YouTube Masterclass - Your Complete Guide to YouTube
4.5 (4,053 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
64,697 students enrolled

YouTube Masterclass - Your Complete Guide to YouTube

Complete guide to starting a YouTube channel, getting more views & subscribers, and building a brand with videos!
Bestseller
4.5 (4,053 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
64,697 students enrolled
Last updated 2/2019
English
English [Auto-generated], Indonesian [Auto-generated], 6 more
  • Italian [Auto-generated]
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Current price: $20.00 Original price: $199.99 Discount: 90% off
30-Day Money-Back Guarantee
This course includes
  • 11 hours on-demand video
  • 4 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create your own successful YouTube channel
  • Grow your brand with a YouTube channel

  • Get more YouTube views

  • Get more YouTube subscribers
  • Make high-quality videos on a budget
  • Post and optimize videos with great titles, descriptions, and tags
  • Create clickable thumbnails that get more views
  • Make money with a YouTube channel
Requirements
  • You should have some idea for what type of YouTube channel you want to start
  • You should create a Google account so you can sign up for a YouTube account (we'll show you how in the course)
Description

You're here because you want to create a popular YouTube Channel, right?

Maybe you're brand new to YouTube, or maybe you have some experience but need help growing your existing channel.

YouTube is the perfect place to grow your own brand, drive traffic to your website, and earn money from YouTube ads and your product and service promotions. And this is the perfect course for you to jumpstart your YouTube Channel.

What makes me qualified to teach you?

My name is Phil and I'm the creator of some of the world's most popular online courses - with over 150,000 students and thousands of 5-star reviews like this:

I love the fact that everyone is very open and transparent on what we, as students, can expect! - Mike Repluk

So far it seems really in depth, but split up well enough that learning from it is easy, as it's bitesize chunks per lecture. really like that they give you activities to do every now and again, as it keeps up your momentum, and ensures you don't just passively watch, and then forget everything. Good job with an excellent course! - Alexander Straker

I always get great information from Phil Ebiner's courses. I consider him a distant mentor. - Azeez Salu

The instructors are very in depth and there tips and coverage of how the creator studio works is awesome. I would recommend this to people wanting to get started making money with YouTube. - Jonathan Scott

My Promise to You

I'm a full time online instructor. I'll be here for you every step of the way. If you have any questions about the course content or anything related to this topic, you can always post a question in the course or send me a direct message. 

I want to make this the best course on how to build your YouTube channel. So if there is any way I can improve this course, just tell me and I'll make it happen.

If you're looking to grow your own brand, GET MORE VIEWS AND SUBSCRIBERS, or start a channel from scratch, this is the perfect course for you!

Whatever your motivation to start a YouTube channel, you’ve come to the right place.

The YouTube Masterclass is THE most comprehensive, action-packed, YouTube-enhancing course you’ll find on the internet - or your money back.

It's the one place with everything you need to start creating professional videos that get thousands of views & subscribers, and ultimately make you money!

The YouTube Masterclass is a fast and effective course that takes you from zero skills to a complete YouTube channel with high quality videos, views, and subscribers.

While there are plenty of YouTube courses that focus on specific aspects of building a YouTube channel, it’s hard to find a comprehensive course like this one, which is for complete beginners and anyone that needs to rapidly grow their YouTube audience.

This course is designed for anyone who makes videos (or wants to make videos) and wants to grow their brand with a YouTube channel. So if you're a complete newbie or someone with a channel that needs help, you're in the right place.

What will you be able to do after taking this course?

  • Start a channel from scratch
  • Get views without subscribers
  • Turn viewers into subscribers
  • Create videos on a budget
  • Navigate the YouTube platform
  • Become a YouTube Partner
  • Post and optimize your video with great titles, descriptions, tags, and thumbnails
  • Grow your brand through YouTube videos
  • Improve your channel by using analytics
  • Make money with your YouTube videos - with ads, products and services, sponsors, and crowdfunding
  • Use best practices for creating and growing a YouTube channel

Improve Your YouTube Channel, Get More Views & Subscribers, and Make More Money

Regardless of what your level of experience is or what type of camera you use, this in-depth course is designed to provide you with everything you need to launch a successful YouTube channel.

