- 5 hours on-demand video
- 3 articles
- 4 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Grow your own business & brand with YouTube
- Learn real-world marketing funnels that can be set up with YouTube
- Increase your revenue & get more customers with YouTube
- Optimize your YouTube channel to get more views and conversions
- Create YouTube Ad campaigns to promote your brand & products
- Retarget you website visitors with YouTube ads
- Place your video ads on competitor's YouTube channels or specific videos
- Make better videos with bonus video production lessons
- You should have a YouTube channel (if you don't, we'll show you how to do it in the course)
- You should have a Google Adwords account (so you can follow along with the YouTube Advertising section)
You are here because you want to use YouTube to grow your business or brand, right?
With modern Video Marketing techniques, you can find new customers, boost your conversions, and ultimately increase your revenue.
In this YouTube Marketing course, you will learn everything to get started!
Whether you run your own business, are helping someone else's businesses, or want to learn an in-demand skill that can help you get hired, this is the perfect Youtube course for you!
What will you learn in this YouTube course?
How video marketing works on YouTube
6 ways to create a marketing funnel with YouTube
Optimize your YouTube channel and videos for views & conversions
Learn the types of videos you should create for your audience
Create YouTube ads to promote your brand
Retarget your own website visitors with your YouTube ads
Place your YouTube ads on your competitor's channels & videos
Starting your own YouTube channel
How to do YouTube keyword research
Grow your channel with YouTube analytics
How to make better videos
so much more!
Why should you take this YouTube Marketing course?
Phil Ebiner, instructor of this course, has been using YouTube to grow his own small business. Since less than 5 years, he's grown it to a 7-figure business, using YouTube as a primary method to get new customers.
From Phil - In this course, I'll show you all of my exact strategies to grow my YouTube channel and business. There are no secrets I don't share with you. You will learn all of my techniques in this course.
Unlike some other online courses, or trying to learn these techniques on your own through blog articles or even YouTube videos, we're here to help. If you get stuck or have questions, you'll get answers.
You will get personalized attention and support as a student of this course!
Our 30-day 100% money-back guarantee
If you aren't satisfied with your purchase, we'll refund you your money - no questions asked! We want to make sure you're completely satisfied with the course. That's why we're happy to offer you this money-back guarantee.
See you in class!
- YouTubers looking grow their own brand and business
- Businesses wanting to grow their brand and increase revenue with YouTube
- Marketers who want to learn how to do modern video marketing on YouTube
- Small businesses, online teachers, side hustlers, e-commerce businesses, and anyone else who wants to grow their business with YouTube
Welcome to this course on YouTube Marketing! In this first lesson, you'll learn how this course works, what you'll be learning, and how you can make this course even better!
Welcome to this new section of the YouTube Marketing course. This section is all about the different types of sales funnels you can set up using YouTube videos. In this lesson, you'll learn how to set up a direct sales funnel.
In this lesson of the YouTube Marketing course, you'll learn about a new sales funnel type - the soft sales funnel, which is similar to the direct sales funnel but different in the type of video posted to YouTube.
In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to choose who sees the video, including retargeting people who visited your website.
In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to change the placement of the ad - showing it on specific channels or even specific videos from your competition.
Here are the key elements to making a great video:
You need anything to capture video. We’ve used everything from smartphones to $50k+ cameras. Of course some cameras have more capabilities than others (resolutions/slow motion/etc), but for everyone starting out a smartphone or cheap DSLR is fine. It’s all about knowing what your camera is capable and how to make it look its best.
A great video needs a subject. You need something or someone captivating with a story. Even if you’re making commercial projects, the more interesting your story (or how you present it) is, the better response your video will have. A story that has heart, that someone can relate too will be better than one without.
You need light to expose your video, ‘to make it bright enough’. Light comes both naturally and artificially. Natural light comes from the sun, while artificial light is man-made. Not only is light essential to expose your video, but it also helps tell your story by creating a mood.
Audio is another essential piece of video. While a video doesn’t need audio to technically make it a video, audio can make or break your video. Knowing how to record great audio in any environment is essential. Luckily, there are different microphones that help you in different situations.
