YouTube Ads Mastery ft. The Triple Threat Strategy
4.6 (149 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,621 students enrolled

YouTube Ads Mastery ft. The Triple Threat Strategy

Acquire new leads, convert them into customers, and maximize their lifetime value by following this 3 part strategy!
4.6 (149 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,621 students enrolled
Created by Nathan Williams
Last updated 2/2019
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Training 5 or more people?

Get your team access to 4,000+ top Udemy courses anytime, anywhere.

Try Udemy for Business
What you'll learn
  • How to properly configure your Google Ads Tracking Pixel so you're accurately tracking conversions and making use of Google's powerful auto-optimization features.
  • How to create Remarketing Audiences by tracking video viewers, website visitors, and uploading email lists, turning those audiences into ultra powerful Similar Audiences, and how to properly configure Custom Audiences that are “Intent” or “Affinity” driven.
  • How to launch killer campaigns, ad groups, and ads following the proven Triple Threat Strategy that'll have you converting more people into leads, more leads into customers, and more customers into repeat buyers in no time!
  • And … a lot more, like video content, remarketing, optimization, scaling, and beyond!
Requirements
  • A marketing/advertising budget. It doesn't need to be big … $10-$15/day is enough to start and get the data you need … but, you need to be prepared to spend some money on advertising. After all, it is a course on YouTube ads 😉
  • A computer, the Internet, and accounts on YouTube, Google Ads, and Google Analytics.
Description

Facebook and Instagram's news feed ads capacity is MAXED OUT!

That's right, there are more businesses trying to place ads in the news feed than placements available!

This means, to get premium ad real estate, you're going to need to pay premium prices… and, who wants to do that?!

No one.

YouTube, on the other hand, still has a TON of space available!

I recently launched a YouTube ad campaign that was getting 30+ second long views for only $0.01 each!

While that same ad, targeting the same audience (it was a retargeting ad), cost $0.10 per each 3 second view on Facebook!

10 cents on Facebook for a 3 second view vs. 1 cent on YouTube for a 30 second view!

Hopefully this simple comparison shows you why you NEED to be advertising on YouTube too!

Now, of course, you can't just slap a video ad on YouTube and expect it to work miracles for you…

You still need a strategy and a game plan.

You'll still need to bring people through the customer journey…

Step #1, make people aware.

Aware of the problem. Aware of the solution. Aware of you and your business.

Step #2, help people evaluate the best option.

Give people the info they need in order to make an informed decision.

Step #3, see if those people are ready to buy.

This should be easy if you've correctly performed the first two steps…

Simply make them a great offer.

This natural progression WILL increase conversions…

And, it's EXACTLY what you'll learn in this course!

Who this course is for:
  • Small business owners and entrepreneurs who want to harness the power of YouTube Ads without breaking the bank or wasting time.
  • Businesses that offer digital products, physical products, coaching, consulting, services, memberships … basically, if your ideal customer is on YouTube, this course will teach you how to reach & sell to them.
Course content
Expand all 41 lectures 05:21:11
+ 3 - The Pixel
5 lectures 16:33
3.1 - Combine Analytics and Ads Codes
03:18
3.2 - Cross Domain Tracking
04:27
3.3 - Display Full Domain In Google Analytics
02:50
3.4 - Install Your Pixel
03:06
3.5 - Verify Your Pixel With The Tag Manager
02:52
+ 4 - Goals and Conversions
2 lectures 11:11
4.1 - Setup Conversion With Google Analytics
06:55
4.2 - Setup Conversion With Google Ads
04:16
+ 5 - Audiences
5 lectures 27:44
5.1 - Setup Your Audience Sources
02:02
5.2 - Custom Remarketing Audiences
11:37
5.3 - Custom Intent Audiences
06:01
5.4 - Similar Audiences
01:22
5.5 - Creating Audiences In Analytics
06:42
+ 6 - Videos
5 lectures 37:55
6.1 - Broad Video Strategy
06:49
6.2 - Video Content
11:57
6.3 - Uploading Videos
09:32
6.4 - CTA Overlays and Cards
06:07
6.5 - Video CTAs
03:30
+ 7 - Campaigns
3 lectures 47:25
7.1 - Campaign Overview
33:24
7.2 - Campaign Overview pt 2
09:39
7.3 - Strategy and Naming
04:22
+ 8 - Campaign Launch
7 lectures 01:07:37
8.1 - Audiences
05:48
8.2 - Acquisition Campaign 1
13:53
8.3 - Acquisition Campaign 2
10:21
8.4 - Direct Campaign 1
09:52
8.5 - Direct Campaign 2
06:09
8.6 - Retargeting Campaign 1
08:53
8.7 - Retargeting Campaign 2
12:41
+ 9 - Optimization
7 lectures 01:20:28
9.1 - Dashboard Overview and Columns
12:28
9.2 - Optimization Overview
06:16
9.3 - Acquisition
31:07
9.4 - Direct Ads
10:50
9.5 - Retargeting Ads
07:13
9.5.1 - Retargeting Ads - Display
08:35
9.6 - Scaling
03:59