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Marketing Digital Marketing YouTube Marketing

YouTube Marketing: Grow Your Business with YouTube

Grow your brand & get more customers with real-world YouTube video marketing techniques: YouTube Ads, funnels, SEO+
Rating: 4.4 out of 54.4 (1,124 ratings)
95,309 students
Created by Phil Ebiner, Video School
Last updated 2/2021
English
English [Auto], French [Auto], 
30-Day Money-Back Guarantee

What you'll learn

  • Grow your own business & brand with YouTube
  • Learn real-world marketing funnels that can be set up with YouTube
  • Increase your revenue & get more customers with YouTube
  • Optimize your YouTube channel to get more views and conversions
  • Create YouTube Ad campaigns to promote your brand & products
  • Retarget you website visitors with YouTube ads
  • Place your video ads on competitor's YouTube channels or specific videos
  • Make better videos with bonus video production lessons
Curated for the Udemy for Business collection

Requirements

  • You should have a YouTube channel (if you don't, we'll show you how to do it in the course)
  • You should have a Google Adwords account (so you can follow along with the YouTube Advertising section)

Description

You are here because you want to use YouTube to grow your business or brand, right?

With modern Video Marketing techniques, you can find new customers, boost your conversions, and ultimately increase your revenue.

In this YouTube Marketing course, you will learn everything to get started!

Whether you run your own business, are helping someone else's businesses, or want to learn an in-demand skill that can help you get hired, this is the perfect Youtube course for you!

What will you learn in this YouTube course?

  • How video marketing works on YouTube

  • 6 ways to create a marketing funnel with YouTube

  • Optimize your YouTube channel and videos for views & conversions

  • Learn the types of videos you should create for your audience

  • Create YouTube ads to promote your brand

  • Retarget your own website visitors with your YouTube ads

  • Place your YouTube ads on your competitor's channels & videos

  • Starting your own YouTube channel

  • How to do YouTube keyword research

  • Grow your channel with YouTube analytics

  • How to make better videos

  • so much more!

Why should you take this YouTube Marketing course?

Phil Ebiner, instructor of this course, has been using YouTube to grow his own small business. Since less than 5 years, he's grown it to a 7-figure business, using YouTube as a primary method to get new customers.

From Phil - In this course, I'll show you all of my exact strategies to grow my YouTube channel and business. There are no secrets I don't share with you. You will learn all of my techniques in this course.

Premium Support

Unlike some other online courses, or trying to learn these techniques on your own through blog articles or even YouTube videos, we're here to help. If you get stuck or have questions, you'll get answers.

You will get personalized attention and support as a student of this course!

Our 30-day 100% money-back guarantee

If you aren't satisfied with your purchase, we'll refund you your money - no questions asked! We want to make sure you're completely satisfied with the course. That's why we're happy to offer you this money-back guarantee. 

See you in class!

Cheers,

Phil

Who this course is for:

  • YouTubers looking grow their own brand and business
  • Businesses wanting to grow their brand and increase revenue with YouTube
  • Marketers who want to learn how to do modern video marketing on YouTube
  • Small businesses, online teachers, side hustlers, e-commerce businesses, and anyone else who wants to grow their business with YouTube

Course content

7 sections • 64 lectures • 4h 55m total length

  • Preview02:06
  • Why You Need to Be on YouTube
    Preview03:05
  • Tips to Improve Your Course Taking Experience
    01:06

  • Preview04:01
  • Preview05:25
  • YouTube Funnel Idea 3 - The Email Marketing Funnel
    11:34
  • YouTube Funnel Idea 4 - The Subscriber Funnel
    03:53
  • YouTube Funnel Idea 5 - YouTube Ad Revenue
    06:03
  • YouTube Funnel Idea 6 - Promoting Your Videos
    01:14
  • Case Study: Phil's Landing Pages
    09:58

  • Get More Views with Better SEO
    10:54
  • What Types of Videos Should You Create?
    06:37
  • Why Do Subscribers Matter?
    06:33
  • Get More Subscribers with a Gleam.io Giveaway
    09:44
  • Where Should You Put Links?
    04:11
  • Make Sure You Have Calls to Action
    04:49
  • Internal Linking - What's That?
    02:01
  • Get More Video Resources & Tips
    01:50

  • Types of Ads on YouTube
    02:27
  • Chart: YouTube Ad Types
    00:03
  • The Quick and Easy Way to Create YouTube Ads/Promotions
    15:00
  • Advanced YouTube Ads - Part 1 - Set Up Your Ad Campaign
    09:58
  • Advanced YouTube Ads - Part 2 - Choose Who Sees Your Ad including Retargeting
    05:53
  • Advanced YouTube Ads - Part 3 - Choose Where Your Ad Shows Up
    05:03
  • Advanced YouTube Ads - Part 4 - Design your Ad
    05:39

