Youtube Video Optimisation and Monetisation Mastery

Tips to Do

Add videos and optimize them for search.

Optimizing your channel for easy accessibility is just the beginning. Once you start adding videos, you have to optimize your videos for search, which in result helps users discover your video.

You have to make a clear, and concise video. However, we describe some of the most important things to optimize on YouTube.

(a)      Title

When we search for videos, the first thing that our eyes are drawn to is the title. The title should not only be compelling but also, clear and concise.

(b)       Description

This should be limited to 1,000 characters and remember that your viewer came here to watch a video, not to read a lot of text. and YouTube also displays the first two or three lines of text, which comes to about 100 characters, so the first few lines of description should be more informative and reflect the subject of the video.

(c)       Tags

Tags are helpful to your viewer about your video as well as assist search engine of Youtube to rank your video.  But, be careful while using tags, these should similar to your title, don't use misleading tags because they might get you more views, in fact, Google might penalize you for that.

(d)      Category

Choosing a category is another way to group your video with similar content on YouTube, but that might not be as simple as it sounds. YouTube Creator Academy suggests that marketers "think about what is working well for each category" you're considering by answering questions like:

Who are the top creators within the category? What are they known for, and what do they do well?

Are there any patterns between the audiences of similar channels within a given category?

Do the videos within a similar category have share qualities like production value, length, or format?

YouTube Channel Optimization Tips

(a)     Start with your name

If you are creating a channel for your business, make your channel name your business name. However, If it is your blog or personal channel, make a name that reflects your channel or related videos.

You can even make separate channels for different parts of your business.

(b)      Create a profile photo and custom banner

Try to make a profile photo as your logo. A separate video is enclosed to make a logo. If you don’t have a logo, you may want to create one for consistent branding across all your website and social media platforms. Your profile photo could also be a professional picture of you if your channel is your personal brand or vlog. This photo appears very small on your channel so keep it simple.

You can also upload a custom banner that is accurate with the look of your profile photo and your overall branding. Make sure the banner is a high-quality photo that highlights what you do. The font, colors, and photos should be similar to what’s on your blog and other social profiles. You could also create different banners regularly to reflect your video posting schedule or a promotion you’re running.

(c)      Fill out the about page

The about page is important for users to see what exactly you do. This is just like the about page for any other social media profile, but should also explain what the videos on your channel are about. Start with a simple description of what type of content is on your channel and include keywords related to your brand. The first few sentences are what users see when your channel shows up in a YouTube search. You can then further explain your brand and goals, but try to keep it short and precise. Your videos will show what you do in more detail.

(d)      Link to your other social profiles

This is a great way to connect further with your audience and gain followers on other social media networks. In the about section of your channel, you have the ability to link to other social media profiles. You can even link to a website or blog too which is an excellent way to boost your social traffic. You should also link to your channel on your other social media profiles and your website.

(e)     Make a trailer

The trailer auto-plays when users visit your channel, making it important to have an engaging video right from the start. When you create a trailer, highlight what makes your channel unique.

(f)     Create video playlists

This is the easiest and most effective way for organizing your channel. Playlists showcase each topic you cover in your videos so users can find what they’re looking for with a few clicks.

Their channel playlists make it easy to find workout videos for yoga, aerobics, stamina-building videos, etc. The best way to do this is to put your more recent videos first.

(g)     Add keywords and featured channels

These two things will help your channel rank better in YouTube’s search.

YouTube Channel Optimization Pat II

In this video, you will get more tips to optimize your channel for your business, blog, or personal videos.

Hope you will enjoy the step-by-step guidance to automatically rank your videos, and content.

Here you will learn how to get keywords to target your audience for your content?  and How to craft that content to satisfy both users and search engines?

The power of keyword research lies in better understanding your target market and give your best to make the keyword content only.

Keyword research provides you with specific search data that can help you answer questions like:

• What are people searching for?

• How many people are searching for it?

• In what format do they want that information?

• What is the rating of content in SEO?

• What is the rating of content in paid platforms?

  
  

In this course, you'll get tools and simple strategies for keyword research, as well as learn tactics that'll help you build strong content.