YouTube Marketing and Retargeting Masterclass

If you are new to YouTube, follow these lectures to set up a new channel, cover art, main channel video and get a walkthrough tutorial of the dashboard. Experienced YouTube marketers can skip this section.

In this video we'll cover all the different parts of your control panel for your YouTube Creator Studio

Free and paid methods to create your channel cover. Help brand your channel and give your page a look and feel that will stand out from the competition.

A Channel Video is a great welcome to your brand and the ability to start branding yourself as the authority. New visitors can be shown a video that auto-plays upon arrival and you can feature new content or your best content to returning visitors.

One of the most powerful video editors out there is fast, easy to use and completely free! Thank YouTube for this great tool you can use to create stunning videos in minutes. Best bit? You can choose from millions of videos others have made to create your own. Cash in without creating or recording any of your own content!

Don't feel like creating new videos? See how to tap into millions of free-to-use videos, completely legally, that others have already made! This is a massive time saver and can actually help your business - because you can pick from the best content out there and brand it as your own.

Video engages on many levels, and audio is VERY key. Top videos have great background music that keep people watching and listening, ESPECIALLY on mobile. See how to tap into all the free music and sound effects you'll ever need to make your videos stand out and convert like crazy.

Creating content for your videos doesn't have to be painful. The same type of content that works well for your blog posts and website content also can work great for engaging content that will help you grow your YouTube retargeting audience. We ENCOURAGE you to not only create videos but leverage this to create blog posts also so you can increase your organic search traffic and then use the videos to also drive traffic back to your website.

This type of content is an easy way to provide your readers with statistics in your niche and be an authority resource for them. The posts are simple to create and have SEO benefits and allow you to build relationships with authority sites related to you. Check out the live examples from authority sites for inspiration. These are super easy to turn into a video version for your channel as well!

You've likely seen this type of blog post or video and for good reason. It's a win for yourself, your readers and builds relationships that can leverage traffic from some of the biggest sites in your niche. Get traffic and loyalty at the same time! This is a post that takes a little longer to create but you don't have to do any writing. Perfect!

To convert into video, you'll summarize the main points from each crowdsourced authority and encourage with call to action to have viewer head to blog via annotation and link in video description.

You can drive massive amounts of traffic with this blog post style and there are multiple ways to get it done. Leverage the audiences and knowledge of others to associate your blog on their level and grow your site.

In your YouTube description make sure you put the person's name you interviewed to help show up in related videos of the interviewee and in organic search. You can shoot these live using Google Hangouts/Blab or summarize the main interview points and then drive traffic back to full printed interview using annotations in the video and link in the video description.

This type of content is very easy to create for blog posts and videos. It helps to establish yourself and brand as the go-to niche authority for readers and viewers who want to solve simple niche problems.

Readers and viewers LOVE cast studies. It establishes you and your brand as an authority and will build a loyal following. These are among the most popular pieces of content you can create.

This type of post is growing in popularity and perfect for also turning into a video for even more traffic and shares. The work is already done for you so it's as simple as copying and pasting into your blog post and adding some links.

The top free and paid tools to easily leverage your blog content and create YouTube videos.

Learn the overview of the nine optimization steps we use to get more viewers, traffic and subscribers. These are simple and effective!

Simple hack to edit your video file before uploading. This will help rank you very fast for long tail keywords and let YouTube know exactly what your video is about and main keywords.

Now you're going to learn a fast, and easy way to spy on any YouTube video to get their stats and keywords that are hidden from the public. (Free tool)

Discover one of the EASIEST ways to drive traffic to your videos: your video description! Simply summarize the key points and follow these quick tips to get ranked at the top of both YouTube and Google. How to's and verified proof inside this lecture.

Playlists are an important part of your YouTube channel. In this lecture we cover how to use playlists to get more engagement and views.

Adding images is something simple to do but often overlooked. Don't pay for expensive photos or risk copyright trouble by ripping any photo from the web. Use these three sites to find awesome photos for your blog and video content.

Thumbnails are very important. With the right thumbnail, you'll get more clicks and more views. In this lecture, I show you the dead simple method that the pros are using to get more views on their videos.

This is a very simple step to take that will help you get more subscribers and visitors to your websites and offers. YouTube annotations and cards can only be used for verified associated websites. This was reviewed in Lecture 5 if you need a refresher.

You can automate this task or complete it manually. This will help your video rank higher in the search engines and YouTube.

Here is an overview of the retargeting strategy that you will be learning (and doing).

Here is how you link your YouTube channel with Google Adwords and Google Analytics.

In this lecture we'll dive into Adwords. I'll give you a tour and show you the basics of working in and navigating around Adwords.

Keyword research is critical for the whole process to work properly. If you don't get this step right, then chances are, your whole campaign will fail.

Now you're going to set up 4 audiences (minimum) that will give you the best results for your ads and highest ROI possible.

In the previous lecture you learned how to create your audience pixels, now you'll learn how to put the right code on the right pages to populate your pixels correctly.

Now I'll walk you through setting up your first YouTube ad campaign. Before you actually set up an ad, make sure you finish the whole training first.

Conversion pixels are very important because you're going to use them to track the progress of your ads. Without conversion pixels, you won't be able to optimize.

Remarketing is where its at! In this lecture we're going to walk through, step-by-step, how to set up different remarketing ad on YouTube.

In order to optimize your retargeting ads, it is important to exclude certain audiences. In this lecture we cover how to exclude these audiences from your retargeting ads.

Here is a trick that you can do to upload your email list so you can retargeting them with ads to purchase things they didn't yet buy, but that they showed an interest in. This is a very effective way to get people to purchase.

After you have built up your warm and hot audiences some, then its time to start to reengage them on the Google Display Network. In these two lectures, we'll be covering not just how to set up your ad, but how to get all your ads created in all the right sizes for 100% free.

This is part two of two for how to reengage your audiences using the Google Display Network.

Here are the strategies for getting the most sales possible from your hot traffic. We're going to look at not just retargeting with ads, but reengaging them with emails.

As you move through setting up your YouTube marketing and pixel retargeting ads, keep these five points in mind:

1. More Data = Better Results
   
2. Segment Your Remarketing
   
3. Cross Platform Marketing to Open New Audiences
   
4. Send Instream Traffic to Blog Post & Pixel
   
5. Start w/ Longer In-Display Ad & Follow Up w/ Short Instream

This is a tool I've been using to map out and track my sales funnels.  There is a free version so I suggest checking it out. 

You'll need a website, landing page, sales page or opt in page to send your traffic to.  Here are the best options for building the different pages.  We'll talk about pros and cons of each option, plus which solution is best for which goal. 

Many of you will be running retargeting ads to get visitors to join your email list. We've put together this list of 101 lead magnet ideas that have attention grabbing titles perfect for ad headlines as well. 

***These are also great for newsletter content and blog posts***

Here is a super easy way to create a video for your YT ads.  In these next two lectures I create a video from start to finish. 

Here is a super easy way to create a video for your YT ads. Part 2 of 2

Thank you again for taking our course and sincerely hope you TAKE ACTION on the material taught. We have compiled some additional training resources to help you grow your business and exclusive 'student only' discounts to our other best selling Udemy courses. Thank you!