
Get to know a little bit about your instructor Shawn!
See for yourself the results and success Shawn has had on YouTube. This is just a snippet of what kind of statistics and inside looks you'll be seeing throughout this course.
Welcome to the up to date YouTube Mastery Guide. This is your course curriculum video that will introduce how this class works, what we'll be covering, and a little bit more about the true potential YouTube has.
Discover what YouTube is, its origins, and core features like uploading, sharing, commenting, and subscribing. Understand ad revenue and the platform's evolving growth and reach.
Explore the real potential on YouTube by understanding monetized views, per-thousand payments, and CPM dynamics. Focus on creating content for fun and growth, not money, while applying these monetization basics.
Design a focused channel strategy by choosing a niche, targeting a specific audience, and creating unique, passion-driven content. Assess existing ideas, enter the market cleverly, and plan sustainable content.
Upload your video to YouTube, customize the title, description, thumbnail, and tags, add to playlists, choose visibility, monetize if applicable, schedule for release, and add end screens and cards.
Discover the purpose of YouTube's main elements—home page, trending page, and other features—and learn how understanding them helps you market your channel effectively, especially for newcomers.
Explore how the YouTube home page presents ads, navigation, and sections like trending, history, and watch later, then see how signed-in personalization tailors an endless, funnel-driven video feed.
The trending page is a country-specific list of new and popular videos, defined by velocity of views and signals, while geography causes variation; prioritize the home page.
Explore YouTube's subscription boxes, where subscribers appear in the subscription feed and home page to boost initial views and video velocity, targeting about 10–15% lifetime views from subscribers.
Understand YouTube Red, a monthly subscription that removes ads, offers offline viewing up to 30 days, includes Google Play Music and exclusive originals, and supports creator revenue via watch time.
Discover how YouTube TV offers live sports streaming, unlimited cloud dvr, and no contracts as a modern alternative to cable for the YouTube generation.
Learn to create high quality YouTube videos through thorough research, planning, and light scripting, then record, edit, and render with best practices and appropriate gear.
Discover how video length affects audience retention rate and engagement on YouTube, and tailor your content to your audience, content type, and upload schedule for optimal results.
Balance quality uploads and quantity uploads to grow your YouTube channel, keep consistency, learn by creating, and tailor upload frequency to revenue and your audience of subscribers.
Create a high quality channel trailer that engages viewers with sharp video and audio, unique editing, and a concise two-minute elevator pitch to convert subscribers.
Create standout thumbnails from strong video frames with minimal text for a realistic look. Use 1280x720, photoshop or free tools, adjust brightness and contrast, and upload the thumbnail.
Launch your channel with high quality content and polished graphics, then market it through targeted outreach, thoughtful comments, and relevant forum posts to gain starting views and subscribers.
Learn how YouTube video chapters accelerate growth by letting viewers jump to key moments, and how to add them with timestamps in your description starting at 00:00.
Offer viewers value beyond entertainment with tips, tricks, and how-to videos to boost subscriptions. Remind viewers to subscribe and foster ongoing engagement through series, cliffhangers, and previews of future videos.
Navigate to the YouTube creator studio, learn its main features, and explore analytics and tools to improve your content for success.
Explore how live streaming in the YouTube studio can boost subscribers and channel growth, even with lower live-view counts, by balancing streams with regular uploads.
Manage your channel comments in YouTube Studio by filtering for topics or names, approving or disapproving held for review and spam, and replying from one page to engage viewers efficiently.
Explore the YouTube Studio copyright tab to protect your content, identify matches, and manage removal requests with channel contact and archiving features.
Explore the other features tab in YouTube Studio, including playlists, live dashboard, and the audio library. Navigate creator studio classic and anticipate ongoing updates to the YouTube studio.
Explore intermediate practices that build on earlier lessons, uncovering tips and techniques to advance your YouTube success and invite questions for guidance.
Learn how to use YouTube collaborations to create innovative content, expand your network, and build a brand, while prioritizing quality over quantity and channel fit.
Learn to network efficiently for high-value collaborations by avoiding spam and sub for sub, becoming a dedicated fan across social platforms, and bringing a compelling, mutual benefit idea.
Boost your video traffic with short social teasers and YouTube stories, using image-based trailers and templates in InVideo to drive views and clickthrough.
Learn the secret scheduling mistake that kills channel momentum on YouTube and how to avoid it by scheduling videos in chronological order and deleting future uploads when needed.
Learn to design an effective YouTube end screen that directs viewers to videos, playlists, or to subscribe, using universal end screen templates and up to four clickable elements.
Explore how multichannel networks on YouTube work, the revenue splits they take, and why linking your own AdSense account lets you keep 100 percent of earnings.
Analyze the interest viewers reports in YouTube analytics to examine watch time, end screens, and playlists, boosting audience retention and overall video performance.
