YouTube Ads Marketing Masterclass: Increase Your YouTube ROI

Master the art of Advertising on YouTube! Learn Profitable YouTube Ads Marketing Strategies for Your Online Business
Rating: 4.4 out of 5 (7 ratings)
1,331 students
English [Auto]
You'll learn how to craft your first Youtube Ads Campaign
You'll learn why YouTube offers such a good Advertising opportunity
You'll learn how to navigate Youtube Analytics and understand YouTube metrics
You'll learn how I was able to obtain a CPV of 0.004€ and a CPM of 0.60€ with YouTube Ads


  • No prior experience or skill required for taking this online course.


If you’re not marketing on YouTube yet, it’s time to get started. With more than 2 billion active users, there’s never been a better time to get your business on the world’s second-most popular social media platform and reach a new audience.

YouTube is also the world’s second-largest search engine, right after Google, which makes it fertile ground for free organic marketing.

Between Facebook, Youtube, Instagram, Twitter, Linkedin, and all the other social platforms, it’s hard to know where you should invest your time. While it’s never bad to be present on all platforms, setting up a YouTube channel for your business should be your top priority.

Why? Video dominates social media, and YouTube is the largest platform entirely dedicated to it.

The number of marketers and consumers already using the platform speaks to its power. Oberlo found that 8 out of 10 marketers consider YouTube to be the most effective video marketing platform.

Likewise, of its 2 billion users, Google found that 90% of people use YouTube to discover new products.

Surprisingly, YouTube is a relatively untapped platform for small businesses. Only 9% of small businesses have signed up for it, which suggests there’s still plenty of space left for your business.

  • YouTube is the second largest search engine in the world

  • YouTube is used by 55% of marketers

  • People watch over 1 billion hours of YouTube video content each day

  • YouTube is available in over 100 countries and 80 languages

  • Over 500 hours of video content is uploaded to YouTube every minute

  • Views on videos targeted at “beginners” increased 50% in 2020

  • YouTube is the most widely used social platform among US adults

  • YouTube generated over $5 billion in advertising revenue in Q3 2020

    Source: Sproutsocial

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month.

If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

But let’s be upfront: YouTube ads aren’t the most intuitive part of your social media advertising strategy.

Rest assured that taking a bit of extra time to learn the fundamentals now is going to pay off in your ROI later.

Who this course is for:

  • Beginner digital marketers
  • Future Business Owners
  • Anyone interested in learning about Youtube Marketing
  • Youtube Ads professional
  • CMO: Chief marketing officer
  • Marketing professionals
  • Social media managers
  • Youtube Marketers
  • Youtube Ads Agency
  • Passive Income Entrepreneurs
  • Online Business owners

Course content

3 sections15 lectures1h 16m total length
  • Youtube Ads Masterclass Introduction
  • Youtube Ads Stats (Part 1)
  • Youtube Ads Stats (Part 2)
  • Why Youtube is the Best Platform to Advertise On (in my opinion)


Marketing coach
Alessio Lorandi
  • 4.4 Instructor Rating
  • 188 Reviews
  • 13,553 Students
  • 17 Courses

Hey everybody, I'm Alessio, I'm a GT3 racing driver and former karting World Champion. I'm also a sleep coach, helping people all over the world improve their sleep habits and quality of sleep through some very interesting training such as meditation techniques, relaxation and breathing techniques and many more!

I'm actually a sleep hacker, therefore my aim is to help you hack your sleep to achieve your fullest potential in your daily life!