Some say that editing is where the story is build. You use editing to not only put together the best camera takes, but also to create emotion, add comedy, and increase engagement with things like music, graphics, and color grading.
Great videos should be seen, and we live in an amazing world where we can freely share our videos around the world to anyone with a computer. You need to know how to make it easy for people to find your videos, and expand your reach with tools like social media.
Much of what makes a video successful happens before the production. These next three tips will help you come up with the right video for your purpose.
What’s your end goal?
To create the right video, you need to know what your end goal is. Are you trying to entertain with a music video or comedy sketch? Are you trying to teach with a tutorial or educational documentary? Are you trying to sell with a commercial or promotional video? What's the best way to visually show this genre of video? You can achieve your goal with any type of video, but generally there is one type that will accomplish your goal best.
Who is your target audience?
While it would be great if every person in the world was interested in watching your video, that’s probably not the case. You need to find out who your target audience is. These are people searching for stories like yours who are more likely to like and share your video and help it reach even more people. Before making your next video, really think about who you want to reach with it. Keep them in mind as you write a script, come up with shots, and design a style through editing.
Where do you want to share?
Different platforms call for different types of videos. Youtube is great for creators putting out consistent work looking for an audience already searching for video content. Vimeo is for higher quality creative video makers aspiring to be paid for their video work, not just use video as a tool for their business. Twitter and Instagram are great for shorter videos. Facebook is another place you can upload directly to. It’s also a place you can share links to your videos from YouTube or Vimeo.
We recommend YouTube as the ultimate place to grow a video brand and audience. But if you’re a business that already has an audience on multiple platforms, it’s a good idea to make specific content for each platform. At the same time, it’s easier to grow if you focus on one platform.
Great videos start with a great story.
And videos are one of the best mediums of telling stories - we live in a visual world. You might already have the perfect story in your mind. Other times, you might need to come up with a story. Or maybe you’re starting a YouTube channel, but don’t know what to make your videos about.
This lesson will cover different ways to come up with great video ideas.
Pre-production is important, even for videos that seem like they don’t need it. We spent weeks preparing for this video course - writing outlines, scripts, planning shoot days and locations, writing out shot lists.
For us, pre-production includes: concept, timeline, equipment list, personnel list, budget.
Depending on if you’re making this video for yourself or for another company, you might need to write up a treatment and pitch it to your client. This includes a description of the work, schedule, and how much it will cost. This can also act a sort of “Bible” for you to come back to when you feel you may have lost sight of your original vision.
This lesson in the video production bootcamp will teach you how to plan your video.
This section of the course is put together for those of you interested in equipment. We always get questions about equipment we recommend, so in the following lessons we will cover the equipment we recommend at the time of filming.
Technology changes rapidly and that’s why we try to make this course ‘camera agnostic’... meaning we believe you can shoot great videos with any camera, and they way we teach the course should work for you… no matter what camera you’re using.
In this section of the video production bootcamp, you'll learn basic cinematography. How do you expose your video? How do you compose better shots? How do you choose a background? Basically, you'll learn how to use your camera to tell your story.
Settings and Exposure
The main thing you need to do with your camera is be able to set the settings so it is properly exposed. Exposure is how bright or dark your video is. You want it to be not too bright or not too dark.
You control exposure on your camera with three tools - Shutter Speed, ISO, and Aperture. You can also add or decrease light to make it brighter or darker.
Now that you know how to expose, you have to compose. Composition is basically understanding how to set your frame to tell your story. What is in your frame? What is not in your frame? Where are things in your frame? Everything in your frame matters.
This lesson will teach you about frame sizes, shot types, and how to position a subject.
Your video background should help tell your story. It shouldn’t be an afterthought.
You background depends on the type of video. Real backgrounds create an environment for your story. They shouldn’t be distracting, messy, or have things that shouldn’t be seen. Paper or cloth backgrounds are an option educational and promotional videos. They are great for consistency, even when setting up in different locations. Green screen is another option that allows you to replace the green screen with any background you want. A proper green screen that looks natural isn’t easy, and isn’t recommended for beginner video creators