Name: Sales Fundamentals: Essential Sales Techniques for Beginners
Rating: 4.4 (280 reviews)

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Created byRodrigo Seruya Cabral

Last updated 5/2026

English

What you'll learn

Discover that learning sales skills is just like learning anything else: anyone can do it
Learn how easy it is for you to learn sales skills, even if you have no experience whatsoever
Sales Fundamentals: Gain a deep understanding of the core principles of sales, including sales psychology, mindset, and communication techniques.
Sales Basics: Learn the essential building blocks of successful sales, such as prospecting, qualifying leads, and building rapport
Sales Psychology: Discover how to leverage psychology to influence buyer behavior and close more deals
Sales Mindset: Develop a winning mindset that empowers you to overcome challenges and achieve your sales goals
Practical Focus: the course emphasizes practical application of sales skills, helping you achieve real-world results
Expert Instruction: Learn from a seasoned sales professional with years of experience in the field
Proven Results: Our course has helped countless individuals achieve their sales goals and advance their careers

Course content

5 sections • 26 lectures • 2h 19m total length

Your first time in Sales. The 3-step formula to jumpstart your career in Sales5:45
If you are here to grow professionally, download the Manager’s Tracker of this first lecture, so you can prove your ROI to your leadership team from day one
AI LABS - Strategic Upgrades: The Accelerator Integration0:47
[AI LAB] The AI Revolution in Sales2:37
A professional salesperson relies on a strong foundation. This next lecture shows how the AI revolution acts as your digital scalpel, removing tedious administrative work so you can focus on the human side of the deal.
Don't forget to download the pdf attached!
About me6:34
Rodrigo Saluja outlines proven sales concepts, emphasizes learning through applying and practicing daily, and shows how mastering client questions and product knowledge drives quick wins in sales.

How can Sales bring you down?3:25
Motivators7:38
Demotivators - Part 18:42
Examine three sales demotivators, fear of losing security, fear of failure, and self-doubt, and use visualization and preparation to build confidence, commitment, and strive for top performance over average results.
Demotivators - Part 26:59
Confront fear of change by trying new sales techniques, telling others you’re experimenting, and embracing learning; take charge of change to generate more leads, meetings, and closed sales.
Learn to like it when people say NO to you4:47
Reframe rejection as a path to success by valuing each 'no' as earned income, and apply a contact-to-sale ratio to drive consistent outreach.
Update your attitude towards rejection7:12
Learn five attitudes toward rejection that turn setbacks into learning opportunities, using humor, skill development, and a numbers-focused mindset to improve sales.
[AI LAB] Simulating Objection-Handling Scenarios with LLMs0:26
Learning to like the word 'NO' is easier when you have practiced in a safe environment. Use this virtual gym to test your attitude towards rejection before you face a real prospect.

Selling to the right people5:54
The logic in sales: trigger EMOTION11:42
[AI LABS] Strategic Upgrades: The Right Mood and Emotional Logic0:36
[AI LAB] Prompting for Creative and Strategic Thinking6:36
The best way to 'trigger EMOTION' is to understand a client's fundamental purpose, their 'WHY'. This advanced AI framework helps you analyze why a business matters beyond just its function.
[AI LAB] Using AI to Uncover Hidden Insights About Your Ideal Customers3:03
To trigger emotion, you must find the hidden patterns in what your customers truly value. Use this AI technique to look past the surface and find the real motivators.
Creating positive images4:54
Discover how every word creates ownership images and aligns client and company benefits, tapping ambition and cost reduction, while avoiding rejection words and staying professional.
When you’re out there, ADAPT yourself6:44
Stop using rejection words in your speech7:14
[AI LAB] Keeping It Real: Maintaining Authenticity in AI-Generated Content4:27

[AI LAB] The Future of AI-Powered Sales and Business Development2:20
Putting all of it together. Taking the next step.6:23
You have completed the course, but the sale is not over. The final person you need to 'sell' is yourself—specifically, to your own leadership.
Go to the resources for this final lecture and download the Manager’s Competency Tracker one last time. This is no longer a plan for the future; it is now your Evidence of Success.
Your final mission is this: Schedule a 15-minute meeting with your manager this week. Do not just tell them you finished the course; show them the data. Use the tracker to walk them through your new 'Value per Contact' ratio, your cleaned-up 'Partner Vocabulary,' and how you are now adapting to different DISC styles in your pipeline.
When you show a manager that you have turned their investment in this course into a measurable improvement in your professional behavior, you aren't just a salesperson anymore. You are a High-Value Asset.
Thank you for your trust. Now, go out there, use your new mindset, and go get those results. The installation of your new sales career begins today.

Requirements

No sales experience is required. This course is specifically for you to get started.
Never had sales training (or had, but don't remember / don't use).
Understanding the basics of English language (beginner level).

Description

Do YOU think you're not good at all in sales?

Are YOU new to sales or struggling to reach your sales targets?

Or perhaps you think you don't have the "natural talent" for sales?

Think again. Decades of research show that anyone can develop the skills needed to excel in sales. With the right mindset, method, and mood, you can give your sales career a huge boost.

A study by the Harvard Business Review found that 85% of executives believe that sales skills are essential for success in today's competitive business environment.

This comprehensive online sales training course provides the essential building blocks for sales success:

The Proven Method: Discover the most effective strategies for learning and practicing sales skills, and create a reliable sales strategy.
The Winning Mindset: Develop self-awareness, confidence, and a growth mindset to overcome challenges and stay motivated.
The Sales Process Blueprint: Learn the key principles of successful selling, from building rapport to closing the deal.

This course will take you from the fundamentals of sales to a deeper understanding of advanced sales strategies, equipping you with the essential tools and knowledge to succeed in today's competitive market. Learn the fundamentals of sales, including sales psychology, sales mindset, and sales basics. Whether you're in telesales, retail, digital marketing, or direct sales, these tools will equip you to succeed in today's fast-paced, competitive market.

Sales is a skill anyone can master, but it starts with YOU. Take the first step to become a successful salesperson today!

Who this course is for:

Anynone starting a sales role for the first time
Any professional with a pressing need to become more persuasive & more confident
Self-employed or freelancers that want to boost their own business and have more SALES-driven attitude

What you'll learn

Explore related topics

Course content

Introduction4 lectures • 16min

The Right Method4 lectures • 25min

The Right Mindset7 lectures • 39min

The Right Mood: 5 Principles in Selling9 lectures • 51min

Putting all of it together2 lectures • 9min

Requirements

Description

Who this course is for: