
Discover how YouTube works and how to optimize your channel, plan viral content, and master video SEO for titles, descriptions, tags, hashtags, and playlists to grow views, subscribers, and monetization.
Learn how YouTube SEO applies search engine optimization to maximize views, subscribers, and revenue. Utilize strategic content and playlists on YouTube's search-driven platform to achieve these goals.
Learn how YouTube works for users and reverse engineer an SEO strategy focused on keywords, visibility, thumbnails, retention, and monetization.
Discover how keywords, or thoughts, drive YouTube strategy by balancing search volume and competition. Focus on long-tail keywords with high volume and low competition, using free tools to uncover them.
Learn how optimizing your YouTube channel—channel art, links, and about section—enhances visibility and revenue by helping the algorithm understand your content and improve discoverability.
Optimize your YouTube channel name by adding a dash with two to three main keywords describing your topic, improving visibility, views, and subscriber growth.
Boost your channel visibility by adding back-end keywords and about ten descriptive tags in basic info, and research competitor keywords via page source.
Discover how to optimize the YouTube about section with a copyable template that emphasizes viewer benefits and keyword optimization to grow subscribers.
Discover the free keyword surfer Chrome extension for YouTube optimization, generating keyword ideas with Google search volume to guide channel content and optimization strategy.
Create a professional, stunning YouTube channel art for free using Canva templates, with high-contrast visuals and a clear main benefit to convert browsers into subscribers.
Infuse your YouTube channel art and thumbnails with keywords YouTube reads, then rename files with dash-separated keywords and fill title, caption, and keyword metadata.
Learn how to create a custom URL for your YouTube channel after meeting the 100-subscriber, 30-day, profile picture, and banner requirements; use your brand or name for a professional link.
Learn to create YouTube channel links and strategically use one to five links, prioritizing the first link to drive traffic outside YouTube, grow your email list, and boost SEO.
Discover a YouTube subscribe link hack to grow your subscriber base by using channel links and a customized subscribe URL with ?sub_confirmation=1 to keep viewers on YouTube.
Create profiles on major social platforms and link back to your YouTube channel to instantly boost search engine optimization, discoverability, and visibility through backlinks from reputable sites.
Plan your content with keyword research and posting time strategies to maximize views and monetization, and craft high converting thumbnails using free assets and music for better SEO.
Plan keyword research to drive your content and target high-demand topics. Test content strategies by creating 50 pieces, then the next 50, to boost views, subscribers, and monetization.
Discover how to use the free tool answer the public to identify high-demand, low-competition keywords and topic ideas for YouTube videos, boosting subscribers, monetization, and the potential to go viral.
Discover how VidIQ pulls data directly from YouTube for keyword research, compares to Buddy, and helps you identify high demand, low competition keywords with a 60 score.
Learn the difference between indexing and ranking on YouTube. Indexing makes videos searchable; ranking places them in search results for keywords.
Analyze when to post by studying similar channels, audience habits, and weekly consistency to grow a YouTube channel under 100 subscribers; aim for one quality video per week.
Open YouTube studio, inspect analytics audience data to identify dark purple active times, then post around six to seven a.m. on Wednesdays and Thursdays for better indexing and engagement.
Identify and optimize the three key YouTube SEO metrics in 2025: impression click through rate, average percentage viewed, and end screen clicks, to boost views and revenue.
Learn to craft viral YouTube thumbnails by designing the thumbnail and title first, using curiosity-focused categories (unique, before-after, risers, story, outcome), and testing with faces, color, and concise text.
Analyze top YouTube channels to identify winning thumbnail and title patterns. Adapt these formats to your niche and use proven templates to boost views.
Optimize your YouTube thumbnails by embedding targeted keywords into the file name, caption, metadata, and tags to boost ranking and views using a potatoe PC versus gaming PC example.
Learn to boost video discoverability by optimizing YouTube metadata, including the title, short and full descriptions, with your main keywords, using a paid metadata tool for efficient uploads.
