YouTube Advertising Simplified

Set up your AdWords account with a card on file, then navigate the dashboard to use overview and campaigns for clicks, impressions, CTR, CPC, and conversion rates for YouTube ads.

Explore discovery ads, in-stream ads, and bumper ads on YouTube, learn where they appear, how they play before videos, and their six-second mobile focus.

Set up a YouTube video ad in Google Ads: choose video campaign, budgets, target central coast of California, networks, start dates, and bid settings.

Configure a real time ad setup with a campaign and ad groups, apply demographics, audiences, keywords, topics, and placements, then create a video ad with a final URL and headline.

Explore how the dashboard tracks an awareness campaign, with multiple access points to data, and learn to adjust audiences, demographics, keywords, and ad scheduling to review cost per conversion.

Set and optimize the ad schedule from 8 a.m. to 10 p.m. daily, using performance data to adjust coverage. Save variations like Sunday and Saturday hours for staggered, targeted run.

You get charged on YouTube ads when viewers watch at least 30 seconds or click your call to action; skips before 30 seconds avoid charges, and bumper ads are charged.

Learn to set up remarketing audiences in YouTube advertising by implementing the global site tag, using the audience manager, and leveraging Google tag manager and Google Analytics for targeted ads.

Set up a YouTube audience source in audience manager by linking channels and selecting viewer actions. Define the initial list size and membership duration to support remarketing with targeted ads.

Set up Google Analytics audiences for remarketing by linking Google Analytics accounts, enabling auto tagging, and targeting visitors by page visits, URL contains, or cart activity.

Set up custom combination audiences in AdWords by merging analytics and YouTube audiences with and/or logic, enabling targeted re-marketing to warmer leads.

Create a custom audience by uploading your customer data to YouTube, matching emails, phones, addresses, or device IDs for remarketing, with configurable membership duration and expiration options.

Explore how a YouTube campaign reports impressions, views, view rate, cost per view, and cost per thousand across in-stream and display ads, with budget and ad group insights.