
Builders and Baby Boomers
Generation X
Generation Y
Generation Z and Generation Alpha, and what shaped each
Digital natives, and what that changes in practice
The social types inside the cohort
Global participation as a default expectation
Where the popular description of them is simply wrong
Why this cohort is more susceptible to influence
What they actually use each platform for
Fear of missing out as a behavioural driver
What this means for how you communicate internally
Their view of what a job is for
How they form and join teams
Their priorities and expectations
Development paths, and what attracts and keeps them
The four foundations of leadership they respond to
Learning by searching, and what it does to expertise
What the role of a teacher becomes
Digital learning, and its limits
What wellbeing means to them, across five dimensions
Emotional and physical
Social and financial
How they set goals, and how to work with that
The demographics and the share of the workforce by 2030
Five traits: digital-first, purpose-driven, growth-hunting, health-aware, AI-native
How they differ from the generations either side of them
Short average tenure read as a growth strategy, and what ignoring it costs
The money, meaning and wellbeing formula
Seven elements: flexibility, growth, purpose, mental health, technology, inclusion, transparency
The benchmarks behind each, and the ones worth arguing with
Mapping what competitors offer, and building your own canvas
The funnel from awareness to hire, with realistic conversion
The channels, and the return on each
Skills-first hiring, and an experience built for speed and mobile
The tools compared, and the metrics that matter
Why so many leave inside the first six weeks
The five stages from pre-boarding to the 90-day review
Personalising the path, and where a human is required
Time-to-productivity, 90-day retention and the buddy rules
Why the annual review fails a generation that wants weekly signal
Goals plus regular check-ins plus real-time recognition
The situation-behaviour-impact model, with scripts
Tracking performance without turning it into surveillance
Base, variable and non-financial components
Financial insecurity as a live retention factor
Purpose, and the employer's public positions
Burnout rates, and recognition that happens in real time
How this generation actually learns, and where
Microlearning architecture: short modules, video-first, peer learning
Adaptive paths and skills gap analysis
The career lattice instead of the ladder, and the fear of asking to move
The five drivers of leaving, in order
Which data to collect to build a forecast
Predictive analytics and early warning
Stay interviews instead of exit interviews, and the cost of turnover
Manager as mentor rather than authority
Five competencies: empathy, transparency, coaching, tech fluency, purpose alignment
Channels, frequency and tone, and what radical transparency costs
Running a team spanning three generations, and resolving the real conflicts
Five maturity levels from ad hoc to optimised
A roadmap with priorities, owners and budget
Calculating the return, with a formula and benchmarks
The ten indicators, and how to present the strategy upward
What a person's motives actually are
The reasons people work, beyond the obvious one
How motivation is measured in an organisation
How motivation translates into output
A different way of looking at effectiveness
Where the link breaks
How everyday culture operates on motivation
What gets in the way of it structurally
How Google and Netflix approach this
Building a culture people of any age choose to stay in
The link between employee loyalty and customer loyalty
How loyalty is measured
The factors that raise it
What a self-managed organisation is, and why loyalty runs high in one
What the Gallup research established
The twelve motivating factors
Raising engagement in practice rather than in a survey
Motivation 1.0, 2.0 and 3.0
Routine work against work that requires judgement
Why carrot and stick stopped working, for everyone rather than the young
The three elements that replaced it
Our own judgement, and where it comes from
What the subject actually covers
How it affects business results
Legal requirements and equality of rights
What good training on this looks like
Relationships and values
Prejudice, and how it operates unnoticed
Discrimination, including the version nobody intends
Needs assessment first
Designing the session
Setting the goal for it
How perception actually changes, if it does
Role-play and psychodrama
Video and structured discussion
The directions a session can take
Using facilitation rather than lecturing
The assessment models available
Assessing whether anything changed
Real company cases, including the ones that failed
The method of working
Group dynamics in a mixed team
The models available for analysing it
This course contains the use of artificial intelligence.
There are now teams with thirty-five years between the oldest and youngest member. The friction is almost never about age. It is that each side treats its own habits as the neutral default.
What that looks like day to day
Someone asks for feedback weekly and is read as needy. Someone else gives feedback annually and is read as absent. One person treats a two-year tenure as ambitious progression, another treats it as instability. Neither is wrong within their own frame, and neither knows they are operating in a frame. I have mediated several of these conversations and the same thing was true every time: both people were describing a norm and thinking they were describing a fact.
What this course actually covers
Five blocks. First, generational theory across the whole span — post-war through to Alpha — so you can tell a cohort pattern from an individual personality. Second, the youngest workers in detail: what they expect from an employer, and the full management system around them, from the offer and the hiring funnel through onboarding, continuous feedback, rewards, learning, predictive retention and the manager they will actually stay for. Third, motivation as the common denominator: the twelve engagement factors, and why incentives stopped working for everybody rather than only for the young. Fourth, difference beyond age — bias, discrimination, designing and evaluating inclusion work, and facilitating a mixed group. Fifth, feedback, which is the single skill where generational difference shows up most sharply.
A note on the first two blocks
They come from two versions of the same course and they divide the subject deliberately. The first explains who these people are; the second gives you the system for managing them. If you only need one, the first six lessons stand alone as background and the next ten stand alone as practice.
Who is teaching this
I am Mike Pritula. I built the people system at Preply as it became a unicorn, in a company whose average age dropped sharply as it grew, and I have worked at Wargaming, iDeals and Alfa-Bank. More than 1.6 million students have enrolled in my courses across 185 countries, and over 150,000 specialists have gone through my programmes. I hold PHRi and SHRM-CP certifications and represent HRCI in more than ten countries.
What is included
Lifetime access to all 34 lessons
Active instructor support in the Q&A section
A Udemy Certificate of Completion
Working material: the generational map, the value proposition canvas, the onboarding stages, the situation-behaviour-impact model, the twelve engagement factors, the six-step feedback model
Real cases from Google, Netflix and others
Where to start
Think of the person on your team you find hardest to manage, and write down what they do that you consider unreasonable. Then ask whether it is unreasonable or simply not what you were trained to expect. Enrol now and start today.