Youtube Marketing, Video Marketing and SEO
4.3 (80 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,445 students enrolled

Youtube Marketing, Video Marketing and SEO

Youtube Marketing - Youtube SEO - Video Markeing - Youtube Secrets for Your Youtube Channel
4.3 (80 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
7,445 students enrolled
Last updated 5/2016
English
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
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This course includes
  • 1 hour on-demand video
  • 1 article
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Ensure that their Video production system is optimised for Youtube
  • Upload a video to Youtube in the right way to take advantage of Youtube's SEO algorithm
  • Configure all the key settings on the Video Edit page to ensure that the video has the best chance of being found on Youtube
  • Use Annotations, Cards and Close Captioning to enhance the experience for the viewer and enhance the likilhood that the viewer will follow through on the desired call to action
  • Establish clear goals for their Youtube Channel which will then be reinforced by the information provided by this Course
Requirements
  • Need to know how to create a video
  • Have an existing Youtube Channel.
Description

Youtube Marketing: Is Your Youtube Channel Struggling?

Making Videos but Getting Few Views?

Do You Want to Grow Your Channel, Your Subscribers and ultimately, your Email List?

Perhaps there is a reason WHY you are not doing as well as you should?

Perhaps, all this time, you have not been OPTIMISING your Youtube Videos?

Discover what you have been doing wrong and find out how easy it is to put it right!

This is the Course I wish I had taken when I first started on Youtube in July 2010!

Before I uploaded over 200 Videos to Youtube!

If you have a Youtube Channel - You HAVE to TAKE this Course!

Discover:

  • The importance of having a GOAL for your Youtube Channel

  • The right way to PRODUCE your Video

  • The ESSENTIAL ELEMENTS of UPLOADING to Youtube

  • The KEY SETTINGS which must be RIGHT before Your Publish

  • How to get the most out of ANNOTATIONSCARDS and CLOSE CAPTIONS

Start Using Youtube as an EXPERT marketer as part of your overall Social Media Marketing Strategy! Stop missing out on views from over 1 BILLION active Youtube Users!

Improve your Videos, Get More Views! Get More Subscribers!

Set and Achieve your primary GOAL for your Youtube Channel

Step by Step discover the process I use to OPTIMISE my Videos for Youtube.  

Just a few extra minutes getting everything right will result in more views and subscribers in the days, weeks and months ahead.

Once you know what to do its easy!  Find out by enrolling in this course today

This Course is launching as a Free Course but this will not be the case for ever so grab it while you can!

Enroll Today!  See you Inside!

Who this course is for:
  • Anyone interested in making a success of their Youtube Channel
  • Digital Entrepreneurs seeking to reach a wider audience on Youtube
  • Online Marketers seeking to grow their list by getting more views to their Youtube videos
  • Students who have not yet created a video or have not yet set up their Youtube Channel should do this first before taking this course
Course content
Expand all 16 lectures 01:05:07
+ Find Out If This Course Is For You!
3 lectures 13:07

Welcome to this Course.  Let me introduce myself, explain why I think this topic is so important to you as an Online Marketer, Digital Entrepreneur or even someone who just loves making videos and publishing them on Youtube.  I want to share with you what you can expect to gain from this course and how it can help you to make an even greater success of your Youtube Video Channel.

Preview 03:27

Is this Course for you?  Take my little quiz to see how much you know about Optimising Youtube Videos.  If you score highly then this course may not be for you but if not, then I hope that the information I share here is going to help you to grow your channel simply by getting your Video Optimisation right.

The PDF of the Slide Deck and the Quiz PDF are attached to this lecture as downloadable resources.

Preview 05:15

What are you doing all this work on Youtube for?  What is your purpose? What is your Goal?  Before we start the work of optimising our videos, let us be clear what the Call to Action is going to be.  That way we don't have to go back and re-edit the videos a second time.

Preview 04:25
What is the Goal for Your Youtube Channel?
1 question
+ How to Create the Perfect Optimised Youtube Video
10 lectures 43:05

In this first step you need to do some pre planning before you create your video to make sure you are going to get maximum benefit from Youtube.  This lecture takes you step by step through some of these processes.

The PDF of the Slide Deck is available to down load in the additional resources section of this lecture.

The Key Steps to Producing Your Youtube Video
06:02

There are some further specific steps you need to follow when producing your video - aside from its content - which will ensure that your video is optimised for Youtube.  These steps are covered in this lecture.

The PDF of the Slide Deck is available to download in the additional resources section of this lecture.

Further Essential Steps to Optimising Your Video Production
05:19

When you upload your video to Youtube there are some key elements which must be in alignment and I explain this in the lecture. The PDF of the Slide Deck is available for download in the additional resources section of this lecture.

Uploading Your Video to Youtube - Follow This System!
04:53

Your description is critical for Youtube Search Engine Optimisation and helping Youtube to know how and where to rank your video and when to present it to someone searching for your topic.  This lecture explains what you need to do as well as showing you how to add some important information to your description.

There is a template of the description attached to this lecture for downloading along with the PDF of the Slide Deck.

Optimising Your Video Description
03:18

Now I want to take you back to the video we uploaded in Youtube and show you how to optimise your Video Description and the other key settings which you need to get right.

Optimising Your Video Description in Youtube and Other Key Settings
07:14

You can now strip out the Audio file from your video to create a transcript.  This can be sent to an Assistant, done through Fiverr or you can use Dragon Dictate as I show you here.

I have attached a copy of the original Dragon Transcription and the Revised Version from the first video to show you the results.  These are attached as additional resources to this lecture and may be downloaded.

Making Use of Your Audio to Create a Transcript and Other Benefits
04:32

Having created a transcript from the Audio in the previous lecture, we can now apply this to the video in Youtube to add close captioning to the video.  This further helps Youtube to understand the content of the video and shows Youtube that you are serious about this video!

Adding Close Captions to Your Video
02:17

Annotations can be a great way to grow your email list and more generally, to interact with your audience.  Discover how simple they are to add to your videos in this lecture.

Adding Annotations to Your Videos
03:24

Youtube Cards are another really effective way to increase your connection with your Youtube Audience and, particularly, to encourage them to sign up to your email list by offering them a lead magnet in return for their email address.  This lecture explains this simple to implement technique.

Using Youtube Cards to Grow Your Email List
04:10

Now its your turn.  Take one of your existing videos (not one already uploaded to Youtube) and follow the step by step process in this course to optimise your Video following the information I have shared with you in this course.

Practical Exercise: Optimise One Of Your Own Videos For Youtube
01:56
+ Summary and Wrap Up
3 lectures 08:54

If, like me, you have hundreds of videos on Youtube, you are going to have to go back through them to edit them to incorporate the information I have shared with you in this course.  This is a little bonus hack to show you how to get all your course URLs in about 2 minutes.  The link to the Add On for Firefox in the the resources to this lecture, as is the PDF of the slide deck.

Bonus Hack: An Easy Way to Get All Your Youtube Video URLs So You Can Edit Them
03:18

This checklist of items complements the lessons taught in this course and are designed to reinforce the information provided in the videos.  A PDF version of the checklist is available as a downloadable resource attached to this lecture.

Bonus : Video Optimisation Checklist
01:47

Congratulations on completing this Course.  I am just going to summarise what we have covered and remind you that I am here to help and you can message me if you have any questions!.

Summary and Wrap Up
03:49