Zapier Marketing Automation for Beginners

In this lesson , you will get introduced to Marketing Automation and also on the Zapier Tool.  You will learn how Zapier adds value to businesses and why you should implement it immediately. You will learn what is a Zap and how Zapier integrates with different industry apps to connect and flow data in what we call workflows or Zaps.

In this lesson I will discuss 6 practical applications of Zapier Tool. You will learn how Zapier adds value to your business specially in your lead generation process. Also you will learn how Zapier helps you to integrate your website with a Payments Platform for you to collect payment for any online services or products that you may sell via your website.

In this lesson you will learn about the different pricing plans that Zapier offers as on January 2021. You will also learn about the FREE plan and compare it with the other paid plans.

In this lesson ,  I will discuss about some of the reputed apps that directly connect with Zapier. I will discuss 6 apps and will teach in depth on how each of these apps connect with Zapier and how you can completely automate the integration process of these apps with Zapier. You will also learn some examples on how these apps integrate with Zapier so that you can apply the same in your work or business.

In this lesson , I will introduce you to the concept of a Webhook in Zapier. Zapier currently connects directly with over 2000 apps. However there are some apps which as on today does not connect directly with Zapier. In such cases we need a Webhook to connect with Zapier. In this lesson I will explain the process of how to create a Webhook with a practical demo.

This is one of the most important lessons in this Zapier Marketing Automation for Beginners course. In this lesson ,  I will first introduce you to the concepts of Trigger and Action . Then I will show you step-by-step how to setup a single stage Zap , connect with different apps and finally run the Zap. For this demo , I have selected the use case when a new email with an attachment lands in your Gmail inbox , Zapier will automatically upload the attachment into your Google Drive account. All steps explained in a simple manner in this practical demo so that you start to implement the same immediately after watching this lesson.

In this practical demo lesson , I will show you how to create and run a complex multi-stage Zap within Zapier. In this use case ,  I will show you how Zapier integrates with Mailchimp - a reputed email marketing tool , collects lead information from a landing page designed with Mailchimp , updates these details in an external Google Sheet and then in the next step sends an email from a Gmail account back to the lead's email address , welcoming him/her to the email subscriptions list. I have shown this complex use case in a simple manner so that you can start to implement the same as soon as you finish watching this lesson. This will help you to build your confidence in starting to build complex Zaps in a very short period of time.

In this lesson , you will learn about the limitations of the Zapier FREE plan. Here I will discuss 6 limitations that we can see in the FREE plan. The information presented here is as of January 2021. As an instructor and in order to grow your career in Marketing Automation , I will advise you on how to proceed step by step by first subscribing to the FREE plan and then proceed to procure the paid plans in a phased manner.

In this BONUS practical demo lesson , I have shown how to automatically transfer your leads generated via a HubSpot Form to your Google Contacts using Zapier Marketing Automaton Tool. This will help specially small and medium scale industry owners who are conscious of reducing their operational costs to consolidate their lead information in their Google Contacts List for further nurturing. The Google Contacts list serves as an additional resource for storing lists and later import these into another email marketing software tool.

In this BONUS practical demo lesson , I have shown how to automatically transfer New Leads information generated via a HubSpot Form to a Slack channel. This practical demo is a great utility for lead generation specialists in marketing teams as they are now informed in real time when a new lead sign-ups via the HubSpot form. This will help them to start the process of lead nurturing as soon as someone signs-up via their HubSpot form within a landing page or website. A great way to nurture leads and drive new sales for your business.

In this really value adding practical demo lesson I will show you how marketing teams, specially Lead Generation specialists can use Zapier to their advantage by using it to track Twitter Mentions of specific words and phrases related to their brand / product / service and then follow up with their handle owners to promote their company’s products or services. Twitter mentions are a great way to gauge sentiment about your brand, keep your entire team aware of issues, even know when there are problems that need to be solved. Sending those mentions directly to a Slack channel can help you stay on top of everything in near real time. With this great integration offered by Zapier , those Twitter mentions most important to you can be made available to anyone in your organization via Slack. In this practical demo lesson , I have showcased this. A great utility for brand awareness specialists in organizations.