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Zero-Cost Marketing

Name: Zero-Cost Marketing
Rating: 4.3 (7 reviews)

Strategies and resources to help you reach millions of prospects...even if you have NO money for marketing!

Created byPaul Mladjenovic

Last updated 2/2015

English

English [Auto],

What you'll learn

Learn basic and advanced marketing strategies that require NO money

Course content

4 sections • 53 lectures • 6h 53m total length

ZCM Welcome5:25
Explore zero cost marketing principles, including a marketing analysis worksheet, testing and tracking results, and publicity resources to help small businesses and entrepreneurs succeed even in tough economies.
ZCM the book (PDF) (bonus mats. in section 4)1:25:00
ZCM principles4:55
Explore zero-cost marketing principles like market research, value relationships, and lifetime value to reach the right audience, build expertise, and grow customers through creativity and effort.
The Marketing Plan3:40
Identify your target market and where they are, reach them through non competing partners like joint ventures and affiliates, and use market research to tailor zero cost marketing with blogs.
Market Research2:39
Identify your customer through market research before selling, using polls, forums, and consumer opinions to learn what they want, why they buy, and how to generate leads.
Marketing Analysis Worksheet4:59
Develop a disciplined zero-cost marketing approach by using a marketing analysis worksheet to track, compare, and optimize various outreach methods—press releases, guest blogs, joint ventures—for leads and conversions.
Advertising Worksheet sample1:00
Your Competition5:09
Create and complete a marketing analysis worksheet for each zero-cost marketing approach, then track traffic, leads, and sales to determine which methods work and scale the successful ones.
Salesmanship7:28
In zero-cost marketing, you are always a salesperson, and you must convince yourself first before selling to others. Passion for what you offer makes selling easy, contagious, and profitable.

