Youtube Marketing Secrets & SEO: Grow Subscribers & Rank #1

Number one: The Unboxing Videos, It is perhaps the most unusual of all of the YouTube videos, watching someone open a box and hopefully! getting excited about the contents. Yet this video genre is hugely popular and relatively easy to make. All you need is an unopened box full of tech/makeup/toys or whatever you prefer and a camera placed in a position to capture it all. As long as you’re talking while the unboxing takes place, you should be able to produce a video that people will enjoy and respond to. Note that some unboxing videos have a soundtrack, rather than a commentary, but these tend to be shorter.<<<< Our tutorial to producing an unboxing video people will enjoy will give you more information on getting started. The second type can be like- Everybody Loves Time-Lapse Videos.

Starting with right titles, first, we need to understand what exactly is a title. A title is the shortest summary/ reference of your video.  As with text web pages, from an SEO standpoint, the title of your YouTube video is the most important piece of content on the page. Well, to be fair, the most important piece of content is actually the video itself, but for the purpose of this discussion, let’s assume that the video is at least moderately watchable and entertaining. Every YouTube video resides on its own page and has a unique URL. <<<<YouTube creates HTML meta tags for each of these video view pages based on different page elements. The title of the video becomes the title tag, the description becomes the meta description tag, and the YouTube tags become the meta keywords tag (never mind that this tag is ignored by most search engines).

Video optimizing is one of the most important thing on YouTube. We all watch YouTube for a nice video experience, thus one should always try to work with camera of good lenses. There are also different functions of camera & you should know most of them to tryout some effects from them which will look more organic & beautiful then the effects from video editing software. You can try to use multiple camera to catch different looks of the video. Also, beware of different software you need to use to start of with a good video. The thing is, we are not in the TV era anymore & YouTube is experimented & results are out. They clearly represent how much YouTube is loved all over the world.<<<< It is evolving people around the world & uniting developed country with undeveloped country & vice versa. Thus, to be starting as an amateur with a cliché type of videos will only help you only with your video quality. 

YouTube has changed its norms whenever needed. All of its policy is for good creators & also for themselves as a company. So, to monetize your video & earn your channel must be approved to join the YouTube Partner Program and your videos must meet these requirements in order to be monetized, like, your content should be advertiser friendly. By advertiser friendly, they mean All videos uploaded to YouTube must comply with YouTube’s Terms of Service and Community Guidelines. To be eligible for advertising, videos must comply with the AdSense Program Policies. <<<<< YouTube also reserves the right, at its discretion, to not show ads on videos and watch pages—including ads from certain advertisers or certain formats.

So, we have come to one of the most important section of our course, which is all about understanding how to optimise our search engines. SEO or search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo, YouTube and other search engines. It is common practice for Internet search users to not click through pages and pages of search results, so where a site ranks in a search Play Slideshow results page is essential for directing more traffic toward the site. 

You’ve started using YouTube to upload and share videos for your business or organization. Now you’re wondering who is actually watching your videos and how they can get more views and better engagement. That’s where using YouTube Analytics comes in. Building a bustling YouTube channel requires you to understand who your audience is and how they’re engaging with your videos. Luckily, YouTube Analytics can tell you a lot about who your audience is, what they like, and what kind of content you should be created to be successful. To help you make the most of this valuable tool, I’ve put together a step-by-step overview of YouTube Analytics, the different insights it provides, and how you can use the information available in your reports to improve your results! To get started, sign into your Google account and navigate to your YouTube channel page. 

Publishing great videos is certainly a solid first step but you have to make sure your audience knows when you post new content. And what better way to deliver updates than through your follower's inboxes. Email is still one of the top channels marketers can use to reach their audience. With an 18 percent industry average open rate and a 66 percent purchase rate, email is still king when it comes to sales conversions. And for eager YouTube creators, there are multiple ways you can reach your loyal fans through email. Let’s examine a few: If your brand already has an email subscriber list, let them know about your YouTube channel and whenever you publish a new video. Or, rather than editing every single video to include a call to action, including an intro/outro for your playlist letting viewers know about your email list and asking them to subscribe. 

Sometimes when you are growing as a YouTuber, you may not get many views by anyway, because it's not reaching the audience you want to show to. Google Adwords which incorporates YouTube marketing can help you & many good YouTubers also use that. There are two networks that are proven to be functioning one is GDN that works either on Cost Per Click or Cost Per Mile or 1000 views and the other one is Video network, where ads must be a video, with mainly 6 type of ads on YouTube. 

