Lectures Collapse All 12 Lectures 41:08
Course Introduction
1 Lecture 01:48

In this lesson I will introduce myself to you as an instructor, we will get our feet wet with the course curriculum that will be covered throughout these training sessions and touch on the importance and benefits of including a strongly written Cover Letter when reaching out in response to potential job openings.

I am very excited to help you create well structured, reader-friendly and highly engaging Cover Letter. Let's get started!

Purpose and Benefits of a Strong Cover Letter
Structuring Your Cover Letter
5 Lectures 12:05

As you may recall from my Resume Writing Course if you’ve taken it, prospective employers will use your resume to learn about your education, skills, and work history, as well as who you are and how to reach you. Your Cover Letter, however, has a slightly different purpose.

As the name implies, a cover letter is a document that introduces you and accompanies your resume. It is what a hiring manager will see first.

In competitive job markets, hiring managers may get hundreds of resumes in response to just one position. Going through all of those can be very time intensive. To alleviate the time strain, most hiring managers will quickly read over or scan cover letters to decide which resumes they would like to examine more closely.

What Is A Cover Letter?

These are the main parts that make up a cover letter (basically, it is constructed in standard 'block business letter' format):

  1. Date
  2. Return Address
  3. Mailing Address
  4. Greeting
  5. Body Paragraph #1
  6. Body Paragraph #2
  7. Body Paragraph #3
  8. Close
  9. Signature Area - Signed Name & Typed Name
  10. Contact Methods - Phone Number & Email
  11. Enclosure (if applicable
Parts of a Cover Letter

  1. Date – This is the date you write the cover letter, use standard Month Date, Year format; “October 31, 2014”
  2. Return Address – This is your home mailing address. Use the standard address format:
    1. First Name Last Name
    2. Your Street Number and Name
    3. Your City, ST Zip Code
  3. Mailing Address – This is the mailing address of the Hiring Manager
    1. If you don’t have a specific name you can leave it blank or include a generic job title listing, example: RE: Systems Administrator Position - Job ID #123456789 (if there is a job# available)
Contact Information Section

  1. Greeting – This is important. This section will establish who will be receiving the cover letter and resume and showcases a level of respect for that person.
    1. Be courteous and use judgment if using an opening endearment (example: "Dear" Mr. Anderson,). Otherwise use just a social title such as Mr. or Mrs. and a last name (example: Mr. Anderson,). If you don't know gender, DO NOT use the social title (example: Dear Casey Anderson,).
    2. Make a concerted effort to find out the name of the hiring manager, this is a small thing but shows a proactive approach and a little ingenuity.
    3. However, if you cannot locate a specific name, you can use a generic tag of “Hiring Manager” or "Dear Hiring Manager"
  2. Body – This is where you will enclose the information of substance.
    1. Paragraph #1 - You’ll want to explain what job you are interested in and how you came to find out about it. Make a personal or professional connection between you and the company (if one exists, get creative!).
    2. Paragraph #2 - Think of this section as your own personal elevator pitch, you are at the very top of the funnel here and looking to “hook” your potential employer
    3. Paragraph #3 - This is an opportunity for you to communicate what action you will take or the action you would like the hiring manager to take upon reviewing your qualifications.
Body Section

  1. Close – This is another opportunity to show that you are courteous and respectful towards the hiring manager.
    1. Choose a polite, professional close such as “Regards” “Sincerely” or “Respectfully”
  2. Signature Area – Includes your signed name, your name typed out and alternate contact information, such as phone number and/or email
    1. Hard Copy Version
      1. [Your Signed Name]
      2. [Your Typed Out Name]
      3. [Phone Number]
      4. [Email]
    2. Electronic/Emailed Version
      1. [Your Typed Out Name]
      2. [Email]
      3. [Phone Number]
      4. [Cell Phone Number]
  3. Enclosure – This line only applies to documents send via the mail. This should be used any time you are enclosing a separate item (in most cases, your resume), inside the same envelope as your Cover Letter.
    1. Example: “Encl: Resume – Bob Williams”
Closing Section
Writing Optimization
3 Lectures 18:09

Three major components to drafting a highly effective Cover Letter:

  1. The body paragraphs of your cover letter need to really sell YOU as the best candidate for the job.
  2. Maintain a focus on highlighting your accomplishments and qualifications, as well as explain how YOU will benefit the company.
  3. Concise, easy to read and portray a positive tone.
Writing Effectively

Employ these tips & strategies when writing your Cover Letter:

  1. Research and gather information
  2. Follow specific directions
  3. Address to the appropriate contact
  4. Write a rough draft
  5. Use sound writing techniques
  6. Format in an easily readable/digest-able manner
  7. Use resume paper if sending a hard copy
Tips & Strategies

There are several things job seekers can do in their cover letters that can actually hurt their chances of getting an interview. We will cover the most common mistakes that job seekers make so that you can avoid making them yourself.

Avoiding Common Mistakes
Course Wrap-Up
3 Lectures 08:06

I'm handing the reins over to you in this lesson. We're going to put your newly gained knowledge to the test and have you create your own Cover Letter from scratch. I'll walk you through each section step by step and by the end of this lesson you should have a solid first draft of your Cover Letter! Congratulations, you guys are doing great!

Now You Try It!

I've included links to some additional Cover Letter writing resources, a link to my Resume Writing course and additional writing and career development resources to help you further advance your knowledge base.

Please reach out if you have any questions or suggestions, it's been great working with you!

Bonus Materials
1 page

Final Exam
6 questions

I bid you all adieu. It's been a great ride and I've had a ton of fun teaching and helping you create an effective, actionable Cover Letter that will take your entire presentation to the next level! I hope you have found this course to be informational and beneficial to you. I wish you all the best of luck and look forward to working with you again soon in some of my other courses!

About the Instructor
Ed Scotti
4.1 Average rating
549 Reviews
16,617 Students
2 Courses
Udemy Business and Marketing Skills Sherpa

Hi there! I am an Ad-Tech Product/Project Manager, Business & Career Development Executive, as well as a Graphic & Web/UI Design professional with 10+ years of agency and corporate experience researching, pitching, developing, implementing and managing strategic marketing efforts for brands across a variety of industries and media channels. My current position as a Web Development Product Manager requires me to draw from my experiential knowledge base in facilitating the improvement of existing product feature sets while also seeking to develop new products/offerings to bring to market.

My overarching goal is to spark strategic innovation in finding cutting-edge solutions for clients/users by creating a more visually engaging, efficient and dynamic user experience for them. I continually strive to apply my skills toward helping to more meaningfully tackle creative challenges, increase the relevance of consumer interactions, drive brand lift and exceed key performance benchmarks. The answer is not always obvious in today’s constantly evolving digital climate. It is crucial to continually evaluate emerging technology and media platforms and adapt integrated strategies to better solve for business needs.

Over my professional career, I have taken the lead in managing multiple Fortune 500 clients. In a Business Development capacity I have driven long-lasting relationships from the ground up, creating a profitable partnership for the business by tilting the LTV above CAC cost; examples include Citrix, Edelman and BBDO. Moreover, I have led multiple design and development projects in either a Product and/or Project Manager position. Most recently I spearheaded efforts for the launch of the new Poptent Marketing site.