High-Conversion Video Marketing With YouTube Ads For 2020
4.7 (78 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
599 students enrolled

High-Conversion Video Marketing With YouTube Ads For 2020

Highly-converting YouTube Ads (formerly AdWords) for video marketing with engaging scripts that generate leads & sales
4.7 (78 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
599 students enrolled
Created by Alex Genadinik
Last updated 5/2020
English
English [Auto-generated]
Current price: $48.99 Original price: $69.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 5 articles
  • 10 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand what every setting in YouTube Ads means
  • Create YouTube video ads (formerly AdWords) with a step-by-step walkthrough
  • Drive traffic as early as today
  • Get cheap clicks and engagement because YouTube Ads are cheaper than ads on Facebook, Google search ads, and LinkedIn
  • Get more from video marketing organically and with YouTube video ads
  • Get effective video marketing and video sales scripts
Requirements
  • Be ready and excited to start running your highly-converting video ads on YouTube
Description

Add video marketing boosted by video ads to your marketing. Set up video ads today and run effective and highly-converting ads to drive immediate traffic and sales!

Video ads are known to have some of the highest conversions of all the ads out there. That is because you can literally talk to your audience, become a little bit personable with them, and gain more trust than you would with a basic text based ad.

In this course I teach you how to create your video ad, and walk you literally step by step in the setup process for your first ad.

As I walk you through the setup process for your first ad, I explain all the elements of the ad that you will need to fill out in your ad. And when you finish the course, you can launch your first ad and begin observing results.

WHY VIDEO ADS ARE SO POWERFUL

If you can spend a dollar in the ads, and get a bigger amount of sales back, then you can increase your spending to get more and more profitable sales. And as you increase sales more and more, you will naturally grow your business more and more. So if you get the ads profitable, they can become the biggest growth channel for your business.

Note about the course: since I walk you through how I make my own ad, I will naturally show you an ad. I am not trying to sell you anything in my ad. It just happens to be the example of my own ad that I am using, and that is why I am showing it. There is no promotion in the course.

Go ahead, sign up for this video marketing course, and let's get you experimenting with your first YouTube ads today!

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

Most of my business is selling products online and I constantly do video marketing, video sales, and run YouTube ads for myself and for my clients. Today and moving forward, video marketing is one of the top ways to sell online and engage your audience.

I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams using the video marketing strategy I show you in this course.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call to discuss your video marketing and video ads

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

* Be entered to get chosen for my student of the month status and have your business featured

OFFICE HOURS WITH PERSONAL HELP

What really sets this video marketing and YouTube ads course apart is the bi-weekly regular office hours I hold with students in this course. The office hours are a group call with other students where you can make connections and get extra business advice from a real expert. During the office hours you can ask me any business question you want, and I will do my best to help you. The office hours are free, I don't try to sell anything. It is just another thing I do to make your course experience better and achieve your video marketing goals. 

MONEY-BACK GUARANTEE 

This video marketing and YouTube ads course comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed with your video ads and video marketing just like I've done for thousands of my other students. 

Invest in your future. Enroll now.

Who this course is for:
  • People who sell products or services online
  • Entrepreneurs and business owners
  • Anyone who wants to get an extra boost promoting anything
Course content
Expand all 47 lectures 05:35:34
+ Course introduction and a WARM WELCOME TO THE COURSE
3 lectures 07:29
Unlocking course prizes and achievements to keep you motivated
04:00
Subtitles, video quality, your certificate, tips on watching & common course Q&A
01:01
+ Set up your first ad & explaining every ad element
14 lectures 44:59
Setting your budget
05:07
Bidding strategies
06:39
More to choosing location than you think
03:48
Starting with ad groups
01:11
Stealing views from competitor's videos with placements option
03:36
Adding your video to the ad
03:03
Targeting demographics
04:13
Target audiences
04:11
Choosing content where your ad will appear
01:51
Choosing keywords
02:03
Few last considerations before saving the ad
01:29
Section conclusion
00:57
+ How to write a script for a direct sales video (let's call it your commercial)
7 lectures 36:13
Different kinds of promotional videos and their pros and cons
04:46
Example and guide from large research
06:04
Example of a sales script
06:59
TEMPLATE: Your turn to write your script
06:42
Example of a sales video for your ad
04:55
AIDA for sales - we'll use this in our video marketing and sales
03:53
+ How to film your sales video or commercial
10 lectures 52:17
Six different options for recording your promotional video
07:45
28-item checklist for video improvement
08:00
Your face and camera angle
03:47
Basics of presenting: Your emotional level and tone and how not to be boring
05:13
Checklist of 4 most important things in a video
04:10
Your posture and body language basics
04:51
Cameras for recording and mikes
04:09
Editing out parasite words
05:14
Hiring options for filming
04:43
How long should videos be
04:25
+ Running ads to build up your YouTube brand
4 lectures 18:17
Priority #1 - above all else, these videos have to be engaging
03:56
Strategy: Ads + SEO = extra traffic. But engagement has to come first
03:27
EXAMPLE of research of tutorial topics
06:39
CASE STUDY: How mistakes in videos can hold you back
04:15
+ Beginner tips on background and lighting for video
1 lecture 05:23
How I get a slightly more professional look and feel for videos
05:23
+ How to get good audio
3 lectures 08:56
Audio section introduction, quiet space to record & audio editing software
02:22
Microphones overview
05:03
My favorite microphone that I use and recommend
01:31
+ Conclusion
5 lectures 02:41:59
Terminology
02:35
We are nearing the end of the course
01:48
FREE: Copy of my business plan book to help you start your business better
02:36:54
Course certificate: How to get it if you need it
00:23
Bonus lecture: Next steps
00:18