
Get a sneak peek at your instructor Shawn as well as a brief look at what you'll learn in this course!
See for yourself the results and success Shawn has had on YouTube
Millennials. Millennials. Millenials. Find out why you NEED to be on YouTube in today's day and age.
Check out the complete breakdown of the course curriculum and how this class is specifically structured.
Learn how the YouTube funnel works with a lead magnet to attract awareness, move viewers through interest and desire, and drive action through a landing page and sales funnel.
Design a focused channel strategy by choosing a clear theme and target market, create unique, educational content, and map out 20 video ideas to generate leads.
Navigate the YouTube studio from your profile to access analytics, data, and tools that improve your content across its key segments.
Discover how to use YouTube studio's video manager to filter and search videos by title, description, or views, edit titles and descriptions, manage visibility and monetization, and organize with playlists.
Discover how YouTube live streaming in YouTube studio can boost your channel by turning views into subscribers and leads, while balancing live streams with regular uploads to optimize reach.
Learn to manage YouTube studio comments—from filtering held-for-review and spam to replying from one page, boosting engagement and channel visibility.
Discover how the monetization tab in YouTube Studio manages memberships, merchandise, and super chat, distinct from ad revenue, with badges, emojis, and merchandise setup via ti spring.
Explore the other features tab in YouTube studio, including playlists, live dashboard, monetization checks, and the audio library, with the option to switch to creator studio classic as YouTube updates.
Balance paid and free lead generation strategies on YouTube by evaluating your time and money resources, testing results, and tweaking tactics for short-term gains and long-term growth.
Tailor video length to maximize audience retention and engagement, considering your audience, content type baselines (tutorials, blogs, educational videos), and upload schedule.
Create an effective YouTube channel trailer by prioritizing high quality visuals and audio, engaging storytelling, and a concise two-minute plan that showcases your uniqueness and encourages subscriptions.
Create custom thumbnails from video frames using Photoshop or PicMonkey. Aim for a realistic, minimal text look at 1280 by 720 and boost brightness and contrast to stand out.
Learn how to craft effective end screens on YouTube that drive viewers to videos, playlists, channels, or subscriptions using universal templates and subtle movement.
Use YouTube video chapters to boost channel growth by signaling quality and helping viewers jump to key sections. Add zero-based timestamps in your video description to enable chapters.
Discover how to convert video views into subscribers and subscribers into customers by delivering value beyond entertainment, reminding viewers to subscribe, and addressing viewer pain points.
Celebrate your progress and commit to work and dedication as you grow your business on YouTube. Stay open to feedback and keep me updated as you pursue long-term YouTube success.
Explore next steps by connecting with more courses on time management, real estate productivity, and a comprehensive YouTube masterclass that shows how to generate revenue and grow your business.
YouTube is the 2nd largest search engine and is projected to eventually surpass Google. Let's use that to make some money... Am I right?
It's time to utilize YouTube to grow your business or brand! With up to date YouTube Marketing techniques, this course will not only boost your reach and get you in front of more customers, but it'll boost your conversion rates and increase revenue!
This is the COMPLETE PACKAGE when it comes to YouTube Marketing. From beginner to advanced to expert, you'll learn a ton of valuable information!
Whether you're in the real estate world (like myself), run your own business, or you want to learn this next generation skill to add to your tool belt, this YouTube course is perfect for you!
Specifically Why THIS YouTube Marketing Course?
Well Shawn Malkou, instructor of this course, lives and breathes YouTube. As a YouTube content creator with over 300,000 subscribers on a single gaming channel, Shawn has been on the platform managing and working with thousands of channels and brands since 2011. He's taken the knowledge learned from the gaming side of entertainment, and transformed that to the business world.
Shawn sticks to what he knows best. He doesn't teach topics he isn't an expert on.
This course contains exclusive information that you won't find anywhere else online. Shawn shows how utilizing both passive and active methods of lead generation on YouTube will explode your business exponentially. Throughout the course Shawn uses examples in relation to building a real estate brand because the examples are applicable to nearly any industry (e-commerce, small biz, service-based, etc.).
Lastly, YouTube is not static as it changes all the time. Massive updates roll out every single month whether it looks like it or not. It's Shawn's job to stay up to date on every little change YouTube goes through. This course will constantly be getting new content and will keep up to date as YouTube changes! It's important to stay with the times and take full advantage of what YouTube has to offer.
General Skills You'll be Capable of After Course
How to Generate Quality Leads
Grow your (Real Estate/Entrepreneurship/Corporate/etc) Business with YouTube
Increase Revenue and Get More Customers with YouTube
Optimize YouTube Channel to Get More Views and Conversions
Drive More Traffic to Website and Landing Pages
How to Create YouTube Ad Campaigns to Promote Your Product or Service
Learn What a YouTube Sales Funnel is and How to Set it Up
How to Create Quality Videos Through Production
Again, if you're looking to grow your brand, generate more sales/close more deals, GAIN MORE VIEWS AND SUBSCRIBERS, or improve your overall brand image, you've come to the right course. From beginner to advanced, I can guarantee you'll learn tons of new knowledge! The sheer size and comprehensiveness of the course speaks for itself.
See you soon in lesson 1 :)
-Shawn