Marketing with Associations6:05
Discover zero-cost marketing through associations, access resources and joint ventures, and reach your target market with direct and indirect strategies; use libraries and the encyclopedia of associations to find opportunities.
Linked In5:53
Explore LinkedIn as a zero-cost marketing tool to build connections, find answers, research markets, and engage target groups through value-driven contributions rather than pitches.
Publicity 1 of 25:58
Master the basics of publicity within zero cost marketing by crafting effective press releases, whether on paper or via email, modeled as news stories with a clear call to action.
Publicity 2 of 212:35
Discover how publicity drives traffic and leads by securing media coverage through newsworthy press releases and clear calls to action, while analyzing sources and emulating zero-cost marketing tactics.
Doing Rado & TV interviews 1 of 29:57
Explore how radio and TV interviews become zero-cost marketing by boosting visibility and credibility, and learn to find programs, assess newsworthiness, and craft effective calls to action.
Doing Radio & TV interviews 2 of 28:01
Learn how to secure radio and tv interviews on zero-cost marketing by sending a three-element submission package, including an intro letter, program description, and ten interview questions.
Search Engines 1of 24:32
Learn to use multiple search engines simultaneously, explore specialized engines, and search with quoted phrases to find customers, products, or partners for market research.
Search Engines 2 of 25:29
Explore zero-cost marketing through search engines by learning keyword discovery, on-page optimization, and building organic traffic, including link exchanges, joint ventures, and affiliate relationships to improve rankings despite changing algorithms.
Being Quoted as an Expert 1 of 24:13
Boost credibility and drive zero-cost marketing by being quoted as an expert by the media, then learn to engage reporters and outlets to gain broad exposure.
Being Quoted as an Expert 2 of 211:10
Learn how to secure media quotes by sending respectful, expert emails to reporters. Identify errors in articles and offer future topics to turn press exposure into zero-cost marketing.
Understanding Value Relationships6:10
Discover how value relationships drive zero-cost marketing by giving value to gain exposure, using cross-marketing and affiliates, and creating valuable content.
Using Testimonials for ZCM3:13
Use testimonials as zero-cost marketing by gathering honest endorsements from satisfied customers to build trust, comfort, and exposure. Also exchange testimonials with others to piggyback on their marketing.
ZCM with Viral Ebooks7:37
Discover how viral ebooks drive zero-cost marketing by creating shareable content with free or low-cost self-publishing tools like Open Office and Kindle, and drive resales and signups via social networks.
Kindle Marketing4:30
Learn how to use Kindle marketing as zero-cost exposure for your expertise, building credibility and residual income by publishing a Kindle book on Amazon.
Do Your Own Blog4:18
Own a blog to express your ideas and expertise on a free platform, reaching the world and boosting zero-cost marketing through Blogger and WordPress.
Guest Blogging3:18
learn to use guest blogging to reach your target market, boost blog traffic, and turn readers into prospects and customers through cross-marketing and strategic partnerships.
Social Media Marketing3:52
Leverage zero-cost social media to research your market, build value relationships, and pursue joint ventures with influencers. Use free platforms like Facebook and Twitter to grow followers.
Video Marketing6:08
Learn zero-cost video marketing by creating free YouTube videos from home to boost exposure, drive traffic to your site, and leverage content for direct marketing.
Marketing through Public Speaking7:48
Public speaking serves as zero cost marketing by delivering seminars and workshops, showcasing expertise, generating clients, and creating publicity through paid or free sessions and joint ventures.
Article Marketing (and getting paid to do it!)5:21
Explore zero-cost marketing through article marketing, writing valuable content to attract readers, build a byline and links, and even get paid for articles across magazines and websites.
Be the Answer Guru3:48
Be the answer guru by solving customers' problems at zero cost through public forums and search sites, showcasing your expertise and attracting buyers.
The Directory of Experts3:25
Explore directories of experts or who’s who to identify zero-cost marketing opportunities, boost credibility, and build valuable relationships with authorities for partnerships and testimonials.
ZCM with ezines3:30
Identify your target market and use ezines and free newsletters for zero-cost outreach. Gain marketing tips, build relationships, and explore joint ventures, affiliate programs, and social ads.
Marketing through Catalogs4:29
Explore zero-cost marketing by leveraging catalogs, including online and offline options like Amazon, to resell products or publish services as books; grow reach by joining mailing lists.
ZCM through MLM and network marketing5:48
Explore zero-cost marketing by leveraging multi-level and network marketing through joint ventures with wellness-oriented MLMs or by launching your own MLM program, benefiting from online tools, downlines, and commissions.
Mobile Marketing2:55
Discover zero-cost marketing through mobile channels, where ads pay per view, click, or action, and leverage joint ventures to reach your target market with performance-based results.
Using Trade Shows5:35
Utilize trade shows as zero-cost marketing to meet thousands of prospects, value relationships, resellers, and joint ventures in person or via virtual shows.
Seting up Your Own Affiliate Marketing System...free!4:42
Set up a zero-cost affiliate marketing system to recruit affiliates who resell your digital products, using free platforms like payloads, associate programs, and clickbank.
Joint Venture with Advertisers2:47
Explore zero-cost marketing by forming joint ventures with advertisers who already reach your target market, leveraging their spend to create profitable ROI-driven value partnerships.
Home Shopping Networks3:07
Explore zero-cost marketing by leveraging home shopping networks; learn their requirements, ensure quality inventory, and use joint ventures to reach vast audiences and drive sales.
Infomercials2:35
Partner with infomercial producers to run campaigns, share profits, and pursue joint ventures for your product. Research its fit and seize downtime opportunities on radio and television stations.
International Marketing5:54
Tap into international markets with zero-cost marketing by exploring export and import opportunities supported by the International Trade Administration. Use online channels and government resources to reach customers worldwide.
Conclusion (...and an invitation)4:05
Discover zero cost marketing strategies and a two-tier affiliate plan to build residual income through publicity, radio and TV interviews, and traffic.