Master the YouTube hook by aligning the intro with your title and thumbnail. Use curiosity gaps, provide essential context, and exceed expectations to boost engagement and retention.
Midway through the course, this lecture motivates you to keep going as it promises more tips and gold nuggets to dramatically improve your YouTube channel and content results.
Speak your main keyword in the video to boost seo, repeating it naturally, and prompt viewers to engage with like, comment, share, and subscribe.
Tap into the YouTube audio library in YouTube Studio to access free music and sound effects for monetized videos, with genre and mood filters and no attribution required.
Discover four top sites for free stock footage to enhance your YouTube videos, and learn how to filter for free clips by unchecking premium and editorial options.
Compare YouTube Shorts with long-form videos, focusing on length and discovery paths: homepage, search, Shorts tab. Learn when to use Shorts versus long-form and how to upload them on mobile.
Master hooks for YouTube shorts by mastering the first 1-3 seconds, including visual and written/verbal hooks. Apply the 5x rule and templates to replicate viral patterns.
Optimize your YouTube uploads by refining titles, descriptions, and tags, while applying key content optimization strategies for new videos.
Discover a proven YouTube title formula that boosts visibility and ranking by pairing a keyword with a clear benefit, using under 70 characters, numbers, and clean punctuation.
Learn to use free ChatGPT to generate viral YouTube titles by analyzing top channels, exporting titles and views with VidIQ, and iterating with AI to craft catchy, keyword-rich titles.
Master the seven-step YouTube description template with a benefits-based opening, main keyword, resources, timestamps, playlists, affiliate links, disclaimers, and hashtags to boost conversions and search visibility.
Use one to three hashtags in every video's description to boost discoverability; hashtags also appear above the title for quick search. Prefer three-word, longer tail hashtags to reduce competition.
Create and use YouTube timestamps to split videos into chapters, enabling viewers to skip to sections, boost engagement and SEO, and format descriptions with minute and second timed labels.
Set your video language, captions, and location to improve searchability and compliance. Configure licensing, embedding, category, comments, kids content flags, age restrictions, and paid promotion disclosures.
Apply post-production strategies to optimize your YouTube content by implementing a subscribe icon with a free download, avoiding end cards, and pinning comments to boost viewership and subscriptions.
Increase subscribers by applying a custom subscribe watermark across all YouTube videos; log in, use branding, upload the watermark, and display it for the whole video with a free template.
Create end cards in YouTube Studio by adding two videos and a subscribe icon, set the first to best for viewer and manually select a second, then save.
pin comments place your message at the top of your YouTube video, boosting visibility and encouraging viewers to subscribe. Include resources or timestamps and a subscribe link to maximize engagement.
Structure your YouTube channel for SEO by customizing the layout, using a channel trailer for new viewers, a feature video for returning subscribers, and prioritizing popular uploads and top playlists.
Explore playlists, understand what they are and why they are important for you, and learn to create and view your own playlists of videos.
optimize YouTube playlists to boost SEO, categorize content into topic-based playlists, increase views and subscribers through auto play, and learn to set up, title, describe, order videos, and share playlists.
Learn five practical strategies to boost your video traffic, including chasing trending topics, running contests, forging collaborations, and promoting new content across social channels, all while optimizing keywords.
Discover how YouTube posts boost visibility and engagement by using text updates, polls, and images in the community tab; learn steps to create posts and optimize reach with hashtags.
Explore four monetization methods for your YouTube channel, including ad revenue, brand partnerships, affiliate links, and your own merchandise or products.
Learn the YouTube monetization requirements—1,000 subscribers and 4,000 watch hours—and how to set up Google AdSense, connect it to YouTube, and optimize ad types for monetized videos.
The PROVEN 2026 Beginner to Advanced Guide To Increase Your YouTube Video & Short Views, Ranking & Subscribers Starting THIS MONTH
(This works even if you’ve tried before & failed or have zero YouTube SEO or marketing experience!)