Explore the revenue report in YouTube analytics, explain monetization status, the YouTube Partner Program threshold, and how ad revenue, CPM, and monetized playbacks influence earnings.
Discover shocking truth that most views come from non subscribers, even as subscribers boost videos. Learn to plan content to attract subscribers and optimize for suggested videos and search feeds.
Discover external data sources like Social Blade and Video IQ to benchmark channels, estimate revenue, monitor live subscribers, analyze velocity, and improve YouTube SEO through tagging insights.
Explore expert level practices that most content creators overlook, with actionable insights to help you succeed on the platform.
Master expert level thumbnail techniques for YouTube by optimizing brightness, contrast, and saturation, using clear concept, clean composition, and strong scaling to grab attention.
Explore what copyright means for YouTube and why mainstream music should be avoided. Learn to use non copyrighted songs and, if needed, claim your content with YouTube's copyright complaint form.
Identify your competition by researching similar channels, then beat them by optimizing thumbnails, upload schedules, and tags, while using audience feedback to refine future videos.
Boost interaction on YouTube by encouraging likes, comments, shares, and playlist additions, which influence the algorithm and grow a community through tactics like incorporating viewer comments, pinning, and community polls.
Learn to use the auto subscribe tool, prompting subscriptions via a sub_confirmation=1 link when promoting your YouTube channel on social media or email, with viewers still choosing to subscribe.
Unleash gleem to run engaging giveaways that grow your YouTube channel and social media, boosting your brand image and rewarding diehard fans with automated entry management.
Discover practical SEO and tagging techniques to boost YouTube search ranking, including long-tail tags, avoiding duplicates, using Rapid Tags, and creating descriptive, unique titles and descriptions.
Learn how to navigate the YouTube grind, stay humble and hungry as you chase higher mountains of success, and maximize revenue to reach six figures.
Increase YouTube ad revenue and CPM by placing multiple mid-roll and after-video ads in eight-minute-plus videos, then manage monetization in YouTube studio, set ad breaks, monitor viewer comments for retention.
Create exclusiveness to grow revenue by offering tiered access, premium perks, and fan recognition—private chats, patrons, handwritten notes, and exclusive ranks.
Learn to recognize the sellout persona, its impact on community trust and brand image, and strategies to avoid it by prioritizing fans, quality content, and thoughtful sponsorships.
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Whether you're looking to start a career, promote an existing company/brand, or just have lots of fun, YouTube is the place for you! However only 0.0038% of all channels created ever gain traction and become successful on the platform. So how do we increase that percentage? Well that's what I'm here for!
Who am I?
My name is Shawn and if there is anything I know in this world, it's YouTube. I'm a YouTube content creator with over 330,000 subscribers and have been on the platform managing and working with numerous channels since 2009. Luckily for me, YouTube can be a long term career option that pays extremely well if executed properly. I'm here to give you the boost needed to succeed!
Why my course?
First thing you need to know is that I'm a practitioner. I didn't gather my knowledge from someone or somewhere else. I learned it all through years and years of trial and error.
Albert Einstein said it best, "The only source of knowledge is experience."
You can only learn so much from outside sources. I'll be teaching you the insider secrets to YouTube. The information that is scarce to find online. The tips and tricks to the trade that only the dedicated practitioners know of.
Not only will I be sharing this exclusive information with you, but I'll be showing you current and lifetime analytics to prove to you that I'm not just talking the talk. This course is designed for me to be as transparent as possible with you.
Lastly, YouTube is not static as it changes all the time. Massive updates roll out every single month whether it looks like it or not. As mentioned before, I'm a practitioner, it's my job to stay up to date on every little change YouTube goes through. I will be actively updating and adding more content to this course as YouTube changes! It's important to stay with the times and take full advantage of what YouTube has to offer.
Again, if you're looking to grow your brand, GAIN MORE VIEWS AND SUBSCRIBERS, or start a channel from square 1, you've come to the right course. From beginner to advanced, I can guarantee you'll learn tons of new knowledge! The sheer size and comprehensiveness of the course speaks for itself. You'll learn everything I've learned since 2009 with this jam-packed course. If you're someone who values your time heavily, don't worry! I explain in my course which specific lectures apply to you and your situation.
General Skills You'll be Capable of After the Course
Start a channel from ground zero
Create high quality videos
Gain starting views
Generate subscribers exponentially
Maximize use of time
Become familiarized with the YouTube platform
Titles, Tags, Descriptions, and Thumbnails Optimization
Successfully grow your brand
Effectively improve through use of analytics
Generate serious money from your YouTube Channel
Ultimately know the BEST practices for creating and growing a SUCCESSFUL YouTube channel
So what are you waiting for? Enroll in my course so we can get you started!
See you soon in lesson 1 :)
-Shawn