Whether you want to make a channel to promote your business, teach a skill, or just share your life story through vlogs, by understanding what makes a YouTube channel successful, you can replicate and get more views, more subscribers, and make money on your own. This course shows you exactly how to do it.

Contents and Overview

This course is aimed at teaching new YouTubers what it takes to create great videos and make money from them. Most lessons are hands-on tutorials where we walk you through not only what it takes to succeed, but where we show you exactly how to do it.

You'll start with the basics - the best practices for all YouTubers. These tips will get you in the mindset of a YouTuber.

You'll learn how to use the YouTube platform. You’ll sign up for an account, get verified as a YouTube partner, and know how to navigate the Creator Studio.

You’ll then learn how to make great videos with professional and budget equipment. You’ll learn how to shoot a great video with any camera, how to record great audio, how to light videos with a cheap DIY setup, and how to edit videos efficiently.

After learning how to create amazing videos, you’ll learn how to post them to your YouTube channel with great titles, descriptions, and tags that are SEO friendly and will get you the most views. You’ll even learn how to design and upload a custom thumbnail that increases your views. You’ll learn other optimization strategies to get the most views and subscribers.

By learning how to use analytics, you’ll know which videos work and which videos don’t. This will help you rapidly grow your YouTube channel with smart video creation - only making videos that you know will work.

Lastly, you’ll learn how to make money with YouTube. There are a number of ways that you will learn how to make money with your YouTube videos including with ads, YouTube Red, digital and physical products, sponsorship, and crowdfunding.

By the end of this course, you will have a YouTube channel that you are proud of. You’ll be making high quality videos that your audience loves. You’ll be getting more and more subscribers to increase your brand strength. And you’ll be making money from your YouTube channel.

About the instructors:

Phil Ebiner started teaching online courses in 2012, and now has over 110,000 happy students on Udemy learning all sorts of skills from photography to video making. Phil started his YouTube channel in 2013 as a way to grow his own brand and is happy to share his knowledge to help you be successful.

Mike and Lauren Moyer are successful YouTubers who make a living by posting videos about personal finance, early retirement, and DIY projects. They’ve rapidly grown their YouTube channel and get thousands of views each day. Mike and Lauren have the perfect example of a successful YouTube channel, and are looking forward to helping you start your own.

With our 30-day 100% money back guarantee, there is nothing holding you back from jumping in right now and trying the course out.

Go ahead and click the enroll button, and I'll see you in lesson 1!

