
Learn how keywords drive YouTube and Google SEO, how to craft titles and descriptions to improve search engine ranking positions (SERP), and why targeting niche keywords boosts traffic.
Assess whether your video is worth posting by choosing broadly relevant topics with high watch potential. YouTube rewards engaging content via its recommendation engine.
Explore Social Blade data to analyze a YouTube channel's growth, including uploads, subscribers, views, country, and earnings estimates, then plan video strategy and marketing direction.
Learn channel optimization by customizing your YouTube channel: set a profile picture, change your name via Google settings, and align the account with a business logo for company branding.
Set up channel branding and keywords to boost visibility, configure country and currency, understand monetization and ads, and add subscribe watermark to drive subscriptions while applying keyword tags to videos.
Learn to verify your YouTube account by researching Google's support articles, applying the suggested solution, and uploading a thumbnail; then explore how playlists can boost discoverability.
Explore how tags and subtitles influence YouTube visibility, emphasizing keyword selection, titles, descriptions, and thumbnails, and weigh the costs and benefits of captions, translations, and accessibility.
Choose between standard YouTube license and Creative Commons, enable embedding to grow reach and ad revenue, and keep comments, subscriptions notifications, and category settings optimized for engagement.
Understand how visibility controls who can see your videos on YouTube, including public, unlisted, and private, and learn to test, schedule, publish, and share before going public.
Post your video to multiple social accounts with Buffer or Hootsuite, engage in the YouTube community, and email your list with Mailchimp while tracking opens and clicks.
Do you make great video content and dream of making it big on YouTube? But you don’t know anything about YouTube Marketing?
You don’t need to be great at YouTube marketing in order to be successful on YouTube. YouTube is not complicated. This course will give you everything you need to succeed on YouTube, and it will do it within about one hour (trust me, that is all you need).
You should take this course if:
- You are about to start a YouTube channel and want to start the right way.
- You have a YouTube channel, but it is not getting as much traffic as you think it should.
- You are generally interested in how YouTube works (entrepreneurs, digital marketers etc.).
This course will make sure that your video content has the best chance possible of being seen by as many people as possible. Topics include:
- YouTube Marketing strategy.
- Checking if videos are worth making or uploading (video marketing).
- Basics of Keywords, SEO and SERP.
- How to SEO optimise your YouTube channel.
- How to create channel art, thumbnails, and a logo.
- How to SEO optimise your YouTube videos.
- Tools, tips and secrets, to help you get more views and subscribers.
Who teaches this course?
Jon Russell – I have built several YouTube channels over the past 5 years. My company channel (saVRee) currently gets about 40k views per day; it was started about 22 months ago (September 2018). The channel continues to grow and at a consistently accelerating rate.
This course is part of a series covering online entrepreneurship. When I quit my job several years ago, I had a very limited budget and big dreams. I want to teach people some of what I have learnt whilst journeying from lonely solo-entrepreneur, to raising money, having a business that operates with 15 people, over 25,000 online students, and over 40,000 YouTube subscribers. These courses are for real world entrepreneurs who want to know what it is really like to build a business.
I hope this course will help you achieve your goals!