
Plan and produce YouTube content from preproduction to post-production, set up your channel, and film, upload, and publish episodes.
Discover how YouTube enables a global audience, creator revenue, and home-based content while covering basics like lighting, filming, speaking on camera, and channel growth.
Own your platform by securing your YouTube channel name, social pages and groups, and domains across YouTube, Facebook, Instagram, and your website before publishing.
Identify and secure as many branded domains as possible for your YouTube channel, including the YouTube channel name, the website, and Facebook, to boost early marketing momentum.
Identify and understand your target audience to shape your YouTube content, choosing a niche like sports cards and expanding reach by addressing investors and collectors, while adding value.
Research your competition on YouTube to understand rivals, rank your videos early, and secure a unique channel name before you settle on branding.
Organize your YouTube production by capturing episode ideas in notes or Trello, plan thumbnails and B-roll with Pixels and Card Ladder, and map steps from concept to finish.
Leave a five-star review to help this course create more content and value, and join the Regg Keep Academy Facebook group to share your work.
Join the Red Cape Academy Facebook group to share your best photos and videos, connect with fellow photo, video, and design enthusiasts, and get critiques via the hashtag #critique.
Learn the essential skills to succeed on YouTube by engaging and speaking confidently on camera, understanding how your delivery affects your audience and channel growth.
Build confidence before filming by looking and feeling good, staying positive, and projecting energy. Speak clearly with hands, eye contact, and be yourself, embracing edits for improvement.
Learn to design simple graphics with Canva, focusing on YouTube thumbnails, channel art, and social media graphics, using free templates, duplicating designs, and exporting thumbnails at the right size.
Create eye-catching YouTube thumbnails in Canva using guest images, text, and depth through contrast and saturation. Communicate episode topics like investing for beginners and sports cards with branding elements.
Explore what Photoshop offers for photo editing and design, including downloading, starting a seven-day free trial, and choosing Creative Cloud plans on Mac or PC.
Learn how to download and install Photoshop via the Adobe Creative Cloud, sign in with your Adobe account, and manage desktop apps and trials to get started.
Create a more advanced YouTube thumbnail in Photoshop by combining multiple layers, cropping a subject, applying color overlays and drop shadows, and adding bold text to boost impact.
Learn to create and set up your YouTube channel, craft artwork for your channel, and explore additional setup details as you begin this section.
Choose Apple or pc for comfortable editing, then meet hd or 4k needs with recommended specs: quad core, ssd, 8–32 gb ram, and a capable graphics card.
Set up a dedicated Gmail for your YouTube channel, create a channel, and customize a brand name. Learn to secure a separate business email and own related domain names.
Learn to create and upload a YouTube profile icon using Canva, with 800x800 pixel size and 98x98 pixel baseline, and export as PNG under 4 MB to update channel branding.
Design compelling YouTube channel art by combining multiple images and text, applying drop shadows, and exporting a sharp branded banner with a clear posting schedule.
Use channel links to grow engagement by adding a giveaway, Facebook group, and website in video descriptions and on your channel; customize branding and notify subscribers to stay connected.
Explore the fundamentals of lighting, including hard light and soft light, and use the workbook's color temperature chart to strengthen these concepts for elevated cinematography.
Master three-light setups for YouTube with led softbox kits, high cri lighting from 90+, color temperature control 3200-5500 kelvin, and a budget bounce to shape light.
Learn how color temperature in kelvin shapes your lighting, from tungsten to daylight, and apply white balance settings to control orange to blue tones in video.
Set your camera white balance by matching color temperatures with your key light. Adjust kelvin settings from 1600 to 3200 to achieve neutral, true color and consistent exposure.
Learn how to diffuse light to create a softer, more flattering main shot by using diffusion materials, reducing harsh shadows, and bouncing light for balanced illumination.
Compare high key and low key lighting styles to shape mood for YouTube videos, using one to two lights for drama or multiple lights for a welcoming high key look.
Learn practical lighting tips for a talking-head shot, using a bounce to fill faces and reduce glass reflections by elevating and angling the key light, and adjusting composition.
Explore essential camera gear and supporting gear for capturing footage, including a tripod, as this section introduces the equipment you’ll need to film.
Start YouTube filming with an iPhone 6 or newer, capture 4K 24p/60–120 fps, or upgrade to a DSLR; Android users can use Samsung S10 with apps for exposure and audio.
Explore budget DSLR and mirrorless options for YouTube creators, including Canon SL3, Panasonic GH5 and GH7, and Blackmagic Pocket Cinema Camera 4K/6K with 4K 24fps and flat profiles.
Explore essential support gear for cinematic YouTube shoots: heavy-duty tripods with quick-release plates, shoulder rigs for mobility, and gimbals or sliders for smooth, steady footage.
Set 24 frames per second for a natural look, and use a shutter around 50 to balance motion; expose with aperture while keeping ISO low and test the native ISO.
Explore prime lenses versus zooms, focusing on focal length, field of view, and depth of field. See how wide shots, compression, and aperture choices shape sharpness and look.
Master video composition by using lead room to give talent space and precise framing that directs viewer attention, with practical tips on zoom, pan, and headroom.
Improve center-frame talking head composition by keeping the subject slightly up for authority, using lead room and a weight backdrop to add depth, across episodes one to three.
Learn how to achieve a shallower depth of field for YouTube by using a bigger sensor, wider aperture, longer focal length, and closer camera distance.
Learn two screen recording methods—OBS and quick time—covering screen capture, camera integration, and audio setup for tutorials and livestreams.
Master sound capture with five tips for high-quality audio, recognizing that audio comprises a major portion of your work.
Choose the right sound gear—from shotgun mics with booms to wireless lavaliers—and learn recording levels to ensure clear dialogue on your YouTube channel.