Cheers,

Phil


Who this course is for:
  • YouTubers struggling to grow their channel, get views, get subscribers, and make money with YouTube
  • Anyone that wants to create their own YouTube channel, who hasn't done so before and doesn't have any experience with videos or YouTube
  • Businesses, entrepreneurs, online teachers, actors, actresses, entertainers, teachers... anyone that wants to build their own brand
Course content
Expand all 161 lectures 11:11:01
+ Video Equipment Recommendations
6 lectures 50:19
Does Equipment Matter?
05:00
Types of Video Setups
09:02
Camera Recommendations
12:54
Audio & Microphone Recommendations
07:50
Lighting Recommendations
09:47
Editing and Screencast App Recommendations
05:46
+ Creating Your YouTube Channel From Scratch
7 lectures 27:19
How to Start a YouTube Chanel
02:39
YouTube Channel Art & Profile Icon
08:19
Channel Description & Links
04:35
Favorite & Recommended Channels
01:49
Customizing Your YouTube Channel Layout
04:05
Adding a Channel Trailer
03:35
Channel Status and Verification
02:17
+ Uploading Your Videos
9 lectures 48:24
Recommended Export Settings for YouTube
06:31
Choose a Title
03:54
Write Your Description
03:41
Add SEO-Friendly Tags
03:35
Create a Clickable Thumbnail
04:57
Engage with Cards and End Screens
03:02
Putting It All Together with Mike
10:29
Case Study: Mike's Harbor Freight Tools Review
04:48
Case Study: Analyzing One of Phil's Popular Videos
07:27
+ The YouTube Studio (Inside Your Creator Dashboard)
9 lectures 50:49
The Dashboard
03:27
The Videos Page
04:02
The Comments Page
03:11
The Transcriptions & Copyright Pages
08:35
The Monetization Page
05:25
Playlists on YouTube
05:44
The Audio Library
02:47
Settings
06:40
Advanced Channel Settings, Branding & Upload Defaults
10:58
+ Growing a Successful YouTube Channel
9 lectures 34:36
Intro to this Section
00:21
What Should Your Channel Be About?
05:46
What Types of Videos are Successful?
02:29
How to Get Discovered on YouTube
06:16
Case Study: Phil's Evergreen Strategy
04:17
How to Get More Subscribers
04:25
Why Collaboration is One of the BEST Ways to Grow
03:33
Case Study: Phil's Collaboration Success
04:16
Consistency is Key
03:13
+ Livestreaming on YouTube
5 lectures 30:54
What & Why - Livestreaming
05:45
Going Live via the 'Camera' Method
04:27
Going Live via the 'Events' Method
05:52
Going Live via the 'Livestream Now' Method with an External Encoder
09:20
Going Live via Ecamm Live
05:30
+ How to Make Money on YouTube
7 lectures 21:05
Intro to Making Money on YouTube
00:20
Make Money on YouTube with Ad Revenue
03:06
Make Money on YouTube with Channel Memberships & Super Chat
01:10
Make Money on YouTube with Channel Sponsors
03:29
Make Money on YouTube with Merchandise & Products
02:51
Case Study: How Phil Makes Money Selling Digital Products
08:48
Make Money on YouTube with Crowdfunding
01:21
+ Analytics - Use YouTube Analytics to Grow
8 lectures 39:47
Why You Should Use Analytics
00:34
Understanding Your Analytics Dashboard
02:39
The Reach Viewers Tab
08:16
The Interest Viewers Tab
06:31
The Build an Audience Tab
02:45
The Earn Revenue Tab
08:46
Using Social Blade to Analyze Your (or any other) Channel
02:51
Case Study: How Phil Uses Analytics to Grow His Channel
07:25
+ The 'Old' Course
98 lectures 05:53:52
What is this section?
02:19

Creating YouTube videos is a lot of work! In this video, Mike and Lauren share why they chose making videos instead of blogging or podcasting.

Why YouTube?
01:44
Who are Mike and Lauren?
00:59

Please take a moment to introduce yourself to the rest of the students.

Introduce Yourself!
00:26

Welcome to a brand new section in the YouTube Masterclass. In this section, you'll be learning how to start a YouTube channel from scratch - how to get views and subscribers without any!

Section Intro
01:02

Which is more important, quality or quantity? On YouTube, you need both. Mike and Lauren suggest focusing on quantity as you build quality over time.

Quality vs. Quantity (Start with quantity as you build quality)
01:17

Mike and Lauren discuss what it felt like starting with 0 views and 0 subscribers.

Mike and Lauren - Starting from Scratch
02:19

They say content is king. On YouTube, consistency is king. In this video, Mike and Lauren make the case for sticking to a strict posting schedule.

Consistency is King
01:22
Get More Video Resources & Tips
01:50

How are you supposed to get views if you don't have subscribers? Mike and Lauren reveal the strategy they used in the early stages of their channel to attract new viewers.

Views Come Before Subscribers
01:13

Welcome to a new section in the YouTube Masterclass. In this section, you'll learn how to navigate the Creator Studio - your home base as a YouTuber.

Starting Your YouTube Channel
02:59

In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the YouTube Dashboard.

YouTube Channel Art and Profile Icon
07:23
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Video Manager page.
YouTube Channel Description
02:41
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Live Streaming page.
Customizing Your YouTube Channel
04:26
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Community page.
Adding a Channel Trailer
02:29

In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Channel page.