  • Introduction to the YouTube Basics Lessons
    01:12
  • Start Your YouTube Channel
    02:59
  • Design and Add Channel Art
    07:23
  • Add Your Channel Description
    02:41
  • Customize Your Channel Layout
    04:26
  • Increase YouTube Subscriptions by 400%
    00:19
  • Add a YouTube Channel Trailer
    02:29
  • Verify Your Channel and More Important Settings
    06:34
  • Upload Defaults, Featured Content, and Branding
    06:01
  • Uploading a Video: titles, Descriptions, Thumbnails, and Tags
    11:41
  • YouTube Keyword Research
    05:39
  • Adding YouTube Cards and End Screens
    07:53
  • YouTube Analytics
    06:08
  • YouTube SEO: Watch Time vs. View Count
    03:33
  • The Community Tab
    02:17
  • Going Live on YouTube
    04:07
  • Free Music Library on YouTube
    01:37
  • Spy on Your Competitors with Social Blade
    04:02
  • TubeBuddy Tutorial: Optimize Your YouTube Experience
    13:02

  • It's All About Video Quality
    01:13
  • What You Need to Make a Great Video
    03:17
  • What Type of Video Should You Make?
    02:47
  • How to Come Up with Great Video Ideas
    05:05
  • Planning Your Video
    03:30
  • Does Equipment Matter?
    01:34
  • Camera Recommendations
    06:00
  • Microphone Recommendations
    04:37
  • Lighting Recommendations
    01:55
  • Editing Application Recommendations
    02:11
  • How to Expose Your video
    05:25
  • How to Compose Your video
    04:25
  • Filming Yourself
    01:09
  • Getting the Right Shot
    03:43
  • Choosing a Background
    02:32
  • Phil's Home Office Video Setup
    02:54
  • Phil's Livestream Setup
    04:23
  • Selling Coaching Calls with Video Content
    03:45

  • Thank You & What's Next?
    01:08
  • Bonus Lecture: Learn More from Phil + Video School
    00:29

Instructors

Phil Ebiner
Top-Rated Instructor, 2 Million+ Students
Phil Ebiner
  • 4.6 Instructor Rating
  • 275,051 Reviews
  • 2,163,630 Students
  • 137 Courses

great courses for beginners

I'll teach you the skills necessary to stand out from the crowd. Whether it’s a personal passion or a business pursuit, you can learn video, photography, art, design, marketing skills and more here.

learn by doing

Step-by-step tutorials and project-based learning.

get support

One-on-one support from experts that truly want to help you.

don’t stress. have fun.

With our happiness guarantee, you have nothing to worry about. Become a member or join an individual course today. We have a 30-day money-back guarantee on all courses.

more about phil

My professional background is in video production and editing. I graduated from Loyola Marymount University's School of Film and Television in 2011. Since then, I've worked on thousands of projects that have appeared in movie theaters, film festivals, television and online.

Today, I create all kinds of things from photographs that can be seen on my Instagram to homemade sourdough bread that feeds my family. Who knows where life will take me. But I know wherever I am, I'll be creating.

Since 2012, I've been creating online courses that over two million students from around the world have taken. Course topics include everything from photography and video to design and business courses. If I can't teach it , I collaborate with other experts who share their skills with absolute beginners.

Video School is my website where you can take my online courses. You can also find them on top course platforms like Udemy.

Photography & Friends is a website and community I created to help new photographers become confident with their cameras.

I can't wait to see you in class!

- Phil

Video School
Learn Creative Skills
Video School
  • 4.6 Instructor Rating
  • 290,008 Reviews
  • 2,114,603 Students
  • 158 Courses

Learn creative skills, from absolute beginner to advanced mastery. 

Video School exists to help you succeed in life. Each course has been hand-tailored to teach a specific skill from photography and video to art, design and business.

Whether you’re trying to learn a new skill from scratch, or want to refresh your memory on something you’ve learned in the past, you’ve come to the right place.

Education makes the world a better place. Make your world better with new skills!

Our courses can be watched 24/7 wherever you are. Most are fully downloadable so you can take them with you. You can also view them on mobile devices with the Udemy mobile app.

All courses have a 30-day money-back guarantee so that you can check it out, make sure it’s the right course for you, and get a refund if it’s not!

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