Cover Letter Strategies
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Cover Letter Strategies

Landing the interview
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
101 students enrolled
Created by Robert Baird
Last updated 1/2017
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
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  • 32 mins on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Students will learn about why cover letters are important and how to create cover letters that will get noticed. The instructor, a CEO of a non-profit, will share the cover letter than landed him the job.
View Curriculum
  • Students need no special knowledge to take this course.

What is this course and how will it benefit you?

Cover letters are as important as your resume. Why? Because they are the key to getting you an interview. Only the cover letter contains the "call to action" for an interview. Rarely is a person ever hired based on their resume alone. This course will teach you how to write a cover letter that will improve your odds of getting to the interview phase of your career search. Here is what I will cover in this course.

  • Why cover letters are critical to landing the interview
  • The research surrounding cover letters
  • Seven components of a well written cover letter
  • Cover letter writing strategies and the proper tone for a cover letter
  • Nine cover letter tips 
  • Effective cover letter proof reading strategies
  • The cover letter that helped me land my CEO position

Throughout my career, I have written my own resumes and cover letters, as well as reviewed hundreds for the positions I hired.  I speak from both personal experience and as that of a hiring manager.  

About the instructor

  • CEO of a non-profit professional membership organization that has been in existence for over 60 years
  • 35 + years of management experience
  • Consultant for two large consulting firms 
  • Chief Information Officer for a large insurance company
  • Retired U.S. Navy officer
  • Taught hundreds of classes for many years for two universities

The CEO interview had everything to do with my cover letter.  

What is required for this course?

  • A willingness to learn everything there is to know about cover letters
  • A desire to create cover letters that are every bit as important as you resume

What am I going to get from this course?

  • A thorough understanding of why cover letters are the secret to landing you the interview
  • What research tells us about cover letters
  • The research necessary to ensure your cover letter is personalized and addressed to the right person
  • The 7 components of any cover letter
  • Effective proof reading strategies to ensure your cover letter isn’t discarded
  • Great additional tips
  • A visually compelling strategy for presenting your qualifications

Who is the target audience?

  • Those looking for their first job
  • Those changing jobs
  • Those changing careers
Who is the target audience?
  • Anyone seeking a job or career change.
Compare to Other Cover Letter Courses
Curriculum For This Course
1 Lecture 02:21
Why a cover letter is critical to landing the interview
1 Lecture 02:00
Don't start typing just yet
3 Lectures 04:49

Email cover letters

Get personal
Fascinating facts about cover letters
1 Lecture 01:50
Key components of a cover letter
7 Lectures 11:21
The header

The opening salutation

The very first sentence

The body

The closer and call to action

The closing salutation

The signature
Proofreading strategies
1 Lecture 02:27
Nine Amazing Cover Letter Tips
1 Lecture 03:12
Consider these before hitting "submit"
My secret weapon
1 Lecture 02:19
Proving visually that you are the most qualified
1 Lecture 01:28
Key points to remember
About the Instructor
Robert Baird
0.0 Average rating
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101 Students
1 Course

Chief Executive Officer, Bob Baird, IGP, CRM, PMP

Prior to assuming his current role as CEO for ARMA International in July of 2015, Bob Baird most served as the chief information officer of United Educators, a member-owned insurance company that provides liability coverage and risk management services to more than 1,200 U.S. non-profit colleges, universities, and independent and public K-12 schools. Promoted to CIO, Baird had authority over a 31-person staff, a $2.3 million budget and enterprise-wide IT operations. He joined United Educators in 2004 as director/assistant vice president of risk management and later served as assistant vice president of IT. 

Baird also had a 20-year career with the U.S. Navy, where his extensive record of service included a role as a comptroller for the submarine force in the Navy’s Pacific Fleet and as the CFO for the F-35 Joint Strike Fighter Program, the largest acquisition program in the history of the Department of Defense. 

Baird holds a master’s degree in business administration from George Washington University and a master’s of science degree from The Dwight D. Eisenhower School for National Security and Resource Strategy. He also has earned a graduate certificate in knowledge management from George Washington University, an executive MBA certificate from the University of Virginia and certification as an Information Governance Professional, a Certified Records Manager, a Project Management Professional and as an Associate Business Continuity Planner.