Easy YouTube Google Ads with AI ChatGPT Advertising Traffic

Use your current Youtube Account to run ads.

Using Google's machine learning to make decisions for you before you are ready.

Create the ad and then do research where to target

Have only 1 google ads account promoting all different kinds of products

Have 1 or 2 campaigns with many ad groups targeting everything

Have only 1 video ad

No frequency capping of ads so the same person is bombarded with your ads over and over

No exclusion of ads so that people who have bought your product still see your ads

Targeting all devices in one campaign

Not excluding negative keywords like "FREE" or photography when you are trying to sell video camera.

Always going for the sale and not for the lead

Not scripting your ad according to the running time

Feeling like breaking even is a failure. - it's like gambling. if you don't win you feel you failed. but if you don't lose you have won.

Quitting in the beginning because you are not getting an ROI - your ads are going to fail in the beginning. And that's okay because you are allowing google to learn.

1. Google Ads Account and YouTube Channel Setup

2. Research

3. Video Ads creation

4. Landing Page Design

5. Tracking Tags Setup

6. Campaign set up

7. Campaign Optimization - Ditching losers and scaling winners

User interfaces may change from what you see in the tutorials, but the process remains the same.

also link your personal youtube channel to your google ads so we can create that audience later

when you learn about ads, people constantly tell you about remarkeing campaing make themn so much money. but can't start with that. .... so it makes no sense to look at these targeting.

The top 3 best ways to start is.

Reasearch is all about researching the different targeting where we want to run our ads. There are 8 main targeting options and it increases in complicity. Since this is a easy youtube ads course, We will start with only the 3 most popular and effective targeting. these are the recommend ones to get started it's easy to get started with it without needing a lot of data or experience to make them work.

But I will still cover all the tarketing that youtube currently has on their platform so you can get an idea how complicated it can be if you wanted

Keywords - people types in a keyword in youtube or google. Google tracks that and allow us to target people who recently type in that keyword. Google calls this a "session" And a session for google is in general around 40 minutes. becuase the average person stays on yotuube for about 40 minutes. So within 40 minutes of typing in a certain keyword, we can target this person and show our ads to him or her on youtube.

Placement - pinpoint exactly where we want our ad to run in front of.  traditional advertising where you pay a tv station to play your ad before a major televized event. Like the red carpet event before the oscars or the superbowl.  have you ever noticed that the majority of commercials shown during the red carpet events targets women? Why? because women makes up a majority of the population of people interested in fashion, makeup and glamor. and that is what the red carpet pre oscar show is all about. have you noticed how theres  lot of commercials about beer, girls, targeting men during the superbowl? Because the majority of people watching the superbowl is men. Placement targeting is even more lazer focused. It's like you saying, there is a video about fashion tutorials. I want to put my fall fashion ad infront of who ever wants to see this video. and you saying, there is a video about american football tutorials I want to put my football course in front of whoever wants to see this video.

Topics - are like facebook interest tarketing. which is targeting people based on the topics that they are interested in. If a person watch a video about a certain topic, you can run your ad in front of those people.

Website re-marketing - are ways to run ads to people who visited your website but for some reason backout out and didn't purchase or download any free content that you were offering them. You can create an audience who has interacted with your website a certain way and then run ads to these people again to remind them or convince them to take action. Doing this is a bit more complicated to setup and obviously requires you to have data of people who have landed on your webiste. Youtube requires that you have at least 1000 members in that audience before you can run ads to these people. That's why in the beginning we will not be doing these types of targeting.

Video re-marketing - are ways for us to run ads to people who watched your video on your yotuube channel either as an ad or an organic search. If someone liked subscribed, or just watched one of our videos, you can target that person with an ad that's relevant to the video that they watched.