YouTube Channel Settings and Verification
06:34
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Analytics page.
Upload Defaults, Featured Content, and Channel Branding
06:01
In this video tutorial of the YouTube Masterclass, you'll learn how to navigate the Create page.
Uploading Videos, Writing Titles, Tags, and Descriptions
11:41
It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to create and setup up your YouTube account.
YouTube Cards and End Screens
07:53

Welcome to a new section in the YouTube Masterclass. In this section, follow along as we post and optimize an actual YouTube video.

YouTube Analytics
06:08
In this YouTube Masterclass tutorial, you'll learn how to choose YouTube tags that get your videos more views and subscribers.
YouTube SEO
03:33

In this YouTube Masterclass tutorial, you'll learn how to design and upload a custom thumbnail that gets more people viewing your YouTube videos.

Keyword Research for Finding YouTube Video Ideas
05:39
In this YouTube Masterclass tutorial, you'll learn how to create playlists and add videos to the playlists.
Quickly Respond to Fans with the Community Tab
02:17

In this YouTube Masterclass tutorial, you'll learn how to post a video to YouTube.

Lives Streaming on YouTube
04:07
In this YouTube Masterclass tutorial, you'll learn how to customize your YouTube channel.
YouTube's Free Music Library
01:37

In this YouTube Masterclass tutorial, you'll learn how to create a killer channel trailer and gets you more subscribers.

Promoting Your Videos with YouTube Ads
05:09

In this YouTube Masterclass tutorial, you'll learn how to choose a great video title for you YouTube video that drives more traffic and gets more views.

Bonus: Spy on Your Competition with Social Blade
04:02

In this YouTube Masterclass tutorial, you'll learn how to write a great video description on YouTube that boosts your S.E.O. to help get more views and subscribers.

Bonus: Using TubeBuddy to Be More Efficient
13:02

Welcome to a new section in the YouTube Masterclass. In this section, we'll learn some basic tips and techniques for having a successful YouTube channel, getting more views, and getting more subscribers.

Section Intro
01:01

In this YouTube Masterclass Best Practices video, you'll learn how to target a specific audience and why that is important for channel growth.

Target a Specific Audience
05:14

In this YouTube Masterclass Best Practices video, you'll learn how being consistent will help you get more subscribers and views.

Be Consistent
05:48

In this YouTube Masterclass Best Practices video, you'll learn how to create sustainable videos that are evergreen, and how to create videos that are highly discoverable - easy to find by people searching on Google and YouTube.

Think About Sustainability & Discoverability
08:26
In this YouTube Masterclass Best Practices video, you'll learn how to create videos that are more shareable.
Create Shareable Content
06:25

In this YouTube Masterclass Best Practices video, you'll learn how collaborating with other YouTubers can increase your views and subscribers dramatically. It's a great way to build your channel.

Collaborate with Other YouTubers
05:38

In this YouTube Masterclass Best Practices video, you'll learn how to interact with your viewers and create raving fans.

Interact with Viewers and Create Raving Fans
05:28

In this YouTube Masterclass Best Practices video, you'll learn how authenticity will create better fans - that leads to more subscribers and views.

Be Authentic
05:03
It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to set some goals for your YouTube channel.
Practice Exercise - Set S.M.A.R.T. Goals
06:18
Welcome to a brand new section in the YouTube Masterclass. In this section, you'll learn some great tips from Mike and Lauren on how to get views when starting out.
Section Intro
00:39

Making your videos "searchable" is extremely important if you're just getting started on YouTube.

Focus on Search
01:52

Writing titles for videos is more of an art than a science. In this video, Mike and Lauren share some of the tips and tricks they use for finding keywords that will attract new viewers.

Keyword Planning
01:57

In this tutorial, Phil walks you through how to use the Google Keyword Planner to find good keywords for your videos and to verify your video ideas.

Google Keyword Planner - Walk Through
07:12

People are not going to find your content unless you tell them about it. Mike and Lauren give you a look behind the scenes to show you the impact self-promotion can have on your channel growth.

Self Promotion - Where We Promote
04:08

Welcome to a brand new section in the YouTube Masterclass. In this section, you'll learn how to convert views into subscribers.

