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2021-02-16 02:06:01
30-Day Money-Back Guarantee
Marketing Advertising Google Ads (Adwords)

Easy YouTube Google Ads - Marketing and Advertising Traffic

Run Ads the Easy and Fun Way Without Falling into Google's Money Traps... costing you thousands of dollars
Hot & New
Rating: 4.8 out of 54.8 (91 ratings)
12,780 students
Created by Jun Wu - Social Media Influencer
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to Setup your Google Ads and YouTube Channels
  • How to do Research the Easy Way in 15 mins!
  • How to create Simple Ads that get your Ideal Customers to Click
  • Copywriting for your Landing Page that gets Tons of Opt-Ins
  • Walkthrough Tutorials of all kinds of Video Ad Campaigns
  • How to Anaylze your data quickly in 5 mins to Scale your Campaigns
  • 26 examples of the HIGHEST Converting Ads on YouTube
  • How to Target the Most Effective Audiences with Keywords, Placements, and Topics
  • Focus on ONLY the Targeting, Audience, and Google Ads Settings that matters- not wasting your time and money

Requirements

  • Install Google Ads and YouTube Channel

Description

Hello and welcome to the Easy YouTube Ads Academy!

I created this course because running ads can be extremely stressful, frustrating and discouraging if you are not careful.

I bet no one lay it out for you as clear as this before but these are the steps you need to take… when running a YouTube ad campaign.

Step 1, you have to create a Google Ads Account and a new YouTube Channel. You want to create a separate channel specifically to run ads so as not to effect the organic reach of your regular channel.

Step 2, you have to do research on the different keywords, placement, and topics you want to target for… that is related to your products and brand.

Step 3, it’s time to create your video Ad! Most people do this before they do research and that’s a mistake because your ad, needs to be filled with keywords that resonates with your potential customers. And you figure what those keywords are during your research.

Step 4, is to create the Landing Page design that you will be sending the traffic to once you start running the ads. The website design needs to reflect the actual video ad that people are seeing.

Step 5 is to setup tracking tags so that every click, every visitor, and every conversion is recorded in your google ads account, to keep your data accurate and for future re-marketing campaigns.

Step 6, is to finally setup your ad campaign! It’s an exciting step but also the most stressful because there are tons of variables to consider, such as what should your starting budget be? Which countries have higher conversion rates and which should you target? Where should you exclude your video ads from being seen? Which devices should you target and are they all created equal? What frequenting capping should you use to make sure your ads don’t burn out that fast? Which demographic should you target to get the maximum bang for your buck? What’s the best Cost Per View to start off with and more.

Step 7, is to look at all the data and optimize your campaigns… which is just a fancy word for ditching losers and scaling winners.

This is what confuses the most people because just look at all the data. How do you know what to look for? How do you arrange the columns of data so that you are looking at only the stats that matter? How do you compare the view rate with the Click through Rates to decide if an ad is working or not? How do you determine which video, which keyword, which placement ads to keep pouring money into and which ads to cut off right away?

Running ads is almost like betting on horse racing. Each horse is your campaign. Which one should to cut from the team and which one should you continue to invest in and let them run to continue to make you money?

There’s like a million questions right? And the people who have figured it out have an unfair advantage over their competitors. They can afford to continue running ads and grow their business while their competitors is forgotten. In business, if you don’t have a constant supply of traffic… your business will die and be forgotten.

If all this sounds discouraging to you. Don’t worry. I was sitting in your extract seat years ago. I know what it feels like to run ads for the first time that’s why I will hold your hand and guide you step by step.

My goal is to decrease your cost, increase your views, clicks, and conversions. Because if you can do that, you will be able to reach that sweet spot, that spot where if you spend $1 in ads you get $2 or more back. And if you can get to that point, you would run ads nonstop and build your business and turn it into an empire.

But it all starts with understanding how running ads work, that’s why I created this introduction week for you. It will explain the simple math’s behind running ads, the difference between Facebook vs. Google Advertising, The different types of YouTube Ad formats and which one to use for your business, the 13 biggest YouTube ad mistakes that are costing beginners a fortune when running ads the first time, and finally, a review over the steps of Running YouTube ads so that you make sure to do it right the first time. Because every dollar counts.

