Create A Low Budget YouTube Marketing Video In 12 Easy Steps

Video marketing plan template - YouTube marketing without using YouTube ads - simple video production & YouTube SEO plan
Free tutorial
Rating: 3.9 out of 5 (348 ratings)
19,177 students
34min of on-demand video
English [Auto]

You will understand the importance of planning a YouTube Marketing video
You will understand what equipment to buy on a budget
You will have a basic grasp of lighting and audio recording
You will understand basic principles of composition
You will understand basic YouTube optimisation techniques


  • The student will need to access certain basic equipment
  • They will need to setup a YouTube account


Do You Need To Create A YouTube Marketing Video On A Low Budget?

Then this course is for you, it will take you through the 12 basic steps you need to take.

Who Is This Course For?

This course is for beginners, anyone who has only just started out in video production and YouTube marketing.

What Will You Learn In The Course?

In this course you will learn about the following subjects:

Identifying your target audience:

Creating a niche audience is key if you want your marketing to work, in this lecture we explore that process.

Creating a shooting environment:

Creating the right look for your audience is key when it comes to creating a marketing video, we explore this in this section.

Creating a script:

When starting out, it is very important to create a script, to help you through the process of presenting on camera in a comfortable way.

Choosing equipment on a budget:

Knowing what equipment to buy on a budget is really important, you don't want to waste your money!

Lighting your video shoot:

Knowing how to light your shoot will dramatically affect the end quality of your video production.

Recording the sound:

Sound can be extremely complicated, our quick guide will help you through that process.

Composing your subject:

In this section we will show you some basic composition skills to get you going.

A quick guide to editing:

We share the core editing skills you need to learn.

Creating compelling titles:

In this section we share some SEO tips for creating titles that work.

Creating good descriptions:

We will take you through how to create a description that is good for Search Engine Optimisation.

YouTube tags:

The secret weapon of any YouTube marketing video promotion.

YouTube annotations:

Powerful calls to action that can get results from your marketing.

Join us on the other side:

So join us on the other side and start learning how to create a YouTube Marketing Video.

Who this course is for:

  • If you are completely new to video production and YouTube marketing then this course is for you
  • This course is also suitable for small businesses who want to get into video marketing


Professional Online Training Courses For Beginners
Mark Timberlake
  • 4.4 Instructor Rating
  • 33,593 Reviews
  • 302,037 Students
  • 41 Courses

Mark runs an online training company called SME Heroes, which specialises in training on all things to do with sales, online marketing, management and his personal passion of photography.

He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.

In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer. 

This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.

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