Section Intro
01:12

Subscribers are not just numbers on a page. They represent real people interested in your life and opinions.

Why Care About Subscribers?
02:11

How do Mike and Lauren handle comments? What about trolls and negativity? Interacting with your audience is what separates YouTube from TV. Take advantage of that!

Talking to your Audience
01:32

The length of your YouTube videos depends entirely on the type of content you're creating. Mike and Lauren share a few rules of thumb and show you their own audience retention analytics.

How Long Should I Make My Videos?
01:53

Mike and Lauren discuss some of the tools YouTube provides to convert new viewers into subscribers.

End Cards, Annotations, Outros
01:20

Mike's first tip for creating shareable videos - do something the same, but different...

Create Unique Content
01:18

There are many thriving YouTube communities you can leverage to attract new subscribers. Consider expanding your content to overlap some of these genres.

Tap into Established YouTube Communities
01:28

Keeping your videos as short as possible will give them a better chance of being shared on social media.

Always Be Cutting (Short Videos Get Shared)
01:31

Take advantage of popular culture and current events to get your videos shared and attract new viewers.

Tent Pole Programming
00:37

Mike and Lauren aim for a 10% thumbs down ratio. If you try to please everyone, you'll please no one.

The 10% Controversial
01:47

Welcome to a brand new section of the YouTube Masterclass. In this section, we'll be learning about video equipment and best practices that will help you create better YouTube videos.

Section Intro
01:09

In this Video Masterclass tutorial, you will learn the equipment that Phil uses to create all of his YouTube videos.

Phil's Video Equipment
07:20

The equipment Mike and Lauren currently use to make their weekly YouTube videos and reccomendations for beginners.

Mike and Lauren's Video Equipment
02:59

Don't let expensive equipment keep you from creating YouTube videos. You can use your smartphone and less than $100 dollars in accessories to make high quality videos.

Video on a Budget - What's Possible for Under $100
03:25

If you have a limited budget, your money would be much better spent upgrading your audio equipment.

Importance of Good Audio Over Video
03:29

In this video, Phil tests out a bunch of different microphones to see which one sounds best.

Which Microphone Should You Use?
04:32
In this Video Masterclass tutorial, you will learn how to better light your videos.
Video Lighting Tips
03:37
In this video from the online teaching vlog, I show you my DIY paper lantern setup - the lighting rig that I use for most of my online courses and tutorials.
Phil's DIY Paper Lantern Setup
03:39
In this Video Masterclass tutorial, you will learn how to pick a good backdrop for your videos.
Choosing a Video Backdrop
01:43
In this Video Masterclass tutorial, you will learn how to find great music for our YouTube videos.
Where to Find Music for Your Videos
03:05

In this Video Masterclass tutorial, you will learn how to be more efficient at making YouTube videos.

Workflow and Time Management Tips
06:16

It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to create a video.

Practice Exercise - Create a Video
01:02
Welcome to a brand new section in the YouTube Masterclass. In this section, Mike and Lauren will show you how to make videos for YouTube.
Section Intro
01:01

Mike and Lauren's process of researching and scripting their YouTube videos.

Researching, Outlining, and Scripting
02:17

Mike and Lauren share tips and tricks they've learned editing hundreds of YouTube videos.

Editing Our Videos
01:38

Every one of Mike and Lauren's videos have a custom thumbnail. In this video, they teach you how to make your own custom graphics even if you're not a graphic designer.

Making Great Thumbnails - Even if you're not a graphic designer
03:53

This is exactly how Mike and Lauren post their videos to YouTube. Topics covered: titles, description, tags, playlists, and advanced settings.

Posting Our Videos
03:29

Welcome to a new section of the YouTube Masterclass. In this section, we'll be learning how to grow our audience and brand.

Section Intro
01:08

In this YouTube Masterclass lesson, you'll learn how to recognize your community in your YouTube videos, and how this will help to grow your channel.

Recognize Your Community
03:13
In this YouTube Masterclass lesson, you'll learn how to efficiently share your videos on social media.
Share on Social Media
05:23

In this YouTube Masterclass lesson, you'll learn how to share your videos on other blogs and websites, and why this can help you grow your channel.