Who this course is for:

  • People who want to promote their products and services the Easy Way

Course content

8 sections • 61 lectures • 8h 40m total length

  • Preview05:46
  • Paid Ads – Why MOST people FAIL
    05:20
  • Simple Math of Paid Ads
    05:55
  • Preview03:37
  • YouTube Ad Formats - What Google Didn’t Tell You
    08:43
  • 13 Biggest Youtube Ad Mistakes and Consequences Part 1 of 2
    07:29
  • 13 Biggest Youtube Ad Mistakes and Consequences Part 2 of 2
    07:16
  • Steps of Running YouTube Ads Correctly
    08:10

  • Preview03:09
  • New Google and YouTube Accounts Setup
    07:44
  • Preview05:23
  • Linking Google Ads to YouTube Channels
    06:00
  • Fun Google Ads Dashboard Tour
    08:25
  • Disneyland Google Ads Dashboard Roleplay
    06:00

  • Preview05:30
  • 8 Types of Targeting Options
    10:48
  • 3 Main Targeting Options We Will Be Using and Why
    06:58
  • Keywords Research Overview and Tools to get the Job done
    09:15
  • Keywords Research Walkthrough Tutorial
    18:28
  • Placements Research Walkthrough Tutorial
    14:47
  • Topics Research Walkthrough Tutorial
    14:13

  • Preview04:59
  • Why Your Ads ARE NOT for everyone
    07:19
  • Ad Judges Orientation
    06:16
  • Health Niche Ads examples
    15:51
  • Wealth Niche Ads examples
    17:14
  • Relationships Niche Ads examples
    17:29
  • Miscellaneous Ads examples
    16:51
  • 4 Top Resources for a Veteran Ad Judge
    10:21
  • 4 Easy to Use Ad Templates
    06:26
  • 4 Roleplay Examples
    07:51
  • KEEP your Ads UNLISTED
    04:01

  • Preview08:54
  • Copywriting - The Skill of the OPT-IN
    05:22
  • 1 TRICK to get people to OPT-IN
    08:06
  • Examples Just in case you Don't Believe me...
    06:38
  • Landing Page Compliance and Design
    08:34
  • Tracking Tags Overview
    04:28
  • Tracking Tags Installation Walkthrough
    09:30

  • Why You NEED an EASY Email System
    03:17
  • Preview10:40
  • The Email Algorithm - Top 3 Mistakes Beginners Make
    08:43
  • 5 Parts Email Marketing System
    08:11
  • Advanced Warm Up Sequence Secrets
    07:38

  • Preview09:34
  • Creating 3 Audiences from your YouTube Channel
    06:48
  • Creating Remarketing Audiences for later
    09:49
  • What is a Speed Run?
    07:23
  • Campaign Structure Reminder
    04:29
  • Campaign Setup Fully Explained Part 1 of 2
    14:50
  • Campaign Setup Fully Explained Part 2 of 2
    10:13
  • Keywords Campaign Speed Run
    08:09
  • Placements Campaign Speed Run
    08:23
  • Topics Campaign Speed Run
    10:19

  • Preview06:17
  • Arranging your Columns of Data
    09:18
  • 3 Step Analysis Process
    11:47
  • Troubleshooting Common Campaign Problems
    10:24
  • TOP SECRET For 007 eyes only [Advanced Campaign Analysis]
    09:32
  • This is not Good Bye...
    04:54
  • Email Marketing Trailer
    04:51

Instructor

Jun Wu - Social Media Influencer
I help you Instantly grow your influence and business
Jun Wu - Social Media Influencer
  • 4.7 Instructor Rating
  • 1,287 Reviews
  • 27,234 Students
  • 5 Courses

Hello!

A pleasure to meet you,

I have spent the first part of my life a nerd in college. I barely got any dates and focused all my time getting into med school.

Then in Med school, I slowly realized that my true passion was in Entertainment and Marketing.

Long story short, I dropped out of med school and have been working 15+ years in the Entertainment and Marketing Industry.

My work speaks for itself. :)

Please give me a chance to work with you! I promise to show you why you must live the life that you are passionate about.

15+ years working in the Entertainment Industry - Model/Actor/Director/Producer

15+ years working in Marketing. Branding, business strategies, and growth hacking.

7+ years as a Talent Instructor - Managing the careers and business of clients

As you get to know me, you will see everything I teach, I put to use myself. 


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