Free bonus#1 -Alex Carroll - Radio Publicity3:25:00
Free Bonus#1 Direct Marketing Strategies with Jeffrey Dobkin3:34:00
Free Bonus#4 Pinterest Marketing with Tom Treanor10:00
Free Bonus#5 Paul Hartunian - How to Become a Celebrity27:00
Free Bonus#6 Lead Generation with Erik Luhrs1:00
Free Bonus#2 Marketing insights from Ted Nicholas6:00
Free bonus#3- Kindle Marketing with Brian Marinelli18:00
Free Bonus#4 Marketing Insights from Bob Bly1:59:00

Requirements

None...just a desire on how to market any product or service

Description

ZERO-COST MARKETING

How to reach millions of qualified prospects...

even if you have NO money for advertising and marketing!

"Just one of the techniques in Zero-Cost Marketing helped me generate an extra $15,000 in revenue" Dan Bitcon, video entrepreneur

"You want to make more profit and sales in your business...

but you have NO MONEY for advertising or marketing...

what can you do?!"

If you found yourself thinking about how to market without spending your hard-earned money (or no money at all)... you are not alone. Thousands of entrepreneurs running businesses keep thinking about how to make more money without spending a fortune...now you can do it.

If you are offering a good product or service, to make good money it becomes a numbers game...

Do more marketing in appropriate venues, reach more qualified prospects.
Reach more prospects, make an offer of your product or service.
The more qualified prospects you present to…the more sales you gain.

It’s that simple. But doing more marketing can be expensive. Advertising can cost a fortune even with today’s online advertising programs. Hiring a public relations is not cheap either.

This is where Zero-Cost Marketing comes in. Since 1995 when the first edition came out, thousands of businesses big and small have dramatically increased their sales and profits without spending a dime on marketing. These sales-generating techniques have worked for 18 years... and counting!

If you want to reach more targeted prospects for your business then consider...

ZERO-COST MARKETING

This classic program will give you strategies, resources and tactics that will help you reach millions of qualified prospects...

...even if you have NO money for advertising and marketing!

What you get in this landmark program from Paul Mladjenovic:

A treasury of all the ways you can market…online and offline... at no cost! No matter you are offering...a product, service, website...whatever!.. this program has the resources to help you do it...at no cost from your marketing budget.

12 Important Tips You’ll Learn…

1. Over 90 websites covering inside strategies on SEO and traffic generation...free.

2. How to do article marketing….and get PAID doing it!

3. How to get radio & TV interviews

4. How to become a recognized expert and get back links and more

5. 89 resources to do marketing on Pinterest

6. How to do a press release and where to send it

7. How to get your product on the home shopping TV networks

8. How to set up your own affiliate program…free!

9. Where to find thousands of marketers to help you sell….free!

10. How to do free “Word of Mouth” Marketing

11. The real secret to successful selling

12. How to generate your own publicity

Imagine if you used only one approach from this program...
what would happen to your financial and business success?

What if...

· Your product or service was being sold on a major home shopping network?

· What if a thousand affiliates were helping you sell what you offer?

· What if you were paid to put your article (highlighting your offering) on a site where millions of qualified prospects were reading it?

· What if you were interviewed on a major network where you were seen by millions of interested buyers?

The possibilities are endless with Zero-Cost Marketing. Many of the Fortune 1000 have been using these powerful strategies and approaches...why not you?

Besides the book/audio/video program that is the primary Zero-Cost Marketing program, here is the current line-up of Bonus experts that are now part of the launch:

5 profitable bonuses from the world’s experts:

1. Marketing expert Jeffrey Dobkin is part of the ZCM launch and his information-packed 214-page PDF "Direct Marketing Strategies" is loaded with proven sales & advertising copy tips, techniques and strategies. I personally know Jeffrey and he is sensational!

2. Bob Bly is considered by many to be the #1 sales copy authority in the world…bar none! He is certainly one of the most-sought after experts on sales & marketing ad copy-writing. A batch of his top-notch reports on writing profitable sales copy is included. There are very few that rival Bob's genius when it comes to writing effective and powerful sales copy... included in Zero-Cost Marketing.

3. Internet marketing authority Tom Treanor offers his powerful report on using Pinterest for Zero-Cost Marketing success (89 resources and strategies)! Tom is a consummate marketing pro and he can help you utilize Pinterest as a powerful marketing venue like no one else.

