Zoho Campaigns: Creating and Sending Your First Campaign
- You should already have a Zoho Campaigns account. If you don’t have an account yet, you can create one for free at zoho.com/campaigns.
- Please note your actual Zoho Campaigns screen might look or act a little differently depending on what your account administrator has set up for you.
Zoho Campaigns: Overview and Getting Started is designed for the new Zoho Campaigns user. The course will go through the basic steps of creating an email campaign and highlight key features of Zoho Campaigns to help jump-start the user’s email marketing efforts.
By the end of the course, users will know how to:
- Build a mailing list and create an audience for each email campaign.
- Design email content, using predesigned templates or importing existing templates.
- Schedule and send an email campaign.
- Analyze Campaign Reports, using statistics to learn about audience behavior and improve open-rates.
- Integrate Zoho Campaigns with Zoho CRM. (Zoho CRM is the lead management app within the Zoho Suite. This integration allows users to quickly and easily send an email campaign to their leads or contacts stored inside Zoho CRM.)
Who should take this course?
- People whose company has decided to use Zoho Campaigns for email marketing and need to learn how to use the system.
- People who are joining a marketing position in a new company that is using Zoho Campaigns.
- Marketers who want to get a better understanding of how to create effective email campaigns.
- Users who are just getting started with Zoho Campaigns
- Marketers who want to begin or improve their email marketing efforts
- Entrepreneurs or small business owners/employees who want an introduction to email campaigns
- Small businesses that want to nurture their leads and build better customer relationships
- Email Marketing: What's it about?06:16
- Zoho Campaigns Overview06:41
- Building your Mailing Lists06:35
- Designing your Content08:26
- Sending your Campaign04:24
- Analyzing your Campaign Results07:37
- Integration with Zoho CRM12:15
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I've been with Zoho for the past 3 years and am currently a Product Marketer for Zoho Campaigns, our email marketing software. With a focus on content marketing, I contribute to our blog and e-books, conduct webinars and help enhance our product as a user-friendly tool. I also enjoy attending customer outreach events and small business expos, to continue spreading the word of working online with Zoho.
Zoho offers a comprehensive suite online business, productivity & collaboration applications. Customers use Zoho Applications to run their business processes, manage their information and be more productive while at the office or on the go. If you're new to the world of online apps and email marketing, we have the tools to get you started!