YouTube Marketing and YouTube SEO Fundamentals

Learn how views, watch time, retention, and subscribers influence YouTube rankings and channel growth, and why keeping viewers on the platform is essential for SEO and KPI tracking.

Learn how keywords drive YouTube and Google SEO, how to craft titles and descriptions to improve search engine ranking positions (SERP), and why targeting niche keywords boosts traffic.

Assess whether your video is worth posting by choosing broadly relevant topics with high watch potential. YouTube rewards engaging content via its recommendation engine.

Explore Social Blade data to analyze a YouTube channel's growth, including uploads, subscribers, views, country, and earnings estimates, then plan video strategy and marketing direction.

Learn channel optimization by customizing your YouTube channel: set a profile picture, change your name via Google settings, and align the account with a business logo for company branding.

Learn to add channel art by dragging and dropping an image, and preview it on desktop, TV, and mobile. Discover two ways to create a logo and YouTube channel art.

Describe your channel in the about section with branding and keywords like music and acoustic, include an email for business inquiries, but avoid keyword stuffing.

Set up channel branding and keywords to boost visibility, configure country and currency, understand monetization and ads, and add subscribe watermark to drive subscriptions while applying keyword tags to videos.

Upload videos and optimize titles with front-loaded keywords, brackets, and occasional numbers; enhance SEO while watch time and retention drive ranking, then refine the description.

Learn how to craft a 5,000-character, keyword-rich video description that uses the title keywords, first paragraph impact, long-tail terms, hashtags, links, and tips to boost watch time and discovery.

Learn how thumbnails influence click rates on YouTube by presenting high quality, well-designed images with readable text on the left, avoiding irrelevant or cluttered visuals.

Learn to verify your YouTube account by researching Google's support articles, applying the suggested solution, and uploading a thumbnail; then explore how playlists can boost discoverability.

Create and name playlists around search terms to group related videos, boosting watch time and discoverability. Guard against strikes by following YouTube policies for visibility, audience, and promotions.

Explore how tags and subtitles influence YouTube visibility, emphasizing keyword selection, titles, descriptions, and thumbnails, and weigh the costs and benefits of captions, translations, and accessibility.

Choose between standard YouTube license and Creative Commons, enable embedding to grow reach and ad revenue, and keep comments, subscriptions notifications, and category settings optimized for engagement.

Display end screens in the final 20 seconds to suggest a video, a playlist, or a subscribe option, with options like most recent upload or best for viewer.

Skip cards for beginners; they offer only a small boost to watch time. When your channel grows, add cards to promote content with teaser text and links to videos.

Understand how visibility controls who can see your videos on YouTube, including public, unlisted, and private, and learn to test, schedule, publish, and share before going public.

Publish with a pinned comment to prompt viewer interaction and boost YouTube search rankings. Test the video and share the link after verifying it works.

Post your video to multiple social accounts with Buffer or Hootsuite, engage in the YouTube community, and email your list with Mailchimp while tracking opens and clicks.

Learn how metrics track growth and what keywords, MCO and CERP, mean. Optimize your channel by refining art, logo, thumbnails, tags, subtitles, playlists, end screens, and cards to boost engagement.