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YouTube Ads Academy | Definitive YouTube Ads Course

Name: YouTube Ads Academy | Definitive YouTube Ads Course
Rating: 3.9 (58 reviews)

How To Run Low-Cost YouTube Ads On YouTube (Get Views, Subscribers and Sales) Comprehensive Guide

Created byAndrew Murray

Last updated 5/2025

English

What you'll learn

How to run YouTube Ads... even if you hate being on video yourself. You will learn how to correctly reach your target market on YouTube
You will learn how to correctly reach your target market on YouTube.
You will learn how to run your YouTube Ad on specific YouTube videos for maximum conversions. (Don't let your competitors know about this one!)
You will learn how I get views for a low as 1/2 cent per view on targeted videos
Optimize YouTube ad campaigns for maximum engagement, click-through rates, and conversions.
Apply advanced targeting techniques to reach specific demographics, interests, and behaviors on YouTube.
Understand the fundamentals of YouTube advertising, including ad formats, targeting options, and campaign management strategies.
Stay up to date with the latest YouTube ad trends and best practices to maintain advertising mastery in the evolving landscape.

Course content

8 sections • 42 lectures • 4h 48m total length

Introduction (New)2:38
Welcome to the course. If you need anything, don't hesitate to get in touch. I'm happy to help in any way I can.
Please note: This is the first version of this course. We have added a significant amount of new content not mentioned in the webinar and decided to re-structure the modules into a better sequence based on feedback from our early students.
Win-Win!
Let's make this your year to dominate on YouTube!
Cheers,
Andrew Murray

Creating A YouTube Channel2:21
How to create a new YouTube Channel. Often people like their video ads to run from a different channel than their main public channel.
YouTube Channel Setup5:04
Setting Up Google Analytics6:20
Linking Your Google Analytics Account4:13
Linking YouTube Channel To Google Ads Account3:29
Installing Google Remarketing Pixel2:26
Conversion Tracking3:24
Setting up conversion tracking is CRITICAL for any paid marketing campaigns. Please do not skip this step! I recommend watching multiple times, and setting up your own tracking as you follow along after the first watch.
How To Track Your Funnel Correctly6:55
Get your free Funnelytics account below.
Be sure to watch the video on knowing your key metrics.
Understanding Your Key Metrics7:20

YouTube Upload Optimization System34:34
When uploading to YouTube, you want to get maximum organic distribution. This video shows you how to make sure you get maximum reach for all of your YouTube uploads.
YouTube Upload Checklist
YouTube Channel Optimization Checklist
Video Editing Masterclass28:33
Video editing is a great skill to become competent at. However, for some people, you may want to just outsource this task. We do some video editing for our clients, but we do not advertise this service. Contact us if interested.
I have had good luck hiring on Upwork.
A great. entry-level, low-cost cross-platform video editing is Filmora.
Growing Your Organic YouTube Reach With Paid Ads4:26

Targeting Deep Dive18:01
In this lesson, I explain the different targeting options and best practices.
There is also the less known broad match modifier, which his similar to phrase match but the keyword can appear in any order. The modifier is to use the "+" before the keyword.
+tennis shoe red
would show up for "tennis shoe red" "red tennis shoe" and "shoe red tennis" etc.
Placement Targeting20:03
Placement targeting is my favourite method of targeting. It's so powerful.
I use TubeSift in the video to demonstrate. See resources for the link.
Keyword Research14:03
Keyword Research is an important part of any Paid Ad Campaign.
This video will help you understand how to do keyword research.
It's important to understand that keyword research is an imperfect science. Don't aim for perfection. The important thing is to initially cast a wide net and find related keywords you might be overlooking.
When you put them in your Google Ads account, it's best practice to keep them in tight Ad Groups. Throwing 20+ keywords into one Ad Group is not an effective strategy.
Remember to make a shortlist of keyword exclusions to use as negative keywords if they come up.
The Keyword Tools I Use:
Keywords Everywhere Addon
KeywordTool.io (Remember there is a specific YouTube section.)
AnswerThePublic
For more advanced keyword research, I use this paid tool.
Here is an infographic showing 9 different free keyword tools.
Audiences Deep Dive9:31
This video is a deep dive into audience targeting and how to target using Google Audiences.