Learn five tips for capturing better sound with an external microphone, preferably a shotgun mic. Keep it close to boost signal-to-noise, and use external recorders at -10 to -12 db.
Use a shotgun microphone to capture focused talking-head audio from a short distance, with levels around -10 to -12 for consistency, while reducing echoes by dampening the studio.
Master filming content for a YouTube channel by shooting talking head footage, interviews, and table setups with set design, plus outdoor low-light shooting and blogging.
Location is key; tailor your set design to your channel idea, use a quiet, emotionally resonant backdrop, and prioritize clear audio to match your content.
Learn to capture cinematic interview b-roll by combining warm and cool indoor lighting, macro shots of sports cards and Tim Hortons cups, and controlled camera movements.
shoot at 60 fps or higher, doubling your frame rate, and open the aperture with higher ISO to keep exposure when filming slow motion.
Film a night exterior on a budget setup, boosting ISO and opening the aperture while keeping the shutter at 50; capture establishing shots and rack focus.
Film overhead and talking-head episodes with adjustable balance, frame rates, ISO, and shutter, delivering sharp 4k hd using an external monitor and lighting with a soft box and keker light.
Frame table shots with a left-to-right pan, use rack focus, add text overlays, and light for depth to create thumbnail-ready product visuals.
Film a talking head against a white backdrop with a two-light setup, lighting background before the subject, in 4k at 24 fps, 1/48 shutter, ISO 1250, with post color grading.
Learn how to use live streaming for your YouTube channel, even with just a cell phone, and compare a simple Destler method with a more advanced option.
Master a practical live stream setup focused on lights, camera, and sound with diffusion and warm color temperature. Explore three setup options and gear for streaming.
learn to go live on YouTube from your cell phone with a simple setup; enable microphone, choose unlisted or public, craft a thumbnail, and monitor chat on a strong connection.
Master live streaming with DSLR or webcam by setting up an ethernet connection, using a Cam Link to feed HDMI into your computer, and configuring thumbnail, privacy, and stream options.
Master advanced YouTube live streaming with OBS and a stream deck, building multi-scene broadcasts, precise audio control, and real-time production from setup to going live.
Prioritize Final Cut Pro X for editing, with options for Premiere Pro or a movie. Access the exact same project files and download the student resource files to follow along.
Shares three editing software recommendations - iMovie, Final Cut Pro X, and Premiere Pro - covering importing media, timeline editing, and rendering, with Final Cut Pro X highlighted as the preferred option.
discover how to find and license royalty-free music for videos using soundstripe and artlist, choose moods like inspiring or suspenseful, download mp3 files, and organize for YouTube projects.
Learn how to download and install Final Cut Pro X on a Mac using the App Store, including purchases, updates, and quick notes on alternative Premier Pro.
Learn how to set up and edit a sports card investor interview for YouTube using Final Cut Pro X, including importing media, project creation, timing, and storytelling.
Learn to edit a sports card investor interview by condensing long footage into a concise segment, applying color grading, audio leveling, Premiere Pro, b-roll, markers, and text overlays.
Learn to import and cut b-roll for a sports card investor interview, stack shots, apply transitions and stock footage, and finish with color correction, masks, freeze-frames, and a consistent letterbox.
Learn to create an Instagram video edit in a vertical format with branding, overlays, and a compelling thumbnail using Final Cut or Premiere.
Create a Final Cut Pro library and project, import clips, and assemble a timeline with overhead blue, main shots red, and B-roll orange, store footage on server and speed rendering.
Edit overhead episodes in Final Cut Pro by aligning audio, balancing mono levels, stacking clips with graphics on YouTube. Capture thumbnails from clips and apply masks and blur to polish.
Learn practical color grading for overhead episodes: adjust color wheel, boost saturation, balance midtones and shadows, apply teal-orange contrast, protect skin, save presets, and refine sharpness and focus.
Download the practice clip and color correct and grade a talking head on a white backdrop using vector scopes, waveform, and the color board workflow for your YouTube channel.
Light a clean white backdrop with two affordable lights, a softbox, backlight, and a bounce card, then color grade with a color board to balance highlights and skin tones.
Master branding and scheduling by building consistency to know what you're doing and when you're doing it, a big factor for your YouTube channel.
Plan and organize your YouTube video posts with a weekly calendar, outlining filming days, editing days, and posting times to maintain consistency.
Collaborate with Less Alex to demonstrate cross-promotion between Red Cape Sports and Less Alex, coordinating premieres, consistent backdrops, and shared audience growth through simple tech workflows.
Do you want to make your own professional videos?
Do you want to make powerful YouTube videos?
You will master all of the following techniques:
Channel Creation
Equipment
Cinematography
Tagging
Thumbnail Creation
Lighting
Sound recording
Set design
Video editing
YouTube
and so much more
You will receive a film school education for a fraction of the cost.
Lead instructor Mitchell Bouchard has created a practical YouTube production course.
You will get instant access to:
7+ hours of video lessons
Downloadable 25+ page workbook
Practice files to follow along
Premium support from instructors who care
Lifetime updates to course materials
Our goal for you:
The goal of this course is to add value to all potential filmmakers across the globe - whether you're a complete beginner or someone with a basic understanding of video production. Advanced sections will give you the knowledge they need to produce Youtube Content.
Make professional videos on any budget
No matter how fancy your camera is or what kind of gear you use, you can make great videos. By learning the principles of a good video (storytelling, shot composition, lighting, and editing) you will be making more engaging and higher quality videos, even with a smartphone.
If you want to make better videos, this is the course for you.
There is no reason to hesitate. Enroll now, see if you enjoy the course, and start making better videos today!
Cheers,
Mitchell Bouchard