In this topic, I’ll show you how to use YouTube’s new End Card Editor! These big “interactive cards” let us add new interactive elements to the last 20 seconds of any video. They’re also big, clickable, and work seamlessly across both desktop and mobile devices. Viewers on any device can take you up on your call-to-actions at the end of your videos, which is great! Here’s how to use YouTube’s end card editor to setup your end cards on your videos. Take any of your videos in video manager. So you’re going to click the down arrow and go to “End Screen and Annotations” option. And the first thing you’ll notice is that there’s a grid. 

Subscribers are critical to your success on YouTube. Subscribers are critical to your success on YouTube because they tend to spend more time watching your channel than viewers who are not subscribed. And on YouTube, strong watch time is critical. Channels and videos with higher watch time are more likely to turn up in search results and recommendations. So it's important to build a subscriber base who love your channel and keep coming back for more. Once a viewer subscribes to your channel, YouTube may send them notifications to highlight certain videos that you make public. They can also opt in to be alerted when all new videos are published. 

Have a look at three channels that you subscribed to on YouTube. How did you find them? What about their videos compelled you to subscribe? Try to apply similar principles to your channel to encourage viewers to subscribe. Getting viewers to watch a single video is one thing, but compelling them to watch more is another. Create a channel trailer or add a subscribe button to help boost your number of subscribers. Here are a few ways you can entice viewers to watch your videos and encourage them to subscribe: Make videos worth watching. Make sure your content provides value. If you don't have anything that people want to watch, viewers won't stick around. Not sure how your channel is doing?

As already talked about gaining subscriber by remaining active in the content & making similar content there is a converse theory which is not converse as it looks, it's just the part of the same thing but in a different way. You see gaining active subscribers do come with maintaining the content but also everyone needs a change with the overall content after a point of time. The teenagers who were watching you are adults, though you can still stick to attract teenagers but your current mostly adult subscribed audience will become inactive subscribers. This will result in slow growth in your viewing rate per hour.

We have already talked a bit about it. We know humans engagement is so important in your video. Engagement is directly proportional to audience retention until the engagement gives a good review. Of course, the bad reviews are as poisonous for the future videos, don’t make the mistake of thinking that virality is your goal. Your goal is to engage your audience and keep them coming back for more. You must make an emotional connection with your viewers to get more engagement. Let's go with some research. According to a study by the National Center for Biotechnology Information, the average time a user spends on a website is only 20 seconds. 

You can reach your audience live by taking advantage of live streaming on YouTube. In this section, I'll tell you how to live stream so if you are interested to live stream soon for your gaming video or vlogging or something then let's get started with its practice. Before you get started with your live stream you need to do a few things first is to confirm that your channel is verified and that you have no live stream restrictions in the last 90 days. The enable it by clicking to live stream & then go on desktop & go to creator studio tools & click Live Streaming. 

Youtube is a community of good videos & every day there are loads of videos uploaded which are checked by updated youtube algorithm. If you are a creator, you have already been used to the frequent updates in YouTube policies, especially the one about Advertiser-friendly content. In a recent post made by YouTube on their blog, YouTube announced that they have updated again their guidelines, and as a result, some videos were classified as not being suited for all advertisers, limiting the number of ads available.

While you can’t remove ads altogether, you can remove some unwanted ads.As a YouTube partner, you can filter the AdSense ads that appear next to your YouTube videos and channel. Sign in to your AdSense account and visit the Allow & block ads tab. In the sidebar, click Content Host. To block specific advertiser URLs: click the Advertiser URLs tab in the horizontal bar across the top of the page.  Enter URLs in the box provided, then click Block URLs. 

Now we have come to our last part of YouTube Marketing and YouTube Audience Growth. To understand anything we have to go right from the start & have a look at each point. This part is all about super youtuber. Super youtuber are those who have a playlist of every topic they made videos on. Super youtuber is just a name which I believe you become when you have done enough hard work to reach the stage you have reached which you never thought you will reach in the starting or you laughed at yourself in the starting then you can call yourself a super youtuber. Though there are steps which are already said which is a sure way of success, there are some other ways like making a proper playlist & correctly naming it. 

Multi-Channel Networks (“MCNs” or “networks”) are third-party service providers that affiliate with multiple YouTube channels to offer services that may include audience development, content programming, creator collaborations, digital rights management, monetization, and/or sales. MCNs and other third-party service providers are not endorsed by YouTube or Google, but you can view a list of YouTube Certified service providers in the Creator Services Directory. 

First, let's dig deep into the best way to increase your subscriber base is collaborations. Collaborations can be a powerful way to reach new viewers. Forge connections to find a broader audience. A good collaboration could bring new viewers to your videos. Make sure that your channel is set up and ready for new viewers and get them interested in subscribing. Set up the visual aspects of your channel with a banner, icon, name, and sections that will help new viewers to understand what you’re all about. Upload content regularly. This will show new audiences that you’re an active channel and give them a reason to subscribe. Establish an audience, even a small one.