Understanding Your Ideal Customer0:34
Perfect Ad Formula8:04
The Perfect Ad Formula is:
Hook
Qualification
Offer
CTA 1
Proof/Social Proof
CTA 2
Even a poorly shot video that follows this formula should perform decently.
Creating Awesome Thumbnails25:36
I prefer using Snappa. You can also use Canva, of course.
Where To Find Great Royalty-Free Audio0:48
Where to Find Great B-Roll For Your Videos0:47
B-roll is essential for keeping viewer engagement high. Consider how frequently professional TV shows or movies make cuts. Having b-roll makes it easier to do this on YouTube.
How To Create "Cartoon" Style Video Ads0:10

Campaign Quickstart17:39
Campaign Setup & Walkthrough
Discovery Ad Tips5:35
Setting Up Retargeting Ads On YouTube6:29
Setting Up An Audiences Campaign6:25
Bidding Tips2:40
Scaling Up Your YouTube Campaigns4:10
How to scale up your Ad Campaigns.
YouTube Ads For Local Businesses2:27
Frequency Capping & Moments3:08
Campaign Naming & Structure0:48
Final Tips1:43
Final thoughts and tips. If you need help, reach out using the link in this module.

Bonus: Free Channel Audit ($197 Value)1:46
Thanks for requesting your free channel audit.
Secret Hack To Make Your Videos More Dynamic1:47
This is a simple trick to make your videos, particularly ads and webinars a bit more engaging and dynamic. It will not appear to people that your video has been sped up.
How To Spy On ALL Your Competitors YouTube Ads4:00
Boosting Results With YTA3:01
Competitor Research Tricks5:35
In addition to showing you how to compile a list of competitors' ads, I give some tips on what makes a great YouTube ad.
Done For You Ads1:43

Requirements

You don't need to have a Google Ads account, but we will set one up during the course.
You must be willing to create a YouTube Ad.
You do not need to appear on camera to run effective YouTube Ads

Description

Learn how to run YouTube Video Ads.

** Join over 1850 awesome students who have been empowered to run YouTube Ads with this course **

Video content is powerful.

YouTube alone has over 2 billion users — and each day those users watch a billion hours of video, generating billions of views.

That’s a lot of ‘billions.’

What’s more, YouTube on mobile alone reaches more 18-49 year-olds than any cable network in the US. And the amount of TIME the average user spends on YouTube and in front of YouTube Ads is insane! It's the perfect target audience for nearly any product or service.

Not only that, but you can reach any niche - no matter how obscure - on YouTube.

Google owns YouTube, and the Google Ads platform is how you run YouTube Ads.

And YouTube Ads are big in 2024.

People watch YouTube Ads. Video Ads work better than any other platform, including Facebook, Instagram, Quora, Microsoft Ads, etc. (I know because I run ads on all those platforms and more!)

So it’s no wonder that video marketing is on the rise.

Why would you want to run YouTube Ads?

Because your audience - no matter what they are passionate about is on YouTube!

And not only that, but because so many marketers are lazy about creating a video ad... or they don't know how to create an effective one... there is so much less competition on YouTube compared to any of the major ad platforms like Facebook and Instagram or Twitter!

In my experience, they are the cheapest AND the most targeted - especially with the ninja targeting tricks I teach you in this Google Video Ads course!

YouTube Video Ads work!

YouTube Masterclass for YouTube Ads

This course will turn you into a master of video ads - from creating ads, to targeting correctly, to scaling up your ads. It's the complete video ads course you need!