In Market audience- Google keeps track of what people are doing online and they know what people are interested in. So if you have recently been looking for airline tickets, they are guessing that you are going to be traveling soon. If you have been searching for bridal tutorials, they are guessing that you are going to be married soon. And if you have been searching for making money online videos, they are guessing that you have just started your own business. See how this works? based on people searches, google can also create an audience for you of people at a certain stage in their life. Traveling soon, getting married soon, about to have a baby soon, and starting a business soon are all turning points in someone's life that you can take advantage of to make money. And you can target these people with your products.

Similar audiences - Based on the different people who have interacted with your ad and landed on your website, and took action. Google is smart enough to recognize those types of behavior and find other people who are likely to behave the same. For example if sally saw your ad and  bought your shoes the first time they visited your wesbite. Google can go through their records and say something like "hey we also know people like sally... who loves shoes and tend to make purchases fairly quickly. we can create a list of people just like sally and you can target your ads to them.  This is similar to facebook's look alike audience. Except on Google, they call them similar audiences.

Affinity audiences - are similar to in market audience with the exception of duration. In market audience's interest is limited. If you are searching for an airline tickets. You are only interested for about a week. You will no longer be interested after you purchase your ticekts. That's in market audience. But Affinity audiences on the other hand targets people who interests are long term. Such as a person who travels all the time and is always buying airline tickets. A long standing interest.

These are the main targeting that google ads offers and as you can see, it can get really complicated. You can create custom affinity audiences, custom similar audiences, and custom this and that and get really sucked in to all of these tarketing. That is not the goal of this course. Remember my job is to get you setup with the basics and help you find success as soon as posisble. because none of these advanced targeting methods matters if you are not able to find success in the simple methods of targeting. If you don't have at least 1000 people visitng your website from seeing your ads, you can't run website re- marketing yet.

Same thing with Smiliar audiences, if you don't have that many conversions and optins and sales yet, then learning about similar audiences will be a waste of time for you. You can see why right?

This is why I like to focus on Keywords, Placements, and Topics targeting in this course. SO that you are not distracted by the things that don't matter to your business at this moment.

make sure budget is set to daily so you can see the estimated impressions

1 just searching one by one peeling through this onion layer one by one. If you did that it would be like pealing a real onion and you would cry because it's really time consuming.

2 Type the keyword in and look through the list of suggestions. As you select through each of the option, keep an eye on the estimated impressions.

3 Now we can try another srategy which is entering a website URL to help find topics related to your business. You can enter your own website. As your own website probably is loaded with keywords that's related to your business. So try that first. Once you tested your own website you can try this. Go on google and since in this scenerio we are selling video cameras, we will type in top 10 video cameras or best video cameras. What we are doing is trying to find a website that is filled with relevant and trendy video camera informations. This looks like a good choice. We click on it and wow look, all this video camera info. absolutely filled with a mountain of keywords that's related to video cameras. So we grab this url and go back to google ads and place it in the topics search field. and we see DSL camera. I can understand why google feels that You may or may not want to add this because

4 audience manager, type in the different keywords of the

Our goal is narrow our searches down to 2 or 3 topics. Because we are not running a campaign yet, write down the topics, the sub topics, the sub sub topics in the excel sheet so that when you are ready to run the campaign you can find them easily.

Facebook: considers 3 secs a view. Considers 20 secs engagement

Youtube: considers 30 seconds a view. 150 secs engagement.

that's why youtube charge you for after 30 seconds.

you can't game the system by making a 29 seconds ad. You will still get charged if someone watches the entire 29 ad.

Facebook video ads have supporting text. So if the video is not great, they might still get some engagement because of the text around the video explaining the video.

Youtube video ads have no supporting text. So Youtube video ads require the video iteself to catch people's attention to stop, listen, and act.

That's why the way we create video ads on youtube is different than on Facebook.

Good video stick in people's minds. Bad video also sticks in people's minds. That's because impactful video is absorbed into people's memory.