4. Ted Nicholas is a legendary marketer that has personally been responsible for over $4 billion worth of sales for himself and his clients. A batch of his most powerful reports and profitable sale copy secrets are included! What could happen to your business success when you apply his billion-dollar strategies? (provide here free, of course!)

5. Brian Marinelli is an accomplished author & kindle authority will provide you with a special report on using Kindle for both direct profits and as a form of zero-cost marketing. Let Brian help you tap into the marketing power of Amazon...free!

Look at what is included in the 5th edition:

1. Zero-Cost Marketing (the 5th edition in PDF... complete with hyperlinks to all resources included)
2. Zero-Cost Marketing videos - (40 videos from the author)
3. Zero-Cost Marketing seminar - the full 2 ½ hour audio of the classic seminar.
4. 5 bonuses from the world’s top marketing experts sharing their unique and powerful zero-cost marketing strategies. This group generated total sales that grossed over $5 billion!

A total of 2.5 hours of audio, 2+ hours of instruction in 40 videos, hundreds of resources, links and no-cost marketing strategies and 8 powerful free bonuses from the world’s leading marketers!

Why spend a small fortune on just SEO services, or advertising…or video marketing programs... for just one small price, you can get all of that and over a hundred other resources at no added cost.

You may never need to spend money on marketing programs again...this packed treasury of marketing strategies and resources will help you in generating endless sales and profits.

In short, everything you need to do endless (and spend-less) marketing is here

... even if you have NO marketing budget at all.

With Zero-Cost Marketing, all it takes is your time, effort and desire to send your sales and profits through the roof...

Don’t wait another moment...

Start learning about Zero-Cost Marketing strategies by clicking the button now!

About The Author

Paul Mladjenovic, CFP is a national speaker and the author of "Stock Investing for Dummies", "Micro-Entrepreneurship For Dummies", "The Unofficial Guide to Picking Stocks" and "Precious Metals Investing for Dummies".

In 1995, he published the 1st edition of "Zero-Cost Marketing" and the 5th edition accompanies this course. For more information about Paul and his seminars, go to www.RavingCapitalist.com.

While you are there, get a free subscription to his financial & business ezine, Prosperity Alert newsletter. New subscribers get 4 valuable wealth-building reports.

What People Are Saying about Zero-Cost Marketing:

· Dave Corsi Author of "Peace of Mind Real Estate Investing"

Paul Mladjenovic is a top-notch educator and this program is an endless stream of ideas. If you are serious about learning how to market yourself and products in a professional, creative and cost effective way, then Zero-Cost Marketing is for you!

· Dan Bitcon Founder of bitconproductions.com

“Just one of the techniques in Zero-Cost Marketing helped me generate an additional $15,000 in revenue”

· Dr. Pat Rogers International Directory of Distinguished Leadership for Outstanding Service in Business and Entrepreneurial Training

After being in businesses for over 30 years and having the opportunity to attend Paul’s seminars for over a decade, I can truthfully recommend his book, “Zero Cost Marketing." He has outdone himself! I have a previous edition and the currently released information is great! I have used the previous version in my own marketing and his current release provides timely and valuable updates and it is loaded with good content. Things change, and it is incumbent for business owners to keep up with new technologies and new trends. The program covers the gamut of social media and all forms of marketing. For those of us who are seasoned marketers/entrepreneurs, it is a stupendous refresher, and for the novice this is the best compiled program! The program is jam-packed with phenomenal content at an amazing price. Paul Mladjenovic is a name to follow and more importantly, to trust. I have never seen this much information compiled in one source. Invest in your business by purchasing this program and you to will be glad you did. I sure am grateful!

Who this course is for:

home business, entrepreneurs and anyone that needs to market anything

Zero-Cost Marketing

What you'll learn

Explore related topics

Course content

Introduction to Zero-Cost Marketng9 lectures • 2hr

ZCM Strategies33 lectures • 2hr 59min

Bonus: ZCM- the classic 2004 live seminar (in MP3 audio)3 lectures • 3hr 21min

ZCM bonuses from 8 Top Marketing Experts8 lectures • 10hr

Requirements

Description

Who this course is for: