Zero Cost Marketing Strategies: Official Primer Course (NEW)
3.8 (642 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
44,042 students enrolled

Zero Cost Marketing Strategies: Official Primer Course (NEW)

YES... there's a yellow brick road to proven free marketing success and it starts with this primer. For all niches.
3.8 (642 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
44,042 students enrolled
Created by Dan Hollings
Last updated 3/2016
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • COURSE UPDATE! Entire course updated recently. New tools, strategies and content.
  • You will be introduced to the exciting concept of "Zero Cost Marketing."
  • You will explore the challenges and opportunities of zero cost marketing tools and strategies.
  • We will examine the myths that often surround the "Zero Cost" concept.
  • We will analyze a typical marketing budget and ponder the ramifications of dropping all costs to zero.
  • We will weigh the Pros & Cons of marketing tools (beyond the costs) and their effectiveness.
  • You'll be introduced to the 25 Categories of Marketing & Business; all of which have multiple zero cost solutions.
  • You'll learn 8 specific zero cost marketing tools or strategies: How to build a viral launch page, a zero cost squeeze page, a mobile site, a traffic funnel, an email newsletter list, and more.
  • You'll discover where the money is in "Zero" (i.e: the revenue).
  • You'll leave this course exhilarated with the possibilities before you. New doors will be opened. And best of all, you will not spend a single penny on anything taught within it.
  • No Prerequisites
  • No special skills required.
  • Best of all... No money required.


NOTICE: Course Recently Updated. New tools, strategies and content.

YES... there's a yellow brick road to proven zero-cost marketing success and it starts with this "Primer" course.

  • If you are a Small Business Owner, Startup or Entrepreneur... this is for you.
  • If you're a Marketer, Affiliate Marketer or Marketing Consultant... you'll love this!
  • If you want to market literally ANY product or service... get ready to take some serious notes.
  • Got a book, info-product, event, or ????? Want to maximize your profits? Look no further.

  • Yes, you can do 100% of your marketing for zero.
  • Yes, you can learn a LOT about marketing without spending a dime.
  • Yes, it is easy and works in all niches.
  • Yes, it can be a permanent (evergreen) solution.
  • But NO... this is NOT for everyone.
  • The one requirement is an open mind.

Your instructor, Dan Hollings, has personally invested countless months researching, testing and compiling everything he knows about running a business for ZERO and marketing for ZERO. This is not theory, this is not hype; this is pure reality.

Dan has managed small campaigns, million dollar campaigns and epic campaigns, for himself and for his clients (yes, on a zero budget). Dan has also taught thousands of business owners, marketers, marketing managers, authors and consultants like you, to do the same.

WHAT'S COVERED in this free marketing course?
  • The Core Problem Revealed...
  • Busting The "Zero Cost" Myth...
  • A Frank Look at Wasted Costs...
  • Let's Talk Tools (Pros & Cons)...
  • 25 Categories of Business & Marketing...

    • Example 1... A Viral Launch Strategy.
    • Example 2... How To Build a Zero Cost Squeeze Page.
    • Example 3... The Zero Cost Mobile Site.
    • Example 4... A Dual Landing Page Strategy.
    • Example 5... How to Do Text Message Marketing for Free.
    • Example 6... The Zero Cost Traffic Funnel.
    • Example 7... Zero Cost Newsletter List Building Tips.
    • Example 8... A Reminder Tool (lest we forget)

    AND MORE...
  • Cashing in... Where's The Money in Zero?
  • What's next?... Where to go from here!


Don't be fooled by the the word "PRIMER"... this course is for beginners and pros alike. There's something here for everyone... promise! Dan will walk you through the concepts, challenges, myths, and marvels of marketing on a zero budget.

Dan presents most of this program in video format with high-quality slides, illustrations and animations. EIGHT hands-on examples are revealed (including case studies) so that you may begin your journey to zero cost with full confidence you are on the right path.

This course is a robust and exciting introductory course, not intended to take you all the way to the horizon... but guaranteed to take you far enough so that you'll never think twice about turning back.


