Behavioral Customer Profiles for Targeted Marketing
What you'll learn
- Learn how to create accurate and detailed customer personas
- Differentiate between demographics and behavioral characteristics
- Drive business success and customer satisfaction with detailed profiles
- Explore common behavioral characteristics that influence purchasing decisions, such as values, attitudes, and pain points
- Target the right audience: tIdentify and empathize with customer pain points and challenges
- Develop persuasive messaging that resonates with your customers' emotional needs and motivations
- Develop products and services that meet customer needs
- Build lasting customer loyalty
Requirements
- No previous sales or management experience necessary
Description
Discover the Power of Behavioral Customer Profiling
You hear a lot about the demographics of a customer persona: location, age, job, marital status, and even buying patterns and pressures.
Yet you also hear about how buying is, ultimately, an emotional decision.
Maybe your ideal client is much more about personality fit, good communication, and similar attitudes than about demographics.
When I think of a customer profile, what I am thinking of it is Customer Context: the context in which your customer lives, works, and most importantly: makes decisions.
Go beyond demographics and uncover the underlying motivations that drive purchasing decisions. By understanding your customers' values, attitudes, and pain points, you'll be able to:
Target the right audience with laser-sharp precision
Craft compelling sales pitches that resonate on a personal level
Develop products and services that meet your customers' exact needs
Build lasting customer loyalty through exceptional experiences
Enroll today and learn the art of behavioral customer profiling.
Learn how to define what your clients want, what your clients need, and what your clients do and worry about that they may not be telling you.
Unlock the secrets to increased sales, improved customer satisfaction, and long-term business success, and you too can share this student's opinion that the course is: "Super amazing, changed my perspective!"
Who this course is for:
- Small business owners
- Sales professionals
- Professional services practitioners
- Account managers
- Customer experience professionals
Instructor
- 4.4 Instructor Rating
- 1,023 Reviews
- 24,579 Students
- 22 Courses
Hello and welcome to my profile page.
I'm Rebecca G Brizi, a business consultant, avid reader, and dedicated drinker of coffee.
I work with freelancers and small businesses to create systems and plans that drive growth and efficiency. My goal is to make running your business simple and fun.
My courses are all premised on this outcome. This is material I use to consult with my clients and to run my own business. You will find courses for freelancers and courses for small businesses, and courses that apply to both.
A bit about my background: I spent eleven years working in a software company, joining at the initial startup phase and moving the company through a product change, to establishing a new market and subsidiary company in the United States. The latter was generating more than 45% of business growth (by volume and value) within 3 years.
Most importantly: I learned the impact of good strategy. In other words, the importance of ensuring all our business goals, plans, people, and resources were properly aligned and working towards the same goal.
Since March 2017 I work freelance providing consulting, training, and plan creations for small and medium sized businesses who are establishing their market or pursuing new growth strategies.
I hope you enjoy my courses, I hope you learn great new ideas for your business, and I encourage you to send me your questions, success stories, and comments.