Learn the best types of YouTube Ads/Google Video Ads to run
How to target your direct competitors for pennies per click
Learn the perfect Ad formula for YouTube Ads that converts
When to use the different types of YouTube Ads
How to scale up your YouTube Ads
How to measure and track the results of your YouTube Ads
How to use YouTube Ads to grow your own YouTube Channel
And more

==> This is a comprehensive, in-depth (4+ hours) course by a native English speaker who runs YouTube Ads for clients. <==

You will learn how (and when) to run:

YouTube Skippable In-stream Ads
YouTube Non-skippable Bumper ads
YouTube Non-skippable In-stream ads
YouTube Video Discovery Ads (You have to use these in a particular way!)
YouTube Outstream ads
Display Ads on YouTube (Banner Ads)
YouTube Channel Management
Scaling Up Your Ads

With YouTube Ads Academy, you'll be able to drive targeted traffic to your offers (yes even directly to landing pages), get more targeted views on every YouTube video you put out (or less than a penny per click often!)

And you'll have a steady flow of leads into... whatever it is you do online!

You can use this to get your YouTube Channel monetized very easily. In fact, I'll give you a secret on how to do this very inexpensively with a particular type of YouTube Ad.

You will also learn how to create a great ad - even if you don't have a whole production team.

You will learn the secrets of targeting on YouTube - how to find the right videos to target - and how to run your ad on top of nearly ANY YouTube video. Plus, you'll learn which campaign types work best for which kind of business.

We break down YouTube Ads so you can start even if you have ZERO experience.

YouTube can get you highly targeted traffic in nearly any niche - no matter how obscure. Start learning how to run YouTube Ads for your business!

BONUS: I will review your campaign for free to make sure you can understand and implement this course.

This is the definitive YouTube Ads course. There are nearly 5 hours of content covering everything you need to know to run effective campaigns for any type of business. I run YouTube Ads for clients so I know how to take a student and get them results.

Video is here to stay, and taking this course will unlock leads and sales for you under any vertical or niche.

Why should you take this YouTube Ads Marketing course?

Andrew Murray, the instructor of this course, has been using YouTube to grow his own business. He has run YouTube Video Ads since before it was cool and has run YouTube Ads for clients of his digital marketing agency.

Andrew says - In this course, I'll show you all of my exact strategies to grow my YouTube channel and how I target and run YouTube Ads and dominate niches with low-cost, high-converting YouTube Ads. There are no secrets I don't share with you. You will learn all of my techniques in this definitive, comprehensive course.

Testimonials

“I never knew YouTube Ads were such an untapped goldmine. This course is excellent. I'm getting leads for under 2 dollars instead of 12-14 dollars with Facebook Ads! It rocks!"

John Stalvey - San Diego, CA

“I was skeptical about running YouTube Ads, but I was really impressed once I understood how to target correctly. There is lots of inventory even for my slightly obscure niche Shopify store. If I hadn't bought this course, I would have not been able to figure it out so fast. This course has saved me thousands of dollars, no doubt."

Simon Willis - Kansas City, MO

"I was a little scared of running of own ads on YouTube, but this course made it easier. Once I did it once, it became much easier. This course is really well done. Kudos, Andrew!"

Tabitha Wong - Leed, UK

Premium Support

Unlike some other online courses, or trying to learn these techniques on your own through blog articles or even YouTube videos, we're here to help. If you get stuck or have questions, you'll get personalized answers.

You will get personalized attention and support as a student of this course!

Our 30-day 100% money-back guarantee

If you aren't satisfied with your purchase, we'll refund you your money - no questions asked! We want to make sure you're completely satisfied with the course. That's why we're happy to offer you this money-back guarantee.

Want to learn how to run YouTube Video Ads without a hypey-instructor? I have a knack for explaining marketing in a way people understand.

See you in class!

Cheers,
Andrew Murray

Who this course is for:

Digital Marketers who want to break into the most effective paid ads platform in the world... YouTube Ads!
Updated for 2024 YouTube Ads and changes

YouTube Ads Academy | Definitive YouTube Ads Course

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 3min

The Setup9 lectures • 42min

YouTube Basics5 lectures • 1hr 8min

Targeting4 lectures • 1hr 2min

Crafting Your Ad6 lectures • 36min

Running Ads10 lectures • 51min

New Updates1 lecture • 11min

Bonus6 lectures • 18min

Requirements

Description

Who this course is for: