YouTube Marketing: Grow Your Business with YouTube
4.4 (924 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
86,832 students enrolled

YouTube Marketing: Grow Your Business with YouTube

Grow your brand & get more customers with real-world YouTube video marketing techniques: YouTube Ads, funnels, SEO+
4.4 (924 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
86,833 students enrolled
Last updated 11/2018
English
English [Auto], French [Auto], 2 more
  • German [Auto]
  • Italian [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 3 articles
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Grow your own business & brand with YouTube
  • Learn real-world marketing funnels that can be set up with YouTube
  • Increase your revenue & get more customers with YouTube
  • Optimize your YouTube channel to get more views and conversions
  • Create YouTube Ad campaigns to promote your brand & products
  • Retarget you website visitors with YouTube ads
  • Place your video ads on competitor's YouTube channels or specific videos
  • Make better videos with bonus video production lessons
Requirements
  • You should have a YouTube channel (if you don't, we'll show you how to do it in the course)
  • You should have a Google Adwords account (so you can follow along with the YouTube Advertising section)
Description

You are here because you want to use YouTube to grow your business or brand, right?

With modern Video Marketing techniques, you can find new customers, boost your conversions, and ultimately increase your revenue.

In this YouTube Marketing course, you will learn everything to get started!

Whether you run your own business, are helping someone else's businesses, or want to learn an in-demand skill that can help you get hired, this is the perfect Youtube course for you!

What will you learn in this YouTube course?

  • How video marketing works on YouTube

  • 6 ways to create a marketing funnel with YouTube

  • Optimize your YouTube channel and videos for views & conversions

  • Learn the types of videos you should create for your audience

  • Create YouTube ads to promote your brand

  • Retarget your own website visitors with your YouTube ads

  • Place your YouTube ads on your competitor's channels & videos

  • Starting your own YouTube channel

  • How to do YouTube keyword research

  • Grow your channel with YouTube analytics

  • How to make better videos

  • so much more!

Why should you take this YouTube Marketing course?

Phil Ebiner, instructor of this course, has been using YouTube to grow his own small business. Since less than 5 years, he's grown it to a 7-figure business, using YouTube as a primary method to get new customers.

From Phil - In this course, I'll show you all of my exact strategies to grow my YouTube channel and business. There are no secrets I don't share with you. You will learn all of my techniques in this course.

Premium Support

Unlike some other online courses, or trying to learn these techniques on your own through blog articles or even YouTube videos, we're here to help. If you get stuck or have questions, you'll get answers.

You will get personalized attention and support as a student of this course!

Our 30-day 100% money-back guarantee

If you aren't satisfied with your purchase, we'll refund you your money - no questions asked! We want to make sure you're completely satisfied with the course. That's why we're happy to offer you this money-back guarantee. 

See you in class!

Cheers,

Phil

Who this course is for:
  • YouTubers looking grow their own brand and business
  • Businesses wanting to grow their brand and increase revenue with YouTube
  • Marketers who want to learn how to do modern video marketing on YouTube
  • Small businesses, online teachers, side hustlers, e-commerce businesses, and anyone else who wants to grow their business with YouTube
Course content
Expand all 61 lectures 04:45:37
+ Introduction
2 lectures 05:11

Welcome to this course on YouTube Marketing! In this first lesson, you'll learn how this course works, what you'll be learning, and how you can make this course even better!

Preview 02:06

In this lesson of the YouTube Marketing course, you'll learn why YouTube is a great place to be for any business.

Preview 03:05
+ YouTube Marketing Funnels
7 lectures 42:08

Welcome to this new section of the YouTube Marketing course. This section is all about the different types of sales funnels you can set up using YouTube videos. In this lesson, you'll learn how to set up a direct sales funnel.

Preview 04:01

In this lesson of the YouTube Marketing course, you'll learn about a new sales funnel type - the soft sales funnel, which is similar to the direct sales funnel but different in the type of video posted to YouTube.

Preview 05:25

In this lesson of the YouTube Marketing course, you'll learn how to create a traditional marketing funnel with email sequences, opt-in forms, and lead magnets.

YouTube Funnel Idea 3 - The Email Marketing Funnel
11:34

In this lesson of the YouTube Marketing course, you'll learn how to create a funnel that increases the number of subscribers you have for your channel.

YouTube Funnel Idea 4 - The Subscriber Funnel
03:53

In this lesson of the YouTube Marketing course, you'll learn how to make money on YouTube with YouTube ads - another simple funnel.

YouTube Funnel Idea 5 - YouTube Ad Revenue
06:03

In this lesson of the YouTube Marketing course, you'll learn how to set up a funnel by creating your own advertisements or promotions on YouTube.

YouTube Funnel Idea 6 - Promoting Your Videos
01:14

Here's an inside look at Phil's landing pages - where he is sending YouTube traffic.

Case Study: Phil's Landing Pages
09:58
+ Optimize Your Videos for Views & Conversions | Video Marketing
8 lectures 46:39

In this lesson of the YouTube Marketing course, you'll learn how to get more views on your videos by optimizing your video's SEO (search engine optimization).

Get More Views with Better SEO
10:54

In this lesson of the YouTube Marketing course, you'll learn some new ideas for different types of videos you should make as a business.

What Types of Videos Should You Create?
06:37

In this lesson of the YouTube Marketing course, you'll learn why subscribers matter - and why it should be a focus of yours in your marketing.

Why Do Subscribers Matter?
06:33

Use Gleam to run your own giveaways to increase your subscribers!

Get More Subscribers with a Gleam.io Giveaway
09:44

In this lesson of the YouTube Marketing course, you'll learn about the different places to put links to your website on YouTube.

Where Should You Put Links?
04:11

In this lesson of the YouTube Marketing course, you'll learn to what calls to action are, and how to put them in your video properly.

Make Sure You Have Calls to Action
04:49

In this lesson of the YouTube Marketing course, you'll learn about internal linking - which increases the number of views and subscribers for your channel.

Internal Linking - What's That?
02:01
Get More Video Resources & Tips
01:50
+ YouTube Ads
7 lectures 44:03

In this lesson of the YouTube Marketing course, you'll learn about the different ad formats on YouTube.

Types of Ads on YouTube
02:27

Here is a chart of the different ad types so you can easily understand what formats are available to you.

Chart: YouTube Ad Types
00:03
The Quick and Easy Way to Create YouTube Ads/Promotions
15:00

In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to get started, choose your bidding strategy, and start a campaign.

Advanced YouTube Ads - Part 1 - Set Up Your Ad Campaign
09:58

In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to choose who sees the video, including retargeting people who visited your website.

Advanced YouTube Ads - Part 2 - Choose Who Sees Your Ad including Retargeting
05:53

In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video shows you how to change the placement of the ad - showing it on specific channels or even specific videos from your competition.

Advanced YouTube Ads - Part 3 - Choose Where Your Ad Shows Up
05:03

In this lesson of the YouTuber Marketing course, you'll learn advanced strategies for setting up a YouTube ad with AdWords. This video will show you how to design your ad, including directing people to specific URLs and calls to action.

Advanced YouTube Ads - Part 4 - Design your Ad
05:39
+ Starting a YouTube Channel
19 lectures 01:34:03

Welcome to a new section of the YouTube Marketing course! In this section, you'll learn all of the basics for creating your first YouTube Channel!

Introduction to the YouTube Basics Lessons
01:12

In this lesson of the YouTube Marketing Course, let's walk through creating your YouTube channel.

Start Your YouTube Channel
02:59

In this lesson of the YouTube Marketing Course, and YouTube section, set up your channel art.

Design and Add Channel Art
07:23

In this lesson of the YouTube Marketing Course, and YouTube section, add a proper description to your YouTube channel.

Add Your Channel Description
02:41

In this lesson of the YouTube Marketing Course, and YouTube section, learn how to customize the layout of your channel.

Customize Your Channel Layout
04:26

Learn a quick trick to increasing YouTube subscriptions by as much as 400%!!!

Increase YouTube Subscriptions by 400%
00:19

In this lesson of the YouTube Marketing Course, learn how to add a YouTube channel trailer - and what you should include in that channel trailer.

Add a YouTube Channel Trailer
02:29

In this lesson of the YouTube Marketing Course, verify your channel to get more options like live streaming, longer videos, and other important settings.

Verify Your Channel and More Important Settings
06:34

In this lesson of the YouTube Marketing Course, set your upload defaults to make your uploading more efficient. Also, add featured content and branding to increase views and subscribers.

Upload Defaults, Featured Content, and Branding
06:01

In this lesson of the YouTube Marketing Course, go through a typical YouTube upload - learning how to write better SEO-friendly titles, descriptions, tags, and a thumbnail.

Uploading a Video: titles, Descriptions, Thumbnails, and Tags
11:41

In this lesson of the YouTube Marketing Course, you'll learn how to do keyword research to find YouTube video topics.

YouTube Keyword Research
05:39

In this lesson of the YouTube Marketing Course, learn how to add YouTube Cards and End Screens that make your video clickable both on mobile and desktop.

Adding YouTube Cards and End Screens
07:53

In this lesson of the YouTube Marketing Course, learn how to check out the analytics to improve your channel.

YouTube Analytics
06:08

In this lesson of the YouTube Marketing Course, you'll learn how SEO works on YouTube, and why watch time is more important than view counts.

YouTube SEO: Watch Time vs. View Count
03:33

In this lesson of the YouTube Marketing Course, learn how to use the community tab to quickly respond to comments and messages. Also, find subscribers with the biggest following - great for partnering with.

The Community Tab
02:17

In this lesson of the YouTube Marketing Course, learn how to Go Live on YouTube.

Going Live on YouTube
04:07

In this lesson of the YouTube Marketing Course, learn how to find free music for your videos on YouTube.

Free Music Library on YouTube
01:37

In this lesson of the YouTube Marketing Course, learn how to spy on your competition with Social Blade. Also, see projections for your very own channel.

Spy on Your Competitors with Social Blade
04:02

Learn how to use the TubeBuddy YouTube extension to be more efficient at publishing YouTube videos.

TubeBuddy Tutorial: Optimize Your YouTube Experience
13:02
+ Make Better Videos
16 lectures 52:17

Welcome to a new section of the YouTube Marketing course! This section is all about making better videos with whatever equipment you have!

It's All About Video Quality
01:13

Here are the key elements to making a great video:

Camera

You need anything to capture video. We’ve used everything from smartphones to $50k+ cameras. Of course some cameras have more capabilities than others (resolutions/slow motion/etc), but for everyone starting out a smartphone or cheap DSLR is fine. It’s all about knowing what your camera is capable and how to make it look its best.

Subject

A great video needs a subject. You need something or someone captivating with a story. Even if you’re making commercial projects, the more interesting your story (or how you present it) is, the better response your video will have. A story that has heart, that someone can relate too will be better than one without.

Light

You need light to expose your video,  ‘to make it bright enough’.  Light comes both naturally and artificially. Natural light comes from the sun, while artificial light is man-made. Not only is light essential to expose your video, but it also helps tell your story by creating a mood.

Audio

Audio is another essential piece of video. While a video doesn’t need audio to technically make it a video, audio can make or break your video. Knowing how to record great audio in any environment is essential. Luckily, there are different microphones that help you in different situations.

Edit

Some say that editing is where the story is build. You use editing to not only put together the best camera takes, but also to create emotion, add comedy, and increase engagement with things like music, graphics, and color grading.

Distribution

Great videos should be seen, and we live in an amazing world where we can freely share our videos around the world to anyone with a computer. You need to know how to make it easy for people to find your videos, and expand your reach with tools like social media.

What You Need to Make a Great Video
03:17

Much of what makes a video successful happens before the production. These next three tips will help you come up with the right video for your purpose.

What’s your end goal?

To create the right video, you need to know what your end goal is. Are you trying to entertain with a music video or comedy sketch? Are you trying to teach with a tutorial or educational documentary? Are you trying to sell with a commercial or promotional video? What's the best way to visually show this genre of video? You can achieve your goal with any type of video, but generally there is one type that will accomplish your goal best.

Who is your target audience?

While it would be great if every person in the world was interested in watching your video, that’s probably not the case. You need to find out who your target audience is. These are people searching for stories like yours who are more likely to like and share your video and help it reach even more people. Before making your next video, really think about who you want to reach with it. Keep them in mind as you write a script, come up with shots, and design a style through editing.

Where do you want to share?

Different platforms call for different types of videos. Youtube is great for creators putting out consistent work looking for an audience already searching for video content. Vimeo is for higher quality creative video makers aspiring to be paid for their video work, not just use video as a tool for their business. Twitter and Instagram are great for shorter videos. Facebook is another place you can upload directly to. It’s also a place you can share links to your videos from YouTube or Vimeo.

We recommend YouTube as the ultimate place to grow a video brand and audience. But if you’re a business that already has an audience on multiple platforms, it’s a good idea to make specific content for each platform. At the same time, it’s easier to grow if you focus on one platform.

What Type of Video Should You Make?
02:47

Great videos start with a great story.

And videos are one of the best mediums of telling stories - we live in a visual world. You might already have the perfect story in your mind. Other times, you might need to come up with a story. Or maybe you’re starting a YouTube channel, but don’t know what to make your videos about.

This lesson will cover different ways to come up with great video ideas.

How to Come Up with Great Video Ideas
05:05

Pre-production is important, even for videos that seem like they don’t need it. We spent weeks preparing for this video course - writing outlines, scripts, planning shoot days and locations, writing out shot lists.

For us, pre-production includes: concept, timeline, equipment list, personnel list, budget.

Depending on if you’re making this video for yourself or for another company, you might need to write up a treatment and pitch it to your client. This includes a description of the work, schedule, and how much it will cost. This can also act a sort of “Bible” for you to come back to when you feel you may have lost sight of your original vision.

This lesson in the video production bootcamp will teach you how to plan your video.

Planning Your Video
03:30

This section of the course is put together for those of you interested in equipment. We always get questions about equipment we recommend, so in the following lessons we will cover the equipment we recommend at the time of filming. 

Technology changes rapidly and that’s why we try to make this course ‘camera agnostic’... meaning we believe you can shoot great videos with any camera, and they way we teach the course should work for you… no matter what camera you’re using.

Does Equipment Matter?
01:34

In this lesson of the video production bootcamp, we'll give you our recommendations for choosing a camera on any budget. Don't forget to download our PDF guide that gets updated with our latest recommendations.

Camera Recommendations
06:00

In this lesson of the video production bootcamp, we'll give you our recommendations for choosing a microphone and audio recording equipment on any budget. Don't forget to download our PDF guide that gets updated with our latest recommendations.

Microphone Recommendations
04:37

In this lesson of the video production bootcamp, we'll give you our recommendations for choosing a lighting kit on any budget. Don't forget to download our PDF guide that gets updated with our latest recommendations.

Lighting Recommendations
01:55

In this lesson of the video production bootcamp, we'll give you our recommendations for choosing a video editing application on any budget. Don't forget to download our PDF guide that gets updated with our latest recommendations.

Editing Application Recommendations
02:11

In this section of the video production bootcamp, you'll learn basic cinematography. How do you expose your video? How do you compose better shots? How do you choose a background? Basically, you'll learn how to use your camera to tell your story.

Settings and Exposure

The main thing you need to do with your camera is be able to set the settings so it is properly exposed. Exposure is how bright or dark your video is. You want it to be not too bright or not too dark.

You control exposure on your camera with three tools - Shutter Speed, ISO, and Aperture. You can also add or decrease light to make it brighter or darker.

How to Expose Your video
05:25

Now that you know how to expose, you have to compose. Composition is basically understanding how to set your frame to tell your story. What is in your frame? What is not in your frame? Where are things in your frame? Everything in your frame matters.

This lesson will teach you about frame sizes, shot types, and how to position a subject.

How to Compose Your video
04:25

In this lesson of the video production bootcamp, you'll learn key tips to filming videos of yourself.

Filming Yourself
01:09

What shots do you need? This lesson of the video production bootcamp will teach you how to make sure you have the right shots to tell your story. You'll learn the difference between A-Roll and B-Roll, and how to tell your story with both.

Getting the Right Shot
03:43

Your video background should help tell your story. It shouldn’t be an afterthought.

You background depends on the type of video. Real backgrounds create an environment for your story. They shouldn’t be distracting, messy, or have things that shouldn’t be seen. Paper or cloth backgrounds are an option educational and promotional videos. They are great for consistency, even when setting up in different locations. Green screen is another option that allows you to replace the green screen with any background you want. A proper green screen that looks natural isn’t easy, and isn’t recommended for beginner video creators

Choosing a Background
02:32

See the behind-the-scenes of one of our setups - Phil's office. You'll see the background and lighting choices we've made. you'll hear the pros and cons of shooting in a home office. And you'll learn some tips for shooting in your own home.

Phil's Home Office Video Setup
02:54
+ Conclusion
2 lectures 01:15

In this last video lecture of the YouTube Marketing course, I just want to say thank you so much for being a great student - and please check out our other courses if you are interested.

Thank You & What's Next?
01:08

Get an amazing deal on any of Phil's courses!

Bonus Lecture: Get Any of Phil's Course for Up to 90% Off
00:07