Nothing says more about the quality and benefits of a course than the reviews and testimonials of the students, business owners, entrepreneurs, authors, consultants and marketers that have participated in this course. Please enjoy dozens and dozens of reviews for Zero Cost Marketing Strategies at the LOWER RIGHT of this page. >>>>

Your "Journey To Zero" Begins Now...

Over 3 HOURS of video plus slides and resources:

Take this Free Marketing Course right now and learn free marketing ideas & strategies for your business.

Who this course is for:
  • Anyone desiring to reduce marketing costs in any niche.
  • Small Business Owners, Startups & Entrepreneurs
  • Marketers, Affiliate Marketers & Marketing Consultants
  • Anyone marketing any product, service, book, info-product, event, movie or affiliate product.
  • Anyone seeking high-quality, effective marketing tools at zero cost with limited or "no catches."
  • Anyone wanting to learn Internet marketing, Mobile marketing, or Social Media marketing on a limited budget.
Course content
Expand all 8 lectures 02:38:27
+ INTRODUCTION: The Official ZCMS Primer Course
2 lectures 30:56


  • It's the Story of Zilch, the marketer with no brains.
  • What lessons did you learn from this introductory video?
  • Can you relate to the challenges that confronted Zilch?
  • How much are you spending each month on marketing tools?
  • Could you get used to spending zero?
Preview 04:26


  • Are we addicted to spending money?
  • Is Zero Cost marketing a myth?
  • Why was grandma wrong?
  • Understanding the Freemium Business Model.
  • ZCMS: Primer Outline.
  • Introducing a Zero Cost "Reminder" Tool.

Preview 26:30
+ CASE STUDY #1: Let's Build a Viral Launch Page
1 lecture 29:09

  • What people are saying.
  • Sharing Zero Cost.
  • The $534.52 Ding (Analyzing campaign costs).
  • CASE STUDY #1: A Viral Launch Page.
  • Going Ouch-Free.
  • Considerations beyond the costs.
  • 25 categories of profits and savings.
  • 6,464 Leads in 30 days flat.
  • Liking This? Please STAR-RATE and REVIEW!

The $534.52 Ding & 25 Categories of Marketing
+ CASE STUDY #2: Squeezing for Leads
1 lecture 14:17


  • What is a Squeeze Page (or Landing Page)?
  • YouTube on Steroids? A Multimedia Alternative.
  • An Alternative to Powerpoint or Keynote.
  • Video Embed.
  • Interactive Survey.
  • In-video Opt-in Box.
  • Mobile QR Code to Facebook LIKE.
  • A New Twist on Google+.
  • Recommend A Friend.
  • Build Your Site for Zero Cost.
  • 25 Tools in One Page at Zero Cost!
  • 12,700 Opt-in Leads in 30 Days.
  • Liking This? Please STAR-RATE and REVIEW!
The Zero Cost Squeeze Page (Landing Page)
+ CASE STUDY #3: Zero Mobile
1 lecture 23:33


  • Yes Zero Mobile.
  • The Zero Cost Mobile Site.
  • How To Build a Mobile Site for Zero
  • The Dual Landing Page Strategy.
  • 22+ Sources of Traffic.
  • The Zero Cost Marketing Funnel.
Zero Cost Mobile Marketing
+ CASE STUDY #4: Email Newsletter List Building Strategies.
1 lecture 14:22


  • Email List Building Tips
  • What's In It For Me? (Your Site Visitor)
  • The Dedicated Opt-in Page
  • Rewarding Your Subscribers
  • A Viral Alternative to The Old PDF Giveaway
  • Two Zero-Cost Auto-responders
From Zero to Zillions, One Email at a Time
+ Where's The Money In Zero?
2 lectures 46:10


  • An Exhaustive Course Summary 
  • Major "Take Aways" of Zero Cost Marketing
  • Step-By-Step Blueprint of "Viral Launch Page Strategy"
PART 1: Summing it all up (in exhaustive detail)


Step-By-Step Blueprints:

  • A Zero Cost Squeeze Page
  • A Zero Cost Mobile Site
  • Newsletter List Building
  • Zero Cost Traffic Funnel
Where's The Money In Zero?
25 Categories of Business & Marketing.
A Final Review.
BONUS: Clever Google+ Survey Strategy.
What's Next On The Yellow Brick Road?
PART 2: The Journey Has Just Begun...