Your Step-by-Step Design Guide for your Business Designs
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Your Step-by-Step Design Guide for your Business Designs

Your guiding hand in helping you, even if you have no previous design background, to develop your business’s design need
0.0 (0 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
0 students enrolled
Created by Adri Smit
Last updated 10/2018
English
English [Auto-generated]
Current price: $41.99 Original price: $64.99 Discount: 35% off
15 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 82 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • After working through the guide you will have basic design knowledge and know how to tackle a design project in a step-by-step manner.
Requirements
  • Design software of your choice. The guide is written is such a way that you can use which ever design software you prefer.
Description

Creatively Strategic is a step-by-step design guide to help you develop your business’ design marketing needs, from creating your branding to using social media effectively.  There are loads of free and user-friendly apps out there, as well as videos and tutorials on how to use these applications. But nobody tells you about the strategy behind your branding or what information needs to be on your website. Where to start and how to go about this. Like with any part of business, the design parts also need strategy to be successful in achieving its goals. This guide will help you step-by-step through the process of the strategy behind the creativity.

Who this course is for:
  • Any business owners or person that want to understand basic design and the process to go through to create your own marketing material.
Course content
Expand all 78 lectures 02:39:48
+ General Introduction
8 lectures 14:46
1.2.2 Vocabulary: Resolution
01:32
1.2.3 Vocabulary: File Format
01:53
1.2.4 Vocabulary: Printing
01:00
1.2.5 Vocabulary: Typography
01:15
1.2.6 Vocabulary: Design
01:31

Resources

Software Options

Vector Software

  • www.inkscape.org/en/

  • www.vectr.com

User-friendly post and image Design

  • www.canva.com

  • www.designer.gravit.io

  • www.befunky.com

Photo Editing

  • www.gimp.org

  • www.krita.org

Video software

  • www.openshot.org

  • www.shotcut.org

  • www.avid.com/media-composer-first

1.3 Software Choice
02:44
+ Design Process
8 lectures 10:52

 Resources

  • www.leanstartup.co

  • www.ideou.com

  • www.designkit.org

Preview 01:44

 Resources

  • www.leanstartup.co

  • www.ideou.com

  • www.designkit.org

2.2 Research
02:12
2.3 Brainstorming
02:46
2.4 Initial Design Concept
01:47
2.5 Testing and Feedback
00:48
2.6 Revision
00:45
2.7 Implementation
00:25
2.8 Assessment
00:25
+ Design Basics
18 lectures 29:31
3.2.1 Elements: Lines
00:59
3.2.2 Elements: Colour
03:50
3.2.3 Elements: Texture
00:51
3.2.4 Elements: Size
00:46
3.2.5 Elements: Space
01:16
3.2.6 Elements: Transparency
01:13
3.2.7 Elements: Typography
01:38
3.3.1 Principles: Introduction
01:10
3.3.2 Principles: Center of interest
00:47
3.3.3 Principles Harmony / Unity
00:42
3.3.4 Principles: Balance
00:47
3.3.5 Principles: More Principles
01:27
3.4 Design tips
03:43
3.5 Choosing Images
02:18
3.6 Phone vs. Digital Camera Photos
00:39
3.7 Photo Tips
05:02
3.8 Website vs Social Media
01:20
+ Branding
10 lectures 24:12
4.1 What is a brand
01:28
4.2 Target Market
03:30
4.3 Know your Competition
00:53
4.4 Trends in the industry
01:26
4.5 Your Goals and Values
01:03
4.6 Your USP
00:58
4.7 Business Name and Slogan
02:00
4.8 Logo 1 – Pen and Paper
01:44
4.9 Logo 2 – Create on Software
06:30
4.10 Your Brand Style Guide
04:40
+ Design for Print
10 lectures 21:11
5.1 Your Printer Partner
01:09
5.2 Digital vs Litho Printing
01:02
5.3 Setup and Format of print files
02:59
5.4 Paper selection
01:10
5.5 Grid
00:51
5.6 Vector images
00:53
5.7 Business Card
03:28
5.8 Letterhead
02:39
5.9 Flyer
05:17
5.10 Street Poster
01:43
+ Website
17 lectures 38:55
6.2 Setting Goals
01:12
6.3 Domain and Hosting
05:28
6.4 Responsiveness
01:56
6.5 Website Software
05:17
6.6 Website Architect
02:20
6.7 What is SEO
01:11
6.8 Keywords
02:26
6.9 Implementing SEO
04:04
6.10 Loading Page
02:29
6.11 Writing Content
02:10
6.12 Create a Mockup
01:23
6.13 Footer
01:16
6.14 Images
02:06
6.15 The Website
01:48
6.16 Increase your Web Traffic
01:10
6.17 Ad words
01:11
+ Social Media
7 lectures 20:21
7.2 Different Social media platforms
07:49
7.3 Objectives and social media choices
02:47
7.4 Strategy to achieve these Objectives
04:32
7.5 Remember the Design Principles
00:37
7.6 Social Media Templates
01:19
7.7 Social media wrap-up
01:05