Did you know that the majority of YouTubers don’t make a single penny from their channel?
The problem is that most YouTube Creators have no idea how the YouTube search engine actually works.
They (falsely) believe that if they just keep pumping out quality content, they will gain massive views & subscribers...someday.
This is completely false.
You can have the best content on the planet, but if you don’t know how to properly optimize your videos in 2026 for the YouTube search engine, you will spend HOURS of frustration creating content with absolutely nothing to show for it.
Luckily for you, there’s a solution!
Let me introduce you to the YouTube SEO & Shorts Marketing Secrets Course!
In this course, you will gain…
7 student-exclusive, downloadable YouTube templates & resources.
#1 Free YouTube keyword research tool to easily find high-demand, easy-to-rank keywords. (Lecture #18)
Proven YouTube title & description formulas to rank #1 on YouTube. (Lectures #31 - 32)
YouTube Shorts Mastery: Learn the secrets to making shorts go viral. (Lectures #33 - 35)
Secret YouTube link strategy to instantly gain more subscribers! (Lecture #14)
Hack your images like a pro for even more SEO juice! (Lectures #11 & 24)
So much more!
Now, what gives me (Sumner) a single ounce of credibility to teach you this topic?
Well, I am not only a YouTube SEO consultant, but I’m one of the few YouTube creators to generate thousands of dollars in revenue every month from my very own YouTube channels, and I’m here to help you do the same.
Don’t just take my word for it...Read some of the raving reviews of this course for yourself!
"It's an eye-opening course on my own experience on how to use YouTube SEO, and it helps me to understand more about getting more views and subscribers through SEO hacks, Thanks Sumner! Looking forward to having some personal guidance through my process of building my YouTube channel." - Rizki P
"This course has helped me to learn about things from an inside perspective and helped me realize the smallest of detail can often be the most important! as a YouTube viewer, I do not think about the in's and out's of how content is distributed and learning about the various intricate methods has opened my eyes to how much work has to go into just 1 video." - Ryan G
"This course offers a lot of actionable tips that most users will notice right away in their view and subscriber counts. I am halfway through the course and already feel I have gotten my money's worth. Can't wait to see what the second half has to offer!" - Kenneth R
"Once again, Sumner over-delivered. My wife and I have taken every course Sumner has on Amazon FBA, and now have taken the YouTube Search Engine Optimization course. We are course people and with most courses, they provide great starter content but leave so much for you to figure out on your own. With all of Sumner's courses, that is never the case. You leave with steps and proven tips and tricks that you can start implementing immediately for the best results possible. But in my opinion, the best part is the fact that not only can I implement the tools I have learned but I solidly understand "why" I should do this, and leave every course we take with so much knowledge and expertise in the specific subject matter. Sumner is amazing if not the best course teacher out there with respect to his teachable expertise. I highly recommend any of his courses to anyone. I mean not to mention the amount of usable value you get compared to the cost should be illegal, lol, its that good!! Thanks Sumner for unselfishly sharing your knowledge and expertise with the world. I am gaining so much knowledge and in return more revenue because of everything you have taught me." - Erran G
"Excellent. One the best courses I learned so far ( my ranking on Udemy is 60 courses!). I had no clue how to start my YouTube Channel. The teacher is outstanding, great energy that make you want to see more - not a ease task! By the way,the step-by-step approach was priceless. Looking forward for more. Thank you very much. Loved it!" - Brigida M
"I really like Sumner’s teaching style. This course is well structured with great information that is easy to follow. It’s clear, to the point and has no fluff. Excellent course and highly recommended. Thank you, Sumner. I will definitely buy your courses in the future if they are like this." - Debbie F
ZERO RISK: If this course doesn't lead to massive YouTube audience growth, ranking & views, Udemy will refund your entire purchase amount within 30 days. NO questions asked!
You have nothing to lose and so much to gain!
ADD TO CART now to learn the secrets to skyrocket views & subscribers!