Every time I visit my mom and bring out a bud wiser. my mom would immediately joke frogs drinking beer. and then about butt wiper. She does this everytime I drink beer that it gets annoying but hey bud wiser made an impression on her. And that is what you should be doing with your videos too.

you can't game the system by making a 29 seconds ad. You will still get charged if someone watches the entire 29 ad.

This is going to be one of the shortest weeks we ever been on. And it, it's going to be a super important week.

Most will wonder, wait a win Jun, how can you tell us this is going to be a super improtant week and yet not speed much time on it?

Because simple is better.

I just said the most powerful phrase to help you make money.

You don't believe me right now. So give me a few minutes to prove it to you okay?

Admitter and reciver. Ad is the emitter, it sends traffic to your LP. LP is the reciever. Also difference between website and landing page. landing page is a funnel. website is general. Like IMDB, Amazon, like a home base that links to a dozen other locations. Talks about your bsuiness , your hobbies, and maybe even your pets. But Lp? omg it's only 1 thing. THe purpose of LP is super focused. Nota word is wasted on the lp because of copywriting.

Do you know what was one of the biggest secret that I learn about selling products online? It's how simple a LP should be.

If you think LP is a regular website, you would probabbly spend the next year trying to figure out why no one cares about your products and why no one sticks around on your website to find out more. That's how important this secret is. You can spend litterally, months and years, changing the colors, the fonts, the photos, the videos, the words, the animations on your website. But if you don't focus on this what I am am about to tell you, you will be working on your website indfintely never reaching your true potential.

If it sounds like I am making a big deal about this you are right. Becaus it is a big deal! Doing this one thing will instantly increase the conversion rate of traffic that oyu are paying for to land on your landing page.

This episode is the only episode in which I am willing to play a drinking game with you. Every time I say the word Easy, you must take a drink. Okay? Okay.

Because everthing we do in this course is supposed to be easy. If you feel it is getting complicated. Stop. You are doing too much. Everything is supposed to be easy. Because if you make things complicated, you will not get the results you want. And I will be out of a job because my job is to make it easy for you. Okay?

Okay. You just owe me three shots. Because I easy 3 times in the previous paragraph.

Okay. I am going to show you how easy it is to get your landing page off the ground and ready for paid traffic to recieve it.

now you know the copywriting words that you need on your landing page. the headline that will catch people's attention and the curoisty that you must sitr in order to get people to opt in. THere is just 2 more things that I wanted to remind you before we can start connceting your landing page with google ads so that everything will be tracked.

What are those 2 things that I have to remind you?

need private policy, terms and conditions, and contact us. Needs to look presentable. make your landing page look like your ad, or what your ad promised. Visually it needs to match so that in a split second of landing on your landing page from clicking an ad, people know that they landed on the right page and don't back out.

there is one section of the course where I will show you just how to create a free lead manget that people actually want. Because if you don't have a good lead magnet no one will opt into your landing page and your paid traffic, your paid ads will be a waste.

however knowing that you need to do something is not enough. You actually have to do it and know what to say in your emails. How do you start building a business relationship with this stranger who shows interest in your products and services. How do you convice them to take a chance and buy from you?

The most effective ads with the highest conversion and cheapest cost is remarketing ads. Which is showing your ads to people who know who you are and what you do. Those are your warmest leads. And where can you find them? Google ads make finding them super easy.

So to start we will create 3 audiences. These will populate in a few days. That's why we are going to do this first.

Channel Visitors - 540 Days

YouTube Subscribers - 540 Days

YouTube Viewers - 540 Days

the option to create a membership for 540 days is obviously depends on you. Later on when you do advanced retargeting, you might want to run an ad to people only within 7 days of interacting with your business. Like if you had a weekly sale, you can set up an ad campaign promoting a sale and target people who have interacted with your business in last 7 days. And days beyond 7, they will no longer be included in the list and will not see your weekly sale ad. Cool right?   

Also want to create youtube video view as ad

negative keywords, exclusion audiences, and check devices