Share with Blogs and Websites
02:49

In this YouTube Masterclass lesson, you'll get advice on why and how advertising can help you rapidly grow your channel.

Advertising Your Videos and Channel
02:12

In this tutorial, we'll show you how to create a video ad on YouTube, which can rapidly increase your views and subscribers.

How to Create a Video Ad on YouTube
09:42

It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to collaborate with another YouTuber to create a video.

Practice Exercise - Collaborate with YouTubers
05:29

Here is an amazing interview of a YouTube that is doing everything the right way.

How to Get 150,000 Subscribers in 1 Year: DIY Video Guy Interviews Thomas Frank
00:22
A Note About This Section
00:10

Welcome to a new section in the YouTube Masterclass. In this video, you'll be learning about this section on measuring your results with analytics.

Section Intro
00:51

In this YouTube Masterclass video tutorial, you'll learn how to understand your analytics.

Understanding Your Analytics
04:00

In this YouTube Masterclass video tutorial, you'll learn how to use the video watch time, audience retention, and demographics to improve your videos and channels.

Video Watch Time, Audience Retention, and Demographics
05:43

In this YouTube Masterclass tutorial, you'll learn how to use playback locations, traffic sources, and devices analytics to improve your YouTube channel.

Traffic Sources, Playback Locations, and Devices
07:58

In this YouTube Masterclass video tutorial, you'll learn about the YouTube engagement reports and why this matters.

Why Does Engagement Matter?
06:37

In this YouTube Masterclass video tutorial, you'll learn how to understand your estimated earnings and make more money.

Estimated Earnings and How to Make More Money on YouTube
04:15
In this YouTube Masterclass video tutorial, you'll learn how to calculate your cost per mille (CPM) and make more money on YouTube by setting goals.
Calculating Your Cost Per Mille (CPM), and Setting YouTube Revenue Goals
03:19
It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to use your analytics to replicate a popular video.
Practice Exercise - Replicate a Popular Video
01:03
In this YouTube Masterclass video tutorial, you'll learn how to use a site called Social Blade to see the stats and rankings of your YouTube channel. You can even see predictions for how many views, subscribers, and how much money you will make in the future.
Use Social Blade to See Your Channel Stats and Predictions
05:01
Welcome to a brand new section in the YouTube Masterclass. In this section, you'll learn how to make money with your YouTube channel.
Section Intro
01:04

The ads you see before videos are just one of the ways YouTuber's make money.

YouTube Ads
02:24

Mike and Lauren have had some success with channel sponsors. They share how much they charge for each video, as well as tips for attracting sponsors to your own channel.

Channel Sponsors
02:04

YouTube ads and sponsorships are not the most profitable revenue streams for YouTubers. As the creator of digital products you keep 100% of the profit.

Selling Digital and Physical Products
01:46

Crowdfunding can be a lucrative source of extra income once you've established a loyal fanbase.

Crowdfunding (Patreon)
01:46

It's time to take action! Taking action and successfully completing our practice exercises is the best way to have the most success with this course. Today's exercise is to create a sales funnel with your videos.

Practice Exercise - Create a Sales Funnel
04:34

Thank you so much for taking this course! We really appreciate it. Please take a moment to review the course and let us know what you liked or disliked about it. Best of luck with your YouTube channels!

Our Final Thoughts & Thank You
01:54

Welcome to the bonus section, where you get all sorts of fun bonuses to help create your YouTube channel!

YouTube Graphics Overview
03:12

This tutorial shows you how to use the Subscribe Pop Up / Overlay graphics.

Subscribe Pop Up Graphics and Tutorial
03:33

In this tutorial, I'll show you how to edit and add these YouTube graphics using Adobe After Effects and Adobe Premiere Pro.

How to Use the YouTube Graphics Template in After Effects and Premiere Pro
09:44

This video shows you how to annotate your videos in YouTube to make clickable buttons - perfect for getting viewers to engage with your videos.

How to Add Annotations to Your Graphics
05:52